Cision

OCTOBER 4, 2017

As you look through an interrogative lens — analyzing brands, consumers and the media’s relationship with multimedia, it’s easy to see that visual content is the engine that steers the narrative. Multimedia is the gatekeeper to earned media and the catalyst to engagement. The Media Relies on Visual Storytelling.

How To 282

How To Storytelling B2C Measurement 282

Sword and the Script

DECEMBER 21, 2021

Engage with the blogger on social media first, personalize your outreach, read and follow any requirements, and provide high-quality content. We are going to see more journalists build their own paid content channels – with or without backing from media outlets. Brad Marley , Chief Storyteller, Yelram Media .

Marketing 215

Marketing Content Marketing Social Media Employee 215

MaccaPR

APRIL 2, 2015

Surrounded by podcasters, bloggers and marketers, I spent last week immersed in all things social at Social Media Marketing World. It began with an insightful keynote presentation on the top trends in social media in 2015 from Michael Stelzner of Social Media Examiner, the conference host.

Social Media 48

Social Media Pinterest Marketing Media 48

Shift Communications

JANUARY 12, 2015

Well, it’s officially 2015. I plan to read Flipboard daily, hone my media relations skills and shore up my social media marketing game. Speaking of, with these resolutions top of mind coming off the holiday, I thought I’d check in with my fellow SHIFTers to see how they’re hoping to step it up professionally in 2015.

eBook 60

eBook Creativity Agency Exercises 60

Cision

JULY 8, 2015

not fully adopting the chip-and-PIN technology used in other countries, consumers remain skeptical that the new chip-and-signature technology used in the U.S. In particular, skepticism about chip-and-PIN technology and continued security risks created heavy consumer conversation. With the U.S. will deliver adequate fraud protection.

Retail 120

Retail Travel Mobile Technology 120

Cision

NOVEMBER 30, 2015

Black Friday 2015 has come and gone, and one trend dominated all others: more and more people are purchasing online rather than shopping at brink-and-mortar retailers. There is not an all-encompassing “social media” Black Friday 2015 was the most social Black Friday on record.

Social Media 120

Social Media Facebook Print Advertising 120

Deirdre Breakenridge

JANUARY 6, 2015

On Wednesday, January 21, 2015, at 8:30 p.m. ET, PR professionals, students and educators will join together for a special chat session focused on “PR Wishes and Best Practices” for the industry in 2015. Resolution 1 : I will find new ways to leverage the power of data in 2015. Advice please? Best practices?

Community 150

Community Education Twitter Financial 150

The Resolution Blog

NOVEMBER 6, 2015

A cool advertising initiative may have little or no paid media attached to it. consumers don’t care about labels” The lines between marketing disciplines are blurring and there really is no reason to label a great idea as PR, advertising or social. Consumers don’t care about these labels and neither should marketers.

Marketing 120

Marketing Advertising Advertising Consumer 120

Cision

OCTOBER 29, 2015

A r eport issued by PageFair (which produces tools to measure the impact of ad blocking and develops unobtrusive advertising) states that ad blocking use grew 41 percent in the last 12 months and that publishers lost an estimated $22 billion in 2015. The issue is a battle of perceptions. The outcome is the same for nearly everyone.

Trends 120

Trends Software Advertising Advertising 120

PR 20/20

NOVEMBER 15, 2016

Developing a credible, consistent presence on social media may seem like a daunting task for small or mid-sized businesses. Social media is a communication cornerstone for more than one generation. billion have social media accounts. To be successful on social media doesn’t require an entire team.

Small Business 40

Small Business Social Media Media Employee 40

Cision

APRIL 7, 2015

A successful content strategy in 2015 and beyond will include brands differentiating themselves by thinking outside the traditional content marketing box. Social media, e-newsletters, articles on owned websites and blogs make up the four most used content marketing tactics. How, where and when do they prefer to consume content?

B2C 120

B2C Content Marketing B2B Mobile 120

Cision

AUGUST 11, 2016

The calculation takes into account a number of data points, such as social shares, SEO data and page rankings. Social Media Today. But what we do know is that data – social media data in particular – can reveal almost everything about us. Social Media Examiner. Social Media Explorer.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

The Resolution Blog

NOVEMBER 5, 2015

A cool advertising initiative may have little or no paid media attached to it. "consumers don’t care about labels" The lines between marketing disciplines are blurring and there really is no reason to label a great idea as PR, advertising or social. For PR people, this creates a great opportunity.

