Expert insights. Personalized for you.
With the deck stacked against PR pros trying to reach inundated reporters, a PR pitch should help journalists do their job more effectively. PR pros must fight to get their pitch noticed—much less considered. Write better subject lines. Media Relations PR pitching tips MORE
PR: “What are the chances that you’ll write about this pitch?” The post Journalist Compares a Bad Media Pitch with One That Has a Fighting Chance appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. MORE
As I found editorial success for my agency’s clients, I was able to branch out and pitch radio and television broadcast opportunities. There have been times that I’ve been pitched and people know my background and even how much I love my dogs and that I have grown up kids. MORE
Brands can improve their PR pitching with a variety of tools and changes in approach. The perfect media pitch emphasizes a personalized approach that connects with a media contact in a meaningful way. Prudent media pitching includes staying up to date on trends within the industry. MORE
Whether you’re writing last-minute seasonal blog content or already gearing up for a new year of media pitching (and if you are, we applaud you), a little inspiration can go a long way around now. The History of the Boilerplate and 7 Tips on Writing One. MORE
PR teams can take advantage of sudden extra relevance by immediately pitching a client as a news source to media hungry for pertinent expertise. Here are the PR fundamentals for reactive media pitches. PR tips for reactive media pitches. MORE
Imagine how much more productive and rewarding your writing time could be if, when you made time to write and sat down and opened that laptop, you could get right to it? In a recent Office Hours Live Chat, I got to pick the brain of a business writer and writing coach Miranda Miller. She’s been writing for brands and other organizations for over 15 years and now teaches other writers tricks and tips to dramatically improve the quality and value of their writing. MORE
However, pitching your writing takes skill. The decision to write an op-ed shouldn’t be taken lightly and requires a decent amount of forethought. Research is a key component of pitching your op-ed. Media Relations PR Writing & Editing op-ed PR pitch PR pitching MORE
PR agencies can use algorithms, AI and machine learning to better target journalists by predicting which ones are likely to write about specific topics based on what they’ve previously written. In other words, a reporter writing about these topics is 3.7 MORE
Writing has always been the foundation of public relations. See how students at South Mountain High School are honing their writing skills! The post Writing is PR’s Foundation appeared first on HMA Public Relations. MORE
You probably won’t be surprised to learn that journalists continue to prefer email as the primary means of contact, with more than 90 percent indicating it as the best way to directly pitch a story idea. Additionally, mass-emailed pitches aren’t even very effective. MORE
In addition to working in public relations, Alison writes for about two dozen media outlets across Arizona. Here are pitching tips she has for PR pros, directly from a member of the media. The post Tips on pitching the media appeared first on HMA Public Relations. MORE
Now, let’s take a look at the anatomy of an effective tech media pitch. She chooses a pitch based on the game situation, the skill of the other team, and weather conditions. A media pitch is not very different. If the grip isn’t right, the pitch will fall short. MORE
Finally, it’s pitching time —but despite your best efforts, you can’t seem to get media interest. Journalists and editors have many reasons for passing on pitches. Many claim to receive 200 plus pitches a day, some relevant to their editorial priorities and some…not so much. MORE
Adding video to your pitch could give it the extra oomph it needs to grab journalists’ attention. Your media pitch is arguably more important than your press release. So, how do you master the art of media pitches? What will make the person you’re pitching open your email? MORE
You might have a tight, compelling storytelling approach, but can you pitch your product in eight seconds or less? If they believe your business is bad for planet—or if they sense your CSR efforts are disingenuous —they’ll quickly write you off. MORE
If you pitch a story that is “shareable,” you have a better chance of being covered. And, if you can show the media in your pitch why it’s shareable, you’ll be at an advantage. I started tweaking my pitch to include my social media numbers. MORE
A vague and meandering press pitch won’t knock any reporters’ socks off. You must understand that media relations isn’t based on crafting the perfect pitch. Learn to pitch how they think. The post 3 tips for focusing your media pitch appeared first on PR Daily. MORE
Your writing should be, too. That’s just one reason, though, for keeping your blog post, pitch or internal email concise. Editing is crucial for effective writing. Let’s look at six key reasons for writing more concisely: Time. Word choice fuels your writing. MORE
The biggest improvement in my writing skills happened when I became an editor. When you’re reading someone else’s writing, though, you see points that need clarity and sentences that can be worded better. Tips for better writing. How do you edit your own writing? MORE
If you want to increase the odds of getting a journalist to write about your company’s news , you’ve got to make it incredibly easy for them to do so. Here’s what journalists want to know that you need to include in your pitch. Why’d You Pitch Me and Not Another Journalist? MORE
Pitching is like a science project. Each pitch is an experiment. In order to discover what works best, you must continue to test your pitching techniques. The dependent variable in this case is your writing, the independent variable whom you are pitching. MORE
