Expert insights. Personalized for you.
With the deck stacked against PR pros trying to reach inundated reporters, a PR pitch should help journalists do their job more effectively. PR pros must fight to get their pitch noticed—much less considered. When you are vying to be heard, it’s a difficult feat to make sure your pitch rises above the rest, especially since reporters receive up to 100 pitches per day. Write better subject lines. What pitch angle is going to be more effective as a subject line? MORE
It seems like every few months I see a tweet ripping into a bad PR pitch. The blogger portrayed the pitch as comically superficial. It went against every principle of clear writing that I talk about in my post, trainings and even tweets. When I’m asked to review pitches, PR pros generally start by asking about their subject line, their opening sentence or their call to action. So, in summation: What you pitch is secondary to who you pitch. MORE
PR: “What are the chances that you’ll write about this pitch?” The post Journalist Compares a Bad Media Pitch with One That Has a Fighting Chance appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. For those who toil on the front lines of media relations, it’s easy to drift into a Jim Carrey-like optimism. MORE
As I found editorial success for my agency’s clients, I was able to branch out and pitch radio and television broadcast opportunities. With people pitching me to guest post on PR Expanded , for me to cover their news, or to have their clients appear on my show, Women Worldwide , it’s great to share my thoughts having experienced both sides of the pitching process. Be flexible in your pitch. Have a pitch #2 in your back pocket. MORE
Brands can improve their PR pitching with a variety of tools and changes in approach. A good media relations campaign involves reaching out to those who are already inundated with a variety of pitches in their inboxes, making it essential for your campaign to stand out and be easily digestible. The perfect media pitch emphasizes a personalized approach that connects with a media contact in a meaningful way. Write a Captivating Subject Line. MORE
Whether you’re writing last-minute seasonal blog content or already gearing up for a new year of media pitching (and if you are, we applaud you), a little inspiration can go a long way around now. So, we’ve rounded up the 8 top-performing writing posts from our blog from the past year to help you out. The History of the Boilerplate and 7 Tips on Writing One. How to Write a Feature Press Release. MORE
PR teams can take advantage of sudden extra relevance by immediately pitching a client as a news source to media hungry for pertinent expertise. Here are the PR fundamentals for reactive media pitches. PR tips for reactive media pitches. Once you spot the opportunity to showcase your client’s expertise, it’s time to pull together a smart media pitch – on the double. Others will also write follow-ups that lean on your SME’s expertise. MORE
Imagine how much more productive and rewarding your writing time could be if, when you made time to write and sat down and opened that laptop, you could get right to it? In a recent Office Hours Live Chat, I got to pick the brain of a business writer and writing coach Miranda Miller. She’s been writing for brands and other organizations for over 15 years and now teaches other writers tricks and tips to dramatically improve the quality and value of their writing. MORE
However, pitching your writing takes skill. The decision to write an op-ed shouldn’t be taken lightly and requires a decent amount of forethought. Research is a key component of pitching your op-ed. If your writer is not as well-known, a good pitch is your chance to explain why they are the expert and why they should care. The post 3 things to consider when pitching op-eds appeared first on PR Daily. MORE
As most PR people know, reporters don’t read every pitch that lands in their inbox. A recent study found that 42% of journalists, writers and bloggers receive 11 to 100 pitches daily, and 5% receive a whopping 100 or more email pitches every day. This means that a public relations team’s challenge is to create a winning pitch that stands out. Are you pitching a feature story or a comment? Want to say even less in your pitch? Personalize your pitch. MORE
PR agencies can use algorithms, AI and machine learning to better target journalists by predicting which ones are likely to write about specific topics based on what they’ve previously written. Here’s an example of using market basket analysis to identify reporters likely to write about “probiotics” based on their previous coverage: Step 1: Collect the data. This means that if they had written about these terms, they were slightly more likely to write about “probiotics.” MORE
