Cision

MAY 17, 2016

And if you aren’t meeting journalists’ needs, they’ll pass over your brand and cover one of your competitors instead. Cision’s 2016 State of the Media Report found that journalists saw multimedia journalism and video- and image-based content as two of the most important trends of 2015. Images via Pixabay: 1 , 2 , 3.

Survey 180

Survey Infographics Meeting Journalism 180

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. What are some of the key components of an effective brand communication strategy?

Pitching 228

Pitching Agency Social Media Creativity 228

Contently - Strategy

APRIL 14, 2021

For brands, however, it means a paradigm shift. While the long-term impacts of the move remain to be seen, one likely change is that content will play an even more important role for brands and advertisers trying to reach customers online. “If What will change for brands. a search marketing agency.

Privacy 96

Privacy Google Advertising Advertising 96

Cision

APRIL 27, 2015

In 2015, it’s safe to say most companies view social media as a necessary communication channel for business. Although brands of all shapes and sizes are churning out 140 characters into the Twitterverse, going through the motions won’t help you stand out in the crowded marketplace, let alone reach your goals.

Social Media 120

Social Media Pinterest Media Infographics 120

Cision

JANUARY 22, 2016

With so many brands reaching out to journalists every day, only a select few will get a response, and even fewer will actually get coverage. So what can you do to set your brand apart from the masses? Quality content grabs the attention of reporters and influencers and gives your brand a solid reputation.

Media 120

Media Infographics Reputation Study 120

Cision

OCTOBER 12, 2015

But if your brand is using the same content marketing strategy as it did in 2014, you’re probably not seeing any results. So what should brands do? In 2015, brands need an ad budget to make Facebook work. Use them as a guide and experiment to see what works best for your brand. Recycle What Worked.

Education 120

Education Facebook Infographics Social Media 120

Cision

MARCH 21, 2016

Pew Research Center found that the number of Americans using smartphones increased from 35 percent to 64 percent between 2011 and 2015. Multimedia content, such as infographics or Slideshare presentations, will help you stand out from other brands pitching the same old standardized template. This explains why almost half (48.9

Trends 120

Trends Mobile Media Print 120

MaccaPR

FEBRUARY 2, 2016

Want to take your blogger-brand relationships to the next level? According to a recent Maxwell PR study (see infographic below), 35 percent of top food bloggers reported spending more than 35 hours per week on blogging and 43 percent estimated that they’ll prepare more than 20 sponsored blog posts in 2016. Bonus Tip: Be flexible!

Trends 48

Trends Blogging Brand Branding 48

Cision

NOVEMBER 24, 2015

Forty-five percent of executives think it’s okay to share other brands’ information as either digital or print paid content. According to a report from Ogilvy and Tubular Labs , 725 of the 1,000 most popular Facebook videos at the beginning of 2015 were re-uploaded from outside sources.

Examples 120

Examples Viral YouTube Infographics 120

Rock the Status Quo

AUGUST 21, 2014

A second client tasked me with building a list of recommended next steps to move their content marketing forward, AND I’ve been working on my own 2015 content marketing strategy for Rock The Status Quo. Remember that most consumers wouldn’t care if 80 percent of brands disappeared tomorrow. See why it’s top of mind?

Writing 203

Writing Blogging Pitching Content Marketing 203

Sword and the Script

DECEMBER 10, 2019

3) Brands blur the lines between company and friend. We’re used to seeing communications and interactions with brands that are personalized. Similar to the algorithms which drive many of our online purchases, brands will begin to communicate with their customers as if they have personal connections with them.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Sword and the Script

NOVEMBER 9, 2021

PR Newswire is owned by Cision, which acquired the press release distribution service in 2015 for $841 million. GlobeNewswire is owned by Notified, a recently re-branded division of Intrado. Next, they publish a fake release saying that the company was about to be acquired by a well-known brand. Automated coverage book.

Software 93

Software Banking Technology Data 93

The Proactive Report

JANUARY 15, 2016

In December 2015 the FTC laid out guidelines for paid content in an effort to prevent consumers from being misled by native advertising. Original images, smart infographics and engaging videos certainly capture the attention of your audience and are now important Digital PR skills. Then we have live-streaming video.

