Stephen Waddington

JULY 28, 2020

Cision has spent more than $1bn on the acquisitions of Visible Technologies (2014), Vocus (2014), Gorkana (2016), PRNewswire (2015), Prime Research (2017), Falcon.io (2019) and Trendkite (2019). Cision, Meltwater and Kantar are aimed at the enterprise agency and in-house market and are expensive. They are also focused on earned media.

Tools 135

Tools Software Enterprise Measurement 135

Shift Communications

JANUARY 9, 2015

Somehow it’s already 2015, and that means it’s time to reactivate our brains and make a valiant effort to pursue our resolutions for longer than a week. Then, spend your time cultivating communities by participating on those sites. Those likely include a few work-related items you would like to achieve and improve upon.

Social Media 60

Social Media Media Pinterest LinkedIn 60

Mindful Marketing

JUNE 22, 2015

Patrick Coffee had insightful commentary on the Holmes Report’s 2015 World PR Report , where he “respectfully disagreed” with the report’s claim that “media relations skills are not seen as particularly relevant.”. In the graph, Social Media Community Management is at the top of the list with 39.7% By Seedepth. Content is great.

Media Relations 50

Media Relations Measurement Report Media 50

Waxing UnLyrical

JANUARY 23, 2015

So when PRSA asked me to author a guest post on PR trends for 2015, initially I scratched my head a bit. Or: “Of course your firm can be my agency of record. PR Trends for 2015. PR Trends for 2015: 7 To Watch is a post from: Shonali Burke Consulting, Inc. Twitter Facebook Google+ LinkedIn PR Trends for 2015: 7 To Watch.

Trends 40

Trends Measurement Analytics Education 40

Communications Conversations

JULY 29, 2015

You’re seeing brands like Nike, Starbucks and Adidas with MASSIVE communities on Instagram. A video posted by Nordstrom (@nordstrom) on Jul 16, 2015 at 4:14pm PDT. The weird part: The “thread screen” sits inside the agency’s office that created it (Breakfast). NSale #instaphoto #seattle #drone.

Instagram 60

Instagram Brand Branding Creativity 60

Mindful Marketing

JANUARY 14, 2016

In 2011, a Forbes contributor used the sentiment as a headline , and in 2015 “Trust Me, PR is Dead,” was the provocative title of a new book by Robert Phillips. The good news for PR agencies it that there are many tools to help deliver such reports with deeper insights in less time.

Agency 50

Agency Analysis Analytics Tools 50

Stephen Waddington

JANUARY 31, 2019

You need look no further than the marketing, media and PR community for evidence of the decline in the craft of personal blogging. The traffic to this blog has declined from a peak of 12,000 unique visitors per month in 2015 to around two-thirds that number today. The audience has also changed. Podcasts are the current vogue.

SEO 113

SEO Community Blogging LinkedIn 113

Shift Communications

DECEMBER 24, 2014

As CEO, I’d like to first thank you for being part of the SHIFT community in 2014. As we enter 2015, I can’t wait to see what we can do together. The post Happy Holidays from SHIFT Communications! appeared first on SHIFT Communications PR Agency | Boston | New York | San Francisco. Todd Defren.

Communications 138

Communications Training Mobile Employee 138

Deirdre Breakenridge

MAY 23, 2017

Your blog is your community. And it’s better to build an engaged community over time than it is to serve up a lot of content in the beginning and then drop off the face of the planet. In 2015, I did the unthinkable and let the domain www.mariscallahan.com expire. Pick a Fresh, Relevant Domain Name.

Blogging 282

Blogging Case Study Social Media Instagram 282

Maxim Behar

MARCH 21, 2021

The globally renowned PR expert Maxim Behar was announced as International Growth Chair for the most influential PR organization in the world – the International Communications Consultancy Organisation ( ICCO ). Maxim Behar had great accomplishments during his term from 2015 to 2017 as President of the global organization.

Internal 52

Internal International Ethics Community 52

Shift Communications

JANUARY 28, 2015

I enjoy having the opportunity to interact with everyone across the Agency regardless of what level or team they’re on. It’s no secret that the PR and marketing industry is fast moving and constantly changing, especially when you’re working for a progressive agency like SHIFT. As for challenges, that answer is largely two-fold.

Agency 60

Agency Real Estate Creativity Training 60

Waxing UnLyrical

JULY 20, 2016

More than ever, clients demand that PR agencies prove their value. Successful agencies have become very good at telling their stories and quantifying the impact of their work. But what about the PR agency itself? Guest Post by David Klein. What can or should be measured about how the firm delivers its services? It’s not sexy.