This is where a good elevator pitch can make all the difference. But what is this pitch and how can you use it most effectively? Let's start off with a solid elevator pitch definition to get us all on the same page. What is an Elevator Pitch and Why Is it Important? MORE
You probably won’t be surprised to learn that journalists continue to prefer email as the primary means of contact, with more than 90 percent indicating it as the best way to directly pitch a story idea. You also may not be surprised that there is a lot of conflicting advice about how to make your email pitches resonate. What I want to do in this post is to look at consensus best practices for email pitches using insights from PR experts and journalists. MORE
In addition to working in public relations, Alison writes for about two dozen media outlets across Arizona. Here are pitching tips she has for PR pros, directly from a member of the media. The post Tips on pitching the media appeared first on HMA Public Relations. Featured Public Relations Alison Bailin Alison Bailin Batz pitching Tips for pitching MORE
ET for an in-depth discussion on the mysteries of media pitching. You heard us: Media pitching. Google “media pitching” and you’ll get a slew of results referencing dos and don’ts, tips, tricks, and best practices. So, for the September #PRStudChat, we brought in the media pitching expert: Michael Smart ( @michaelsmartpr ). A former newspaper journalist, Michael has won national and regional awards for news release and feature writing. The pitch was accepted! MORE
So who to pitch when trust in the press is at such a low? She also shared these “Eight Trust Indicators” of what to look for in legitimate, credible media outlets to consume—and pitch. The post 8 trust indicators to look for in the media you pitch appeared first on PR Daily. Brand Journalism COVID-19 Crisis Communications External Communications Media Relations PR Industry Social Media Storytelling Writing & Editing MORE
Now, let’s take a look at the anatomy of an effective tech media pitch. She chooses a pitch based on the game situation, the skill of the other team, and weather conditions. A media pitch is not very different. All the research, preparation, and consideration ensure that the correct story will be hand-pitched to the right media. If the grip isn’t right, the pitch will fall short. The Wind-Up begins the pitch with a tantalizing start. MORE
Adding video to your pitch could give it the extra oomph it needs to grab journalists’ attention. Your media pitch is arguably more important than your press release. So, how do you master the art of media pitches? Here are tried-and-true tips that will help you create more effective pitches and increase your chances of getting press coverage for your business: 1. What will make the person you’re pitching open your email? Craft a video pitch. MORE
You might have a tight, compelling storytelling approach, but can you pitch your product in eight seconds or less? As Michael Brenner writes, “When you successfully deliver hyper-relevant, right-moment, right-channel content, you’re more likely to be the email they’ll click on, the website experience they’ll engage with, or the social media post they’ll share.”. The post The marketer’s guide to writing content for Gen Z appeared first on PR Daily. MORE
If you pitch a story that is “shareable,” you have a better chance of being covered. And, if you can show the media in your pitch why it’s shareable, you’ll be at an advantage. If you want to pitch your local television programs, you’re going to need to put a social media spin on it as well. When I write about something related to visibility, free publicity, or social media, it’s because I’ve done it. MORE
A vague and meandering press pitch won’t knock any reporters’ socks off. You must understand that media relations isn’t based on crafting the perfect pitch. Learn to pitch how they think. That sounds like it should be obvious, but, if it was, more people would keep those diverse priorities in mind when crafting their pitches. This could mean focusing on trade reporters or on beat reporters who have a background in the industry you’re writing about. MORE
Your writing should be, too. That’s just one reason, though, for keeping your blog post, pitch or internal email concise. Editing is crucial for effective writing. Let’s look at six key reasons for writing more concisely: Time. Every email pitch and every intranet posting is a potential vortex of lost productivity. Word choice fuels your writing. Once you click “send” or “publish,” you are exposed through your writing. Writing & Editing MORE
