Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. Performance marketing has led the community to this wild notion that B2B marketing should only engage in measurable tactics. Continued consolidation of media outlets.

Writing 194

Writing Communications Marketing B2B 194

Cision

APRIL 20, 2015

Write “good” content. You could develop a content marketing strategy , but that doesn’t mean that it will be a good strategy, or that it is related to the corporate goals in any meaningful way. His advice: Write for power skimmers. I had the opportunity to write a guest post for a PR blog recently.

Content Marketing 120

Content Marketing Marketing Mobile YouTube 120

Deirdre Breakenridge

JANUARY 7, 2016

In November 2015, Marketwired, a news distribution and social communications company, created a survey, “Are You A #ContentMachine?” to find out exactly how PR and marketing professionals felt about their content efforts in 2015, and to also see how they plan to approach content marketing in 2016. Write an ebook?

Survey 90

Survey Marketing Content Marketing Measurement 90

PR Fuel

SEPTEMBER 8, 2020

PR now encompasses analytics and measurement, media monitoring, and other modern audience-targeting strategies. Press releases are used for newsworthy corporate events such as: Upcoming corporate events New product or service launches Management shifts Study findings. Public Relations. acquired PR Newswire. PR Professionals.

Journalism 52

Journalism Corporate Software Analytics 52

Deirdre Breakenridge

FEBRUARY 25, 2016

Thank you Meredith Fineman for keeping me relevant), I have pulled together everything a PR person may have done in 2015 that they don’t need to do anymore, while giving y’all some guidance for 2016. What you really need to know is the correct usage of “ On Fleek.” Here’s whatchya don’t need to do anymore…aka not On Fleek : 1.

Wireless 150

Wireless Analytics Data Trends 150

Sword and the Script

JANUARY 28, 2020

Notified calls these functions – listen, connect, publish amplify and measure. Measure is the dashboard and analytics. The presenter used Shake Shack (NYSE: SHAK), a popular fast-casual restaurant, that started out as a hotdog cart in Madison Square Park in 2001 and went IPO in 2015, as an object of the demo.

Software 117

Software Tools Publicity System 117

Deirdre Breakenridge

OCTOBER 20, 2015

On October 13, 2015, I joined an invigorating #PRStudChat with my fellow educators, students, and professionals about Teaching and Learning in Public Relations. Most schools offer the basic courses such as Introduction to PR, Writing, Research, Campaigns, Case Studies, and Crisis Communications. I was delighted when Deirdre said YES.

Education 150

Education Training Course Social Media 150

PR Conversations

APRIL 10, 2018

Recently, after a long hiatus during which my involvement with PR was largely on the evaluation and measurement side, I’ve come back to reading, thinking and writing about PR practice and theory. Practice is staying focused on hierarchical and strictly systematic, measurable models. Too close to propaganda. Biographies.

Training 80

Training Measurement Technology Engineering 80

Waxing UnLyrical

DECEMBER 7, 2015

It seems like only yesterday we were ringing in 2015. Getting Your PR Measurement Program in Shape for 2016. Why: “Unfortunately there is no silver bullet measurement tool. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. someoneslowmedown!

Data-Driven PR 40

Data-Driven PR Banking Facebook Writing 40

Waxing UnLyrical

DECEMBER 21, 2015

Given that many of you are new(er) to WUL, I figured it would be fun to focus the last roundup of 2015 (WUL will go on vacation just like SBC) on WUL over the years. It took me about 4 hours to write, I think; it’s almost 2,000 words long. I had a lot of fun writing this post. Let’s go. Hence this post.

Analytics 40

Analytics Community Measurement Writing 40

Cision

MAY 2, 2016

” – Emily Bell, writing for CJR. Posted by Facebook Media on Tuesday, May 12, 2015. To make this easier, Facebook also has some strategic partnerships with different vendors (most notably WordPress and Drupal) to make publishing and measuring Instant Articles easier. ” – Owen Williams writing for TNW.

Mobile 120

Mobile LinkedIn Facebook Google 120

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. It uses proxies as a measurement of success rather than key performance indicators that are aligned to the organisations that it serves. PR is a social science.

Government 103

Government Education Print Ethics 103

Mindful Marketing

DECEMBER 17, 2015

Members are experienced practitioners who have held senior positions in large PR agencies and/or corporations, but now put services first and work directly with clients. However, the profession often takes media placements as a measure of PR success without taking the extra steps to put a hard number to the work.

Communications 50

Communications Marketing Internal International 50

PR Conversations

JULY 20, 2015

It’s understood that the play’s the thing; however, it was the vibrant community found around each performance that proved an unexpected volunteer adventure at The Toronto Fringe festival 2015. Following are things observed or directly experienced during my volunteer stint at The Toronto Fringe 2015. Hello new #FringeTO Pals!

Community 40

Community Print Twitter Creativity 40

prTini

NOVEMBER 17, 2016

Who owns corporate social responsibility? For a brand truly committed to CSR, the challenge is not as easy as slapping a logo on its packaging or writing a small check, but demonstrating that it is really going all-in on a given cause because it is the right and altruistic thing to do. Is it the CMO? Does it fall on HR?

Community 28

Community Marketing Retail Measurement 28

MaccaPR

JANUARY 15, 2019

Corporate-speak never intruded and official spokespeople were absent – which made Fiji’s entire campaign feel more organic and authentic. Fiji Water has been an official sponsor of the Golden Globes since 2015, so they didn’t exactly “crash” the event. 2 - Surprise! Publicity Stunts Still Work In The Digital Age.

