Contently - Strategy

JULY 22, 2021

But in that sea of platitudes, one message stood out: a video from then-Marriott International CEO Arne Sorenson getting choked up talking about how the pandemic would impact associates through no fault of their own. Disclosure: Marriott Bonvoy Traveler has been a Contently customer since its launch in 2014.).

Travel 96

Travel Hotels Storytelling Content Marketing 96

Deirdre Breakenridge

OCTOBER 16, 2014

However, I managed to share three big trends along with three new practices for PR professionals in an Expert Express Talk at the PRSA International Conference in Washington, DC ( #PRSAICON ). Understanding diverse environments internally and externally. One of my best examples is from the early days of my career when I was an intern.

Big Data 250

Big Data Data Education Internal 250

ImPRessions - Crenshaw Communications

JULY 6, 2016

billion in 2014. As PR measurement guru Katie Paine puts it, “The people brands are trying to reach simply will ignore everything most companies spew.”. Everything is measurable and measured. Both the practice and business of public relations has grown enormously in recent years. billion, up from $13.5

SEO 204

SEO Analytics Measurement B2B 204

Stephen Waddington

JULY 6, 2022

To facilitate relationships and build trust with internal and external stakeholders and communities. Chartered status is typically recognised a measure of competence within a profession. The scheme was changed to a one-day assessment in three areas of practice in 2014: ethics, strategy, and leadership.

Publicity 167

Publicity Ethics Training Education 167

Melissa Agnes

AUGUST 27, 2014

On September 17th and 18th 2014, Melissa Agnes, President and co-founder of Agnes + Day, will be presenting a two-day workshop on social media for crisis and emergency management for healthcare at the GCC Government Social Media Summit in Dubai. Understand how to measure results. Day one will explore: Strategic objectives.

Crisis Management 202

Crisis Management Government Social Media Crisis 202

NewsWhip

OCTOBER 26, 2021

In early 2014, Disney Parks decided to bring some of their analysis work in-house. When I started doing analytics in early 2014, social listening as we know it today was still in its infancy; and yet not too much has changed in terms of the nuts and bolts of how we get our data.

Data 78

Data Social Media Consumer Trends 78

Cision

JULY 8, 2015

To help financial institutions tap into consumers’ input and reactions about EMV technology, Cision aggregated tens of thousands of English-language social media posts from key forums, blogs and social networks between November 2014 and May 2015. catches up with international card payment security measures, many U.S. As the U.S.

Retail 120

Retail Travel Mobile Technology 120

Waxing UnLyrical

MARCH 11, 2015

“If you can’t measure it, you can’t manage it.” Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars.

Measurement 40

Measurement How To Analytics Customer Service 40

Shift Communications

DECEMBER 15, 2014

In Econsultancy’s 2014 Measurement and Analytics Report , researchers found that among “digital business professionals,” using digital analytics tools was said to be one of the top three areas of skills deficiency. Everyone at the company, from high-level executives to interns, is involved in the training process. Start here….

Analytics 106

Analytics Training Data Google 106

Reputation Us

NOVEMBER 3, 2019

2014 Global Survey on Reputation Risk showed that responsibility for reputation risk resided at the highest levels of the organization, with the chief executive officer (36 percent), chief risk officer (21 percent), board of directors (14 percent), or chief financial officer (11 percent). Brand is what you say about yourself. Enter the CRO.

Reputation 79

Reputation Public Affairs Survey Financial 79

Wadds Inc.

JULY 6, 2022

To facilitate relationships and build trust with internal and external stakeholders and communities. Chartered status is typically recognised a measure of competence within a profession. The scheme was changed to a one-day assessment in three areas of practice in 2014: ethics, strategy, and leadership.

Publicity 72

Publicity Ethics Training Education 72

Deirdre Breakenridge

SEPTEMBER 3, 2014

There are SO many tools that I’ve “ Tech Tested ” in 2014. Digital Reach : Digital Reach by Cision is a new way for PR professionals to measure UVPM (Unique Visitors Per Month) or “reach,” which is the number of people who visit a site in a any given month. Yellowdig is an internal collaboration tool. I discovered.

