Shift Communications

JANUARY 12, 2015

Well, it’s officially 2015. Speaking of, with these resolutions top of mind coming off the holiday, I thought I’d check in with my fellow SHIFTers to see how they’re hoping to step it up professionally in 2015. So, in 2015, I vow to never be busy. Work more with our Marketing Technology and Creative teams and LEARN SOMETHING.

eBook 60

eBook Creativity Agency Exercises 60

Doctor Spin

FEBRUARY 22, 2024

Improve internal communications. To get started, you develop a creative concept and a marketing strategy, which you pair up with copywriting and art direction to create your assets. Source: International Journal of Business Communication 9 Mishra, K., Source: International Journal of Business Communication 9 Mishra, K.,

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Communications Conversations

DECEMBER 8, 2022

I did not attend, but the event featured a number of women leaders talking about their career progressions and encouraging others to seek the curiosity, bravery and creativity needed to drive successful careers–and lives (my educated guess based on the posts I saw from the event). Her start : Talent resources intern at Fallon.

Marketing 60

Marketing Leadership Creativity Internal 60

Deirdre Breakenridge

JANUARY 27, 2020

It was the summer of 2015, and filming of this very important impact documentary was going as planned. Our PR intern, Lauren McDonald , stepped forward to suggest creative ways of building awareness for the movie and educate the public as we do it. A Guest Post By: Director Ashley Maria & Producer Lea-Ann W. Go Pioneers!

Film 252

Film Marketing Nonprofit Education 252

Contently - Strategy

JULY 22, 2021

But in that sea of platitudes, one message stood out: a video from then-Marriott International CEO Arne Sorenson getting choked up talking about how the pandemic would impact associates through no fault of their own. Robin Bennefield, Marriott International’s editorial director of Marriott creative and content marketing.

Travel 96

Travel Hotels Storytelling Content Marketing 96

Cision

OCTOBER 29, 2015

In Germany, in two different lawsuits, several publishers claimed that AdBlock Plus , one of the most widely-used blockers, is anti-competitive, and both failed earlier this year, diminishing the possibility of a successful international legal challenge. Images: Uwe Hermann , Steve Johnson ( Creative Commons ).

Trends 120

Trends Software Advertising Advertising 120

PR Conversations

NOVEMBER 5, 2014

A European internal communications veteran explains: In order to help organisations use communications to get results , practitioners should call on simple skills and experience —not a book of runes, silver bullets or magic fairy dust. How do internal communications specialists do this? By Liam FitzPatrick, FCIPR.

Employee 103

Employee Communications Internal International 103

Stephen Waddington

JUNE 22, 2017

In each case public relations is represented at the highest level internally. Big win for public relations at Cannes Festival of Creativity. We’re incredibly proud of our client relationships that enable us to deliver breakthrough creative campaigns. Public relations has received an unprecedented level of attention at Cannes.

Public Affairs 112

Public Affairs Privacy Creativity Software 112

ImPRessions - Crenshaw Communications

JUNE 30, 2016

The Cannes Lions Festival of Creativity – the Oscars of the advertising business – was held last week, and apparently it was a big disappointment for the public relations industry, which won fewer awards than in previous years. ” Today, it’s a “Creativity” extravaganza, and with good reason.

Agency 120

Agency Creativity Advertising Advertising 120

Cision

DECEMBER 11, 2015

In October 2015 , judges ruled it lawful to tinker with a car’s software, “jailbreak” mobile phones and modify old video games. Images: inspector_81 , Archie ( Creative Commons ). Example: For those in the automobile, gaming or telecommunication industries, take note. You now know a thing or two about basic U.S.

Telecommunications 120

Telecommunications Training Reputation Software 120

Prohibition

JULY 23, 2019

Not only did they provide new applicants with valuable tips and reassuring messages, but they were also able to promote their own platforms and services to local and international students acquiring quite a global reach. The #WeAreInternational campaign aimed to highlight the crucial value of international students to the UK.

Social Media 54

Social Media Media Education Internal 54

Mindful Marketing

DECEMBER 17, 2015

You are a founding member of PR Boutiques International. PR Boutiques International™ (PRBI), prboutiques.com , is an international network of select boutique, public relations firms. I love that it keeps you on your toes and you need to move smartly, fast and creatively. What do you love about the PR trade?

Communications 50

Communications Marketing Internal International 50

Cision

OCTOBER 8, 2015

To date , 23 states and the District of Columbia have legalized its use, and a number of marijuana-related ballot measures will be before voters in 2015 and 2016. Pharma companies can turn these insights into actions, starting with their own internal conversations. Images: Brett Levin , Damian Gadal ( Creative Commons ).