Marketing 78

Marketing Viral Consumer Agency 78

MaccaPR

NOVEMBER 18, 2020

So what can you as a marketer or corporate communications professional learn from the magicians’ world of levitating supermodels and vanishing Bengal tigers? ” This is a revised and updated version of a MaccaPR blog post that appeared in 2015. Here’s proof: 1. Focus Narrowly to Achieve Greatness.

Marketing 62

Marketing Agency Video Brand 62

Waxing UnLyrical

JUNE 1, 2015

Seeing as we’re almost halfway through 2015, I figured this would be a good time for us all to do a content review. As businesses, we need to look at where our time goes and evaluate the measure of how well that time is spent,” writes Brooke Ballard for {grow} as she evaluates her content strategy.

Content Marketing 40

Content Marketing Blogging Trends Engineering 40

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”.

Marketing 190

Marketing Content Marketing Data Social Media 190

MaccaPR

JANUARY 15, 2019

Corporate-speak never intruded and official spokespeople were absent – which made Fiji’s entire campaign feel more organic and authentic. Fiji Water has been an official sponsor of the Golden Globes since 2015, so they didn’t exactly “crash” the event. 2 - Surprise! Publicity Stunts Still Work In The Digital Age.

Marketing 48

Marketing Viral Consumer Agency 48

Sword and the Script

AUGUST 13, 2019

Oh, sure, there are bits and pieces, but even the Wikipedia entry , at the time of this writing, is woefully incomplete. 5) March 23, 2015: Viralheat. 6) December 15, 2015: PR Newswire. based provider of briefings for corporate and government executives, for $71.8 9) June 19, 2017: Capital Acquisition Corporation III.

Technology 12

Technology Software Company Marketing 12

PR Conversations

APRIL 1, 2015

“Until we relate one public relations measure to another…we will never be able to show causation from our communication programs.” Likely advocates for a complete set of instructions, complemented by a comprehensive measurement framework—one that puts all the possibilities into a logical order. ” Fraser Likely.

Conference 40

Conference Measurement Communications Employee 40

PR Conversations

APRIL 1, 2015

“Until we relate one public relations measure to another…we will never be able to show causation from our communication programs.” Likely advocates for a complete set of instructions, complemented by a comprehensive measurement framework—one that puts all the possibilities into a logical order. ” Fraser Likely.

Conference 40

Conference Measurement Communications Employee 40

Communications Conversations

JULY 23, 2019

But, you just can’t have an event recognizing the best of our industry and completely exclude the people in corporate, non-profit and solo settings. who work for corporations or non-profits or are solo practitioners that I believe deserve the spotlight (some nominated by me; others nominated by friends). “Nerland Co.

Transportation 122

Transportation Social Media Corporate Agency 122

Sword and the Script

NOVEMBER 9, 2021

Twenty-nine months ago, when I started writing these monthly summaries , there weren’t many PR software companies talking about artificial intelligence (AI). PR Newswire is owned by Cision, which acquired the press release distribution service in 2015 for $841 million. Intrado was formerly known as West Corporation.

Software 94

Software Banking Technology Data 94

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. 8) A clever mix of press work and content. Craig Dekshenieks | Aderant.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” Rethink writing: Michelle Messenger Garrett.

Creativity 100

Creativity Pitching Writing Conference 100

Waxing UnLyrical

SEPTEMBER 28, 2015

There are transparency issues and then the age-old concept of utilizing agencies as just implementation partners, which in my opinion is a shame,” writes Pulkit Srivastava. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Do brand names matter?

Infographics 40

Infographics Television Conference Writing 40

PR Conversations

OCTOBER 20, 2015

Sometimes I think it would be great to work again in a corporate environment, where everyone is striving toward a goal for a common organization. Great listening skills, strong research abilities, and excellent writing skills. She also serves as the 2015-2017 PRSSA national faculty adviser. I wish I played piano better.

Conference 40

Conference Meeting Case Study Film 40

ZudePR

MAY 31, 2015

“Value is subjective: it’s impossible to measure the value of a public relations programme until it’s been running for a while (and even then it’s still hard). “Almost 10 years later, what are some measurable outcomes from participating in PR Conversations? “Writing makes me aware.

Communications 81

Communications How To Blogging Content Marketing 81

Frederik Vincx

DECEMBER 11, 2015

The issues we face in practice are well documented: measurement, media, paid, planning, and workflow. The highest skills gaps were reported as measurement (53%), budget management (44%), crisis management (37%), and digital communications/social media (35%). You can’t improve what you don’t measure. Writing a blog post?

How To 60

How To Software System Employee 60

Sword and the Script

NOVEMBER 14, 2017

They didn’t really expect success but here’s what happened next : “From 1977 to 2015 (before the Disney release of Star Wars: The Force Awakens), Star Wars movies pulled in just over $5 billion in ticket sales. annually, but it could measure a solid ROI on marketing. During that same period, merchandising sales were $12 billion.”.

Marketing 66

Marketing Content Marketing Insurance Insurance 66

Sword and the Script

DECEMBER 11, 2018

I believe there will be an acceleration towards humanizing brands, putting individuals in front of a corporate identity, in an effort to emotionally connect with customers.”. – BJ Schaknowski | Vertafore. PR teams will be measured by inputted organic brand conversion lift and Google Trends. . – Betsy Hindman | Hindman Company.

Social Media 93

Social Media Marketing Media Creativity 93

Masters in Communications

FEBRUARY 12, 2022

We don't know what they say as they represent a transition between early pictorial writing and the cuneiform that succeeded them (2). It is designed to measure the relief of concern, stress, and rage while imparting a sense of calm and relaxation. It wasn't long before these small pictures were used to form written words.

Ethics 52

Ethics Communications Print Television 52