The Resolution Blog

NOVEMBER 5, 2015

"consumers don’t care about labels" The lines between marketing disciplines are blurring and there really is no reason to label a great idea as PR, advertising or social. Consumers don’t care about these labels and neither should marketers. For PR people, this creates a great opportunity.

Marketing 120

Marketing Advertising Advertising Consumer 120

Contently - Strategy

JULY 22, 2021

But in that sea of platitudes, one message stood out: a video from then-Marriott International CEO Arne Sorenson getting choked up talking about how the pandemic would impact associates through no fault of their own. Robin Bennefield, Marriott International’s editorial director of Marriott creative and content marketing.

Travel 96

Travel Hotels Storytelling Content Marketing 96

Deirdre Breakenridge

JANUARY 7, 2016

In November 2015, Marketwired, a news distribution and social communications company, created a survey, “Are You A #ContentMachine?” to find out exactly how PR and marketing professionals felt about their content efforts in 2015, and to also see how they plan to approach content marketing in 2016. Last but certainly not least…measure!

Survey 90

Survey Marketing Content Marketing Measurement 90

The Resolution Blog

NOVEMBER 25, 2015

They distill the latest behavioural economics & consumer psychology research down into helpful little brain gems. Sure, we’ve all heard of Google Trends and how it’s amazing for insight but what if we could use it in a different way for PR measurement? Measuring coverage success - Metrics on a mountain.

eBook 120

eBook Google Tools Analytics 120

Buzzstream

MAY 2, 2024

Resources Mentioned: Glenn Allsopp’s article on who controls search Cyrus Shepard’s Study on Internal Linking Nate’s LinkedIn Nate’s Twitter Main Takeaways 1. Internal linking is one of the least appreciated jobs in SEO. You don’t want to use the exact same anchor text on every internal link. Positional is now live!

Internal 118

Internal International Insurance Insurance 118

Reputation Us

JULY 14, 2017

After the economic downfall of 2008 the Fed wanted to ensure banks would be able to continue to lend to consumers and businesses even in a severe financial crisis. How does a financial institution measure up to the competition? banks have significantly rebounded from the 2008 financial shock. Reputation, Reputation, Reputation.

Banking 60

Banking Reputation Financial Government 60

Reputation Us

JULY 13, 2017

After the economic downfall of 2008 the Fed wanted to ensure banks would be able to continue to lend to consumers and businesses even in a severe financial crisis. How does a financial institution measure up to the competition? banks have significantly rebounded from the 2008 financial shock. Reputation, Reputation, Reputation.

Banking 60

Banking Reputation Financial Government 60

Cision

SEPTEMBER 10, 2015

For example, the ongoing globalization of the Internet and expansion to more rural audiences is already emerged for organizations with international operations, but barely emerging and not very important for a restaurant that does only local business. Emerged Trends. Content optimization for the mobile and semantic web.

Trends 120

Trends Mobile Web System 120

Sword and the Script

JANUARY 28, 2020

Notified calls these functions – listen, connect, publish amplify and measure. Measure is the dashboard and analytics. The presenter used Shake Shack (NYSE: SHAK), a popular fast-casual restaurant, that started out as a hotdog cart in Madison Square Park in 2001 and went IPO in 2015, as an object of the demo.

Software 116

Software Tools Publicity System 116

PR Conversations

JULY 20, 2015

It’s understood that the play’s the thing; however, it was the vibrant community found around each performance that proved an unexpected volunteer adventure at The Toronto Fringe festival 2015. Following are things observed or directly experienced during my volunteer stint at The Toronto Fringe 2015. Hello new #FringeTO Pals!

Community 40

Community Print Twitter Creativity 40

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. The report provides an international perspective on the challenges facing the PR business. PR is a social science. It is an evolutionary rather than a revolutionary discipline.

Government 103

Government Education Print Ethics 103

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. Internal comms takes center comms stage in hybrid work. be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale.

Marketing 192

Marketing Content Marketing Data Social Media 192

PR 20/20

AUGUST 17, 2017

And it’s no wonder, considering the oversaturation of branded content and the ever-increasing battle for consumer attention. In fall 2015 we introduced Marketing Growth Hackathons as a planning model to do just that. Measure which verticals are performing best and where you can see the most potential for growth.

Marketing 49

Marketing eBook Case Study Comparison 49

PR 20/20

OCTOBER 12, 2017

In 2015, Robert (with Carla Johnson) wrote the book Experiences: The 7th Era of Marketing , which outlines an approach on how content-driven experiences can be created, managed, scaled, promoted, and measured in today’s business environment. The studio believed they just saved a half-million dollars with no downside.

Marketing 53

Marketing Enterprise Print Film 53

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. Authentic storytelling continued to excel “For PR, authentic storytelling will continue to excel as consumers seek honest, genuine experiences and solutions.

Writing 194

Writing Communications Marketing B2B 194

Cision

DECEMBER 21, 2015

For communication professionals, this means that in the near future you may perform internal communication in a closed Facebook ecosystem. Along with Snapchat, Apple News and others, communication professionals need to understand that content may be consumed entirely on a third-party platform.