Trends 100

Trends Skype Digital PR Guidelines 100

The Proactive Report

JANUARY 15, 2016

In December 2015 the FTC laid out guidelines for paid content in an effort to prevent consumers from being misled by native advertising. Original images, smart infographics and engaging videos certainly capture the attention of your audience and are now important Digital PR skills. Then we have live-streaming video.

Trends 100

Trends Skype Digital PR Guidelines 100

The Proactive Report

JANUARY 15, 2016

In December 2015 the FTC laid out guidelines for paid content in an effort to prevent consumers from being misled by native advertising. Original images, smart infographics and engaging videos certainly capture the attention of your audience and are now important Digital PR skills. Then we have live-streaming video.

Trends 100

Trends Skype Digital PR Guidelines 100

Cision

APRIL 16, 2015

Visual media and visual storytelling are on the rise and poised to become two of the major content creation trends in 2015. How can you use the tactics to your advantage and improve your brand’s PR? In the case of an infographic, you can use different design principles for different effects. Here are five ideas!

Storytelling 120

Storytelling Infographics Content Marketing Film 120

PR 20/20

NOVEMBER 24, 2015

Sabrina is the Marketing Manager for The Shelf , an influencer marketing platform that enables brands and agencies to connect with the most relevant influencers. These offers convert at a 3x -10x higher rate than ones shared by brands. The following is a guest post by Sabrina Fenster. approach, anyway?

Pinterest 40

Pinterest Marketing Infographics Fashion 40

Marketwired

JANUARY 5, 2016

Your paid, earned, shared, and owned media mix is your content-driven ecosystem that will help you ensure your brand message effectively reaches and engages with customers. A micro-moment isn’t a sale, but it’s an action that gets people at least following your brand and it may turn into a sale in the future.

Mobile 100

Mobile Content Marketing Survey Infographics 100

Cision

JANUARY 11, 2017

The Buzzsumo study that I referenced earlier shows that the infographic is the most shared piece of content — outperforming the next most shared content type by thousands of shares on average. According to the study, here are the most shared content types in order of popularity: Infographics. List posts. What posts. How to posts.

Strategy 120

Strategy Infographics Content Marketing Study 120

Presspage

AUGUST 15, 2017

As of 2017, Youtube, Instagram Video, and Snapchat are some of the most innovative online tools that brands are employing to communicate their message, especially to younger audiences. Rise of social messaging tools As of 2015, monthly active users for messaging apps surpassed those of the social media users.

Technology 115

Technology Big Data Video Data 115

Marketwired

FEBRUARY 16, 2016

When you can, offer high resolution photos, videos or infographics. In 2015, Garrett was named a Top 100 PR Influencer by Onalytica. CreativePR is not settling for the normal news that the average brand would spew out about its product or service. Take a look at what Disney did with “Force Friday” in 2015.

Creativity 100

Creativity Pitching Writing Conference 100

Buzzstream

JANUARY 17, 2018

Extract Data from your Content and Design an Infographic. People love infographics. So why not repurpose your written content into a well-designed and impactful infographic? An Infographic is a way of exposing your content to more readers. An infographic is 30X more likely to be read than text-based content.

eBook 108

eBook Infographics Pinterest How To 108

Waxing UnLyrical

NOVEMBER 18, 2015

Video is the most popular content marketing format for 2015, ahead of case studies, blogs and infographics ( 2015 State of Digital Marketing , a report featuring insights from over 600 marketers from Web Marketing 123). The Crayon report also indicates a high percentage of brands go directly to YouTube for video hosting needs.

Video 40

Video YouTube Web Case Study 40

ISEBOX

DECEMBER 1, 2016

E-detailing is a marketing effort that can help with brand awareness and facilitate sales – all at an ROI that will make stakeholders blush: It’s estimated that face-to-face detailing costs $200-$250 per physician, compared to $100-$150 for e-detailing. Remember when we talked about the Rise of Multimedia Content ?

Pharmaceuticals 70

Pharmaceuticals Communications Infographics Mobile 70

PRSay

NOVEMBER 18, 2016

If you can get influencers speaking positively about your brand, their followers will take note and be that much more likely to engage with you themselves (and/or try the product or service). Your mission from there will be to wow them with compelling messages, often enhanced by multimedia elements such as images, videos, infographics, etc.

Media 60

Media Leadership Enterprise Data 60

MaccaPR

JANUARY 6, 2015

From brand strategies and social media tips to content marketing and the death of PR spin, below are the top 10 MaccaPR posts of 2014 based on the most total views and social media engagement. His post features tips for how your brand can use YouTube and other social media channels to conquer your competition. #3. The verdict?