Company 120

Company Newspapers Transportation Measurement 120

Communications Conversations

MAY 3, 2016

She is particularly interested in pursuing a career with an international nonprofit that works to alleviate poverty and improve educational opportunities around the globe. Since the fall semester Brown has interned with the City of Hattiesburg mayor’s office, a position at which she has excelled. Kathryn Duke, @dukekathryn.

Sports 0

Sports Leadership Internal International 0

The Hoffman Agency

DECEMBER 4, 2020

HA-SJ Intern Avni Gupta shared a touching story about the song she chose, which has traveled with her family through time and distance: This is a “ghazal” (a short poem consisting of rhyming couplets) originally written by the Pakistani poet, Fayyaz Hashmi, but was popularized by the famous ghazal singer, Farida Khanum.

Travel 41

Travel Internal International Blogging 41

MaccaPR

DECEMBER 1, 2015

Is it really all that important that your brand teams go beyond hiring staff with the surnames Anderson, Peterson, Gustafson and Carlson, and make an extra effort to welcome agency interns with names like Pham, Castillo, Sabah or Xiong? We have to make sure that when agencies hire The BrandLab kids as interns, they will thrive.

Marketing 48

Marketing Advertising Advertising Agency 48

The Resolution Blog

NOVEMBER 25, 2015

That’s an hour back a week for creative! He’s talking about the same topic the PRSA International conference this weekend in Atlanta. 2015 has been a year of learning & sharing. His creativity is out of this world so we’re taking notes! Automated insight from excel spreadsheets? We love [link].

eBook 120

eBook Google Tools Analytics 120

Burrelles Fresh Ideas

JUNE 6, 2023

But to the marketing and communications worlds, the reality is that it has been used in various forms for years, having started gaining momentum around 2015. What these AI tools produce today still needs strong human guidance,” says Laurent Thevenet , head of creative technology, Publicis Groupe APAC & MEA. “I

Communications 40

Communications Marketing Technology Data 40

PR Conversations

JULY 20, 2015

It’s understood that the play’s the thing; however, it was the vibrant community found around each performance that proved an unexpected volunteer adventure at The Toronto Fringe festival 2015. Following are things observed or directly experienced during my volunteer stint at The Toronto Fringe 2015. Hello new #FringeTO Pals!

Community 40

Community Print Twitter Creativity 40

Karen Freberg

DECEMBER 30, 2019

This decade allowed me to fine tune, evaluate, and creatively execute assignments and opportunities for my students over the years with some amazing clients, such as The Louisville Bats, The Breeders’ Cup, and most recently Facebook. General Motors (2015). I did not have any international trips where I just went on vacation.

Social Media 56

Social Media Conference Travel Internal 56

Critical Mention

APRIL 26, 2017

In this fascinating discussion, we chatted with Michael about his tips for breaking into sports marketing/PR, what it’s like to plan a national championship celebration in two days and the creative way he handled public outcry to a bold move he made. Be unconventional, creative and entrepreneurial in your thinking and approach in life.

Sports 60

Sports Internal International Enterprise 60

Barokas

MAY 30, 2017

With companies taking an increasingly digital approach to communications—both internally and externally—are our PR tactics adapting at a parallel pace? Authentic brands that clearly and creatively communicate their value will be successful and break through the noise. Let’s take the press release as an example.

SEO 68

SEO Pitching Corporate Report 68

MaccaPR

SEPTEMBER 10, 2015

Of note was the "Get Sales Jazzed about Inbound Marketing" session from Jenifer Kern, VP of Marketing for Virginia-based creative, digital and management consultancy, Celerity. Finally, be sure to assemble internal superstars who want to see inbound marketing efforts succeed. September 9, 2015. Focus on low-cost opportunities.

Marketing 48

Marketing Internal International Software 48

PR 20/20

DECEMBER 6, 2018

Editor's note: This post was originally published in 2015 and has been updated to be more current and comprehensive. The Marketing Growth Hackathon is a strategic planning model I first presented at INBOUND 2015. internal marketing team, executive team, chamber of commerce, trade organizations, non-profit boards).

Marketing 55

Marketing Resources eBook Construction 55

Shift Communications

SEPTEMBER 13, 2016

For good reason: WRIKE’s 2015 project management stats show that 35 percent of failed projects suffered from a change in project objectives. Get creative on accommodating them without veering off-course. Performance issues are easy to avoid when there is high internal visibility on employee output vs. hours worked.