Pitching is like a science project. Each pitch is an experiment. In order to discover what works best, you must continue to test your pitching techniques. The dependent variable in this case is your writing, the independent variable whom you are pitching. Here are three tips to help you master the chemistry of successful pitching. Cision’s 2015 Social Journalism Study found that 83 percent of reporters prefer receiving pitches via email. MORE
During my first year at SHIFT, I have learned several pitch writing techniques and seen some success, but I’ve also had days when I’ve received radio silence from reporters. It can be a challenge to generate an exciting pitch when there’s a lack of news or SME availability, but the key to grabbing a reporter’s attention isn’t always what you have to offer, it’s how you present it. They are boring and vague, which ultimately drains the life out of your pitch. MORE
Though bad writing can reflect poorly on the company or client you represent, it ultimately damages your reputation and credibility. Keep your pitches fumble-free by avoiding these all-too-common mistakes: 1. A pitch email is not the time for chit chat. MORE
How can I write more quickly and efficiently?”. Don’t feel you have to write everything you know about a topic. Before you start writing, think about what you’re going to leave out. Professional journalists are used to banging out writing on deadline. If you can’t come up with compelling answers, stop reading and start writing—or move on to a source that will help you advance your argument. Craft an elevator pitch before you start. Write in sprints. MORE
We sat down with three experts to learn more about the art of pitching magazines. Familiarizing yourself with the nitty-gritty of magazines is essential before even thinking about sending a pitch. The FOB is very different than what you might find throughout the rest of the magazine and likely even has its own editor to pitch. RELATED: Learn how to sharpen your pitching skills, boost buzz and land more headlines. ]. Don’t let timing be the downfall of your pitch. MORE
The question top of mind for public relations professionals who don’t have a COVID-19 story to pitch is: Can I get coverage for my client or organization on a different topic? But they still welcome other pitches. That said, she encourages PR pros to send pitches that will be covered after the pandemic passes the news cycle. Please continue to pitch me, because we are still setting things up, or thinking about what we need to set up when the time comes,” Czink said. MORE
You can still pitch non-COVID stories, but the current crisis has deeply disrupted how health care reporters are approaching their work. If you’re pitching a reporter a resource that ties in with the latest COVID-19 development, pitch them as soon as possible. MORE
Trying to figure out how best to pitch a major publication? Tone can be revealing for those angling a media pitch. This, again, gets back to PR professionals needing to understand who they’re pitching, and who those people are writing for,” Salmon says. The post How the buzzwords media outlets use can inform your pitch appeared first on PR Daily. Media Relations PR buzzwords pitching PR pitch MORE
Dreaming of a major website or newspaper writing about your brand? You won’t get there unless you learn how to pitch journalists with your story. While you’re never guaranteed that a journalist will write about you, these five tips will at least give you a fighting chance. Instead, cozy up to reporters who write for your local newspaper. The kiss of death is sending a pitch to editor@yourfavoritepublication.com. MORE
PR: “What are the chances that you’ll write about this pitch?” The post Journalist Compares a Bad Media Pitch with One That Has a Fighting Chance appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. MORE
After crafting what seems to be the Mona Lisa of pitches, a brief, yet extremely witty subject line comes to mind. More often than not, your pitches are declined, go unread or are simply moved to the trash bin. You start to wonder what you’re doing wrong and begin to question your entire pitch strategy. Given that so many pitches are flooding their inboxes, you plan ahead and stand out among the rest. Does your pitch align with their beat? MORE
Writing is one of the most important parts of a successful public relations campaign. To quote Malcolm Gladwell, “Good writing does not succeed or fail on the strength of its ability to persuade. ” People with the skills to write a wide range of content – from bylines and features to blog posts and pitches – are invaluable to their internal teams and business partners. And no matter how well you write, there’s always room for improvement. MORE
Much has changed about the PR industry, but writing still remains an essential tool for communicators. Writing remains one of the basic skills of every successful PR officer. According to the report, over 90 percent of journalists and influencers still prefer email pitches as the source of business-related information. In such circumstances, you absolutely need to perfect your writing skills to become a more effective PR professional. Write an eye-catching lead. MORE
