David PR Group

NOVEMBER 14, 2014

What Bacardi is doing actually fits with my main marketing theme for 2015. In fact, they have turned it into a big, fun thing, involving bartenders (err, mixologists) having an event in Miami, taking lots of pictures, promoting it on social media, and getting their product creatively pushed through the channel. –John.

Hotels 71

Hotels Marketing Strategy Advertising 71

Shift Communications

JANUARY 12, 2015

Well, it’s officially 2015. Speaking of, with these resolutions top of mind coming off the holiday, I thought I’d check in with my fellow SHIFTers to see how they’re hoping to step it up professionally in 2015. So, in 2015, I vow to never be busy. Work more with our Marketing Technology and Creative teams and LEARN SOMETHING.

eBook 60

eBook Creativity Agency Exercises 60

Mindful Marketing

JUNE 22, 2015

Patrick Coffee had insightful commentary on the Holmes Report’s 2015 World PR Report , where he “respectfully disagreed” with the report’s claim that “media relations skills are not seen as particularly relevant.”. Creativity is nice. By Seedepth. Last week PR Newser wrote an interesting article on the value of media relations.

Media Relations 50

Media Relations Measurement Report Media 50

Prohibition

DECEMBER 1, 2021

Prohibition won Prolific North’s Best PR Agency and Best Integrated Campaign of 2019 and CIPR’s Outstanding Large Consultancy of the Year 2019, 2017 and 2015. Working at our friendly PR agency , you will have the opportunity to be part of a fun, talented and creative team working on a wide variety of innovative, insight-driven campaigns.

B2C 133

B2C Healthcare Training Agency 133

Communications Conversations

JULY 29, 2015

A video posted by Nordstrom (@nordstrom) on Jul 16, 2015 at 4:14pm PDT. And, it is a creative execution. A video posted by GAP (@gap) on Apr 8, 2015 at 7:54am PDT. Again, seems like a big “creative agency project” to me. Nordstrom uses rooftop Instagram installation to promote sale.

Instagram 60

Instagram Brand Branding Creativity 60

Cision

MAY 21, 2015

Most clients now see the value in courting writers who will cover their destinations in creative ways across platforms. Where I once had to argue my case to bring one blogger on a press trip, now I fill the rosters with online influencers and traditional journalists alike. The selection process has evolved, too.

Hotels 120

Hotels Tourism Travel Pinterest 120

Cision

DECEMBER 8, 2017

Once a year, I ask the creative team here at MultiVu to think about an educational video for our sales team to share with clients. That leaves the bulk of the work to creative expression. At MultiVu Creative, we’re big fans of animation, and that’s because humans process pictures much faster than text. We had to dig.

Video 189

Video Creativity Conference Education 189

Wadds Inc.

OCTOBER 5, 2023

After the 2015 refugee crisis in Europe soured due to fearmongering, Fleming found power in refugees’ individual stories. With compassion and creativity, we can inspire care and change. Fleming shared lessons learned throughout her career countering propaganda and false narratives.

Communications 98

Communications Crisis Social Media Storytelling 98

Solo PR Pro

JANUARY 6, 2015

or you’re looking to reach new levels of success in the year ahead, checkout the most popular Solo PR Pro posts of 2014 below (and sign up for our newsletter today to help keep your business resolutions in 2015): 1. Templates: Creative Briefs and Press Release Questionnaires (PREMUM). Get It In Writing! PR Updates'

eBook 40

eBook Creativity Twitter Tools 40

Solo PR Pro

AUGUST 18, 2015

Hats off to another fantastic conference where the Solo PR community had an opportunity to strengthen our bonds while learning and networking – sharing with each other and our fellow attendees at the 2015 Florida Public Relations Association Conference in Orlando, Florida. Conference highlights.

Conference 40

Conference Community Small Business Storytelling 40

Cision

APRIL 5, 2017

Who’s doing it right: A powerhouse example is the 2015 Always’ Like a Girl campaign. Their 2015 commercial The Teddy Bear tells the story of an American service member who sends his daughter a stuffed bear which replays a recording of his voice whenever she hugs it. The ad itself has been viewed more than 63 million times on YouTube.

Brand 252

Brand Branding YouTube Social Media 252

PRSay

SEPTEMBER 13, 2021

In a way, the ESAs are for PR ethics what Silver Anvil case studies are for PR creativity and campaign planning. A past president of the Georgia Chapter, Dvorak served on the Universal Accreditation Board and co-chaired the 2015 PRSA ICON. He is in his fourth year as a member of BEPS. Illustration credit: oz ].