During my first year at SHIFT, I have learned several pitch writing techniques and seen some success, but I’ve also had days when I’ve received radio silence from reporters. One of the most valuable things I learned during the seminar was how to write a pitch that gets attention. MORE
How can I write more quickly and efficiently?”. Don’t feel you have to write everything you know about a topic. Before you start writing, think about what you’re going to leave out. Professional journalists are used to banging out writing on deadline. Write in sprints. MORE
Is your love of writing on the ropes? Relentless deadlines, approvals and rinse-and-repeat assignments can strip the joy from writing. FREE DOWNLOAD: Timeless secrets for rocket-powered writing ]. Get out of your head—free write. That’s why we self-edit when we write.”. MORE
We sat down with three experts to learn more about the art of pitching magazines. Familiarizing yourself with the nitty-gritty of magazines is essential before even thinking about sending a pitch. RELATED: Learn how to sharpen your pitching skills, boost buzz and land more headlines. ]. MORE
The question top of mind for public relations professionals who don’t have a COVID-19 story to pitch is: Can I get coverage for my client or organization on a different topic? But they still welcome other pitches. Pitches are always welcome,” she said. “We MORE
Trying to figure out how best to pitch a major publication? Tone can be revealing for those angling a media pitch. This, again, gets back to PR professionals needing to understand who they’re pitching, and who those people are writing for,” Salmon says. MORE
Dreaming of a major website or newspaper writing about your brand? You won’t get there unless you learn how to pitch journalists with your story. While you’re never guaranteed that a journalist will write about you, these five tips will at least give you a fighting chance. MORE
How do you pitch the media? You write them a pitch they can actually use. This is important for you to know when pitching the media. You want your pitch to reflect this simplicity. This week I want to talk about how you write a pitch. MORE
After crafting what seems to be the Mona Lisa of pitches, a brief, yet extremely witty subject line comes to mind. More often than not, your pitches are declined, go unread or are simply moved to the trash bin. Does your pitch align with their beat? MORE
Writing is one of the most important parts of a successful public relations campaign. To quote Malcolm Gladwell, “Good writing does not succeed or fail on the strength of its ability to persuade. And no matter how well you write, there’s always room for improvement. MORE
It seems like a good time to go over what makes a good PR pitch. Well, maybe it does have something to do with the constant stream of reporters complaining about the terrible pitches they’re receiving from seemingly clueless PR professionals right now. MORE
Much has changed about the PR industry, but writing still remains an essential tool for communicators. Writing remains one of the basic skills of every successful PR officer. Write an eye-catching lead. FREE GUIDE: 10 ways to improve your writing today ]. MORE
What most people don’t realize is that building relationships with writers begins at the pitching stage. Most writers at high-domain-authority publications said they receive over 30 pitches a day, and about 23% admit to never reading them. MORE
Writing remains one of the basic skills of every successful PR officer. According to the report, over 90 percent of journalists and influencers still prefer email pitches. Write an eye-catching lead. FREE GUIDE: 10 ways to improve your writing today ]. MORE
Developing just the right pitch has never been easy, however. S/he is reading 100 PR pitches a day. That is the overwhelming rule of PR pitches. Even the top 20 percent of PR pitches are a cavalcade of awkward transitions.”. Please write about them?’ MORE
Devour delicious micro-bites of writing. The whiz-bang commentary is so vivid, so deliciously descriptive, you’ll feel as though you’re being transported to the pitch at Anfield , Nou Camp or whichever magisterial soccer cathedral. If footie’s not your thing, find other ways to consume small bites of delectable writing—feeding, you might say, on creativity tapas. Make “consumption of tasty writing” part of your workweek diet. Writing & Editing MORE
Phone pitching is a great way to ensure you’re working with the right target and that you gather instant feedback. Spend some time researching your target and their recent articles to confirm he/she is still at the publication and covering the topic you’re pitching. MORE
When writing a press release, even experienced PR pros can get tripped up. proven tip for writing a press release headline? There needs to be a sense of shock and awe as media are deluged with press releases, pitches and alerts every day. MORE
Ishmael's Corner
FEBRUARY 27, 2018
PR: “What are the chances that you’ll write about this pitch?” The post Journalist Compares a Bad Media Pitch with One That Has a Fighting Chance appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.
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PR Daily
MARCH 11, 2019
We sat down with three experts to learn more about the art of pitching magazines. Familiarizing yourself with the nitty-gritty of magazines is essential before even thinking about sending a pitch. RELATED: Learn how to sharpen your pitching skills, boost buzz and land more headlines. ].
PR Daily
NOVEMBER 18, 2019
Much has changed about the PR industry, but writing still remains an essential tool for communicators. Writing remains one of the basic skills of every successful PR officer. Write an eye-catching lead. FREE GUIDE: 10 ways to improve your writing today ].