Though it might seem unorthodox, pitching through social media and text messaging is not uncommon for Hispanic outlets,” says Jon Salas , a publicist and multicultural strategist. The post How to Improve PR Pitches to Hispanic Media Outlets appeared first on glean.info. MORE
Devour delicious micro-bites of writing. The whiz-bang commentary is so vivid, so deliciously descriptive, you’ll feel as though you’re being transported to the pitch at Anfield , Nou Camp or whichever magisterial soccer cathedral. If footie’s not your thing, find other ways to consume small bites of delectable writing—feeding, you might say, on creativity tapas. Make “consumption of tasty writing” part of your workweek diet. Writing & Editing MORE
Can AI write a subject line – a good one at that – and follow with a solid pitch? . AI Writes Surprisingly Good Pitches. Three-fourths considered the AI pitches valuable, and 72% deemed them novel. The post AI Writes a Pitch appeared first on BuzzStream. MORE
Phone pitching is a great way to ensure you’re working with the right target and that you gather instant feedback. Spend some time researching your target and their recent articles to confirm he/she is still at the publication and covering the topic you’re pitching. Reporters are notorious for hating phone pitching because they are very busy and on deadline. You don’t want to be the PR person who is pitching them a story that has no relevance to their beat. MORE
With so much effort and attention directed at the press release itself, it can be easy to overlook a key bit of text when it’s time to send it out—the subject line of your media pitch. MORE
Ishmael's Corner
JULY 19, 2020
PR: “What are the chances that you’ll write about this pitch?” The post Journalist Compares a Bad Media Pitch with One That Has a Fighting Chance appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.
ImPRessions - Crenshaw Communications
JULY 1, 2020
As most PR people know, reporters don’t read every pitch that lands in their inbox. A recent study found that 42% of journalists, writers and bloggers receive 11 to 100 pitches daily, and 5% receive a whopping 100 or more email pitches every day. This means that a public relations team’s challenge is to create a winning pitch that stands out. Are you pitching a feature story or a comment? Want to say even less in your pitch? Personalize your pitch.
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Buzzstream
NOVEMBER 9, 2020
Can AI write a subject line – a good one at that – and follow with a solid pitch? . AI Writes Surprisingly Good Pitches. Three-fourths considered the AI pitches valuable, and 72% deemed them novel. The post AI Writes a Pitch appeared first on BuzzStream.
Ishmael's Corner
FEBRUARY 27, 2018
PR: “What are the chances that you’ll write about this pitch?” The post Journalist Compares a Bad Media Pitch with One That Has a Fighting Chance appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. For those who toil on the front lines of media relations, it’s easy to drift into a Jim Carrey-like optimism.
Prowly
NOVEMBER 4, 2020
With so much effort and attention directed at the press release itself, it can be easy to overlook a key bit of text when it’s time to send it out—the subject line of your media pitch.
|
PR Daily
MARCH 11, 2019
We sat down with three experts to learn more about the art of pitching magazines. Familiarizing yourself with the nitty-gritty of magazines is essential before even thinking about sending a pitch. The FOB is very different than what you might find throughout the rest of the magazine and likely even has its own editor to pitch. RELATED: Learn how to sharpen your pitching skills, boost buzz and land more headlines. ]. Don’t let timing be the downfall of your pitch.
PR Daily
OCTOBER 19, 2020
You can still pitch non-COVID stories, but the current crisis has deeply disrupted how health care reporters are approaching their work. If you’re pitching a reporter a resource that ties in with the latest COVID-19 development, pitch them as soon as possible.
PR Daily
NOVEMBER 10, 2020
Though bad writing can reflect poorly on the company or client you represent, it ultimately damages your reputation and credibility. Keep your pitches fumble-free by avoiding these all-too-common mistakes: 1. A pitch email is not the time for chit chat.
Glean.info Blog
NOVEMBER 16, 2020
Though it might seem unorthodox, pitching through social media and text messaging is not uncommon for Hispanic outlets,” says Jon Salas , a publicist and multicultural strategist. The post How to Improve PR Pitches to Hispanic Media Outlets appeared first on glean.info.
