Good discussion in this week’s Talking Points Podcast about a not-so-new topic: distrust among the public of the PR profession. It’s the result of a post by PRWeek based on recent (but hardly illuminating) research. My take? Yes, and no. PRs do have a larger responsibility to the public at large. To do the right thing. To act ethically. To share and distribute accurate information. But, we also have an obligation to our clients–you know, those people who pay us money to do our jobs? It’s an interesting discussion–hope you’ll join in.

SHOW NOTES – April 9, 2015

“There Is No More Social Media – Just Advertising”

http://adage.com/article/digitalnext/social-media-advertising/297841/

“FOX Launches Social Media ‘Fear Factory’ Campaign to Promote Poltergeist”

http://www.adweek.com/socialtimes/fox-launches-social-media-fear-factory-campaign-to-promote-poltergeist/618097

“PR in the dock: Nearly 70 per cent of the general public does not trust the industry”

http://www.prweek.com/article/1339167/pr-dock-nearly-70-per-cent-general-public-does-not-trust-industry

“The science behind quality content: A new study”

http://www.annhandley.com/2015/03/31/the-science-behind-quality-content-a-new-study/

“10 trends shaping the future of branded content”

http://www.adweek.com/news/advertising-branding/10-trends-shaping-future-branded-content-163591