Shift Communications

FEBRUARY 9, 2015

LinkedIn’s performance was stronger than ever to close out Q4 2014, with some astounding numbers. revenue per user, and the trend for growth continues upward: What does all of this mean? Vice President, Marketing Technology. Advertising LinkedIn Marketing Social Media' Are job seekers still using the site?

LinkedIn 60

LinkedIn B2B Advertising Advertising 60

Deirdre Breakenridge

OCTOBER 16, 2014

So mehow, trends, topics and making connections in social media ( PR Expanded ) sounds like it would take a lot more than 20 minutes to explain. It’s not that you want to solely focus on the technology. Instead, you want to understand and counsel businesses on why and how the public uses these technologies.

Big Data 250

Big Data Data Education Internal 250

Cision

NOVEMBER 6, 2015

Whether your organization creates content or partners with existing content creators, these are the trends that are shaping your communication future. Cisco forecasts that by 2019, video will make up 80 percent of all consumer Internet traffic, up from 64 percent in 2014. Want to become an innovator on social media?

Video 120

Video Trends YouTube Television 120

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

As almost 200,000 folks get ready for their annual excursion to Las Vegas for CES (Consumer Electronics Show) , those of us who toil in B2B tech public relations will be looking for 2017 trends to better take advantage of industry moves and stake out positions for clients. PR will embrace paid media.

B2B 120

B2B Customer Service Software Technology 120

ImPRessions - Crenshaw Communications

JULY 6, 2016

billion in 2014. A PR agency employee starting in the business today will be creating programs, telling stories, and reporting to clients in ways very different from just a few years ago, in part due to the rise of digital technology and the blurring of lines between paid, earned, and owned media. billion, up from $13.5

SEO 204

SEO Analytics Measurement B2B 204

Landis PR

JUNE 26, 2023

Since Amazon Alexa launched in 2014, we’ve used AI to bring efficiency to various household tasks. From generating press releases and social media posts to crafting personalized pitches, AI-powered tools are reshaping the way PR professionals work. ChatGPT can be an excellent resource for brainstorming, too.

Publicity 52

Publicity Training Data Tools 52

wiredPRworks

OCTOBER 9, 2015

Thanks to IMEX America for inviting me to present digital marketing, LinkedIn, and PR trends for the meetings, destinations, and events industries. At IMEX America 2014 , I presented on Panoramic PR. Track: Technology / Social Media. Social media strategy safari - where to go, what to do and how to get there.

LinkedIn 49

LinkedIn Trends Marketing Meeting 49

Cision

JUNE 25, 2015

Thieves stole more than 500 million financial records in 2014. Americans in particular are demanding greater security through EMV chip card technology. Nearly one in 10 forum discussions about EMV—shorthand for Europay, MasterCard and Visa—lament the slow adoption of secure chip-and-PIN technology in the United States.

Financial 120

Financial Brand Branding Mobile 120

Stephen Waddington

JANUARY 10, 2019

Social media listening is finding applications in healthcare. Social media listening has become a booming business in the past five years. Tools are limited to the publicly available data on the internet and relationships that the vendor has brokered with technology platforms.

Twitter 68

Twitter Publicity Measurement Healthcare 68

Deirdre Breakenridge

DECEMBER 4, 2018

This reflects a greater trend among many organizations in promoting youth engagement. Social media tools are the perfect avenues to share stories to get instant feedback and promote agency and self-expression among young people. Just last month on Sept. Why youth engagement matters? . A new Pew Research Center survey of U.S.

Nonprofit 240

Nonprofit Storytelling Instagram Social Media 240

Cision

JULY 24, 2015

credit card issuers and merchants adopt new EMV (Europay, MasterCard and Visa) chip-card technology to address certain types of fraud, some consumers are already looking ahead. As we combed through the data, several key categories emerged: Roll-out and use of EMV/chip card technology. Interest in mobile payment technology.

Mobile 120

Mobile Financial Retail Technology 120

ImPRessions - Crenshaw Communications

JUNE 5, 2018

Most often, reactive PR is associated with “newsjacking,” where a brand may seize on a trending news story through social posts or expert commentary in the media. It also launched a social media campaign with humorous memes and messages about the dangers of the behavior.