Marketing 120

Marketing Advertising Advertising Consumer 120

Sword and the Script

APRIL 6, 2021

Meltwater said it agreed to acquire Linkfluence, a French company with software that uses artificial intelligence to mine social media for consumer insights. Meltwater says “acquisition is part of Meltwater’s growth strategy, which involves investments and acquisitions in the social media segment.

Media 108

Media SEO Analytics Analysis 108

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

Many have written about the changing nature of influencer relations in PR, and its move from celebrities and social media ambassadors to so-called “micro-influencers” – those that may not have a huge reach but that are trusted. According to a 2015 Chief Communications Officer survey by Korn Ferry , CCOs in the U.S.

Trends 124

Trends SEO Leadership Print 124

Waxing UnLyrical

AUGUST 7, 2015

If you’ve bought into that, then how do you find smarter ways to measure authoritative content? So when the nature of authoritative content is changing so dramatically, how you measure the success of your content has to change as well. How to get off your ass and start blogging , August 2015: 5 comments. Image: Thinkstock.

Measurement 40

Measurement System Blogging Facebook 40

Cision

SEPTEMBER 28, 2015

I got some exclusive information before they launched their “find my phone” feature and occasionally get free products for helping to amplify awareness on social media channels (and here – although I mean to use it as an example and not a promotion). Active on social media. Get our white paper today!

Marketing 120

Marketing Groups Journalism Social Media 120

Sword and the Script

JANUARY 28, 2020

Notified calls these functions – listen, connect, publish amplify and measure. Measure is the dashboard and analytics. The presenter used Shake Shack (NYSE: SHAK), a popular fast-casual restaurant, that started out as a hotdog cart in Madison Square Park in 2001 and went IPO in 2015, as an object of the demo.

Software 117

Software Tools Publicity System 117

Cision

MAY 19, 2015

Attendees of New York Fashion Week share photos across social media. Use technology and social media to extend it as much as you can. Spending on native ads will reach nearly $8 billion in 2015 and will reach $21 billion in 2018. Measure everything, too. Want even more content marketing tips? Facilitation.

Content Marketing 120

Content Marketing Marketing Apparel Mobile 120

Deirdre Breakenridge

OCTOBER 20, 2015

On October 13, 2015, I joined an invigorating #PRStudChat with my fellow educators, students, and professionals about Teaching and Learning in Public Relations. It is interesting to note that social media has not yet entered mainstream PR curricula. Doing these things are “time consuming” if you want to think that way.

Education 150

Education Training Course Social Media 150

Marketwired

APRIL 12, 2016

In its 2015 study , Edison Research showed that podcast consumption grew from 11% of the U.S. population in 2006 to 33% in 2015 — a current total of 155 million Americans. Obviously, it also takes producing really great content and promoting it on social media and other ways.

Advertising 100

Advertising Advertising Television Radio 100

Cision

JUNE 3, 2015

Last week we spoke with Miranda Abney, marketing director at the Milk Processor Education Program, about the campaign’s social media strategy. Q: Who do you target on social media? — Rock n Roll Marathon (@RunRocknRoll) June 1, 2015. Turn employees into social advocates. Which channels do you use?

Instagram 120

Instagram YouTube Twitter Social Media 120

The Resolution Blog

NOVEMBER 25, 2015

They distill the latest behavioural economics & consumer psychology research down into helpful little brain gems. Sure, we’ve all heard of Google Trends and how it’s amazing for insight but what if we could use it in a different way for PR measurement? Measuring coverage success - Metrics on a mountain.

eBook 120

eBook Google Tools Analytics 120

Cision

APRIL 20, 2015

I wrote a pretty extensive piece about social media for PR professionals (as I might for the Cision blog) and right before sending it I slapped myself on the forehead. Mobile is the primary way that we consume and interact with some types of digital content. Social Media Today (@socialmedia2day) April 10, 2015.