PR Daily
JANUARY 17, 2019
Adding video to your pitch could give it the extra oomph it needs to grab journalists’ attention. Your media pitch is arguably more important than your press release. So, how do you master the art of media pitches? Here are tried-and-true tips that will help you create more effective pitches and increase your chances of getting press coverage for your business: 1. What will make the person you’re pitching open your email? Craft a video pitch.
|
PR Daily
NOVEMBER 18, 2019
Much has changed about the PR industry, but writing still remains an essential tool for communicators. Writing remains one of the basic skills of every successful PR officer. According to the report, over 90 percent of journalists and influencers still prefer email pitches as the source of business-related information. In such circumstances, you absolutely need to perfect your writing skills to become a more effective PR professional. Write an eye-catching lead.
PR Daily
JANUARY 29, 2019
A vague and meandering press pitch won’t knock any reporters’ socks off. You must understand that media relations isn’t based on crafting the perfect pitch. Learn to pitch how they think. That sounds like it should be obvious, but, if it was, more people would keep those diverse priorities in mind when crafting their pitches. This could mean focusing on trade reporters or on beat reporters who have a background in the industry you’re writing about.
PR Daily
SEPTEMBER 12, 2019
How can I write more quickly and efficiently?”. Don’t feel you have to write everything you know about a topic. Before you start writing, think about what you’re going to leave out. Professional journalists are used to banging out writing on deadline. If you can’t come up with compelling answers, stop reading and start writing—or move on to a source that will help you advance your argument. Craft an elevator pitch before you start. Write in sprints.
PR Daily
NOVEMBER 6, 2020
So who to pitch when trust in the press is at such a low? She also shared these “Eight Trust Indicators” of what to look for in legitimate, credible media outlets to consume—and pitch. The post 8 trust indicators to look for in the media you pitch appeared first on PR Daily. Brand Journalism COVID-19 Crisis Communications External Communications Media Relations PR Industry Social Media Storytelling Writing & Editing
Cision
NOVEMBER 11, 2015
Dreaming of a major website or newspaper writing about your brand? You won’t get there unless you learn how to pitch journalists with your story. While you’re never guaranteed that a journalist will write about you, these five tips will at least give you a fighting chance. Instead, cozy up to reporters who write for your local newspaper. The kiss of death is sending a pitch to editor@yourfavoritepublication.com.
PR Daily
DECEMBER 18, 2018
PR agencies can use algorithms, AI and machine learning to better target journalists by predicting which ones are likely to write about specific topics based on what they’ve previously written. Here’s an example of using market basket analysis to identify reporters likely to write about “probiotics” based on their previous coverage: Step 1: Collect the data. This means that if they had written about these terms, they were slightly more likely to write about “probiotics.”
PR Daily
NOVEMBER 6, 2019
After crafting what seems to be the Mona Lisa of pitches, a brief, yet extremely witty subject line comes to mind. More often than not, your pitches are declined, go unread or are simply moved to the trash bin. You start to wonder what you’re doing wrong and begin to question your entire pitch strategy. Given that so many pitches are flooding their inboxes, you plan ahead and stand out among the rest. Does your pitch align with their beat?
Cision
OCTOBER 17, 2017
You probably won’t be surprised to learn that journalists continue to prefer email as the primary means of contact, with more than 90 percent indicating it as the best way to directly pitch a story idea. You also may not be surprised that there is a lot of conflicting advice about how to make your email pitches resonate. What I want to do in this post is to look at consensus best practices for email pitches using insights from PR experts and journalists.
PR Expanded
MARCH 25, 2015
As I found editorial success for my agency’s clients, I was able to branch out and pitch radio and television broadcast opportunities. With people pitching me to guest post on PR Expanded , for me to cover their news, or to have their clients appear on my show, Women Worldwide , it’s great to share my thoughts having experienced both sides of the pitching process. Be flexible in your pitch. Have a pitch #2 in your back pocket.