Measurement 40

Measurement Agency Employee Insurance 40

Melissa Agnes

NOVEMBER 15, 2015

Many leaders within the law enforcement community are working very hard to overcome this industry crisis and to embed a corporate culture based on trust-building and transparency within their communities. Steps law enforcement agencies can take to begin to break down silos and build trust within their communities.

Crisis Management 154

Crisis Management Crisis Conference Training 154

Solo PR Pro

JANUARY 6, 2015

or you’re looking to reach new levels of success in the year ahead, checkout the most popular Solo PR Pro posts of 2014 below (and sign up for our newsletter today to help keep your business resolutions in 2015): 1. This post answers some of the frequently asked questions from our community. Get It In Writing! PR Updates'

eBook 40

eBook Creativity Twitter Tools 40

Shift Communications

JULY 12, 2022

Giving back to the community and abiding by a code of (brand) conduct also connects companies to customers in an invaluable way. Despite costing up to $73 per doll, the brand’s model is well supported, with over 22 million meals provided since September of 2015. Each knit doll purchased provides 10 meals to children around the world.

Communications 78

Communications Consumer Creativity Brand 78

Sword and the Script

FEBRUARY 2, 2022

Side note: I don’t think “Agility” existed as it does today until 2015. Second, these weren’t just emails lists from downloaded content – but communities of engaged readers. In a separate press release, Cison appealed to large PR firms by creating what the company is calling its Agency Relations Team or ART.

SEO 132

SEO Content Marketing Marketing Software 132

Communications Conversations

NOVEMBER 12, 2020

You had a vibrant and long career in PR, working in almost every possible setting–from corporate to agency to non-profit. I liked agency life because you could specialize in media relations and have the company of other professionals in marketing and PR. I was attracted by FMSC’s need for a solid communication infrastructure.

Publicity 174

Publicity Leadership Corporate Agency 174

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Strengthening community-building and connections.

Marketing 189

Marketing Content Marketing Data Social Media 189

Sword and the Script

JULY 28, 2020

In late 2015, I made the case that Walmart should have made a bid to acquire Yahoo. click image for higher resolution) An Illustration: Bulldog Reporter The Bulldog Reporter was a long time trade publication for the public relations (PR) community. Verizon closed its acquisition of Yahoo for $4.48 In 2013 it shuttered after 30 years.

Content Marketing 110

Content Marketing Marketing B2B Advertising 110

PRSay

JANUARY 28, 2020

At this year’s Grammy Awards, held in the wake of Kobe Bryant’s tragic death, Lizzo used her moment on stage to preach a message of “connectivity” and using music to “reach out,” while Leonardo DiCaprio used his Oscars moment in 2016 to make a statement about climate change months after 2015 was noted as the warmest year on record.

Case Study 176

Case Study Healthcare Film Brand 176

Cision

FEBRUARY 2, 2016

The PR landscape is constantly changing, which means agencies and communicators need to adapt and stay flexible to keep up. Bibi Hilton, managing director of PR agency Golin in London, embraces change and aims to constantly evolve. After a decade with Golin, I took over as managing director at the start of 2015.

Hotels 120

Hotels Agency Radio Measurement 120

Solo PR Pro

JULY 12, 2022

Ben’s role at Edelman enabled him to dip his toes into agency life. Ben returned to political work for a brief stint after Edelman to serve as a communications director/special assistant in the Office of Energy Efficiency and Renewable Energy at the U.S. Extending skills to LGBTQ community. Department of Energy.

Meeting 52

Meeting Energy Agency Groups 52

5W PR

NOVEMBER 21, 2016

Then in mid-2015, Pabst Brewing Co. The business and its owners are members of the small community, and one of their big goals remains the same as when they first started, to help the community in whatever way they can. For Small Town Brewery, the support system is its connection to the community. Making Their Name.

Small Business 103

Small Business Publicity System Community 103

Communications Conversations

JULY 23, 2019

HOWEVER… If you take a closer look at the 2019 list, you quickly realize almost the entire list is made up of agency folks. I only found THREE people who WEREN’T agency people on the list! What’s more, it wasn’t just agency people–it was one specific agency! ” – Shelli Lissick.

Transportation 122

Transportation Social Media Corporate Agency 122

Sword and the Script

APRIL 6, 2021

Things are definitely picking up though and from where I sit, there’s a renewed sense of optimism across the PR and marketing community. The grid that G2 produces, “G2 scores products and sellers based on reviews gathered from our user community, as well as data aggregated from online sources and social networks.”.