Communications 383

Communications Tools Google Resources 383

PR Conversations

NOVEMBER 20, 2014

Next, it is interesting that Earnshaw’s chapter title focuses on relationships with employees, where the 2014 text has a more functionalist title. Hence my preference for Earnshaw’s focus on building better relationships employees rather than seeing them as an audience for internal communications.

Employee 77

Employee How To Internal International 77

Stuart Bruce

NOVEMBER 27, 2015

In 2014 advertising spend in Africa increased 14.6%, compared to a global average of 3.2%. Stuart Bruce speaking on digital and social media in PR at the World Conference on PR in Emerging Economies at the Kenyatta International Convention Centre in Nairobi, Kenya. 80% own mobile phones. Photo @h_kirigo.

Mobile 60

Mobile Public Affairs Government Local 60

Cision

SEPTEMBER 19, 2016

Facebook purchased WhatsApp in 2014 for $19 billion dollars and many of the advanced features of Facebook Messenger were pioneered by WhatsApp. Get started by downloading The 9-Step Guide to Measuring Social ROI. Accurately measure the ROI of your social efforts. End-to-end encryption. Simple, straightforward user interface.

Skype 120

Skype Facebook Customer Service Google 120

Solo PR Pro

JUNE 6, 2017

Our roles may also involve working across more internal groups, with 58% of companies indicating that they have a dedicated mobile marketing team ( Salesforce ). However, while social advertising is growing, marketers struggle with measurement, resources and demonstrating value to the business. Share of voice has a whole new meaning.

Trends 49

Trends Mobile Video B2C 49

Sword and the Script

APRIL 30, 2019

Onclusive is developing new ways to measure PR including attribution. According to a press release, channel management: “Allows team and frontline managers, outside of the internal communications team, to create and post rich content – including videos, images, links, articles and notes – within approval guidelines….For all 210 U.S.

Industry 87

Industry Media Technology Employee 87

prTini

AUGUST 22, 2014

5 Keys to Social Media Measurement For Every Network. How to Manage an Internal Crisis Without Losing Your Mind. 2014 Edition. Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate. Cheers and happy reading! . Why You Should Be Reading (and Writing For) Medium.

Case Study 49

Case Study Retail Resources Twitter 49

Maxim Behar

NOVEMBER 23, 2020

In 2014, I was elected its first president, but a year later I was elected president of the World PR Organization ICCO. We have the so-called wording, the art of persuading in words, we know perfectly how to formulate the right users, how to convince them, and last but not least - how to measure the result.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

PRSay

JUNE 1, 2016

PRSA members (337) joined members of 13 other professional associations in the fields of advertising, public relations and journalism who responded to a national survey conducted by the Lillian Lodge Kopenhaver Canter for the Advancement of Women in Communication at Florida International University. For the full survey report, see [link] ).

Survey 60

Survey Study Training Leadership 60

Communications Conversations

APRIL 20, 2018

We collaborate on the majority of work for the company including partner work (for higher education institutions), corporate and internal communications. I am the social media manager at Collegis Education , and report through the Public Relations/Communications department of the company. Life is about experiences and taking chances.

Social Media 114

Social Media Media Education Analytics 114

Doctor Spin

JANUARY 16, 2024

Dead of Winter (Short Film, 2014). Inspired by the board game “Dead of Winter,” this film follows a group of survivors in a post-apocalyptic world who must deal with internal and external threats, including the possibility of a betrayer. It’s set in a small town where residents must discover who among them is a werewolf.

Wikipedia 52

Wikipedia Film Groups Journalism 52

PR Conversations

NOVEMBER 27, 2015

Toni Muzi Falconi details his equal parts fascinating and frustrating visit to Tehran to participate in the International Conference on Public Relations. When checking in at this geographically peripheral hotel, I also discovered that: International credit cards were not accepted. Alternatively, contact him via Twitter or LinkedIn.

Conference 40

Conference Hotels Internal International 40

Waxing UnLyrical

FEBRUARY 19, 2014

By the same measure, “monitoring” sounds less sinister than surveillance, but they’re really the same thing. Their objective was to tap the power of an internal advocacy program that enabled all employees to help prospects and customers via social networks. Monitoring is surveillance. ” It sounds a lot nicer.

