NewsWhip

OCTOBER 26, 2021

And as October 1st marked the 50th anniversary of the Walt Disney World Resort, we wanted to check in with our friend Jessica Bundy, a leader in their research department of Consumer Insight, to learn more. . In early 2014, Disney Parks decided to bring some of their analysis work in-house. Thanks for joining us, Jessica.

Data 78

Data Social Media Consumer Trends 78

PRSay

DECEMBER 22, 2021

In 2014, Swift stunned the music industry — and received respect as an activist for music rights — by pulling her albums from Spotify and other streaming services, announcing an exclusive deal with Apple Music instead. . Will consumers remain loyal or take their business elsewhere? folklore earned that honor in 2021.).

Communications 148

Communications Film Radio Reputation 148

Landis PR

JUNE 26, 2023

Since Amazon Alexa launched in 2014, we’ve used AI to bring efficiency to various household tasks. From generating press releases and social media posts to crafting personalized pitches, AI-powered tools are reshaping the way PR professionals work. ChatGPT can be an excellent resource for brainstorming, too.

Publicity 52

Publicity Training Data Tools 52

Cision

NOVEMBER 6, 2015

Whether your organization creates content or partners with existing content creators, these are the trends that are shaping your communication future. Cisco forecasts that by 2019, video will make up 80 percent of all consumer Internet traffic, up from 64 percent in 2014. Want to become an innovator on social media?

Video 120

Video Trends YouTube Television 120

Melissa Agnes

MARCH 10, 2014

. — Lindsay Kaplan (@LKaplan_NYU) March 6, 2014. lincy_love) March 6, 2014. A1 By the time you upload your response to the situation the public has already established its opinion, no such thing as too soon #nyuprsm — PRisthenewPR (@johnny_mk1) March 6, 2014. Angela JIANG (@AngelaCJiang) March 6, 2014. nyuprsm — Lincy ?

Twitter 212

Twitter Crisis Communications Crisis System 212

MaccaPR

APRIL 2, 2015

Surrounded by podcasters, bloggers and marketers, I spent last week immersed in all things social at Social Media Marketing World. It began with an insightful keynote presentation on the top trends in social media in 2015 from Michael Stelzner of Social Media Examiner, the conference host.

Social Media 48

Social Media Pinterest Marketing Media 48

prTini

DECEMBER 12, 2014

10 PR Stunts That Won 2014. Land Your Dream Job Through Social Media Savvy (client). 14 Recent Changes to Twitter, Facebook and More That Social Media Marketers Need to Know. How to Boost your Content Reach with Social Media. How to Use Social Media to Recruit Top Candidates.

Pinterest 45

Pinterest Case Study Instagram Analysis 45

PRSay

AUGUST 12, 2016

With the tremendous growth of social media in recent years, the PR landscape is continuously evolving and causing public relations professionals to adapt to the 24/7/365 news cycle we now work in as well as the instant, viral nature in which news breaks and spreads. Social media in general is the perfect tool today PR professionals.

Storytelling 60

Storytelling Social Media Sports Strategy 60

ImPRessions - Crenshaw Communications

JULY 6, 2016

billion in 2014. A PR agency employee starting in the business today will be creating programs, telling stories, and reporting to clients in ways very different from just a few years ago, in part due to the rise of digital technology and the blurring of lines between paid, earned, and owned media. billion, up from $13.5

SEO 204

SEO Analytics Measurement B2B 204

Cision

JUNE 25, 2015

Thieves stole more than 500 million financial records in 2014. This not-so-secret secret has put consumers on edge. helps financial organizations better understand and cater to the needs of this new breed of cautious consumer. Social media, though, is a medium where inaccurate, brand-harming information can spread rapidly.

Financial 120

Financial Brand Branding Mobile 120

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

As almost 200,000 folks get ready for their annual excursion to Las Vegas for CES (Consumer Electronics Show) , those of us who toil in B2B tech public relations will be looking for 2017 trends to better take advantage of industry moves and stake out positions for clients. PR will embrace paid media.

B2B 120

B2B Customer Service Software Technology 120

Cision

APRIL 19, 2016

In this interview, Deborah discusses the challenges of communicating with different generations, the growth of social media and the trends that will impact marketing and communication moving forward. Receiving the President’s Award (2014) and the Phillip Dorf Leadership Award (2010) – both from the New York PRSA.

