Cision

MARCH 21, 2016

Pew Research Center found that the number of Americans using smartphones increased from 35 percent to 64 percent between 2011 and 2015. Multimedia content, such as infographics or Slideshare presentations, will help you stand out from other brands pitching the same old standardized template. This explains why almost half (48.9

Trends 120

Trends Mobile Media Print 120

Sword and the Script

NOVEMBER 9, 2021

PR Newswire is owned by Cision, which acquired the press release distribution service in 2015 for $841 million. GlobeNewswire is owned by Notified, a recently re-branded division of Intrado. Next, they publish a fake release saying that the company was about to be acquired by a well-known brand. Automated coverage book.

Software 94

Software Banking Technology Data 94

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” When you can, offer high resolution photos, videos or infographics.

Creativity 100

Creativity Pitching Writing Conference 100

Cision

APRIL 16, 2015

Visual media and visual storytelling are on the rise and poised to become two of the major content creation trends in 2015. How can you use the tactics to your advantage and improve your brand’s PR? In the case of an infographic, you can use different design principles for different effects. Here are five ideas!

Storytelling 120

Storytelling Infographics Content Marketing Film 120

Presspage

AUGUST 15, 2017

the importance of measurability. As of 2017, Youtube, Instagram Video, and Snapchat are some of the most innovative online tools that brands are employing to communicate their message, especially to younger audiences. Users around the world are now using messaging apps to connect with friends, brands and to view images and content.

Technology 115

Technology Big Data Video Data 115

PRSay

NOVEMBER 18, 2016

If you can get influencers speaking positively about your brand, their followers will take note and be that much more likely to engage with you themselves (and/or try the product or service). Your mission from there will be to wow them with compelling messages, often enhanced by multimedia elements such as images, videos, infographics, etc.

Media 60

Media Leadership Enterprise Data 60

MaccaPR

JANUARY 6, 2015

From brand strategies and social media tips to content marketing and the death of PR spin, below are the top 10 MaccaPR posts of 2014 based on the most total views and social media engagement. His post features tips for how your brand can use YouTube and other social media channels to conquer your competition. #3. The verdict?

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

Waxing UnLyrical

AUGUST 12, 2015

However, there should be concrete yardsticks by which to measure such efforts. Then we started to mix up the editorial formula, 500+ words, infographics, video and presentations. At CommPRO we closely track enrollment at webinars with engagement in content and branded intellectual property (e.g. Consumption metrics .

Radio 40

Radio Mobile Media Sports 40

Waxing UnLyrical

SEPTEMBER 28, 2015

6 Rules of Thumb for Successful Brand Publishing. Why: “In order to be effective, brand content must be mapped to business objectives and be appealing,” says Ancita Satija as she explains (right here on WUL!) the six principles you need to consider in order to publish your brand successfully. Do brand names matter?

Infographics 40

Infographics Television Conference Writing 40

PR Conversations

OCTOBER 20, 2015

For example, a couple months ago, the company published a great infographic about what consumers talk about in terms of payments on social. Which real, historical or fictional person or brand would you like to give a reputation makeover? She also serves as the 2015-2017 PRSSA national faculty adviser. Wow, this is tough.

Conference 40

Conference Meeting Case Study Film 40

The Proactive Report

JANUARY 30, 2015

On Wednesday January 28, 2015 PRSA LA chapter met for their annual State of the State of PR review. Daniel Lemin, President, One Good Brand. Daniel Lemin, President, One Good Brand. Last year the amount of video from people and brands in Facebook’s News feed increased 3.6X Good visuals work. year-over-year.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

MaccaPR

MARCH 18, 2015

Now, brands from Red Bull to Google are becoming publishers and broadcasters themselves. In this brave new world, marketers are creating their own content – infographics, podcasts, webinars, YouTube videos and more – that are distributed for free via their digital channels. Content enhances and supports our brands. You listen.

Content Marketing 48

Content Marketing Financial Marketing Analytics 48

Rock the Status Quo

JULY 30, 2015

Business Insider (@businessinsider) July 29, 2015. The below infographic outlines the major issues pretty well. They don’t understand how to use Twitter, measure its success and grow audience, and a Twitter chat is the perfect platform to educate people around these topics. Used with permission from Instavest.).

Education 100

Education Social Media Twitter Content Marketing 100

Frederik Vincx

DECEMBER 11, 2015

The issues we face in practice are well documented: measurement, media, paid, planning, and workflow. The highest skills gaps were reported as measurement (53%), budget management (44%), crisis management (37%), and digital communications/social media (35%). You can’t improve what you don’t measure. Try to keep it high level.

How To 60

How To Software System Employee 60

Flatiron Communications

JANUARY 15, 2016

Kim Kardashian West (@KimKardashian) December 20, 2015. One would be hard-pressed to find a media event (or rather, an “activation”) today that did not employ one or more social media “influencers” as part of its marketing mix for driving branded buzz. pic.twitter.com/aXl8hiMobn. — Even social media’s B-listers are getting work.

Content Marketing 28

Content Marketing Marketing Instagram YouTube 28