Shift Communications

JANUARY 5, 2015

The challenge in 2015 will be for you to build relationships first through effective engagement so that when you have something worth sharing, your preferred audiences will be receptive to you. For brands with some advertising budget, the paid media world offers more choices and power than ever before. That SEO is dead and buried.

Marketing 60

Marketing SEO Data-Driven PR Advertising 60

MaccaPR

JULY 13, 2017

What does it take to build a national public relations agency powerhouse from scratch that earns 250 industry awards, competes against the world’s largest PR firms, achieves a double-digit compounded annual growth rate, and still maintains a vibrant agency culture of ‘Spongsters?’. So what was your favorite campaign?

Agency 97

Agency Interviews Film Advertising 97

Shift Communications

OCTOBER 30, 2015

This is aligned with CEO Jeff Weiner’s previous comments about significant revenue challenges from PPC advertising and the real-time buying ad market. Further simplification is expected to roll out broadly in November 2015. Expect to leverage these improvements for 1:1 outreach and communication with other members on LinkedIn.

LinkedIn 60

LinkedIn Social Media Marketing Mobile 60

Stephen Waddington

JULY 28, 2020

Cision has spent more than $1bn on the acquisitions of Visible Technologies (2014), Vocus (2014), Gorkana (2016), PRNewswire (2015), Prime Research (2017), Falcon.io (2019) and Trendkite (2019). Cision, Meltwater and Kantar are aimed at the enterprise agency and in-house market and are expensive. They are also focused on earned media.

Tools 135

Tools Software Enterprise Measurement 135

Sword and the Script

DECEMBER 21, 2021

Companies who attempt to ride roughshod over their employees – whether it be forcing them back into the office after extended period away due the pandemic or those who choose to pay less – are going to have all sorts of issues which are going to be publicly known in very short order. Year of the employee. Livestream goes mainstream.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Shift Communications

JULY 31, 2015

Whenever a company runs into revenue troubles, the first option always taken is to grow more revenue as quickly as possible, which tends to change the focus of products, messaging, and service towards revenue driving. Looking Ahead: What Does This Mean For You? What should you be doing on LinkedIn? Christopher S.

LinkedIn 60

LinkedIn Social Media Media Advertising 60

Shift Communications

AUGUST 12, 2015

Those questions served as an interesting backdrop for the PR News Google Boot Camp in San Francisco last week, where I got the chance to speak and share the day’s agenda with multiple internal Google experts and folks from companies like Cisco and Toshiba. The four key takeaways for me were: PR is getting it re: measurement. Derek Lyons.

Mobile 60

Mobile Strategy SEO YouTube 60

Shift Communications

APRIL 27, 2015

Facebook released its earnings report for Q1 2015, with the latest updates to the largest social network’s statistics. The drop in Q1 2015 is steeper than normal. When was the last time you searched for your company? Let’s see what changed! billion people. When was the last time you did a generic search in Facebook?

Mobile 60

Mobile Facebook YouTube Video 60

The Proactive Report

OCTOBER 16, 2015

Over the past couple of years companies have been spending more of their marketing and communication budgets on digital and social media. 72% of the PR firms polled by the 2015 Holmes Report rated digital and social as one of their top three growth drivers. In 2013 87% of US companies were already using social media marketing.

Industry 100

Industry Digital PR Training Agency 100

Shift Communications

FEBRUARY 5, 2016

In his prepared remarks, he said the company will be introducing conversion tracking and enhanced targeting to Sponsored Updates. Standard display advertising continues to take a backseat priority at LinkedIn. Weiner indicated in his remarks that LinkedIn will increase its focus on Sponsored Updates. Christopher S.

LinkedIn 60

LinkedIn Social Media Mobile Media 60

Sword and the Script

JULY 28, 2020

Ask any product manager at a software company for a new feature and these choices are liable to come up: Speed, quality but not cost. In late 2015, I made the case that Walmart should have made a bid to acquire Yahoo. How much does your company spend to acquire an email address? Speed, quality, or cost – pick two.

Content Marketing 110

Content Marketing Marketing B2B Advertising 110

Stuart Bruce

SEPTEMBER 14, 2015

The Public Relations Consultants Association (PRCA) has revealed the findings of its Digital PR Report 2015, with insights across the following key areas: In-house budgeting for blogger outreach continues to grow and PR agencies increasingly entrusted with this work. Unfortunately, it’s also where many agencies PR are weak.

