2014, Pitching, Storytelling and Writing

Adapting Strategies for Effective Storytelling in the Social Media Era

PRSay

AUGUST 12, 2016

For those who work in sports and entertainment PR, there are many areas of our practices we should be evaluating from how we pitch media in the social media era, to crafting captivating press releases, packaging media stories and effectively communicating our messages to the right audiences in real time.

Storytelling

Storytelling Social Media Sports Strategy

20 PR and Marketing Predictions for 2022

Sword and the Script

DECEMBER 21, 2021

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Brad Marley , Chief Storyteller, Yelram Media . Blogger outreach gets personal.

Marketing

Marketing Content Marketing Social Media Employee

PRTech Is Evolving. Is Your PR Strategy?

Deirdre Breakenridge

NOVEMBER 16, 2016

The term started taking off in 2014 when one of our investors, Bryan Stolle, wrote about it in VentureBeat. Maybe the next time you pitch an exclusive about a new product, you’ll pitch a different publication. How has the space changed since then? It’s become accepted terminology for PR-focused, tech-enabled companies since.

Data-Driven PR

Data-Driven PR Strategy Data Measurement

Webinars

Do's and Don'ts: How to Pitch Your Press Release to Journalists

MORE WEBINARS

Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024

Sword and the Script

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” ” ~ Morgan McLintic , CEO, Firebrand Communications 6. Audiences know the difference.

Writing

Writing Communications Marketing B2B

The Power of Storytelling in PR

Cision

MARCH 14, 2016

— Steve Clayton, Chief Storyteller, Microsoft. The essence of great storytelling is taking the reader on a journey. When no media outlet wanted to run the story when Clayton initially pitched it, he and his team published it on Microsoft’s owned media channels, helping change Microsoft’s perception and increase sales.

Storytelling

Storytelling Skype Energy Software

Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. To that end, this year’s roundup is uh-mazing. Relentless focus on the customer .

Marketing

Marketing Content Marketing Data Social Media

22 PR Rock Stars of the Future

Communications Conversations

MAY 3, 2016

She’s a Clark Honors College student and is writing her senior thesis on the lack of women in sports information director roles in the NCAA. An assignment in her PR Writing class turned her into an advocate for public policy change. She’s a bright student and a strong leader among her peers.

Sports

Sports Leadership Internal International

State of B2B Content: 5 Trends That’ll Get You Promoted

Contently - Strategy

OCTOBER 15, 2020

In 2014, three researchers from MIT, edX, and the University of Rochester studied 128,000 students learning through MOOCs. We love email,” GE’s Chief Storyteller told us. “It When companies write about themselves, we usually wind up with dry, hollow press releases. B2B Tech Leaders Have Mastered the Product Story.

B2B

B2B Trends Video Course

30 Pragmatic Marketing and PR Predictions for 2020

Sword and the Script

DECEMBER 10, 2019

Galant is the CEO of Muck Rack, which is also one of the companies I track for my writings on PR technology. “Content marketing will revolve more around individuals and storytelling components. Note: Mr. Martin is the co-founder and COO of OnePitch, which is also one of the companies I track for my writings on PR technology.

Marketing

Marketing Content Marketing Advertising Advertising

State of B2B Tech Content Marketing: 5 Trends That’ll Get You Promoted

Contently - Strategy

OCTOBER 15, 2021

In 2014, three researchers from MIT, edX, and the University of Rochester studied 128,000 students learning through MOOCs. We love email,” GE’s Chief Storyteller told us. “It When companies write about themselves, we usually wind up with dry, hollow press releases. Should’ve been, really.

B2B

B2B Content Marketing Trends Marketing

It’s 2015 and #PRDiversity Is Still An Issue

Waxing UnLyrical

JULY 17, 2015

Yet, despite our increased awareness, the Society for Human Resource Management (SHRM) reported as recently as April 2014 that many companies still lack diversity training, budgets and metrics. A strong example of this can be seen on PRWeek ’s 2014 Agency Business Report. At least not in 2014; and 2014 wasn’t light years away.

Agency

Agency Report Training Leadership

Media relations is thriving

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. In this article I explore how smart public relations practitioners are putting search at the heart of their campaigns and seeking followed links from the media sites they pitch.

Media Relations

Media Relations Media Print Newspapers

26 Thoughtful Marketing Predictions that Could Actually Happen in 2019 Across PR, Content, Digital, Social Media and Customer Success

Sword and the Script

DECEMBER 11, 2018

This, in turn, will make consumers more reliant on companies for their news and less reliant on mass media as less and less content is pitched to 3rd parties.”. – Aub Driver | Shelf Life Agency. Also see PR and Storytelling; Off Script No. December 2014: 6 Pragmatic Content Marketing Predictions for 2015. 7: Lou Hoffman.

Social Media

Social Media Marketing Media Creativity

PR Rock Stars (of the future): 19 new college grads ready to take over the world

Communications Conversations

MAY 13, 2015

Riki demonstrated poise and confidence as she moderated a focus group with active and retired Texas Rangers (law enforcement agency) for an industry research methods course during the fall semester of 2014. Read up on clients, write incredible releases and pitches and communicate with ease. Jacqueline Laster.

Groups

Groups Internal International Conference

Public Relations Today

Adapting Strategies for Effective Storytelling in the Social Media Era

20 PR and Marketing Predictions for 2022

Webinars

Trending Sources

PRTech Is Evolving. Is Your PR Strategy?

Webinars

Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024

The Power of Storytelling in PR

Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

22 PR Rock Stars of the Future

State of B2B Content: 5 Trends That’ll Get You Promoted

30 Pragmatic Marketing and PR Predictions for 2020

State of B2B Tech Content Marketing: 5 Trends That’ll Get You Promoted

It’s 2015 and #PRDiversity Is Still An Issue

Media relations is thriving

26 Thoughtful Marketing Predictions that Could Actually Happen in 2019 Across PR, Content, Digital, Social Media and Customer Success

PR Rock Stars (of the future): 19 new college grads ready to take over the world

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