Customer Service 60

Customer Service Course Internal International 60

wiredPRworks

JUNE 17, 2016

In my session, “WIRED Social Selling: Elevating Association Experiences via Creativity and Innovation RN [Right Now!], WIRED Social Selling: Elevating Association Experiences via Creativity and Innovation RN [Right Now!]. I'm excited to present an interactive session that highlights centennial celebrations!! I'd love to meet you!!

Strategy 40

Strategy LinkedIn Social Media Reputation 40

Sword and the Script

AUGUST 25, 2015

In July 2015, the CMO Council released a report based on a content survey conducted with syndication platform Netline. This is completely fixable with an audit, analysis and creative application. by Frank Strong. My experience tells me content is probably having a far greater impact. Marketers latch on onto distribution.

Survey 60

Survey Content Marketing Report Corporate 60

PRSay

SEPTEMBER 14, 2016

Wilde joined Thuzio as an intern in the summer of 2013, a company that was founded in 2012 by former New York Giants running back Tiki Barber and Mark Gerson, Chairman and Co-Founder of Gerson Lehrman Group. Build relationships that are authentic and give power back to the content creatives. Russ Wilde, Jr.,

Sports 60

Sports Creativity Industry YouTube 60

wiredPRworks

DECEMBER 14, 2015

For more information about Association Forum Holiday Showcase 2015, the Midwest’s number one meeting for meetings, visit [link] Follow the conference on Twitter at [link] and #HSC2015. A Meetings Professional International Chicago member, Barbara is a “Tomorrow’s Leader Award” nominee and a most engaged member of the month honoree.

LinkedIn 49

LinkedIn Marketing Conference Meeting 49

Mindful Marketing

MARCH 12, 2021

However, actors were crossing racial lines long before Hamilton hit Broadway in 2015. The musical mega-hit features many people of color portraying individuals who in reality were white, e.g., George Washington, Thomas Jefferson, Aaron Burr. However, that artistic license shouldn’t be wielded with impunity.

Film 74

Film Television Examples Analysis 74

MaccaPR

JULY 13, 2017

A shift in employee attitudes from an internal campaign? In competing with other PR agencies, Spong had a clear differentiator – awards, including “PR Agency of the Year” four times running and “Creative Agency of the Year” twice. What’s the biggest mistake clients make with their PR agencies? Not agreeing on what success looks like.

Agency 97

Agency Interviews Film Advertising 97

Shift Communications

JANUARY 28, 2015

Nevertheless, I have been able to assist with internal processes like onboarding, creative brainstorming practices and management development that make adjusting to growth like ours a little easier. What’s it been like to work with 135 PR, marketing and creative professionals day in and day out?

Agency 60

Agency Real Estate Creativity Training 60

Stephen Waddington

DECEMBER 30, 2019

The report provides an international perspective on the challenges facing the PR business. A study called the Velvet Ghetto commissioned by the International Association of Business Communicators (IABC) first called out the gender pay gap in the PR profession in 1986. ICCO consists of national PR trade associations in 55 countries.

Government 103

Government Education Print Ethics 103

Waxing UnLyrical

MARCH 25, 2016

They seemed to exist in an alternate reality populated by creative types tattooed all over, who imbibed copious quantities of Scotch as their screens radiated magic and mystery. I didn’t know very much about Macs then. Scratch that – I didn’t know anything about Macs then! And this holds true for your work product as well.

Training 40

Training Banking Software Web 40

PR Conversations

FEBRUARY 15, 2015

With the date of the UK general election set as 7 May 2015 – and dissolution of Parliament therefore already determined as 30 March , we’re in a period of what I’m calling ‘popping candy politics’ that prioritises publicity over policies. From a feminist perspective, pink needn’t even be an issue.

Policies 40

Policies Publicity Fashion Construction 40

PR Conversations

FEBRUARY 15, 2015

With the date of the UK general election set as 7 May 2015 – and dissolution of Parliament therefore already determined as 30 March , we’re in a period of what I’m calling ‘popping candy politics’ that prioritises publicity over policies. From a feminist perspective, pink needn’t even be an issue.

Policies 40

Policies Publicity Fashion Construction 40

Sword and the Script

DECEMBER 20, 2022

Internal comms takes center comms stage in hybrid work. With the new dynamics of hybrid work established worldwide, Public Relations – as a professional who builds and consolidates relationships – becomes an even more strategic professional regarding the internal audience. Marketing turns to creative to stand out from the clutter .

Marketing 190

Marketing Content Marketing Data Social Media 190