PR Daily
SEPTEMBER 12, 2019
How can I write more quickly and efficiently?”. Don’t feel you have to write everything you know about a topic. Before you start writing, think about what you’re going to leave out. Professional journalists are used to banging out writing on deadline. Write in sprints.
PR Daily
JANUARY 29, 2019
A vague and meandering press pitch won’t knock any reporters’ socks off. You must understand that media relations isn’t based on crafting the perfect pitch. Learn to pitch how they think. The post 3 tips for focusing your media pitch appeared first on PR Daily.
|
PR Daily
NOVEMBER 6, 2019
After crafting what seems to be the Mona Lisa of pitches, a brief, yet extremely witty subject line comes to mind. More often than not, your pitches are declined, go unread or are simply moved to the trash bin. Does your pitch align with their beat?
PR Daily
FEBRUARY 26, 2020
You might have a tight, compelling storytelling approach, but can you pitch your product in eight seconds or less? If they believe your business is bad for planet—or if they sense your CSR efforts are disingenuous —they’ll quickly write you off.
PR Daily
MARCH 19, 2020
The question top of mind for public relations professionals who don’t have a COVID-19 story to pitch is: Can I get coverage for my client or organization on a different topic? But they still welcome other pitches. Pitches are always welcome,” she said. “We
PR Daily
DECEMBER 18, 2018
PR agencies can use algorithms, AI and machine learning to better target journalists by predicting which ones are likely to write about specific topics based on what they’ve previously written. In other words, a reporter writing about these topics is 3.7
Cision
NOVEMBER 11, 2015
Dreaming of a major website or newspaper writing about your brand? You won’t get there unless you learn how to pitch journalists with your story. While you’re never guaranteed that a journalist will write about you, these five tips will at least give you a fighting chance.
|
|
PR Daily
DECEMBER 19, 2018
However, pitching your writing takes skill. The decision to write an op-ed shouldn’t be taken lightly and requires a decent amount of forethought. Research is a key component of pitching your op-ed. Media Relations PR Writing & Editing op-ed PR pitch PR pitching
Cision
OCTOBER 17, 2017
You probably won’t be surprised to learn that journalists continue to prefer email as the primary means of contact, with more than 90 percent indicating it as the best way to directly pitch a story idea. Additionally, mass-emailed pitches aren’t even very effective.
PR Daily
AUGUST 29, 2019
Your writing should be, too. That’s just one reason, though, for keeping your blog post, pitch or internal email concise. Editing is crucial for effective writing. Let’s look at six key reasons for writing more concisely: Time. Word choice fuels your writing.
HMA Public Relations
MAY 30, 2019
In addition to working in public relations, Alison writes for about two dozen media outlets across Arizona. Here are pitching tips she has for PR pros, directly from a member of the media. The post Tips on pitching the media appeared first on HMA Public Relations.
PR Daily
MAY 5, 2020
It seems like a good time to go over what makes a good PR pitch. Well, maybe it does have something to do with the constant stream of reporters complaining about the terrible pitches they’re receiving from seemingly clueless PR professionals right now.
Cision
DECEMBER 7, 2017
Brands can improve their PR pitching with a variety of tools and changes in approach. The perfect media pitch emphasizes a personalized approach that connects with a media contact in a meaningful way. Prudent media pitching includes staying up to date on trends within the industry.
ImPRessions - Crenshaw Communications
AUGUST 7, 2018
PR teams can take advantage of sudden extra relevance by immediately pitching a client as a news source to media hungry for pertinent expertise. Here are the PR fundamentals for reactive media pitches. PR tips for reactive media pitches.
PR Daily
MAY 22, 2019
With the deck stacked against PR pros trying to reach inundated reporters, a PR pitch should help journalists do their job more effectively. PR pros must fight to get their pitch noticed—much less considered. Write better subject lines. Media Relations PR pitching tips
ImPRessions - Crenshaw Communications
FEBRUARY 28, 2018
Now, let’s take a look at the anatomy of an effective tech media pitch. She chooses a pitch based on the game situation, the skill of the other team, and weather conditions. A media pitch is not very different. If the grip isn’t right, the pitch will fall short.
Marketwired
DECEMBER 21, 2015
Whether you’re writing last-minute seasonal blog content or already gearing up for a new year of media pitching (and if you are, we applaud you), a little inspiration can go a long way around now. The History of the Boilerplate and 7 Tips on Writing One.
ImPRessions - Crenshaw Communications
SEPTEMBER 23, 2016
Writing is one of the most important parts of a successful public relations campaign. To quote Malcolm Gladwell, “Good writing does not succeed or fail on the strength of its ability to persuade. And no matter how well you write, there’s always room for improvement.
