2015 Advertising Trends Viral 
Cision
APRIL 4, 2016
If you’re like me, you probably greet articles about content virality with a healthy dose of skepticism. Of course anyone writing content or posting on social media hopes for the largest possible distribution, but the articles that purport to tell you how to make content go viral are oftentimes less useful than they intend to be.
Cision
NOVEMBER 30, 2015
Black Friday 2015 has come and gone, and one trend dominated all others: more and more people are purchasing online rather than shopping at brink-and-mortar retailers. This trend isn’t particularly surprising, but it gives the Friday after Thanksgiving a bit of an identity crisis. Practical Value.
ImPRessions - Crenshaw Communications
SEPTEMBER 8, 2016
Nielsen’s 2015 Trust in Advertising report shows that people trust earned media (as in editorial articles and posts) and owned content more than any other formats. But the sheer amount of stuff available has made credibility more important than ever…and maybe more elusive.
PRSay
OCTOBER 25, 2017
During her presentation, Haworth shared case studies pertaining to everything from prescription drug abuse to HIV awareness during the 2015 outbreak in Indiana’s Scott County. Raskopf says social media has inspired Dunkin’ Brands to incorporate popular internet trends into their campaigns. Don’t confuse urban and rural poverty.
5W PR
APRIL 8, 2021
Finally, another great benefit of press releases these days is their ability to potentially go viral, especially since they’re easily accessible via any device that can connect to the internet, which means they’re able to generate a lot of buzz. Its purpose is not to advertise a product even though that would be a great byproduct.
Sword and the Script
MARCH 22, 2016
There’s reliable data indicating the median PR salary in an agency rose to $84,500 in 2015. If PR firms tracking time and billing along these lines – hours worked vs. hours billed vs. hours realized – I suspect there would be subtle change year-over-year, but dramatic downward trend over a decade. A Trend in Client Service.
Cision
AUGUST 26, 2015
As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. David Armano (@armano) August 14, 2015. Jay Baer (@jaybaer) August 19, 2015. Jeff Barrett (@BarrettAll) August 12, 2015.
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