Journalistics

MAY 26, 2015

One of my favorite annual reports is the Pew Research Center’s State of the News Media 2015. This may be intentional, as mobile visitors are less valuable to advertisers (and therefore publishers) according to Pew (validated by comScore data). Why are mobile visitors less valuable?

Newspapers 71

Newspapers Mobile Media Facebook 71

Shift Communications

NOVEMBER 5, 2015

In what is becoming an unsurprising story, Facebook also grew its revenue significantly; below, every region showed Q3 revenue growth from advertising: Above, what’s interesting is the very strong growth in the US and Canada, continuing a trend from the previous quarter. The post State of Social Media Q3 2015: Facebook has 1.5

Facebook 60

Facebook Social Media Mobile Video 60

Shift Communications

NOVEMBER 5, 2015

In what is becoming an unsurprising story, Facebook also grew its revenue significantly; below, every region showed Q3 revenue growth from advertising: Above, what’s interesting is the very strong growth in the US and Canada, continuing a trend from the previous quarter. The post State of Social Media Q3 2015: Facebook has 1.5

Facebook 60

Facebook Social Media Mobile Video 60

Shift Communications

NOVEMBER 5, 2015

In what is becoming an unsurprising story, Facebook also grew its revenue significantly; below, every region showed Q3 revenue growth from advertising: Above, what’s interesting is the very strong growth in the US and Canada, continuing a trend from the previous quarter. The post State of Social Media Q3 2015: Facebook has 1.5

Facebook 60

Facebook Social Media Mobile Video 60

Cision

NOVEMBER 6, 2015

Whether your organization creates content or partners with existing content creators, these are the trends that are shaping your communication future. Vine ‘s short format works particularly well for visual comedy, so it’s no surprise that all top ten Vine creators (as of August 2015) produce comic shorts.

Video 120

Video Trends YouTube Television 120

Flack's Revenge

NOVEMBER 7, 2016

MediaStinct – A global, digital ad network providing search, video, mobile and display advertising solutions. Sigmoid – Big data analytics, applied to advertising (and other markets). “The three unstoppable trends: globalization, demographic shifts, and digitalization.”

Mobile 166

Mobile Big Data Advertising Advertising 166

Solo PR Pro

JUNE 6, 2017

Last week, Kleiner Perkins Caufield & Byers partner, Mary Meeker released her 2017 internet trends report. Google + Facebook accounted for 85% (and rising) of internet advertising growth. Facebook grew 62% year over year from 2015 to 2016, while Google grew 20% year over year. Google and Facebook dominate internet ads.

Trends 49

Trends Mobile Video B2C 49

Cision

APRIL 5, 2017

Far from a secret pheromone added to the air in a clothing retailer — or subliminal cues placed in television advertising — emotional, truth-based storytelling plays on a consumer’s state of mind and makes them want to believe. Who’s doing it right: A powerhouse example is the 2015 Always’ Like a Girl campaign.

Brand 252

Brand Branding YouTube Social Media 252

MaccaPR

APRIL 20, 2016

Social Media Examiner’s Michael Stelzner, during which he identified top trends impacting social media in 2016. For those of us in the PR and social media industry, a number of these trends were not all that surprising. What was, however, were the amazing statistics that supported these trends.

Social Media 48

Social Media Trends Media Facebook 48

Deirdre Breakenridge

FEBRUARY 25, 2016

Thank you Meredith Fineman for keeping me relevant), I have pulled together everything a PR person may have done in 2015 that they don’t need to do anymore, while giving y’all some guidance for 2016. Here are a handful of trends to be aware of in the coming year. Any other emerging trends you’re keeping an eye on in 2016?

Wireless 150

Wireless Analytics Data Trends 150

Journalistics

MAY 26, 2015

One of my favorite annual reports is the Pew Research Center’s State of the News Media 2015. This may be intentional, as mobile visitors are less valuable to advertisers (and therefore publishers) according to Pew (validated by comScore data). Why are mobile visitors less valuable?

Mobile 40

Mobile Media Newspapers Local 40

Cision

OCTOBER 4, 2017

From online articles to advertisements to blogs to social media posts — numerous mediums are competing for your audience’s attention. According to the Content Marketing Institute’s 2016 Benchmarks, Budgets, and Trends — communication teams aim to: Publish more engaging content. Better understand efficacy. Create more visual content.

How To 282

How To Storytelling B2C Measurement 282

Journalistics

MAY 26, 2015

One of my favorite annual reports is the Pew Research Center’s State of the News Media 2015. This may be intentional, as mobile visitors are less valuable to advertisers (and therefore publishers) according to Pew (validated by comScore data). What other trends are revealed in this year’s installment of the State of News Media?