Digital PR 60

Digital PR Training Report Social Media 60

Mindful Marketing

JUNE 22, 2015

Patrick Coffee had insightful commentary on the Holmes Report’s 2015 World PR Report , where he “respectfully disagreed” with the report’s claim that “media relations skills are not seen as particularly relevant.”. By Seedepth. Last week PR Newser wrote an interesting article on the value of media relations. Content is great.

Media Relations 50

Media Relations Measurement Report Media 50

Bianchi Biz Blog

JUNE 14, 2023

In today’s digital landscape, areas such as strategy , content development , digital marketing , SEO & PPC, graphics, landing pages, online advertising, videos, brand identity , and even investor relations all play a crucial role in maximizing brand visibility and business growth. ’s CEO, Brad Kostka.

Mobile 74

Mobile Automotive Brand Branding 74

Cision

MARCH 3, 2016

Motion PR turns 10 years old this month, capping off a whirlwind 2015 in which they moved into the penthouse suite of Chicago’s LaSalle-Wacker Building, grew the business significantly with high profile client wins, and hired PR industry vet Wheatley Marshall as senior vice president. Motion PR grew by 60 percent in 2015.

Newspapers 120

Newspapers Creativity Mobile Agency 120

Cision

FEBRUARY 1, 2016

By the end of 2015, she was able to leave her day job. Brands and agencies bring her in to explain the many nuances of Snapchat. Firms and agencies benefit from working with influencers because what better people to explain to brands how it works than people who live, breathe and do social media daily, ” said CyreneQ.

Brand 120

Brand Branding Case Study Advertising 120

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. c) More companies create their own content and channels to reach audiences instead of traditional media channels. d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

Marketing 189

Marketing Content Marketing Data Social Media 189

Shift Communications

SEPTEMBER 13, 2017

Many Silicon Valley and New York based startups like Venmo or Betterment have filled service gaps that were either traditionally owned by financial services companies or abandoned due to lack of vision or profits—with great success. Consider in-app advertising to fintech/finserv related sites. Amit Seru, Working Paper 23288, [link].

Banking 79

Banking Financial Advertising Advertising 79

Shift Communications

DECEMBER 16, 2014

Here are the fast facts before we dive in: The new homepage was announced last week but won’t roll out to users until early 2015. But businesses need to start thinking beyond merely advertising to users – they must think about how to join in those conversations. Get the most publicly recognized people at your company posting!

LinkedIn 151

LinkedIn Marketing Advertising Advertising 151

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. The agency life is the only life I’ve ever known.

Pitching 228

Pitching Agency Social Media Creativity 228

ISEBOX

OCTOBER 19, 2016

The FDA’s drug approvals track record indicates that many meds given the thumbs up are developed by competing companies … for the same condition, reallyclose in time. billion on advertising in 2015, yet 65% of that went to TV advertising – rather than online, which represents 25% of total media consumption time.

Pharmaceuticals 70

Pharmaceuticals Social Media Healthcare Marketing 70

Cision

FEBRUARY 2, 2016

The PR landscape is constantly changing, which means agencies and communicators need to adapt and stay flexible to keep up. Bibi Hilton, managing director of PR agency Golin in London, embraces change and aims to constantly evolve. After a decade with Golin, I took over as managing director at the start of 2015. And more coffee.

Hotels 120

Hotels Agency Radio Measurement 120

5W PR

APRIL 8, 2021

With companies still trying to figure out the best way to utilize the power of social media platforms, one of the most well-known marketing tools has transformed its original purpose. The press release has become more important than ever when promoting a company and its products or services. It is written in a journalistic style.

Engineering 128

Engineering Writing Social Media Report 128

Shift Communications

MAY 1, 2015

Marketing Solutions – meaning advertising revenue – is where LinkedIn stumbled in Q1. Most advertisers are stuck with the old LinkedIn self serve ads and sponsored posts; the former underperform other forms of display advertising. Fortunately for LinkedIn, its revenue streams are more diverse than just advertising.

LinkedIn 60

LinkedIn Marketing Advertising Advertising 60

Sword and the Script

MARCH 11, 2017

: “…brands should hold their partners—and themselves—more accountable for creating the right content for their brand, not just using a traditional format because it has been effective for other companies.”. 3) Native advertising risking non-compliance. Is your PR agency bring creative ideas to the table? Talk to Us!