PR Daily
MAY 18, 2019
Devour delicious micro-bites of writing. The whiz-bang commentary is so vivid, so deliciously descriptive, you’ll feel as though you’re being transported to the pitch at Anfield , Nou Camp or whichever magisterial soccer cathedral. If footie’s not your thing, find other ways to consume small bites of delectable writing—feeding, you might say, on creativity tapas. Make “consumption of tasty writing” part of your workweek diet. Writing & Editing
PR Daily
FEBRUARY 26, 2020
You might have a tight, compelling storytelling approach, but can you pitch your product in eight seconds or less? As Michael Brenner writes, “When you successfully deliver hyper-relevant, right-moment, right-channel content, you’re more likely to be the email they’ll click on, the website experience they’ll engage with, or the social media post they’ll share.”. The post The marketer’s guide to writing content for Gen Z appeared first on PR Daily.
HMA Public Relations
MAY 30, 2019
In addition to working in public relations, Alison writes for about two dozen media outlets across Arizona. Here are pitching tips she has for PR pros, directly from a member of the media. The post Tips on pitching the media appeared first on HMA Public Relations. Featured Public Relations Alison Bailin Alison Bailin Batz pitching Tips for pitching
PR Daily
DECEMBER 19, 2018
However, pitching your writing takes skill. The decision to write an op-ed shouldn’t be taken lightly and requires a decent amount of forethought. Research is a key component of pitching your op-ed. If your writer is not as well-known, a good pitch is your chance to explain why they are the expert and why they should care. The post 3 things to consider when pitching op-eds appeared first on PR Daily.
Cision
DECEMBER 7, 2017
Brands can improve their PR pitching with a variety of tools and changes in approach. A good media relations campaign involves reaching out to those who are already inundated with a variety of pitches in their inboxes, making it essential for your campaign to stand out and be easily digestible. The perfect media pitch emphasizes a personalized approach that connects with a media contact in a meaningful way. Write a Captivating Subject Line.
ImPRessions - Crenshaw Communications
FEBRUARY 28, 2018
Now, let’s take a look at the anatomy of an effective tech media pitch. She chooses a pitch based on the game situation, the skill of the other team, and weather conditions. A media pitch is not very different. All the research, preparation, and consideration ensure that the correct story will be hand-pitched to the right media. If the grip isn’t right, the pitch will fall short. The Wind-Up begins the pitch with a tantalizing start.
ImPRessions - Crenshaw Communications
AUGUST 7, 2018
PR teams can take advantage of sudden extra relevance by immediately pitching a client as a news source to media hungry for pertinent expertise. Here are the PR fundamentals for reactive media pitches. PR tips for reactive media pitches. Once you spot the opportunity to showcase your client’s expertise, it’s time to pull together a smart media pitch – on the double. Others will also write follow-ups that lean on your SME’s expertise.
PR Daily
AUGUST 29, 2019
Your writing should be, too. That’s just one reason, though, for keeping your blog post, pitch or internal email concise. Editing is crucial for effective writing. Let’s look at six key reasons for writing more concisely: Time. Every email pitch and every intranet posting is a potential vortex of lost productivity. Word choice fuels your writing. Once you click “send” or “publish,” you are exposed through your writing. Writing & Editing
Marketwired
DECEMBER 21, 2015
Whether you’re writing last-minute seasonal blog content or already gearing up for a new year of media pitching (and if you are, we applaud you), a little inspiration can go a long way around now. So, we’ve rounded up the 8 top-performing writing posts from our blog from the past year to help you out. The History of the Boilerplate and 7 Tips on Writing One. How to Write a Feature Press Release.
PR Daily
MARCH 19, 2020
The question top of mind for public relations professionals who don’t have a COVID-19 story to pitch is: Can I get coverage for my client or organization on a different topic? But they still welcome other pitches. That said, she encourages PR pros to send pitches that will be covered after the pandemic passes the news cycle. Please continue to pitch me, because we are still setting things up, or thinking about what we need to set up when the time comes,” Czink said.
