5W PR
NOVEMBER 20, 2019
When most people hear about PR and advertising, they assume it’s roughly the same thing. The starkest difference between them is that advertising is controlled media. P R is also much cheaper than advertising – a fraction of the cost. PR is a fraction of the cost of advertising. However, that’s where the similarity ends.
ISEBOX
JUNE 29, 2016
The FDA is tasked with regulating pretty much all aspects of drugs and medical devices in the US, including “promotional labeling” – or, advertising, as the rest of the world refers to it. The Agency has already spoken on post-marketing reporting requirements via Guidance issued in January 2014.
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ISEBOX
MAY 16, 2016
Oktavia has years of experience as a pharmaceutical communications professional, so she has a firm grasp on how to walk the narrow path of FDA regulatory compliance. She was managing print and TV ad campaigns long before she started using online and social media channels to promote her current employer, ABC Drug Corp.
Deirdre Breakenridge
NOVEMBER 11, 2014
On November 21, 2014, PRLab, the nation’s oldest student-run public relations agency, will host its third PRoBono event. During PRoBono, students from PRLab and AdLab — Boston University’s student-run advertising agency — come together for 18 hours to complete public relations and advertising work for five nonprofit organizations.
Shift Communications
FEBRUARY 9, 2015
LinkedIn’s performance was stronger than ever to close out Q4 2014, with some astounding numbers. For marketers and communicators, the momentum has reversed in terms of balance between corporations and job seekers. Even communicators could potentially use the service for pitching, if your media targets tend to be active on LinkedIn.
Sword and the Script
APRIL 1, 2017
Use PR to build a brand and advertising to defend it. The point of that philosophy used to be that, while you can build a brand with advertising, it’s very expensive. More recently, fake news has laid the groundwork for a new-found trust in advertising. 1) In advertising, we trust. PR is less expensive than advertising.
Shift Communications
FEBRUARY 6, 2015
In a look at traditional media coverage, blogs, and forums, SHIFT found that in 2014, Twitter gained on Facebook consistently throughout 2014. What should marketers and communicators pay attention to? Advertising Marketing Social Media Twitter' Native video is an obvious, immediate play. Christopher S.
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