Media 106

Media SEO Analytics Analysis 106

Stephen Waddington

JUNE 22, 2017

In an upbeat article PRWeek reported that agencies increased their haul at the Cannes PR Lions following changes to the awards process and a revised definition of public relations, although ad agencies still dominate. Public relations has received an unprecedented level of attention at Cannes. About the #FuturePRoof podcast.

Public Affairs 112

Public Affairs Privacy Creativity Software 112

Sword and the Script

DECEMBER 21, 2021

As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Now more than ever, brands are understanding the importance of building trust and being transparent with their audiences, not to mention the value of clear communication.

Marketing 214

Marketing Content Marketing Social Media Employee 214

The Resolution Blog

DECEMBER 16, 2015

Whether it was helping clients understand digital skills and knowledge at Edelman and Weber Shandwick; designing digital transformation programmes for clients while at We Are Social or now working as an independent consultant the issues of planning and driving innovation within PR agencies has always been front of mind.

Case Study 120

Case Study Agency Creativity Study 120

Ishmael's Corner

OCTOBER 5, 2014

PRSA is still an independent body, but Blue Focus, the mega Chinese communications agency, did earmark its war chest for U.S. Prediction 8: VentureBeat Creates Community Platform Called “Burnt Toast”. Naturally, I’ll take another shot in 2015. Buffett only tweeted once in 2014. Score: 3 (hey, at least he tweeted once.).

Industry 138

Industry Communications Viral Crisis 138

Shift Communications

JANUARY 8, 2016

One of SHIFT’s employee benefits is Volunteer Time Off to better our community. In 2015, I took a new approach to volunteering and embraced skills-based volunteering. The complexities of student, parent, teacher, staff and community two-way communications were intriguing, and eye opening. What did you do?

Local 60

Local Media Training Education Print 60

Cision

JANUARY 21, 2016

For Visit North Carolina’s Scott Peacock, summer 2015 was a particularly challenging, shark-filled season. They turned to their crisis communication plan and Cision Global Insights At the recent “ Prepare for Crises Lurking Beneath Your Brand ,” Scott Peacock and Cision’s K.C. They just weren’t there.

Crisis 120

Crisis Tourism Hotels Crisis Communications 120

Cision

JUNE 10, 2015

Around 500 communicators gathered in Atlanta for Social Media Today’s Social Shake-Up 2015, where dozens of social thought leaders spilled the beans on the latest industry best practices. How Social Has Changed Communication. Community is the future of business, says Brian Fanzo , the chief digital strategist of BroadSuite.

Social Media 120

Social Media Data Community Crisis 120

Stephen Waddington

MAY 2, 2018

Iliyana is a young woman who started her career working in public relations agencies in Germany and the UK before joining Hubspot in Dublin. In the book Iliyana describes the skills and workflow needed to build or modernise an agency around her inbound model. I first met Iliyana Stareva in Dublin in October 2015.

Blogging 61

Blogging Agency Meeting Web 61

Reputation Us

SEPTEMBER 8, 2016

Credit unions value the communities they serve and love “doing good.” Every single one invests in their community and tries to tastefully promote its involvement and generate broader support for good causes. We’ve worked with many credit unions and community banks. It’s part of the industry’s historic DNA. People helping people.

Banking 60

Banking Marketing Financial Community 60

Ethical Voices

JUNE 12, 2023

This was between 2015 and 2018, which was a big time for a lot of Islamophobic rhetoric, the Muslim ban, and the Supreme Court work around that. Folks who worked at that organization bring a very different perspective to advocacy communications. I’ve brought that lens to the agency space and as a consultant.

Ethics 69

Ethics Storytelling Communications Training 69

Cision

JUNE 1, 2017

This can be found from the smallest agencies to the largest corporations. KD: The most memorable milestone in my career was taking a leap of faith and starting my own agency, Powerhouse Communications. The traditional agency model is failing.

Sports 245

Sports Agency Industry Creativity 245

Shift Communications

MARCH 27, 2015

In addition to discussing the highlights of the 2015 MassTLC State of Technology Report , there were a variety of panels covering everything from the state of women in technology to how innovative Massachusetts cities are creating an environment for entrepreneurship to flourish. 2015 MassTLC State of Technology Report, pg 9.

Technology 60

Technology Local Transportation Leadership 60