Shift Communications

JULY 31, 2015

After last quarter’s revenue stumble, which can be seen in both the overall Marketing Solutions revenue percentage change (below in green): As well as the revenue per user percentage change (below in green): LinkedIn appears to be back on solid ground. Vice President, Marketing Technology. What should you be doing on LinkedIn?

LinkedIn 60

LinkedIn Social Media Media Advertising 60

MaccaPR

OCTOBER 14, 2015

Rebranding to “LinkedIn Pulse” in late 2013 , the app has quickly become a key part of making LinkedIn a content marketing machine. As of July 2015, on average, a typical post reaches professionals in 21 industries and nine countries. 5) Reach a different type of audience than your company blog.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Flatiron Communications

MAY 20, 2015

Hence, here’s a refresh that may again test your PR mettle: The 2015 PR Quiz. Q1) The Financial Times recently announced that it would not charge its advertisers by the number of reader views or clicks. Fast Company __. Q6) What’s the difference between sponsored content and native advertising?

Journalism 28

Journalism Radio Report Advertising 28

Sword and the Script

MARCH 11, 2017

The Old “New Media” and Marketing Tools with Novel Twists [UML]. 2) Is your brand investing in the right content? One of the primary reasons I believe businesses struggle with content marketing is that they are too reliant on best practice, and not thinking enough about being different.

Tools 68

Tools Marketing Advertising Advertising 68

The Proactive Report

OCTOBER 16, 2015

Over the past couple of years companies have been spending more of their marketing and communication budgets on digital and social media. 72% of the PR firms polled by the 2015 Holmes Report rated digital and social as one of their top three growth drivers. In 2013 87% of US companies were already using social media marketing.

Industry 100

Industry Digital PR Training Agency 100

Shift Communications

MAY 1, 2015

Has LinkedIn’s pivot to become a content marketing site and publisher been a success? Marketing Revenue. Marketing Solutions – meaning advertising revenue – is where LinkedIn stumbled in Q1. Fortunately for LinkedIn, its revenue streams are more diverse than just advertising. Christopher S.

LinkedIn 60

LinkedIn Marketing Advertising Advertising 60

Shift Communications

MARCH 10, 2015

The flip side of this coin is Facebook’s continued reduction in what brands and companies can do for free on their service. August 2013 : Facebook announces that it will feature more high-quality content, at the expense of content that isn’t as popular or well-liked. Vice President, Marketing Technology.

Facebook 60

Facebook Advertising Advertising Technology 60

Cision

MAY 2, 2016

. “Two significant things have already happened that we have not paid enough attention to: First, news publishers have lost control over distribution… Second, the inevitable outcome of this is the increase in power of social media companies.” Posted by Facebook Media on Tuesday, May 12, 2015.

Mobile 120

Mobile LinkedIn Facebook Google 120

Cision

AUGUST 11, 2016

With the rapidly evolving landscape of the marketing mix, fueled by the MarTech revolution, the growth of influencer marketing and content marketing, and a push towards integrated communications, marketers and communicators need cutting-edge resources more than ever. Advertising Age Online. Mobile Marketer.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Sword and the Script

JANUARY 27, 2015

It wasn’t the message (smile and dial) that captured my attention, but rather as regular Twitter advertiser , it was the realization I was the target – and by a firm with which I’m familiar (I’ve seen some ads on Facebook too ). Click here for screen shot of the clever content marketing details ).

Pitching 60

Pitching eBook Advertising Advertising 60

Sword and the Script

AUGUST 25, 2015

In July 2015, the CMO Council released a report based on a content survey conducted with syndication platform Netline. Content marketing is maturing slowly and steadily. About half of all respondents label their content marketing maturity as either “high performance engine” (12%) or “steadily paced and planned (34%).

Survey 60

Survey Content Marketing Report Corporate 60

MaccaPR

DECEMBER 10, 2014

If the world of SEO, inbound marketing, optimized content and landing pages thrills you as a marketer, then the following interview with Clint Danks is going to be your cup of Lipton. How did the ThinkSEM agency come to focus on search engine marketing and landing pages? Well, I was sorely mistaken.