Ethics 120

Ethics Consumer Leadership Groups 120

Cision

NOVEMBER 28, 2016

The Dan Ariely quote above may illustrate that conventional wisdom social media interaction is often wrong, especially on Twitter. Most businesses are segmenting communication to serve the needs of the different targets within social platforms. .” – Dan Ariely, Payoff: The Hidden Logic That Shapes Our Motivations.

Twitter 0

Twitter How To Social Media YouTube 0

Cision

JULY 24, 2015

Recent data breaches as well as increased credit card fraud have shaken consumer confidence in payment security. credit card issuers and merchants adopt new EMV (Europay, MasterCard and Visa) chip-card technology to address certain types of fraud, some consumers are already looking ahead. Consumers are hopeful the push for U.S.

Mobile 120

Mobile Financial Retail Technology 120

Cision

JUNE 15, 2017

Lorie has been with the organization since 2014 and is thrilled to lead this group of the foremost Hispanic public relations practitioners in the U.S. In general, PR is having a more profound impact on overall marketing initiatives and has come of age, much like Hispanic consumers. Short Response: 1.

Automotive 245

Automotive Resources Strategy Consumer 245

Cision

MARCH 1, 2016

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” The study author Marcos Komodromos researches which social channels most PR professionals in Cyprus use. SoMe = Facebook, Twitter, YouTube.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

ImPRessions - Crenshaw Communications

DECEMBER 13, 2016

The shift from text to multimedia content is one of the defining trends of modern PR practice. In 2014, the last year with available figures, 40 percent of public company respondents expected their PR/communication budgets to increase over the preceding year. We will enhance our video content and editing skills.

B2C 120

B2C Measurement Video B2B 120

Cision

APRIL 4, 2016

Of course anyone writing content or posting on social media hopes for the largest possible distribution, but the articles that purport to tell you how to make content go viral are oftentimes less useful than they intend to be. If you’re like me, you probably greet articles about content virality with a healthy dose of skepticism.

Viral 120

Viral Journalism Advertising Advertising 120

Journalistics

MAY 26, 2015

The major theme from this year’s report is the rising challenge news organizations face managing mobile and social media audiences. More consumers are accessing all kinds of websites via mobile devices than from desktop computers. What other trends are revealed in this year’s installment of the State of News Media?

Newspapers 71

Newspapers Mobile Media Facebook 71

Cision

JULY 8, 2015

not fully adopting the chip-and-PIN technology used in other countries, consumers remain skeptical that the new chip-and-signature technology used in the U.S. In particular, skepticism about chip-and-PIN technology and continued security risks created heavy consumer conversation. With the U.S. will deliver adequate fraud protection.

Retail 120

Retail Travel Mobile Technology 120

NewsWhip

FEBRUARY 19, 2020

This is a different problem for brands, who normally have to face backlash in the wake of a crisis from their consumers via a social media firestorm. The commission is also negotiating with Gucci for its blackface sweater, and Christian Dior after its Sauvage campaign. Now, city governments are involved. Katherine Ellis.

Training 97

Training Brand Branding Fashion 97

Cision

MARCH 10, 2016

I don ’ t think I noticed this until early 2014 when Chrissy Teigen asked me how to get a Taco Bell Breakfast Phone after I posted mine. . Jeff Barrett (@BarrettAll) March 20, 2014. Chrissy is real and genuine on social media and happens to absolutely love Taco Bell. christine teigen (@chrissyteigen) March 23, 2014.

Instagram 96

Instagram Advertising Advertising Storytelling 96

The Proactive Report

MAY 12, 2016

Social media has become a melting pot of white noise. It’s no wonder then that visual content is the top marketing trend for 2016. That same survey revealed that about one-third of marketing budgets are now being spent on visual marketing, which is up from about 25% in 2014. VISUAL REAL ESTATE. FOLLOW THE MONEY.

Real Estate 100

Real Estate Brand Branding Survey 100

Critical Mention

OCTOBER 27, 2018

Agency life can be tough, but [L]earned Media’s CEO Sam Zises has got it down to a science. In our interview with Sam, he offered powerful insights into the world of content marketing, social media and “cutting through the clutter.” Q: What’s your day-to-day like as the Founder & CEO of [L]earned media?

Interviews 79

Interviews Media Content Marketing Facebook 79

Journalistics

MAY 26, 2015

The major theme from this year’s report is the rising challenge news organizations face managing mobile and social media audiences. More consumers are accessing all kinds of websites via mobile devices than from desktop computers. What’s surprising is how slow news organizations are adapting to the rise of the mobile consumer.