Tools 68

Tools Marketing Advertising Advertising 68

MaccaPR

DECEMBER 10, 2014

based Internet marketing agency that caught our eye with its savvy pay-per-click advertising management, Web development and digital design services. How did the ThinkSEM agency come to focus on search engine marketing and landing pages? Clint is co-founder of ThinkSEM , a Roseville, Minn.-based Well, I was sorely mistaken.

SEO 98

SEO Interviews Blogging Engineering 98

Shift Communications

MARCH 10, 2015

The flip side of this coin is Facebook’s continued reduction in what brands and companies can do for free on their service. January 2015 : Facebook reduces post visibility for Pages with overly promotional content and for Page posts that are flagged as misleading or deceitful. Let’s look backwards for a bit of context. Christopher S.

Facebook 60

Facebook Advertising Advertising Technology 60

Communications Conversations

DECEMBER 8, 2022

After all, this was an advertising panel. She also most recently served as chief communications officer of the largest privately held company in the U.S., But then moving to agency for a couple years before transitioning to Sleep Number, which is where I first met Anna. Where is she now? And now to be a solo? Where is she now?

Marketing 60

Marketing Leadership Creativity Internal 60

MaccaPR

OCTOBER 26, 2015

The near-collapse of much of US journalism employment and the seeming vulnerability of PR coincided with America’s top marketers who - smitten with digital advertising - diverted billions of dollars from their traditional ad budgets into online. Exhibit A: The Death Knell of “Advertising’? Its title: “Trust Me, PR Is Dead.”.

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48

Sword and the Script

MARCH 6, 2018

The same applies to a corporation looking to add PR help in-house, or alternatively, doing a cost-benefit analysis of bringing on outside help from an agency. Median salaries across corporate, agency and non-profit positions break down as flows: Corporate: $132,000. Agency $88,000. Senior vice president (agency): $165,000.

Survey 114

Survey Agency Report Corporate 114

Cision

AUGUST 11, 2016

Advertising Age Online. Influencers = popularity is so 2015.” – Lee Odden, CEO, TopRank Marketing. So far the FTC has gone after brands only (Lord & Taylor, Warner Bros Video), despite the fact that in both instances the brands had handed off their influencer work to agencies. Advertising Week. DigitalMarketer.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Sword and the Script

DECEMBER 12, 2017

Pay to play will become more prominent as more companies automate and increase messaging volumes.”. Yet, one could make an argument particularly for B2B companies that someone with deep influence over 100 people has more value than someone with superficial influence over 10,000 people. Lou Hoffman | The Hoffman Agency.

Marketing 102

Marketing Content Marketing Crisis Management Data 102

MaccaPR

DECEMBER 1, 2015

Why should it matter to a chief marketing officer that her advertising and public relations agency teams are all white, blonde and marinated in the same suburban, upper middle class culture? But our advertising and PR community in the Twin Cities is a long way off from that goal: Only 6.3 Should we care that barely 4.5

Marketing 48

Marketing Advertising Advertising Agency 48

Sword and the Script

DECEMBER 11, 2018

It’s a list worth perusing carefully because there are real gems in here from CMOs, agency leaders and many consummate professionals. This, in turn, will make consumers more reliant on companies for their news and less reliant on mass media as less and less content is pitched to 3rd parties.”. – Aub Driver | Shelf Life Agency.

Social Media 91

Social Media Marketing Media Creativity 91

Burrelles Fresh Ideas

JUNE 6, 2023

But to the marketing and communications worlds, the reality is that it has been used in various forms for years, having started gaining momentum around 2015. Ad Optimization: AI-powered advertising platforms leverage learnings to optimize ad targeting and placement. Most of them are using AI for some internal work.

Communications 40

Communications Marketing Technology Data 40

Communications Conversations

FEBRUARY 10, 2015

That is, the brand that companies create to drive value, revenue and reputation. ” That is, the brand that companies create to aid and assist in recruiting (and retaining) the best talent in the market. Think about a company like Home Depot. However, we don’t talk nearly as much about “employer brands.”

Social Media 60

Social Media Brand Branding Media 60

Sword and the Script

JANUARY 27, 2015

It wasn’t the message (smile and dial) that captured my attention, but rather as regular Twitter advertiser , it was the realization I was the target – and by a firm with which I’m familiar (I’ve seen some ads on Facebook too ). These four categories correspond roughly to the areas of advertising, PR, marketing, and sales.

Pitching 60

Pitching eBook Advertising Advertising 60