SEO 98

SEO Interviews Blogging Engineering 98

Sword and the Script

JULY 28, 2020

Content marketing is about the audience. Ask any product manager at a software company for a new feature and these choices are liable to come up: Speed, quality but not cost. The same dynamic applies to content marketing too. In late 2015, I made the case that Walmart should have made a bid to acquire Yahoo.

Content Marketing 110

Content Marketing Marketing B2B Advertising 110

Sword and the Script

MARCH 6, 2018

Don’t miss these related posts: 20 Golden PR and Content Marketing Ideas that will Outlive 2017. ” I’ve never run an advertising holdings company before, but this seems to me, a sure-fire way to sow discontent among the ranks. And the 2015 numbers. 3) The gender gap in PR salaries. Why stop there?

Survey 114

Survey Agency Report Corporate 114

Shift Communications

FEBRUARY 6, 2015

However, as many companies have learned over the years, taking your eye off the top of the funnel means that eventually the bottom of the funnel suffers. What should marketers and communicators pay attention to? Content marketers should make use of the feature and test it with short form video.

Twitter 60

Twitter Mobile Video Advertising 60

MaccaPR

APRIL 20, 2016

Research unveiled at the conference shows 50 percent of social media marketers are using or increasing their use of live video in 2016. In fact, 73 percent of marketers are planning to increase their use of video in 2016 – and 21 percent claim it’s the most important form of content marketing.

Social Media 48

Social Media Trends Media Facebook 48

Cision

AUGUST 31, 2015

Despite the advertised novelty of these apps, Meerkat and Periscope are simply the latest iteration of live-streaming video apps. Meerkat was launched in February 2015 and gained a lot of buzz at South by Southwest the following month. Engagement – People who are logged onto Meerkat can interact with your content.

Video 120

Video Mobile YouTube Enterprise 120

MaccaPR

OCTOBER 22, 2014

The advertising-free, invitation-only social network Ello, like the sparkly, new social channels that came before it, not only has the power to transform your business, but also to distract you from your other channels, social media strategies and overall digital marketing. social media network, Ello, which I’ll share below.

Social Media 54

Social Media Media Facebook Conference 54

Sword and the Script

DECEMBER 26, 2023

Smart SaaS has renewed focus on customer marketing “As we are currently in an extended macroeconomic downtown, companies will need to continue to focus more on the customer to ensure long-term retention to help bear the weight of new sales slowing down. This year, we saw in-house teams get downsized and agency budgets get reduced.

Writing 192

Writing Communications Marketing B2B 192

PR 20/20

OCTOBER 12, 2017

Robert Rose and I just launched our combined sixth book, Killing Marketing: How Innovative Businesses Are Turning Marketing Cost into Profit , at Content Marketing World this September. This is what marketers call return on investment (ROI) of marketing. .” – mostly credited to Mark Twain.

Marketing 53

Marketing Enterprise Print Film 53

Sword and the Script

DECEMBER 20, 2022

c) More companies create their own content and channels to reach audiences instead of traditional media channels. d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”. AI-written content adds more noise. PR has a bigger role in content. “I

Marketing 189

Marketing Content Marketing Data Social Media 189

MaccaPR

JUNE 1, 2016

This format is the result of an intersection of news and content marketing, a completely unprecedented space in the media landscape in which online users are perusing articles, sending snaps and sharing memes that often are riddled with brand messaging. Our companies are in the trust- and credibility- building business.

Brand 48

Brand Branding Storytelling Healthcare 48

MaccaPR

DECEMBER 1, 2015

Why should it matter to a chief marketing officer that her advertising and public relations agency teams are all white, blonde and marinated in the same suburban, upper middle class culture? percent of ad, PR and marketing managers are African-American? Should we care that barely 4.5 Paul residents are minorities.

Marketing 48

Marketing Advertising Advertising Agency 48

Sword and the Script

AUGUST 13, 2019

While that’s arguably true, depending on when you start the timeline, the reality is there were several more involved in the formation of the company as it stands today. It’s hard to believe, the company’s roots can be traced back to those old Bacon’s books printed in Chicago, or even a press clipping service out of Sweden, before that.