Mobile 52

Mobile Media Newspapers Local 52

Remote PR Jobs

SEPTEMBER 25, 2023

In January, fashion retailer H&M came under fire for an advertisement featuring a young black boy in a green hoodie bearing the words “coolest monkey in the jungle.” One of the biggest risks to a company’s reputation is a tone-deaf advertising campaign. African American, 2.6% Asian American, and 5.7% Hispanic American.

Agency 100

Agency How To Survey Employee 100

Cision

NOVEMBER 30, 2015

Black Friday 2015 has come and gone, and one trend dominated all others: more and more people are purchasing online rather than shopping at brink-and-mortar retailers. This trend isn’t particularly surprising, but it gives the Friday after Thanksgiving a bit of an identity crisis.

Social Media 120

Social Media Facebook Print Advertising 120

Communications Conversations

JUNE 4, 2015

In this episode of the Talking Points Podcast, Kevin and I discuss Mary Meeker’s Internet Trends Report, KFC’s new Twitter strategy, and why everyone should throw their current crisis communications plans in the trash. SHOW NOTES – June 4, 2015. “2015 Internet Trends Report” [link].

Mobile 60

Mobile Crisis Communications Crisis Trends 60

Shift Communications

SEPTEMBER 13, 2017

According to a working paper from the National Bureau of Economic Research, the market share of shadow banks in the mortgage market nearly tripled from 2007-2015. Shadow bank origination shares as a fraction of total originations for all mortgages in HMDA between 2007 and 2015. Amit Seru, Working Paper 23288, [link].

Banking 79

Banking Financial Advertising Advertising 79

Cision

AUGUST 11, 2016

Check out the list below to see what you need to add to your reading list, along with insights from top thought leaders on how to be effective in today’s media landscape and what upcoming trends they see in our industry. Advertising Age Online. Influencers = popularity is so 2015.” – Lee Odden, CEO, TopRank Marketing.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Cision

MARCH 30, 2015

Twitter (@twitter) March 23, 2015. Nicole is a featured contributor to Agency Post, was named a “40 Under 40” honoree, and was listed among the “Five People to Watch in Advertising” by Newsday and LIBN. Featured Trends Foursquare social media Twitter' Coming soon! MwlLz5Pfvq pic.twitter.com/jATzXvbuV6.

Twitter 120

Twitter Social Media Retail Groups 120

Polaris

JANUARY 2, 2015

Hopefully we learn a few content marketing lessons by reviewing the past year, then use that information to develop even more effective editorial calendars in 2015. So I turned to Bill Hearn , Counsel, Davis LLP, a leading legal expert in competition, advertising and marketing law. Everyone wanted to understand the new rules.

Content Marketing 100

Content Marketing Blogging Marketing B2C 100

ISEBOX

OCTOBER 19, 2016

Marketers know that social media isn’t just a trend: It’s indispensable to brand identity and product promotion. billion on advertising in 2015, yet 65% of that went to TV advertising – rather than online, which represents 25% of total media consumption time. You know you’ve got the money: Pharma spent $5.4 What gives?

Pharmaceuticals 70

Pharmaceuticals Social Media Healthcare Marketing 70

Communications Conversations

APRIL 10, 2015

SHOW NOTES – April 9, 2015. “There Is No More Social Media – Just Advertising” [link]. 10 trends shaping the future of branded content”. FOX Launches Social Media ‘Fear Factory’ Campaign to Promote Poltergeist”. PR in the dock: Nearly 70 per cent of the general public does not trust the industry”.

Ethics 60

Ethics Advertising Advertising Social Media 60

Cision

JUNE 29, 2015

According to Reuters’ Digital News Report 2015 , an on-line poll about the future of digital news in the United States, the United Kingdom, Germany, Spain, Italy, France, Ireland, Denmark, Finland, Urban Brazil, Japan and Australia, there have been drastic shifts in the amount of news that is accessed through smartphones and other mobile devices.

Comparison 120

Comparison Television Print Social Media 120

Cision

APRIL 1, 2016

In order to generate revenue as a social network, you have to make content more appealing for advertisers. In August 2015, there were 50 million ad impressions on Instagram. By December 2015, there were 670 million ad impressions ( MediaPost ).

Instagram 120

Instagram Wikipedia Privacy Policies 120

Cision

AUGUST 3, 2015

Snapchat trends young. Often disparaged as a “sexting” app (which presumably would trend male), Snapchat’s actual demographics are 70% female and 30% male. Nauful’s insight is prescient: Snapchat won’t be the same platform for advertisers in the near future that it is today. CONSULTING.

