Shift Communications

DECEMBER 28, 2015

Our top posts from the first quarter of 2015 focused on Facebook and SHIFT updates. We’ve talked a lot in the past year about Facebook, from the evolution of its advertising offering to the almost complete destruction of organic reach for brand pages. Keep PR Weird: SHIFT Starts 2015 With New Austin Office. Here’s how.

Data-Driven PR 60

Data-Driven PR Facebook Analytics Google 60

Sword and the Script

MAY 10, 2016

billion in ad spend waste in 2015, according to a new report.”. billion in ad spend waste in 2015, according to a new report.”. As a result, the refrain “content marketing is better than advertising” is bounced around the marketing echo chamber. Pay-per-click advertising? Is it better than sponsored social posts?

Content Marketing 60

Content Marketing Advertising Advertising Marketing 60

Prakkypedia

DECEMBER 27, 2015

It has struck me that this standard message is regurgitated by a lot of organisations in their marketing and advertising material and it’s a wasted opportunity. (I Advertising is an important communication channel that enables you to craft your own message, be creative, stand out, and say something interesting to customers.

Advertising 60

Advertising Advertising Television Retail 60

Shift Communications

OCTOBER 28, 2015

The 140 character social network released its Q3 2015 earnings. The more effective Twitter is at advertising, the more ad revenue it collects. The more effective Twitter is at advertising, the more marketers can rely on the service to ensure that marketing messages are reaching audiences. Christopher S.

Twitter 60

Twitter Analytics Comparison Mobile 60

Shift Communications

JULY 29, 2015

The 140 character social network released its Q2 2015 earnings. Of note in the earnings call details is that 88% of Twitter’s ad revenue comes from mobile ads, a testament not only to its user base composition, but also that advertisers have embraced mobile advertising through Twitter. That said, the bird still has wings.

Twitter 60

Twitter Social Media Mobile Media 60

David PR Group

NOVEMBER 14, 2014

What Bacardi is doing actually fits with my main marketing theme for 2015. We may already have a great message, but we need to make sure our channels are working for us, whether we are talking about advertising, promotions, publicity, or some new and different social medium. Bacardi and its channel partner are all in. –John.

Hotels 71

Hotels Marketing Strategy Advertising 71

Shift Communications

OCTOBER 30, 2015

This is aligned with CEO Jeff Weiner’s previous comments about significant revenue challenges from PPC advertising and the real-time buying ad market. Further simplification is expected to roll out broadly in November 2015. Expect to leverage these improvements for 1:1 outreach and communication with other members on LinkedIn.

LinkedIn 60

LinkedIn Social Media Marketing Mobile 60

Shift Communications

NOVEMBER 5, 2015

In what is becoming an unsurprising story, Facebook also grew its revenue significantly; below, every region showed Q3 revenue growth from advertising: Above, what’s interesting is the very strong growth in the US and Canada, continuing a trend from the previous quarter. The post State of Social Media Q3 2015: Facebook has 1.5

Facebook 60

Facebook Social Media Mobile Video 60

Shift Communications

NOVEMBER 5, 2015

In what is becoming an unsurprising story, Facebook also grew its revenue significantly; below, every region showed Q3 revenue growth from advertising: Above, what’s interesting is the very strong growth in the US and Canada, continuing a trend from the previous quarter. The post State of Social Media Q3 2015: Facebook has 1.5

Facebook 60

Facebook Social Media Mobile Video 60

Shift Communications

NOVEMBER 5, 2015

In what is becoming an unsurprising story, Facebook also grew its revenue significantly; below, every region showed Q3 revenue growth from advertising: Above, what’s interesting is the very strong growth in the US and Canada, continuing a trend from the previous quarter. The post State of Social Media Q3 2015: Facebook has 1.5

Facebook 60

Facebook Social Media Mobile Video 60

Shift Communications

JULY 31, 2015

For marketers, one of the interesting remarks was that standard display advertising was declining in effectiveness on LinkedIn properties. Unlike other platforms that put advertising above everything else, LinkedIn still gives brands a chance to reach audiences organically, especially with the Pulse Publishing platform. Christopher S.

LinkedIn 60

LinkedIn Social Media Media Advertising 60

Shift Communications

APRIL 27, 2015

Facebook released its earnings report for Q1 2015, with the latest updates to the largest social network’s statistics. The drop in Q1 2015 is steeper than normal. Let’s see what changed! Above, monthly active users (green bars) grew 3.37% quarter-over-quarter to 1.44 billion people. Prepare accordingly. Christopher S.