Content Marketing 120

Content Marketing Marketing Mobile YouTube 120

prTini

DECEMBER 12, 2014

Land Your Dream Job Through Social Media Savvy (client). 14 Recent Changes to Twitter, Facebook and More That Social Media Marketers Need to Know. How to Boost your Content Reach with Social Media. How to Use Social Media to Recruit Top Candidates. Instagram Has More Users Than Twitter.

Pinterest 45

Pinterest Case Study Instagram Analysis 45

MaccaPR

JANUARY 15, 2019

“From a branding and marketing perspective, the Fiji Water Girl Photobombing Stunt was a combination of product placement and social media brilliance,” concludes Stacey Hintermeister, Group Director at the Minneapolis agency CBX. billion bottled water category. 3 - Jamie Lee Curtis Won’t Be Drinking Fiji Water.

Marketing 78

Marketing Viral Consumer Agency 78

Cision

SEPTEMBER 10, 2015

While the official change was on April 21, 2015, analysts like Bryson Meunier point out that this wasn’t just a one-time event but the beginning of long-term change. Still, on August 27, 2015, Facebook reported that 1 billion users logged in that day , the equivalent of 1 in 7 people on the planet. Of the approximately 3.2

Trends 120

Trends Mobile Web System 120

Stephen Waddington

DECEMBER 30, 2019

PR is a social science. There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media.

Government 103

Government Education Print Ethics 103

PR 20/20

DECEMBER 29, 2016

Developing a credible, consistent presence on social media may seem like a daunting task for small or mid-sized businesses. Social media is a communication keystone for more than one generation. billion have social media accounts. The likelihood that your audiences are on social media has never been higher.

Small Business 51

Small Business Social Media Employee Tools 51

Cision

MAY 2, 2016

. “Two significant things have already happened that we have not paid enough attention to: First, news publishers have lost control over distribution… Second, the inevitable outcome of this is the increase in power of social media companies.” adults use mobile to consume news. Facebook Instant Articles.

Mobile 120

Mobile LinkedIn Facebook Google 120

PR in High Definition

NOVEMBER 17, 2017

Claims – such as Hilary Clinton having a 69% disapproval rate among veterans- circulated around the social network, influencing voters. As of next month, it will be introducing measures to increase ad transparency , allowing users to simply click and view all the ads being run by one organisation.

Policies 72

Policies Facebook Advertising Advertising 72

MaccaPR

JUNE 1, 2016

This format is the result of an intersection of news and content marketing, a completely unprecedented space in the media landscape in which online users are perusing articles, sending snaps and sharing memes that often are riddled with brand messaging. See more details of the case study here.

Brand 48

Brand Branding Storytelling Healthcare 48

MaccaPR

JANUARY 15, 2019

“From a branding and marketing perspective, the Fiji Water Girl Photo Bombing Stunt was a combination of product placement and social media brilliance,” concludes Stacey Hintermeister, Group Director at the Minneapolis agency CBX. billion bottled water category. 3 - Jamie Lee Curtis Won’t Be Drinking Fiji Water.

Marketing 48

Marketing Viral Consumer Agency 48

Cision

JUNE 18, 2015

Social Media Today’s Social Shake-Up 2015 Conference took place from June 9-10 in Atlanta, GA. With more than 500 attendees, social discussion peaked on day one, driving higher levels of discussion than the PR Measurement Conference, but not quite as much buzz as Social Media Marketing World.

Conference 120

Conference Social Media Measurement Financial 120

Beyond PR

SEPTEMBER 14, 2016

in 2015 and Latinos accounted for 54% of total population growth in the U.S. Hispanic people of all age groups are predominantly bilingual, according to the Nielsen Hispanic Consumer Report , Spanish still surpasses English as the dominant language for those 35 and older. Consumer Technology. And that number is growing.

Healthcare 40

Healthcare Insurance Insurance Pharmaceuticals 40

prTini

NOVEMBER 17, 2016

But should we big-hearted consumers trust at face value that our dollars are being spent as virtuously as we’re led to believe by a marketing campaign? Doesn’t it give way for consumers to become desensitized to these very important causes—perhaps to the extent that we cease to care so much about finding legitimate ways to donate?

Community 28

Community Marketing Retail Measurement 28

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. Authentic storytelling continued to excel “For PR, authentic storytelling will continue to excel as consumers seek honest, genuine experiences and solutions.

Writing 194

Writing Communications Marketing B2B 194