Social Media 96

Social Media Privacy Media Training 96

Stephen Waddington

MAY 8, 2018

In each instance they use integrated communications to reach their audiences and are measured, evaluated and developed to secure the best possible outcomes. Campaigns to address breast feeding, attendance at emergency departments, smoking, and strokes are all described within #FuturePRoof.

Communications 63

Communications Healthcare Print Community 63

PR Conversations

AUGUST 7, 2014

In the end, I found myself dabbling with hindsight, thinking ahead to a few years from now, when the great and good will gather for the annual International History of Public Relations Conference and expound their views on how our profession dealt with one of its greatest challenges: The Internet of Everything and wearable technology.

Publicity 87

Publicity Ethics Technology Government 87

Communications Conversations

MAY 1, 2015

What’s been the impact internally and across the country with your AmFam agents and teams? How do you measure success with a CEO like Mr. Salzwedel on social media? . In 2014, his LinkedIn Publisher posts had a 66% engagement rate and a 51% share rate. I’m sure that’s purposeful (and very smart).

Social Media 60

Social Media Media Twitter Insurance 60

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. Performance marketing has led the community to this wild notion that B2B marketing should only engage in measurable tactics.

Writing 194

Writing Communications Marketing B2B 194

Sword and the Script

DECEMBER 20, 2022

Internal comms takes center comms stage in hybrid work. With the new dynamics of hybrid work established worldwide, Public Relations – as a professional who builds and consolidates relationships – becomes an even more strategic professional regarding the internal audience. Bill Byrne , Managing Director, Remedy Public Relations.

Marketing 190

Marketing Content Marketing Data Social Media 190

Contently - Strategy

MAY 7, 2020

But there was one part that I had to learn how to master as I got more experience: the art of the internal sell. But, if you fail to make an internal case for your content, your plan will never get the buy-in or budget it needs to succeed. Instead, you want to focus on a few key results that your internal stakeholders care about.

Content Marketing 145

Content Marketing Marketing Case Study Internal 145

Cision

MAY 12, 2016

By relying on outdated measurement strategies, brands cannot prove which campaigns need work. In fact, 53 percent of public relations professionals claim measurement is their biggest skills weakness, a 6 percentage point increase from 2014. Internal and external events prevent everything from being nice and neat.

System 120

System Measurement Software Data 120

PR Conversations

JULY 20, 2015

Audiences took full advantage of the wealth of local, national and international theatre and dance.” Best of all during my 12-day commitment was the artful act of being embedded into this non-elitist (authentic) community , one that proved to be very warm and welcoming to this newbie internal Fringe stakeholder.

Community 40

Community Print Twitter Creativity 40

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. Media struggle for income gives rise to desperate measures.”.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

ZudePR

JULY 20, 2016

In 2014, a whopping 581,000 businesses started up in the UK. I think that was because I was doing the same races year-on-year, and starting to measure myself against others in my locale; a self-limiting pastime. My answer was nice, but internally I was seething. One of them was me, Zude PR. For the last year I’ve been injured.

Digital PR 60

Digital PR SEO Small Business Blogging 60

Sword and the Script

OCTOBER 8, 2019

When you run content marketing like a professional publication and program – and not a campaign – it becomes a natural point of integrated marketing that supports not just external communications, but also internal communications, sales enablement and market education. Here are three easy measures. 1) Benchmark cost-per-word.

Content Marketing 82

Content Marketing Marketing Comparison Measurement 82

Cision

AUGUST 6, 2015

Results from a 2014 survey by Honeywell International that appeared in the Washington Times indicated that roughly one in five travelers switch from their preferred airline carrier to one that offers better Wi-Fi. . – TripAdvisor.com, May 29, 2015. I just found out that one carrier now charges for CARRY ON baggage.

Travel 120

Travel Technology Airlines Wireless 120

PR 20/20

NOVEMBER 29, 2022

E ditor's note: This post was originally published in 2014 and has been updated to be more current and comprehensive. Every marketing plan should start with an honest internal marketing assessment. Internal brand surveys. Projects have tasks, hours (or a related measure of effort to complete), and goals.

Marketing 52

Marketing Analytics eBook System 52