Mobile 60

Mobile Facebook YouTube Video 60

Shift Communications

JANUARY 28, 2016

The largest social network in the world – practically a planet unto itself – released its Q4 and 2015 calendar earnings. Let’s see how Facebook closed out 2015. One change from previous State of Social reports: our charts are now interactive and embeddable. Hover over any data point to see exact numbers. User Growth.

Mobile 60

Mobile Facebook Social Media Instagram 60

Journalistics

MAY 26, 2015

One of my favorite annual reports is the Pew Research Center’s State of the News Media 2015. This may be intentional, as mobile visitors are less valuable to advertisers (and therefore publishers) according to Pew (validated by comScore data). Why are mobile visitors less valuable?

Newspapers 71

Newspapers Mobile Media Facebook 71

Shift Communications

FEBRUARY 11, 2016

The 140 character social network released its Q4 2015 earnings. Dorsey also announced integration work continues on Twitter’s integration into the Double-click ad network, for increased access to advertisers. The blue bird is not doing well at all. Christopher S. Vice President, Marketing Technology.

Twitter 60

Twitter Social Media Analytics Mobile 60

Mindful Marketing

JUNE 22, 2015

Patrick Coffee had insightful commentary on the Holmes Report’s 2015 World PR Report , where he “respectfully disagreed” with the report’s claim that “media relations skills are not seen as particularly relevant.”. By Seedepth. Last week PR Newser wrote an interesting article on the value of media relations.

Media Relations 50

Media Relations Measurement Report Media 50

Stuart Bruce

JANUARY 5, 2015

Why in 2015 are we still asking what is PR? Most people who don’t work in public relations have a very poor grasp about what PR actually is and those working in related disciplines, such as advertising and marketing, often have the weakest grasp in that they think they know what it is, but are actually often wrong.

Reputation 60

Reputation Corporate Ethics Communications 60

Waxing UnLyrical

DECEMBER 14, 2015

Why: “Video marketing, video advertising, live streaming via video, ephemeral video, video status updates and video-anything will be the way of content life in the new year,” writes Mayra Ruiz. What were your favorite WUL guest posts in 2015? Twitter Facebook Google+ LinkedIn Monday Roundup: Best WUL Guest Posts of 2015.

Storytelling 0

Storytelling Video Leadership Writing 0

Cision

APRIL 5, 2017

Far from a secret pheromone added to the air in a clothing retailer — or subliminal cues placed in television advertising — emotional, truth-based storytelling plays on a consumer’s state of mind and makes them want to believe. Who’s doing it right: A powerhouse example is the 2015 Always’ Like a Girl campaign.

Brand 252

Brand Branding YouTube Social Media 252

Shift Communications

FEBRUARY 5, 2016

Standard display advertising continues to take a backseat priority at LinkedIn. cta] The post State of Social Media Q4 2015: Less than 25% Active LinkedIn Members appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Christopher S. Vice President, Marketing Technology.

LinkedIn 60

LinkedIn Social Media Mobile Media 60

Stephen Waddington

JULY 28, 2020

Cision has spent more than $1bn on the acquisitions of Visible Technologies (2014), Vocus (2014), Gorkana (2016), PRNewswire (2015), Prime Research (2017), Falcon.io (2019) and Trendkite (2019). Vuelio acquired Cision UK (2015), ResponseSource (2018) and Pulsar (2019). Kantar Media, itself owned by WPP, acquired Precise in 2014.

Tools 135

Tools Software Enterprise Measurement 135

Cision

SEPTEMBER 15, 2015

With his viral videos for big brands being viewed over 150 million times, Voltz took the stage at Inbound 2015 to share what he believes to be the four key elements found in almost every viral video. Michelle Sedas (@MichelleSedas) September 10, 2015. Cision (@Cision) September 10, 2015.

Viral 120

Viral Video YouTube Examples 120

Flack's Revenge

NOVEMBER 7, 2016

MediaStinct – A global, digital ad network providing search, video, mobile and display advertising solutions. Sigmoid – Big data analytics, applied to advertising (and other markets). Algomizer – Interesting Israeli tech that helps improve online marketing results. ” @davidbeebe of @MarriottIntl.

Mobile 166

Mobile Big Data Advertising Advertising 166

Remote PR Jobs

SEPTEMBER 25, 2023

In January, fashion retailer H&M came under fire for an advertisement featuring a young black boy in a green hoodie bearing the words “coolest monkey in the jungle.” One of the biggest risks to a company’s reputation is a tone-deaf advertising campaign. African American, 2.6% Asian American, and 5.7% Hispanic American.