Brand 160

Brand Branding Viral Crisis Management 160

Karen Freberg

OCTOBER 16, 2017

I know I have tried to think outside of the box when it comes to my social media class, and we are seeing the call for creativity and embracing it throughout our research, teaching, and professional practices. I had a chance to not have one, but three meetings while in London for social media. So great to meet you, Kevin!

Education 40

Education Social Media Creativity Conference 40

Cision

JULY 8, 2015

In an effort to curb large-scale data breaches and incidences of credit card fraud, card issuers in the United States continue to roll out new EMV (Europay, MasterCard and Visa) chip-card technology. In particular, skepticism about chip-and-PIN technology and continued security risks created heavy consumer conversation. With the U.S.

Retail 120

Retail Travel Mobile Technology 120

Waxing UnLyrical

SEPTEMBER 16, 2015

Social media and crisis communications has become one of the fastest growing areas of both practice and research for today’s communication landscape. Additionally, “over half of respondents (52%) feel that the benefits of using social media as a crisis communications tool outweigh the risks” (page 4).

Crisis Communications 40

Crisis Communications Social Media Crisis Communications 40

Sword and the Script

APRIL 30, 2019

There isn’t a whole lot of coverage about PR technology. Vocus owned or acquired brands like PRWeb, Help A Reporter Out (HARO), iContact, and several lesser-known social media technologies. c) PR Tech Reviews based on my review of the technology (1-2 per year). 3) Teletrax by 4C and iQ Media merge and form Kinetiq.

Industry 87

Industry Media Technology Employee 87

Stephen Waddington

JUNE 5, 2020

My introduction to AI was the 2014 movie Ex Machina. However, it is important to remember that PR is an industry that has always been able to evolve, adapt itself to changes and even guide new trends: from the world wide web to social media and SEO. Skills, bias and transparency are critical issues for AI in PR.

Healthcare 90

Healthcare Ethics Software SEO 90

Cision

SEPTEMBER 2, 2015

million social media posts from key forums, review sites, blogs, Facebook, Instagram and Twitter that appeared between June 1, 2014 and June 30, 2015. Millennials, more than other groups, are generally very technologically savvy, and tend to use their mobile devices constantly during travel.

Travel 120

Travel Airlines Hotels Mobile 120

Cision

APRIL 19, 2016

In this interview, Deborah discusses the challenges of communicating with different generations, the growth of social media and the trends that will impact marketing and communication moving forward. Receiving the President’s Award (2014) and the Phillip Dorf Leadership Award (2010) – both from the New York PRSA.

Ethics 120

Ethics Consumer Leadership Groups 120

Bianchi Biz Blog

JANUARY 24, 2022

Most of our readers, be it from an engineering or a marketing background, are working on new technologies that will lead to fully-automated vehicles, intelligent cities, and more. Can you tell us what types of stories, trends or issues are on your radar now? It’s where the real business of being a respected publication happens.

Meeting 78

Meeting Automotive Media Technology 78

Journalistics

MAY 26, 2015

Now in its 14th year, the report is one of the best indicators of the health of the news media industry. The major theme from this year’s report is the rising challenge news organizations face managing mobile and social media audiences. Prime-time viewership for CNN, Fox News and MSNBC was down 8% in 2014.

Newspapers 71

Newspapers Mobile Media Facebook 71

Flack's Revenge

SEPTEMBER 28, 2016

This great Business Insider story from 2014 reports on Seth’s history, approach and success. I wanted to get Seth’s thoughts on the state of the tech news scoop, his work with PR, and trends in content consumption and distribution. Is traffic diminishing as a result of more people getting news and content from social media?

Google 120

Google Meeting Blogging Facebook 120

Critical Mention

OCTOBER 1, 2018

A Greentarget study in 2014 found that journalists spend less than one minute reading press releases. So, before you even begin crafting a pitch, you need to do your due diligence and dive into your media list. Use social media to tell your story. an mp4), they can go on all of your social media channels.

YouTube 63

YouTube Video Pitching Social Media 63

Journalistics

MAY 26, 2015

Now in its 14th year, the report is one of the best indicators of the health of the news media industry. The major theme from this year’s report is the rising challenge news organizations face managing mobile and social media audiences. What other trends are revealed in this year’s installment of the State of News Media?

