Communications Conversations

DECEMBER 8, 2014

Yes, those 2015 trends/prediction posts are just starting to roll out. Consider the following stats: 91% of Americans own a cell phone; 61% own a smartphone; mobile ad spending doubled in 2013 and 2014; and, consumers spend 60% of their internet time on a mobile device. A big trend is the use of LinkedIn? Am I in a time warp?

Social Media 152

Social Media Mobile Marketing Storytelling 152

Shift Communications

DECEMBER 23, 2014

The next big social network does not exist. Where should marketers be looking for the “next big thing” in social media? When we examine the new social apps that gained traction in 2014, the trend is toward fragmentation, not consolidation. Next week we’ll be revisiting the top posts of quarter three.

Comparison 94

Comparison Measurement Engineering Blogging 94

Communications Conversations

APRIL 20, 2018

Social media and communications professional. Just a few of the terms I’d use to describe this month’s Social Media Rock Star: Kendall Bird. I am the social media manager at Collegis Education , and report through the Public Relations/Communications department of the company. And movie buff.

Social Media 114

Social Media Media Education Analytics 114

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

Here are the top new trends that are accelerating change in the practice of public relations and challenging old-timers as we move into 2017. ” Implied links are simply brand mentions that appear in earned or shared media. The PR Industry Evolves Beyond Its Roots. PR is about generating influence. .

Trends 124

Trends SEO Leadership Print 124

Polaris

DECEMBER 18, 2014

‘Tis the season when brands release heart-warming Christmas videos and marketing bloggers write about the best holiday gift ideas , new year’s resolutions and marketing trends for 2015. In the latter category, they’re talking about the conversion of paid, owned, earned and shared media, content amplification and visual story telling.

Trends 135

Trends Marketing Pinterest Social Media 135

Sword and the Script

DECEMBER 21, 2021

Engage with the blogger on social media first, personalize your outreach, read and follow any requirements, and provide high-quality content. Social media livestreams will become acceptable as mainstream ‘news.’. As a former journalist, I struggle with this blurring of the lines between earned and paid media.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Shift Communications

FEBRUARY 9, 2015

LinkedIn’s performance was stronger than ever to close out Q4 2014, with some astounding numbers. revenue per user, and the trend for growth continues upward: What does all of this mean? Advertising LinkedIn Marketing Social Media' With unemployment nearing all-time lows, how is LinkedIn faring? In a word: yes.

LinkedIn 60

LinkedIn B2B Advertising Advertising 60

Communications Conversations

NOVEMBER 30, 2018

Again–there aren’t that many data sets like this that are showing trends year-over-year. Today, I wanted to take a look at four trends I saw in the report that I thought were particularly interesting–and trends I thought had direct implications for folks who manage corporate blogs.

Corporate 100

Corporate Survey Trends Blogging 100

Cision

NOVEMBER 6, 2015

Whether your organization creates content or partners with existing content creators, these are the trends that are shaping your communication future. Cisco forecasts that by 2019, video will make up 80 percent of all consumer Internet traffic, up from 64 percent in 2014. Want to become an innovator on social media?

Video 120

Video Trends YouTube Television 120

Cision

SEPTEMBER 1, 2015

So what are four of the biggest PR measurement trends? In media analysis, we can measure the world as it is in yes/no, positive/neutral/negative sentiments. For example, here are the results from Cision’s social media listening solution for a search about realtors in a particular geographic area.

Measurement 120

Measurement Trends Analytics Data 120

Melissa Agnes

OCTOBER 28, 2014

The overwhelming flood of support and the way that Canadians took to social media to unite as one and stand by their country and soldiers gave me a feeling of overwhelming pride. CanadaStrong , #OttawaStrong and #MyOttawa trended nationally with messages of strength and a refusal to succumb to terrorism or violence.

Case Study 216

Case Study Crisis Government Crisis Management 216

Melissa Agnes

MARCH 10, 2014

. — Lindsay Kaplan (@LKaplan_NYU) March 6, 2014. lincy_love) March 6, 2014. A1 By the time you upload your response to the situation the public has already established its opinion, no such thing as too soon #nyuprsm — PRisthenewPR (@johnny_mk1) March 6, 2014. Angela JIANG (@AngelaCJiang) March 6, 2014. nyuprsm — Lincy ?

Twitter 212

Twitter Crisis Communications Crisis System 212

Deirdre Breakenridge

DECEMBER 5, 2014

From the popular community tweet chats to the breaking news and trending hashtag topics, these aggregated conversations certainly have captured our attention. I was recently introduced to Laurie Paolone by my friends at the Social Network Station. New hashtags are surfacing every day. And that’s how www.HashAtIt.com was created.