Mobile 120

Mobile Advertising Advertising Facebook 120

Cision

MAY 4, 2015

or its subsidiaries or affiliates (“Sponsor”), advertising or promotional agencies, or anyone else involved in the development or fulfillment of this Sweepstakes, or any members of the immediate family or household of such employees are not eligible to enter or win the Sweepstakes. How to enter: Between May 4, 2015 12.00a.m.

Employee 120

Employee Twitter Government Local 120

Cision

APRIL 4, 2016

An analysis of almost a billion information cascades on Twitter news, videos, and photos has produced the first quantitative notion of whether something has indeed gone viral, thereby enabling further research into topic experts, trending topics, and viral-incident metrics. Journal Of Interactive Advertising , 6 (2), 30-38. Schulze, C.,

Viral 120

Viral Journalism Advertising Advertising 120

Burrelles Fresh Ideas

JUNE 6, 2023

But to the marketing and communications worlds, the reality is that it has been used in various forms for years, having started gaining momentum around 2015. AI-powered algorithms can analyze large volumes of data and identify patterns and trends that would be difficult for humans to detect.

Communications 40

Communications Marketing Technology Data 40

Shift Communications

JANUARY 13, 2016

The longer people stay on Twitter’s domain or within the mobile app, the more time Twitter has to sell those impressions to advertisers. In the below graph from Google Trends, we see the popularity of long-form content around the web, building momentum in mid-2014 and continuing on through 2015. Bottom line?

Twitter 60

Twitter Advertising Advertising Facebook 60

Communications Conversations

MARCH 8, 2016

2015 to just 0.95 And finally, I’m already seeing the power of Instagram advertising with some clients. As we all know, Facebook is now merely an advertising platform for brands. But, advertising options are a plenty–and, in many cases, they are very effective. percent in January 2016. ”).

Instagram 60

Instagram Advertising Advertising Analytics 60

Communications Conversations

NOVEMBER 4, 2016

You know one easy way you can tell if an internet, social media or tech trend has “jumped the shark?” That’s the cost of 30 seconds of commercial time in prime time in 2015. Academic experts – 64%, People like me – 63% (up from 57% in 2015). ” It shows up on 60 Minutes. I’m half-kidding.

Writing 60

Writing Marketing YouTube Creativity 60

ImPRessions - Crenshaw Communications

SEPTEMBER 8, 2016

Nielsen’s 2015 Trust in Advertising report shows that people trust earned media (as in editorial articles and posts) and owned content more than any other formats. But the sheer amount of stuff available has made credibility more important than ever…and maybe more elusive.

Education 120

Education Leadership Viral Consumer 120

Shift Communications

DECEMBER 11, 2015

2015 found brands reevaluating their agency relationships in an unprecedented way , turning over partners looking for a better mix of nimble, efficient and integrated. Instagram, Pinterest, YouTube – they all have or are rapidly advancing advertising components. What do all of these trends have in common?

Marketing 60

Marketing Mobile Pinterest Analysis 60

Communications Conversations

MARCH 12, 2018

According to a recent BuzzSumo report , social sharing has been cut in half since 2015. What if that trend line continues and young people completely jump off Facebook. I also think it would be wise to think about where you would put all that budget you’re using now in Facebook advertising. That could be just the start.

Facebook 68

Facebook Instagram LinkedIn Energy 68

Cision

MARCH 10, 2016

Before 2015, influencers were treated more like journalists. Like I said in past articles, influencer relations is a PR function and not an advertising function. The more influencers are used, the more PR can grow and take budgets away from advertising. And their organic content drives exponentially larger purchase intent.

Instagram 96

Instagram Advertising Advertising Storytelling 96

ImPRessions - Crenshaw Communications

JANUARY 4, 2016

As PR agency professionals and other pundits make up their “best” and “worst” lists for 2015, technology stories and the PR behind them will be ubiquitous. Apple Watch set trends for wearables. The post The Top Tech PR Stories Of 2015 appeared first on Crenshaw Communications. Move over, Google!

Transportation 227

Transportation Technology Google Software 227

Bad Pitch Blog

DECEMBER 15, 2014

Welcome to the Machine With apologies to Pink Floyd, it''s important to note that this trend is far from new. It''s designed to help startups with marketing tasks like Search Advertising, Content Marketing and what it calls "PR and Media" read: media relations. This all begs a bigger question. "As Game Over or Game On?

Newspapers 77

Newspapers Customer Service Google Journalism 77