Mobile 52

Mobile Media Newspapers Local 52

Journalistics

MAY 26, 2015

Now in its 14th year, the report is one of the best indicators of the health of the news media industry. The major theme from this year’s report is the rising challenge news organizations face managing mobile and social media audiences. Prime-time viewership for CNN, Fox News and MSNBC was down 8% in 2014.

Mobile 40

Mobile Media Newspapers Local 40

Sword and the Script

MAY 11, 2019

While the ARPR study finds these announcements don’t realize the same analytical effects, I would argue they are among the most important to B2B technology businesses. In recent years, the trend has been for website templates that blend news, press releases, blogs and resources together. d) Online newsrooms still matter.

Study 140

Study Media Relations Media Measurement 140

Sword and the Script

NOVEMBER 5, 2019

Every month when I go to write this PR technology summary, I’m surprised at just how many new tools and features are being brought to market. And now, here’s this month’s PR technology summary…. Well, if you use Talkwalker for social listening, this is a way to evaluate social data against customer data, for example.

Internal 64

Internal International Data Media 64

Maxim Behar

NOVEMBER 23, 2020

In 2014, I was elected its first president, but a year later I was elected president of the World PR Organization ICCO. What are the global trends in communications? Because actually being a PR expert nowadays is being a leader, in your workplace, on social media, among your clients and your readers. Just us, not them.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Sword and the Script

JANUARY 7, 2020

The business was established after Innodata acquired MediaMiser in 2014 for about $5 million. MediaMiser was based in Canada and provided media monitoring tools. Third, I do quite a bit of PR and marketing work in cybersecurity and so I’m familiar with the key issues and trends. NASDAQ: INOD ).

Tools 83

Tools Comparison Media System 83

Contently - Strategy

OCTOBER 15, 2020

Here are the five biggest trends you need to know. On Google, there are 260 million search results for “b2b technology.” ” Based on the numbers, you’d expect b2b technology to be the more popular term. But according to Google Trends, that’s not the case. After evaluating over 6.9

B2B 145

B2B Trends Video Course 145

Sword and the Script

DECEMBER 26, 2023

Social media platforms Bluesky and Threads will continue to become attractive substitutions for X (formerly Twitter).” ~ Marc C. Cleverer, GenAI-enhanced social media bots and convincing deep fakes aimed at interfering with the U.S. However, it’s like social media was a decade ago.

Writing 194

Writing Communications Marketing B2B 194

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Once coverage appears, it can then be shared via social media and clients can also leverage paid media to boost it even further if they choose.”.

Marketing 190

Marketing Content Marketing Data Social Media 190

PR Conversations

DECEMBER 19, 2014

The reason is that we have been able to incorporate a lot of contemporary thinking around ways of learning as well as the emerging field of digital communications and social media. Their big challenge is keeping up to date with trends and developments to be able to make informed recommendations in a variety of situations.

Social Media 90

Social Media Trends Communications Crisis Management 90

MaccaPR

NOVEMBER 19, 2014

Flash forward to 2014—add in the conversational power of social media and the requirement for marketers to stand for something larger than their products–and you’ve got a wave of “fem-vertising” that''s sparking spirited conversations about gender equality. Always: #LikeaGirl. We love it! Pantene: #ShineStrong.

Storytelling 75

Storytelling Consumer Pharmaceuticals Agency 75

Contently - Strategy

OCTOBER 15, 2021

Here are the five biggest trends you need to know. [If On Google, there are 260 million search results for “b2b technology.” ” Based on the numbers, you’d expect b2b technology to be the more popular term. .” ” Based on the numbers, you’d expect b2b technology to be the more popular term.

B2B 85

B2B Content Marketing Trends Marketing 85

Cision

OCTOBER 14, 2015

Cracked , a pop culture-focused humor site, started adding occasional serious topics, such as war refugees from Syria, home foreclosures and sexual assault to its coverage in 2014 and increased the number in 2015. Want more insights on the effect of social media on journalism? Check out the 2015 Global Social Journalism Study!

Journalism 120

Journalism Trends Local Print 120

Communications Conversations

MAY 15, 2015

Today’s guest post comes from a good friend of mine, Tony Saucier , director of social media at Life Time Fitness. Just between July 2014 and March 2015, Facebook launched Save , Rooms and Scrapbook – three features that took aim at bookmarking sites, chat rooms and cloud-based photo archive sites.

Hotels 60

Hotels Facebook Web Journalism 60