ImPRessions - Crenshaw Communications
SEPTEMBER 23, 2016
Writing is one of the most important parts of a successful public relations campaign. To quote Malcolm Gladwell, “Good writing does not succeed or fail on the strength of its ability to persuade. ” People with the skills to write a wide range of content – from bylines and features to blog posts and pitches – are invaluable to their internal teams and business partners. And no matter how well you write, there’s always room for improvement.
Shift Communications
FEBRUARY 6, 2018
Phone pitching is a great way to ensure you’re working with the right target and that you gather instant feedback. Spend some time researching your target and their recent articles to confirm he/she is still at the publication and covering the topic you’re pitching. Reporters are notorious for hating phone pitching because they are very busy and on deadline. You don’t want to be the PR person who is pitching them a story that has no relevance to their beat.
Shift Communications
NOVEMBER 12, 2018
During my first year at SHIFT, I have learned several pitch writing techniques and seen some success, but I’ve also had days when I’ve received radio silence from reporters. It can be a challenge to generate an exciting pitch when there’s a lack of news or SME availability, but the key to grabbing a reporter’s attention isn’t always what you have to offer, it’s how you present it. They are boring and vague, which ultimately drains the life out of your pitch.
PR Daily
MAY 22, 2019
With the deck stacked against PR pros trying to reach inundated reporters, a PR pitch should help journalists do their job more effectively. PR pros must fight to get their pitch noticed—much less considered. When you are vying to be heard, it’s a difficult feat to make sure your pitch rises above the rest, especially since reporters receive up to 100 pitches per day. Write better subject lines. What pitch angle is going to be more effective as a subject line?
Cision
AUGUST 15, 2017
If you pitch a story that is “shareable,” you have a better chance of being covered. And, if you can show the media in your pitch why it’s shareable, you’ll be at an advantage. If you want to pitch your local television programs, you’re going to need to put a social media spin on it as well. When I write about something related to visibility, free publicity, or social media, it’s because I’ve done it.
Social PR Chat
JULY 24, 2019
Imagine how much more productive and rewarding your writing time could be if, when you made time to write and sat down and opened that laptop, you could get right to it? In a recent Office Hours Live Chat, I got to pick the brain of a business writer and writing coach Miranda Miller. She’s been writing for brands and other organizations for over 15 years and now teaches other writers tricks and tips to dramatically improve the quality and value of their writing.
PRSay
OCTOBER 30, 2018
It seems like every few months I see a tweet ripping into a bad PR pitch. The blogger portrayed the pitch as comically superficial. It went against every principle of clear writing that I talk about in my post, trainings and even tweets. When I’m asked to review pitches, PR pros generally start by asking about their subject line, their opening sentence or their call to action. So, in summation: What you pitch is secondary to who you pitch.
PR Daily
JANUARY 24, 2019
Trying to figure out how best to pitch a major publication? Tone can be revealing for those angling a media pitch. This, again, gets back to PR professionals needing to understand who they’re pitching, and who those people are writing for,” Salmon says. The post How the buzzwords media outlets use can inform your pitch appeared first on PR Daily. Media Relations PR buzzwords pitching PR pitch
PR Expanded
AUGUST 27, 2018
ET for an in-depth discussion on the mysteries of media pitching. You heard us: Media pitching. Google “media pitching” and you’ll get a slew of results referencing dos and don’ts, tips, tricks, and best practices. So, for the September #PRStudChat, we brought in the media pitching expert: Michael Smart ( @michaelsmartpr ). A former newspaper journalist, Michael has won national and regional awards for news release and feature writing. The pitch was accepted!
Cision
OCTOBER 3, 2015
Pitching is like a science project. Each pitch is an experiment. In order to discover what works best, you must continue to test your pitching techniques. The dependent variable in this case is your writing, the independent variable whom you are pitching. Here are three tips to help you master the chemistry of successful pitching. Cision’s 2015 Social Journalism Study found that 83 percent of reporters prefer receiving pitches via email.
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