Technology 12

Technology Software Company Marketing 12

Sword and the Script

DECEMBER 10, 2019

Data and analytics capabilities will mature to allow companies to predict the best possible experience and communication touchpoints throughout the entire customer journey. 3) Brands blur the lines between company and friend. Sean Callahan , Senior Manager, Content Marketing | LinkedIn. Cori Pearce | ChurnZero.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Flatiron Communications

JANUARY 11, 2018

2016 : The growth in the use of social influencers as trusted “third-parties” to create awareness and action (“ Content Marketing is So Last Year” ). 2016 : The growth in the use of social influencers as trusted “third-parties” to create awareness and action (“ Content Marketing is So Last Year” ).

Pitching 43

Pitching Journalism Tools Agency 43

Shift Communications

JANUARY 5, 2015

The new SEO is earning links from credible sources, powered by great content and high engagement with your niche’s influencers. The challenge in 2015 will be for you to build relationships first through effective engagement so that when you have something worth sharing, your preferred audiences will be receptive to you. Christopher S.

Marketing 60

Marketing SEO Data-Driven PR Advertising 60

Bianchi Biz Blog

JUNE 14, 2023

We at Bianchi Public Relations, a trusted name and hyper-focused specialist in the auto supplier sector for more than 30 years industry, recognize that sometimes clients need a broader range of synergistic content marketing services than we have offered. a full-service integrated marketing communications firm.

Mobile 74

Mobile Automotive Brand Branding 74

PR Conversations

MAY 24, 2016

However, the figure compares favourably to advertising (where the Institute of Practitioners in Advertising reports an average staff churn rate of 30% within consultancies). Yet it is more than double the UK general average employee churn rate of 10%.

Publicity 41

Publicity Agency Study Mobile 41

Shift Communications

AUGUST 12, 2015

Those questions served as an interesting backdrop for the PR News Google Boot Camp in San Francisco last week, where I got the chance to speak and share the day’s agenda with multiple internal Google experts and folks from companies like Cisco and Toshiba. The four key takeaways for me were: PR is getting it re: measurement. Derek Lyons.

Mobile 60

Mobile Strategy SEO YouTube 60

Sword and the Script

JANUARY 20, 2015

Marketers disagree on needs and metrics – but appear to be doubling down on s ocial media advertising and mobile marketing. That’s according to the new 2015 State of Marketing Report which Salesforce recently published. Social advertising will get competitive. . Email is still the killer app. .

Marketing 60

Marketing Mobile Survey Advertising 60

Buzzstream

MAY 2, 2024

He did this really interesting analysis of the, like 12 companies that. There are a lot of SEO tools and content marketing tools on the market. And just for all the listeners, Positional is a content marketing and SEO tool. Like back in 2015, 2016, we heard a lot about like site silos and like hub and spoke.

Internal 118

Internal International Insurance Insurance 118

Communications Conversations

JULY 20, 2015

I organize them by categories: MN blogs, advertising blogs, PR blogs, content blogs. People and companies trying to game the system. People and companies just looking for a click. Was this really written in 2015? Contently, The Content Strategist. I read the newspaper. I read emails.

Social Media 60

Social Media Blogging How To Media 60

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company. You are finding it more and more difficult to get your company’s message heard. We both own PR companies, with a twist. I think so.

Communications 81

Communications How To Blogging Content Marketing 81

PR 20/20

SEPTEMBER 21, 2017

“Can we automate content creation using artificial intelligence? These are the questions we sought to answer in spring 2015 when I launched an internal initiative named Project Copyscale at my content marketing agency, PR 20/20. In other words, your life is already machine-assisted, and your marketing will be too.

Marketing 53

Marketing Software eBook Technology 53

Journalistics

MARCH 18, 2016

Brian Rudolph, Global Digital Marketing Lead, Verifone ( @brianrudolph ) – Brian formerly worked in digital marketing and social media management roles for AT&T and The Coca-Cola Company. As a final note, Twitter has some exciting new options as well – including Conversational Ads and Scratch Reel.

Social Media 40

Social Media Media Storytelling Local 40

The Proactive Report

JANUARY 30, 2015

On Wednesday January 28, 2015 PRSA LA chapter met for their annual State of the State of PR review. The theme this year was “How Content is Evolving to Tell Our Stories.” Robert Rose, Chief Strategy Officer, Content Marketing Institute. ” I was part of the panel along with -.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100