Shift Communications
NOVEMBER 12, 2018
During my first year at SHIFT, I have learned several pitch writing techniques and seen some success, but I’ve also had days when I’ve received radio silence from reporters. One of the most valuable things I learned during the seminar was how to write a pitch that gets attention.
PR Daily
NOVEMBER 5, 2019
Is your love of writing on the ropes? Relentless deadlines, approvals and rinse-and-repeat assignments can strip the joy from writing. FREE DOWNLOAD: Timeless secrets for rocket-powered writing ]. Get out of your head—free write. That’s why we self-edit when we write.”.
PR Daily
MAY 18, 2019
Devour delicious micro-bites of writing. The whiz-bang commentary is so vivid, so deliciously descriptive, you’ll feel as though you’re being transported to the pitch at Anfield , Nou Camp or whichever magisterial soccer cathedral. If footie’s not your thing, find other ways to consume small bites of delectable writing—feeding, you might say, on creativity tapas. Make “consumption of tasty writing” part of your workweek diet. Writing & Editing
PR Daily
JANUARY 24, 2019
Trying to figure out how best to pitch a major publication? Tone can be revealing for those angling a media pitch. This, again, gets back to PR professionals needing to understand who they’re pitching, and who those people are writing for,” Salmon says.
Shift Communications
FEBRUARY 6, 2018
Phone pitching is a great way to ensure you’re working with the right target and that you gather instant feedback. Spend some time researching your target and their recent articles to confirm he/she is still at the publication and covering the topic you’re pitching.
PR Daily
JULY 9, 2019
What most people don’t realize is that building relationships with writers begins at the pitching stage. Most writers at high-domain-authority publications said they receive over 30 pitches a day, and about 23% admit to never reading them.
PR Daily
FEBRUARY 13, 2019
When writing a press release, even experienced PR pros can get tripped up. proven tip for writing a press release headline? There needs to be a sense of shock and awe as media are deluged with press releases, pitches and alerts every day.
PR Daily
DECEMBER 30, 2018
The biggest improvement in my writing skills happened when I became an editor. When you’re reading someone else’s writing, though, you see points that need clarity and sentences that can be worded better. Tips for better writing. How do you edit your own writing?
PR Daily
NOVEMBER 26, 2018
Writing remains one of the basic skills of every successful PR officer. According to the report, over 90 percent of journalists and influencers still prefer email pitches. Write an eye-catching lead. FREE GUIDE: 10 ways to improve your writing today ].
Cision
AUGUST 15, 2017
If you pitch a story that is “shareable,” you have a better chance of being covered. And, if you can show the media in your pitch why it’s shareable, you’ll be at an advantage. I started tweaking my pitch to include my social media numbers.
HMA Public Relations
MAY 2, 2018
Writing has always been the foundation of public relations. See how students at South Mountain High School are honing their writing skills! The post Writing is PR’s Foundation appeared first on HMA Public Relations.
Cision
OCTOBER 3, 2015
Pitching is like a science project. Each pitch is an experiment. In order to discover what works best, you must continue to test your pitching techniques. The dependent variable in this case is your writing, the independent variable whom you are pitching.
Shift Communications
NOVEMBER 11, 2016
Finally, it’s pitching time —but despite your best efforts, you can’t seem to get media interest. Journalists and editors have many reasons for passing on pitches. Many claim to receive 200 plus pitches a day, some relevant to their editorial priorities and some…not so much.
PR Expanded
MARCH 25, 2015
As I found editorial success for my agency’s clients, I was able to branch out and pitch radio and television broadcast opportunities. There have been times that I’ve been pitched and people know my background and even how much I love my dogs and that I have grown up kids.
Cision
JANUARY 17, 2018
Developing just the right pitch has never been easy, however. S/he is reading 100 PR pitches a day. That is the overwhelming rule of PR pitches. Even the top 20 percent of PR pitches are a cavalcade of awkward transitions.”. Please write about them?’
PR for Anyone
MAY 14, 2020
How do you pitch the media? You write them a pitch they can actually use. This is important for you to know when pitching the media. You want your pitch to reflect this simplicity. This week I want to talk about how you write a pitch.
Social PR Chat
JULY 24, 2019
Imagine how much more productive and rewarding your writing time could be if, when you made time to write and sat down and opened that laptop, you could get right to it? In a recent Office Hours Live Chat, I got to pick the brain of a business writer and writing coach Miranda Miller. She’s been writing for brands and other organizations for over 15 years and now teaches other writers tricks and tips to dramatically improve the quality and value of their writing.
Cision
OCTOBER 7, 2015
If you want to increase the odds of getting a journalist to write about your company’s news , you’ve got to make it incredibly easy for them to do so. Here’s what journalists want to know that you need to include in your pitch. Why’d You Pitch Me and Not Another Journalist?
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