Ethics 150

Ethics Analysis Case Study Exercises 150

The Proactive Report

JANUARY 8, 2016

More than half (51%) of marketing and advertising execs polled in November 2015 said the PR team is best suited to handle social media activity. Study by The Creative Group.). It would appear that the corporate pendulum is swinging away from marketing as the place for social media to PR. This is up from 39% in 2013.

Corporate 100

Corporate Digital PR Social Media Study 100

The Proactive Report

JANUARY 8, 2016

More than half (51%) of marketing and advertising execs polled in November 2015 said the PR team is best suited to handle social media activity. Study by The Creative Group.). It would appear that the corporate pendulum is swinging away from marketing as the place for social media to PR. This is up from 39% in 2013.

Corporate 100

Corporate Digital PR Social Media Study 100

The Proactive Report

JANUARY 8, 2016

More than half (51%) of marketing and advertising execs polled in November 2015 said the PR team is best suited to handle social media activity. Study by The Creative Group.). It would appear that the corporate pendulum is swinging away from marketing as the place for social media to PR. This is up from 39% in 2013.

Corporate 100

Corporate Digital PR Social Media Study 100

Cision

MARCH 3, 2016

Motion PR turns 10 years old this month, capping off a whirlwind 2015 in which they moved into the penthouse suite of Chicago’s LaSalle-Wacker Building, grew the business significantly with high profile client wins, and hired PR industry vet Wheatley Marshall as senior vice president. Motion PR grew by 60 percent in 2015.

Newspapers 120

Newspapers Creativity Mobile Agency 120

Maxim Behar

AUGUST 24, 2021

They are a recognition of the dynamic development of the company over the past challenging year, which includes a number of creative projects, campaigns and new clients. These two international awards are extremely valuable to us because they are a recognition of the hard work, creativity and professionalism of our team in a difficult year.

Groups 52

Groups Agency Communications Internal 52

Cision

DECEMBER 29, 2015

Quite obviously, the competition on the web has become fierce, forcing businesses and content marketers to become more creative than ever before in their content endeavors. And social media is another 2015 trend on the list and is likely to make waves in the year 2016. Here’s another 2015 trend on the list. The answer is simple!

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

Cision

OCTOBER 21, 2015

Below are a few ways you can amp up your storytelling, stemming from insights, ideas and case studies explored at the 2015 xPotomac Conference. Liz Sabatiuk (@mobilia5) August 27, 2015. xpotomac15 — Jon-Mikel Bailey (@JonMikelBailey) August 27, 2015. Carrie Hane Dennison (@carriehd) August 27, 2015. Create Many Versions.

Storytelling 120

Storytelling Case Study Crisis Viral 120

Cision

OCTOBER 26, 2015

Christopher Penn (@cspenn) October 21, 2015. Allen (@GregJAllen) October 21, 2015. markwschaefer #MPB2B — Berrak @ #MPB2B (@BerrakDC) October 21, 2015. Image: Yuma Hori ( Creative Commons ). #mpb2b @avinash lambasts typical B2B marketing for excluding humans; “you’re marketing to robots!”

B2B 120

B2B Marketing B2C Employee 120

PRSay

AUGUST 27, 2019

’ When you put others first and focus on how you can help them instead of what you can gain from the interaction, it creates positive energy, creativity and goodwill that breeds success for everyone involved. Here’s to decades of success for future College of Fellows inductees!” If it succeeds, you’ll learn.

Energy 125

Energy Employee Creativity Consumer 125

Sword and the Script

DECEMBER 21, 2021

It will boost tactics like contextual advertising, email marketing, and social commerce and could even usher in a new era of creative marketing and PR strategies. We need to bring back the conversation, the private event and up our creativity to navigate the changing media landscape. Dorothy Crenshaw , CEO, Crenshaw Communications .

Marketing 214

Marketing Content Marketing Social Media Employee 214

Shift Communications

JULY 12, 2022

Despite costing up to $73 per doll, the brand’s model is well supported, with over 22 million meals provided since September of 2015. Find creative ways to carry the message through. Implement strategies that elevate the brand’s mission: Clearly articulate your brand’s ethos in everything you do.

Communications 78

Communications Consumer Creativity Brand 78

ImPRessions - Crenshaw Communications

JANUARY 31, 2019

Gillette, a P&G brand, even sued them in 2015, citing patent infringements. Market ”), for example, we talked up WeTransfer’s start-up persona and its appeal to the “creative class” versus bland competitors, but we made sure to mention its 80 million users and status as a profitable business. Take advantage of social media. .