Facebook 48

Facebook Nonprofit Enterprise Google 48

Cision

AUGUST 6, 2015

Check out how at [link] And don’t forget your ear phones!! – Facebook, April 2, 2015. Makes for a fairly uncomfortable flight, but if you’re forced to fly with them then it’s a means to an end. – thedibb.co.uk, April 5, 2015. Thanks in advance. – tripadvisor.com, February 1, 2015. It’s 2015!!

Travel 120

Travel Technology Airlines Wireless 120

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. Craig Dekshenieks | Aderant. 10) A pullback on PPC. 16: Ted Seward.

Marketing 102

Marketing Content Marketing Advertising Advertising 102

Journalistics

MARCH 24, 2015

This is a hard question to answer in 2015. You need a digital content strategy because your audiences want you to engage and interact with them in different ways, with relevant content that aligns to the ways they choose to consume and share the content you provide. What outcomes will you measure? Content marketing?

Strategy 72

Strategy How To Measurement Analytics 72

PRSay

NOVEMBER 18, 2016

In late-October, I had the great privilege of attending the PRSA International Conference in Indianapolis. Consumers are becoming increasingly choosy about the messages they want to receive – some simply aren’t clicking ads while many have gone as far as enabling ad blocker s. A Matter of Trust. Same with owned.

Media 60

Media Leadership Enterprise Data 60

ZudePR

JUNE 6, 2016

The root of the problem is always internal. Three – including the New Rules of Marketing and PR – are international bestsellers. We launched a SaaS business last March 2015 has over 600 customers all over the world and growing. In 2014 we did 13 different conferences; in 2015 we did three. Just not being mentally-awake.

Writing 114

Writing Social Media SEO Blogging 114

ZudePR

MAY 31, 2015

“Value is subjective: it’s impossible to measure the value of a public relations programme until it’s been running for a while (and even then it’s still hard). Stuart is an international PR adviser, speaker, trainer, and blogger. “Now, I have been learning in 2015 that content marketing is on a shift.

Communications 81

Communications How To Blogging Content Marketing 81

PR Conversations

OCTOBER 20, 2015

Wells Fargo not only publishes great content on its Wells Fargo Stories site, but when I toured their offices, I discovered they are doing some really neat things in terms of storytelling, especially with their internal communications. She also serves as the 2015-2017 PRSSA national faculty adviser.

Conference 40

Conference Meeting Case Study Film 40

MaccaPR

MARCH 18, 2015

This was the focus of a March 2015 event co-sponsored by Maccabee Public Relations and Minnesota PRSA. March 4, 2015. March 4, 2015. We know consumers don’t want to be bombarded with “Buy this!” 3M''s useful content solved household problems by helping consumers connect to the brand in a way that they previously hadn’t.

Content Marketing 48

Content Marketing Financial Marketing Analytics 48

ISEBOX

MARCH 3, 2016

Cornerstones are also not as quickly consumable by your target audience, so there’s less need for frequency. C&C Content Factory: At the PRSA 2015 International Conference, Heidi Sullivan, Managing Director of Cision Canada, presented her take on why PR professionals need to think in terms of C&C. Pretty handy, right?

eBook 70

eBook Viral Conference Content Marketing 70

Frederik Vincx

DECEMBER 11, 2015

It is full of practical advice to get your team on board during workshops, internal presentations, and pilot projects. PR teams need to adapt to the changing consumer. All communication teams are striving for the attention of the fickle consumer. You can’t improve what you don’t measure. Twitter paid amplification?

How To 60

How To Software System Employee 60

Sword and the Script

DECEMBER 15, 2020

Efficient marketing execution and measurement. 2021 will see an increase in podcasts, with more brands and institutions harnessing the power of this very intimate form of communication as some consumers attempt to ration their screen time. Rethinking internal and external comms. Marketing predictions.

Marketing 170

Marketing Employee Content Marketing Training 170

Flatiron Communications

JANUARY 15, 2016

Kim Kardashian West (@KimKardashian) December 20, 2015. Yes, that’s where more and more consumers sate their media appetites these days. Then came CGM (consumer generated media), which accelerated the fragmentation of the media landscape, and created a bigger challenge for comms pros to set tongues-a-wagging.

Content Marketing 28

Content Marketing Marketing Instagram YouTube 28

Masters in Communications

FEBRUARY 12, 2022

Those who do not often choose not to own them - either because they do not consume TV media or because they prefer web streaming - rather than for economic reasons, though there are certainly those homes who do not have them purely due to poverty (20). Sets are relatively cheap, and it is estimated that 96.7%

Ethics 52

Ethics Communications Print Television 52

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2017

coli contamination of 2015. Believe it nor not, that figure is relatively low as a percentage of total sales, but the loss of customer trust and public confidence is a great deal harder to measure. When other women came forward with similar claims, Fox had to confront its own internal failures and Roger Ailes was forced out.

Reputation 130

Reputation Viral Employee Customer Service 130