Engineering 413

Engineering Pinterest Social Media Radio 413

NewsWhip

OCTOBER 26, 2021

That program was quickly followed by a Management Internship, and shortly after that, I landed my first full-time research position as a social media analyst. At the time, social media listening was still a fairly new discipline, and many big companies were relying on vendors to provide the bulk of their analysis work for them.

Data 78

Data Social Media Consumer Trends 78

prTini

DECEMBER 12, 2014

10 PR Stunts That Won 2014. Land Your Dream Job Through Social Media Savvy (client). 14 Recent Changes to Twitter, Facebook and More That Social Media Marketers Need to Know. How to Boost your Content Reach with Social Media. How to Use Social Media to Recruit Top Candidates.

Pinterest 45

Pinterest Case Study Instagram Analysis 45

MaccaPR

APRIL 2, 2015

Surrounded by podcasters, bloggers and marketers, I spent last week immersed in all things social at Social Media Marketing World. It began with an insightful keynote presentation on the top trends in social media in 2015 from Michael Stelzner of Social Media Examiner, the conference host.

Social Media 48

Social Media Pinterest Marketing Media 48

Landis PR

JUNE 26, 2023

Since Amazon Alexa launched in 2014, we’ve used AI to bring efficiency to various household tasks. From generating press releases and social media posts to crafting personalized pitches, AI-powered tools are reshaping the way PR professionals work. ChatGPT can be an excellent resource for brainstorming, too.

Publicity 52

Publicity Training Data Tools 52

PRSay

AUGUST 12, 2016

With the tremendous growth of social media in recent years, the PR landscape is continuously evolving and causing public relations professionals to adapt to the 24/7/365 news cycle we now work in as well as the instant, viral nature in which news breaks and spreads. Social media in general is the perfect tool today PR professionals.

Storytelling 60

Storytelling Social Media Sports Strategy 60

PRSay

DECEMBER 22, 2021

In 2014, Swift stunned the music industry — and received respect as an activist for music rights — by pulling her albums from Spotify and other streaming services, announcing an exclusive deal with Apple Music instead. She even wrote, directed and performed in a short film based on the song. folklore earned that honor in 2021.).

Communications 148

Communications Film Radio Reputation 148

Melissa Agnes

MAY 30, 2014

The hashtag quickly began to trend on Twitter. . Dave Hamilton (@newenergydave) May 30, 2014. Stephanie Horton (@ducorwriter) May 30, 2014. Stephanie Horton (@ducorwriter) May 30, 2014. Ryan Feinberg (@ryanfeinberg407) May 30, 2014. After multi-year propaganda offensive @Chevron dumps #renewable effort.

Case Study 232

Case Study Crisis Twitter Viral 232

David PR Group

OCTOBER 12, 2016

We read about social media slip-ups that impact businesses all the time. An executive inadvertently posts a tweet with confidential information, employees offer-up opinions on controversial subjects and find themselves in hot water, and social media departments inadvertently publish offensive images. Define social media.

Policies 40

Policies Social Media Handbook Guidelines 40

Deirdre Breakenridge

OCTOBER 16, 2014

So mehow, trends, topics and making connections in social media ( PR Expanded ) sounds like it would take a lot more than 20 minutes to explain. And of course, you also realize the extended reach of social media with a network of networks and an audience of audiences. Each practice is expanding.

Big Data 250

Big Data Data Education Internal 250

Solo PR Pro

JUNE 6, 2017

Last week, Kleiner Perkins Caufield & Byers partner, Mary Meeker released her 2017 internet trends report. we are spending more time per day with digital media – more than 3 hours per day on mobile, per user, versus less than an hour five years ago. Internet Trends 2017 Report from Kleiner Perkins Caufield & Byers.

Trends 49

Trends Mobile Video B2C 49

Cision

MAY 20, 2016

Real-time opportunities span trending topics, events and breaking news and provide a shortcut to gain authority, engage audiences and lead industries. KITKAT (@KITKAT) September 24, 2014. With so many voices speaking to your audience, what can your brand do to stand out from the crowd? We don’t bend, we #break. Jamba Juice.

Brand 159

Brand Branding Comparison Viral 159

Cision

MARCH 18, 2016

Ethan Fixell has been a beer writer for FWx since July 2014. Fixell focuses on industry trends and includes his own personal experiences in his writing. I mostly write about larger trends in the beer/wine/spirit industries (e.g. Do you use social media like Twitter or Facebook to gather leads and story ideas?