Brand 136

Brand Branding How To Storytelling 136

Cision

OCTOBER 16, 2015

Edelman’s 2015 Trust Barometer Study found that for the first time, online search engines surpassed traditional media as the most trusted news source among the general public. Army Europe Images , Alan Levine , Elvert Barnes ( Creative Commons ). These advantages allow traditional media to do what online media simply cannot.

Content Marketing 120

Content Marketing Marketing Radio Media 120

ImPRessions - Crenshaw Communications

JULY 18, 2018

The practice of public relations is seen as a creative one, but it often depends on meticulous preparation. On the more nefarious front, in 2015 Columbia Journalism Review uncovered a company called NewsBios that sold reporter dossiers to PR pros.

Interviews 136

Interviews Construction Report Journalism 136

Cision

AUGUST 13, 2015

By analyzing the perceptions and attitudes of over 3,000 journalists from 11 countries, Cision’s “ 2015 Global Social Journalism Study ” emphasizes the change in journalists’ opinion. Get Cision’s “ 2015 Global Social Journalism Study ” today! Images: David Sim , Michael Coghlan ( Creative Commons ).

Social Media 120

Social Media Journalism Media Study 120

Cision

AUGUST 12, 2015

To help travel providers better understand what technologies consumers are using and what they think of them, Cision aggregated thousands of English-language news stories and social media posts from key forums, news sites, blogs and social networks that appeared between November 2014 and May 2015.

Travel 120

Travel Technology Consumer Hotels 120

ImPRessions - Crenshaw Communications

JUNE 30, 2016

The Cannes Lions Festival of Creativity – the Oscars of the advertising business – was held last week, and apparently it was a big disappointment for the public relations industry, which won fewer awards than in previous years. ” Today, it’s a “Creativity” extravaganza, and with good reason.

Agency 120

Agency Creativity Advertising Advertising 120

Waxing UnLyrical

DECEMBER 22, 2014

2, 2015, back on Jan. And you have every good wish from us to you for a wonderful start to 2015. Why: The new year is a great opportunity to inject some fresh life and creativity into your business strategy. Why: The new year is a great opportunity to inject some fresh life and creativity into your business strategy.

Web 73

Web Creativity Blogging LinkedIn 73

Communications Conversations

NOVEMBER 3, 2014

On the other hand, when I looked at my Facebook and Instagram feeds last Friday, they were FULL of creative, interesting and downright funny Halloween get-ups and wishes. Why can’t brands pull off that same level of human-ness and creativity during the holidays? Free idea for 2015! Stock photography AND a product sell job?

Instagram 90

Instagram Brand Branding Creativity 90

PR in High Definition

NOVEMBER 25, 2020

According to the Harvard Business Review in 2015, “ There is very little evidence for the idea that brainstorming produces more or better ideas than the same number of individuals would produce working independently. Creative Performance Limiters. Preparing to Win.

Creativity 71

Creativity Groups Sports Examples 71

PR in High Definition

JUNE 3, 2020

This is a post from the Firefly archives – timeless advice, as relevant today as it was in 2015! . If the picture is on sites such as Flickr, you might also need to consider Creative Commons attribution. Attribute the author.

Digital PR 77

Digital PR Viral Creativity Examples 77

Landis PR

JANUARY 23, 2023

It brought me back to 2015 when I worked as a sales associate at Nordstrom and was helping a customer. By Makenzi Jordan Rodriguez I was inspired by Landis’ founder, David Landis, as I was hunting for writing inspiration from LCI’s past. She said, “Thank you,” to which I replied, “No problem.”

Customer Service 98

Customer Service Writing Employee Communications 98

Contently - Strategy

JULY 28, 2021

According to Malissa Mackenzie, director of creative services at CarMax, the turning point was gaining support from the company’s senior leadership. Malissa MacKenzie, director of creative services at CarMax. Immediately, the leadership team bought in. CarMax tackled these challenges by working collaboratively across teams.

SEO 103

SEO Automotive YouTube Video 103

Communications Conversations

DECEMBER 8, 2022

I did not attend, but the event featured a number of women leaders talking about their career progressions and encouraging others to seek the curiosity, bravery and creativity needed to drive successful careers–and lives (my educated guess based on the posts I saw from the event). Where is she now? An interesting career twist.

Marketing 60

Marketing Leadership Creativity Internal 60

Cision

DECEMBER 7, 2015

Influencer marketing has been around for a while, but it’s become a truly epic wave in 2015. Images: Robert Pittman , chrisbb@prodigy.net ( Creative Commons ). Fifty-two percent of surveyed communication professionals already employ the tactic. But how to get in on it? And why should you? Maybe these reasons will do the convincing.

How To 120

How To Marketing Viral Survey 120