Agency 100

Agency How To Survey Employee 100

Stuart Bruce

JANUARY 6, 2015

Writing on Labour Uncut David Talbot makes an excellent job of highlighting Alexander’s ineptitude by showing how his exciting new campaign strategy for 2015 was almost exactly the same as his exciting new – and failed – campaign strategy for 2010. Offensiveness is thus built in to the official campaign strategy.

Communications 60

Communications Case Study Interviews Study 60

Flatiron Communications

MAY 20, 2015

Hence, here’s a refresh that may again test your PR mettle: The 2015 PR Quiz. Q1) The Financial Times recently announced that it would not charge its advertisers by the number of reader views or clicks. Q6) What’s the difference between sponsored content and native advertising? What measure has it decided to use?

Journalism 28

Journalism Radio Report Advertising 28

Journalistics

MAY 26, 2015

One of my favorite annual reports is the Pew Research Center’s State of the News Media 2015. This may be intentional, as mobile visitors are less valuable to advertisers (and therefore publishers) according to Pew (validated by comScore data). Why are mobile visitors less valuable?

Mobile 52

Mobile Media Newspapers Local 52

Journalistics

MAY 26, 2015

One of my favorite annual reports is the Pew Research Center’s State of the News Media 2015. This may be intentional, as mobile visitors are less valuable to advertisers (and therefore publishers) according to Pew (validated by comScore data). Why are mobile visitors less valuable?

Mobile 40

Mobile Media Newspapers Local 40

Cision

OCTOBER 29, 2015

While ad blocking software has been around for years, concern about ad blocking has become one of the hottest topics in advertising and marketing this year, especially for mobile advertising. Some advertisers and website owners believe that ad blocking by consumers is at best freeloading and at worst, it’s theft.

Trends 120

Trends Software Advertising Advertising 120

5W PR

AUGUST 1, 2019

Perhaps the biggest change the Barcelona Principles wrought on the PR industry is the rejection of Advertising Value Equivalents (AVE), a concrete statement that PR is not advertising; a news story is not an ad. In terms of the free market, countless billions of dollars are spent on TV, internet and print advertising each year.

Measurement 60

Measurement Advertising Advertising Guidelines 60

Sword and the Script

DECEMBER 21, 2021

It’s good news for contextual advertising companies, who have already started reaping the benefits of marketing’s ‘identity crisis.’ It will boost tactics like contextual advertising, email marketing, and social commerce and could even usher in a new era of creative marketing and PR strategies. Fast-vertising.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Stephen Waddington

JUNE 13, 2019

Trust in the news has fallen 11% since 2015. Advertising-supported media has been affected by widespread job cuts including around a dozen people at digital-born BuzzFeed. This is the story that has played out over the past two decades as advertising revenues have shifted from print to online.

Print 115

Print Media Newspapers Local 115

The Proactive Report

JANUARY 8, 2016

More than half (51%) of marketing and advertising execs polled in November 2015 said the PR team is best suited to handle social media activity. It would appear that the corporate pendulum is swinging away from marketing as the place for social media to PR. This is up from 39% in 2013. Only 28% picked the marketing department.

Corporate 100

Corporate Digital PR Social Media Study 100

The Proactive Report

JANUARY 8, 2016

More than half (51%) of marketing and advertising execs polled in November 2015 said the PR team is best suited to handle social media activity. It would appear that the corporate pendulum is swinging away from marketing as the place for social media to PR. This is up from 39% in 2013. Only 28% picked the marketing department.

Corporate 100

Corporate Digital PR Social Media Study 100

The Proactive Report

JANUARY 8, 2016

More than half (51%) of marketing and advertising execs polled in November 2015 said the PR team is best suited to handle social media activity. It would appear that the corporate pendulum is swinging away from marketing as the place for social media to PR. This is up from 39% in 2013. Only 28% picked the marketing department.

Corporate 100

Corporate Digital PR Social Media Study 100

Marketwired

APRIL 12, 2016

In its 2015 study , Edison Research showed that podcast consumption grew from 11% of the U.S. population in 2006 to 33% in 2015 — a current total of 155 million Americans. Podcasts Can Help Advertisers Reach Niche Audiences. Most of the leading podcasts these days rely on the same group of advertisers.

Advertising 100

Advertising Advertising Television Radio 100

PRSay

NOVEMBER 25, 2020

The City College of New York’s (CCNY) advertising/PR program and our PRSSA Chapter faced a parallel challenge this month in recreating our annual Building Bridges career fair to connect talented ad and PR majors with agency recruiters seeking a pipeline of diverse talent for jobs and internships.

Interviews 93

Interviews Agency Advertising Advertising 93