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

Waxing UnLyrical

SEPTEMBER 28, 2015

6 Rules of Thumb for Successful Brand Publishing. Why: “In order to be effective, brand content must be mapped to business objectives and be appealing,” says Ancita Satija as she explains (right here on WUL!) the six principles you need to consider in order to publish your brand successfully. Do brand names matter?

Infographics 40

Infographics Television Conference Writing 40

Sword and the Script

FEBRUARY 24, 2015

The CMO Survey Highlights and Insights February 2015 from christinemoorman. For example the study found that the percent of companies where marketing leads core activities such as advertising, positioning and brand are down! There is no indication of which business functions are taking responsibility for the overall brand.

Mobile 60

Mobile Study Marketing Survey 60

PR 20/20

MAY 23, 2017

We originally published a blog in 2015 listing 40+ inbound marketing resources. Content Strategist ( @Contently ): A publishing solution with an insightful magazine on “brands, storytelling and the future of content.”. Hence the expertise to cover a wide range of topics, from public speaking to global brand publishing.

Resources 53

Resources Marketing SEO Engineering 53

Waxing UnLyrical

SEPTEMBER 23, 2015

According to this IAMAI-KPMG report , India has over 350 million Internet users as of June 2015; this number is expected to increase over 500 million by 2017. A quick crisp e-mail with images or infographic has a better chance of catching the media’s fancy than long pitch notes or press releases. In closing.

Google 40

Google Trends Community Twitter 40

Waxing UnLyrical

MAY 22, 2015

This is important in light of how much more accepted it now is for brand integration to be part and parcel of the PR pro’s charge; almost half the respondents (46%) said they accept brand integration, and more than half (55%) said they refer PR pros to their advertising colleagues.

Leadership 40

Leadership Report Media Video 40

Waxing UnLyrical

AUGUST 12, 2015

Then we started to mix up the editorial formula, 500+ words, infographics, video and presentations. At CommPRO we closely track enrollment at webinars with engagement in content and branded intellectual property (e.g. For example, 2015 is truly the year of “ROI.” The community was scanning, spending less than a minute on a post.

Radio 40

Radio Mobile Media Sports 40

Sword and the Script

DECEMBER 29, 2015

My 5 Most Popular Posts of 2015 via @profkrg. Top Three Spin Sucks PR Blog Posts of 2015 via @spinsucks. Top 5 Posts of 2015. In an effort to understand what resonated, here is what the readers of this blog said were the best posts on the Sword and the Script in 2015. Worst 5 Posts of 2015. Look before you leap.

Content Marketing 60

Content Marketing Reddit Crisis Case Study 60

PR Conversations

OCTOBER 20, 2015

For example, a couple months ago, the company published a great infographic about what consumers talk about in terms of payments on social. Which real, historical or fictional person or brand would you like to give a reputation makeover? She also serves as the 2015-2017 PRSSA national faculty adviser. Wow, this is tough.

Conference 40

Conference Meeting Case Study Film 40

Rock the Status Quo

NOVEMBER 8, 2015

I came across this absolutely wonderful infographic yesterday that explains different types of complainers and how best to handle them. AZ Media Maven (@AZMediaMaven) November 5, 2015. Kelly Hungerford (@KDHungerford) November 5, 2015. PRprochat — Milvian (@MilvianPrieto) November 5, 2015. used with permission).

Social Media 100

Social Media Media Customer Service Resources 100

The Proactive Report

JANUARY 30, 2015

On Wednesday January 28, 2015 PRSA LA chapter met for their annual State of the State of PR review. Daniel Lemin, President, One Good Brand. Daniel Lemin, President, One Good Brand. Last year the amount of video from people and brands in Facebook’s News feed increased 3.6X Good visuals work. year-over-year.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

ISEBOX

FEBRUARY 26, 2016

At a lunch with her boss, Oktavia learns that in 2015, the FDA approved more than 45 new drugs. This scenario unfolded on two notable occasions in 2015. April 15, 2015: Amgen’s Corlanor (ivabradine) for treatment of chronic heart failure. In 2014, that number was 41. Chronic Heart Failure: a. HCV (Hepatitis C Virus): a.

Pharmaceuticals 70

Pharmaceuticals Communications Internal International 70