Pitching 120

Pitching How To Travel Writing 120

Deirdre Breakenridge

DECEMBER 4, 2018

This reflects a greater trend among many organizations in promoting youth engagement. Social media tools are the perfect avenues to share stories to get instant feedback and promote agency and self-expression among young people. Just last month on Sept. Why youth engagement matters? . A new Pew Research Center survey of U.S.

Nonprofit 240

Nonprofit Storytelling Instagram Social Media 240

Cision

AUGUST 12, 2015

Many are using digital travel technology, a trend that is changing the way consumers interact with airlines, hotel chains and other companies. One key trend is wearable technology. Worse, they may call them out on social media. App developers must keep close tabs on what social media users are saying.

Travel 120

Travel Technology Consumer Hotels 120

Karen Freberg

OCTOBER 16, 2017

I know I have tried to think outside of the box when it comes to my social media class, and we are seeing the call for creativity and embracing it throughout our research, teaching, and professional practices. I had a chance to not have one, but three meetings while in London for social media. So great to meet you, Kevin!

Education 40

Education Social Media Creativity Conference 40

Reputation Us

APRIL 10, 2017

It’s hard to keep up on all the trends on our social media platforms. Between the White House, new Marvel movies every other weekend and the random social holidays (#NationalColoringBookDay), it’s always interesting to see when something unexpected jumps to the top of the trends. Here’s the gist to this hashtag.

Brand 92

Brand Branding Social Media Case Study 92

wiredPRworks

OCTOBER 9, 2015

Thanks to IMEX America for inviting me to present digital marketing, LinkedIn, and PR trends for the meetings, destinations, and events industries. At IMEX America 2014 , I presented on Panoramic PR. Track: Technology / Social Media. Social media strategy safari - where to go, what to do and how to get there.

LinkedIn 49

LinkedIn Trends Marketing Meeting 49

ImPRessions - Crenshaw Communications

JULY 6, 2016

billion in 2014. A PR agency employee starting in the business today will be creating programs, telling stories, and reporting to clients in ways very different from just a few years ago, in part due to the rise of digital technology and the blurring of lines between paid, earned, and owned media. billion, up from $13.5

SEO 204

SEO Analytics Measurement B2B 204

Melissa Agnes

OCTOBER 28, 2014

The overwhelming flood of support and the way that Canadians took to social media to unite as one and stand by their country and soldiers gave me a feeling of overwhelming pride. CanadaStrong , #OttawaStrong and #MyOttawa trended nationally with messages of strength and a refusal to succumb to terrorism or violence.

Crisis Management 100

Crisis Management Crisis Government Community 100

Stephen Waddington

JANUARY 10, 2019

Social media listening is finding applications in healthcare. Social media listening has become a booming business in the past five years. An analysis of Ebola related tweets in 2014 shows that its spread could have been predicted. It’s a powerful example of modern marketing and public relations.

Twitter 68

Twitter Publicity Measurement Healthcare 68

Polaris

JANUARY 2, 2015

Here are some of Polaris’ most popular blog posts from 2014, along with the lessons they taught us. This post was our most viewed in 2014, with more than 2.5 Note: In the fall of 2014, we redesigned our website and changed the content management system. What lessons did you learn from your best performing content in 2014?

Content Marketing 100

Content Marketing Blogging Marketing B2C 100

Waxing UnLyrical

SEPTEMBER 16, 2015

Social media and crisis communications has become one of the fastest growing areas of both practice and research for today’s communication landscape. Additionally, “over half of respondents (52%) feel that the benefits of using social media as a crisis communications tool outweigh the risks” (page 4).

Crisis Communications 40

Crisis Communications Social Media Crisis Communications 40

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

As almost 200,000 folks get ready for their annual excursion to Las Vegas for CES (Consumer Electronics Show) , those of us who toil in B2B tech public relations will be looking for 2017 trends to better take advantage of industry moves and stake out positions for clients. PR will embrace paid media. B2B content must be shareable.

B2B 120

B2B Customer Service Software Technology 120

ImPRessions - Crenshaw Communications

JUNE 5, 2018

Most often, reactive PR is associated with “newsjacking,” where a brand may seize on a trending news story through social posts or expert commentary in the media. It also launched a social media campaign with humorous memes and messages about the dangers of the behavior.

Brand 160

Brand Branding Viral Crisis Management 160