Mobile 52

Mobile Media Newspapers Local 52

Journalistics

MAY 26, 2015

The major theme from this year’s report is the rising challenge news organizations face managing mobile and social media audiences. More consumers are accessing all kinds of websites via mobile devices than from desktop computers. What other trends are revealed in this year’s installment of the State of News Media?

Mobile 40

Mobile Media Newspapers Local 40

Bianchi Biz Blog

JANUARY 24, 2022

Automoblog is a consumer-focused website that helps readers understand more about cars and driving. Can you tell us what types of stories, trends or issues are on your radar now? Along this same line of thinking is consumer education. Automoblog came along in 2014 and AutoVision News in early 2020.

Meeting 79

Meeting Automotive Media Technology 79

MaccaPR

NOVEMBER 19, 2014

Eight years ago, Unilever’s Dove brand began exploring how its female consumers perceived beauty by using real women—of all shapes, sizes and backgrounds—as the faces of its marketing campaign from agency Ogilvy & Mather Brazil. Launched in June 2014, “Not Sorry” from agency Grey in New York asks: Why are women always apologizing?

Storytelling 75

Storytelling Consumer Pharmaceuticals Agency 75

Ishmael's Corner

JANUARY 27, 2015

You see, Max’s blog on consumer electronics had gained such a following that the likes of Dolby and HP were courting Master Swisher. Credit to social media guru Steve Farnsworth who captured the debacle as a case study. Change : Staying current with social media calls for continual experimentation. It’s a Bird.

Industry 60

Industry Storytelling Journalism Corporate 60

Sword and the Script

JANUARY 7, 2020

The business was established after Innodata acquired MediaMiser in 2014 for about $5 million. MediaMiser was based in Canada and provided media monitoring tools. Third, I do quite a bit of PR and marketing work in cybersecurity and so I’m familiar with the key issues and trends. NASDAQ: INOD ).

Tools 83

Tools Comparison Media System 83

Shift Communications

JUNE 19, 2015

In 2009, the Federal Trade Commission (FTC) came out with guidelines regarding disclosure of endorsements that were significantly updated to take into account the ever-expanding domain of online advertising and social media. Ok, so what does this mean in practice? It’s not painful, I promise.

Guidelines 60

Guidelines Agency Pinterest Privacy 60

Sword and the Script

DECEMBER 26, 2023

Authentic storytelling continued to excel “For PR, authentic storytelling will continue to excel as consumers seek honest, genuine experiences and solutions. Social media platforms Bluesky and Threads will continue to become attractive substitutions for X (formerly Twitter).” ~ Marc C.

Writing 194

Writing Communications Marketing B2B 194

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. Once coverage appears, it can then be shared via social media and clients can also leverage paid media to boost it even further if they choose.”.

Marketing 190

Marketing Content Marketing Data Social Media 190

Cision

OCTOBER 14, 2015

Cracked , a pop culture-focused humor site, started adding occasional serious topics, such as war refugees from Syria, home foreclosures and sexual assault to its coverage in 2014 and increased the number in 2015. Want more insights on the effect of social media on journalism? Check out the 2015 Global Social Journalism Study!

Journalism 120

Journalism Trends Local Print 120

Norton's Notes

FEBRUARY 17, 2015

There can be no doubt the big trend in online marketing at the moment seems to be personalisation and nothing seems to get a consumer more involved in a product than when it’s personalised to suit them. During the summers of 2013 and 2014, Coca-cola cans and bottles hit stores nationwide with a slight twist.

Social Media 28

Social Media Newspapers Customer Service Facebook 28

Sword and the Script

NOVEMBER 5, 2019

Well, if you use Talkwalker for social listening, this is a way to evaluate social data against customer data, for example. It compares email data with social media data for Coca-Cola. “It’s is billed as the “social media management division” of Cision in the announcement. GTCR and Cision made $2.25

Internal 64

Internal International Data Media 64

MaccaPR

SEPTEMBER 25, 2019

So, when it comes to using social media to boost your company’s visibility, all you need to do is post great content, right? To utilize social media as a powerful communications and marketing tool, you need to have a balanced strategy that includes both compelling content and a robust paid campaign across channels.

Social Media 94

Social Media Strategy Media How To 94