ISEBOX

MAY 16, 2016

In January 2014, the FDA issued a Guidance with a long, complicated name for a relatively simple concept: The FDA wants pharmaceutical brands to report their online communications like they have been for traditional marketing. Summary of the FDA Guidance.

Pharmaceuticals 79

Pharmaceuticals Advertising Advertising Communications 79

Stephen Waddington

JULY 28, 2020

Cision has spent more than $1bn on the acquisitions of Visible Technologies (2014), Vocus (2014), Gorkana (2016), PRNewswire (2015), Prime Research (2017), Falcon.io (2019) and Trendkite (2019). Kantar Media, itself owned by WPP, acquired Precise in 2014. Vuelio acquired Cision UK (2015), ResponseSource (2018) and Pulsar (2019).

Tools 135

Tools Software Enterprise Measurement 135

Onclusive

FEBRUARY 22, 2018

AirPR: With PR as a focus, you have included marketing and advertising into your agency. Mika: TMI is a PR firm, but I partner with other firms to provide my clients expert consulting on social media, marketing, branding or advertising. How do you see these elements working together and how important is it to integrate your efforts?

Interviews 284

Interviews Radio Small Business Pitching 284

Doctor Spin

FEBRUARY 22, 2024

In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public. While advertising can support such endeavours, the driving force is usually public relations. Source: Procedia – Social and Behavioral Sciences 6 Petrovici, M.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Communications Conversations

SEPTEMBER 14, 2022

Advertising photography – You know the shots. However, most brands are still playing by a 2014 playbook. Stock photography – We’ve all seen this over the years, and we’ve all laughed or scoffed at it. Yet, brands continue to use it regularly in their social content. And I really can’t figure out why.

Brand 215

Brand Branding Instagram Video 215

Deirdre Breakenridge

JANUARY 13, 2015

When advertising for your event, Milstein suggests stating that you’re seeking new voices, and looking for people with “advice and expertise to share” as opposed to “experts.” June 4, 2014. January 7, 2014. https://www.insidehighered.com/news/2014/01/07/get-women-conference-panels-they-must-be-panels-invite-speakers-study-finds.

Conference 150

Conference Training Healthcare Policies 150

Communications Conversations

NOVEMBER 30, 2018

And, more bloggers are posting long-form content than in 2014. Whereas, in 2014, it was just 808 words. To look at it another way, in 2014, it took the average blogger 2 hours and 24 minutes to write a blog post. In fact, 21% are publishing monthly or less than monthly–up from 13% in 2014.

Corporate 100

Corporate Survey Trends Blogging 100

Sword and the Script

DECEMBER 21, 2021

It’s good news for contextual advertising companies, who have already started reaping the benefits of marketing’s ‘identity crisis.’ It will boost tactics like contextual advertising, email marketing, and social commerce and could even usher in a new era of creative marketing and PR strategies. Fast-vertising. Image credit: Pixabay.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Cision

APRIL 4, 2016

Researchers Christian Sciiuize, Lisa Sciiöler, & Bernd Skiera (2014) demonstrated that reaction to viral advertising may vary depending upon the product and the medium used. However, for utilitarian purchases socially-transmitted content is as effective as unsolicited or incentivized advertising to elicit a positive response.

Viral 120

Viral Journalism Advertising Advertising 120

Cision

MARCH 10, 2016

I don ’ t think I noticed this until early 2014 when Chrissy Teigen asked me how to get a Taco Bell Breakfast Phone after I posted mine. . Jeff Barrett (@BarrettAll) March 20, 2014. christine teigen (@chrissyteigen) March 23, 2014. The more influencers are used, the more PR can grow and take budgets away from advertising.

Instagram 96

Instagram Advertising Advertising Storytelling 96

Cision

OCTOBER 6, 2016

In PR, paid media is social media advertising, sponsored content, and email marketing. I developed the PESO model in 2014 as a way to highlight the evolution of the work PR practitioners do, and show the interconnection and dependence of the communications activity necessary for a successful digital communications program. Paid Media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

ImPRessions - Crenshaw Communications

MAY 24, 2018

Still, a prime impediment to PR teams’ showing out-of-the-box creative chops is clients’ aversion to risk– something not so prevalent in the advertising field. Advertisements for travel metasearch sites usually involve a cutesy gnome (Travelocity) or a charismatic spokesperson (Trivago). 4 ways creative PR takes it up a notch.

Creativity 174

Creativity Small Business Storytelling Travel 174

Onclusive

MAY 18, 2017

We now have access to PR data that does for PR what AdTech tools have done for the measurement of advertising. Not too long ago, marketers and advertisers could roll out entire campaigns without knowing how to analyze the results. PR outlasts advertising. In that sense, PR is the final marketing frontier.

Advertising 150

Advertising Advertising Data LinkedIn 150

Polaris

JANUARY 2, 2015

Here are some of Polaris’ most popular blog posts from 2014, along with the lessons they taught us. So I turned to Bill Hearn , Counsel, Davis LLP, a leading legal expert in competition, advertising and marketing law. This post was our most viewed in 2014, with more than 2.5 Everyone wanted to understand the new rules.

Content Marketing 100

Content Marketing Blogging Marketing B2C 100

5W PR

SEPTEMBER 27, 2019

Bureau of Labor Statistics, most public relations specialists work at public relations or advertising firms. BLS was forecasting strong competition for these jobs with a growth of 6% between 2014 to 2024.Here’s Most graduates are hired for entry-level positions. According to the U.S. Here’s some interesting and encouraging news.

Publicity 114

Publicity Nonprofit Public Affairs Government 114

Communications Conversations

NOVEMBER 6, 2014

I had the week off this week, but luckily Kevin Hunt had the opportunity to interview Andy Sernovitz of SocialMedia.Org and Natanya Anderson of Whole Foods around the topics of native advertising, digital storytelling and key rules every social media leader should keep in mind (great post by Kevin over on Linked about this ). Andy Sernovitz.

Interviews 87

Interviews Storytelling Advertising Advertising 87

Critical Mention

OCTOBER 7, 2020

That’s part of the reason that advertising spend on online video is up 114% since 2014. . Just like TikTok, platforms like Facebook and YouTube are providing 15-second videos that users can share with their followers.

Trends 105

Trends YouTube Tourism Video 105

Shift Communications

MARCH 10, 2015

January 2014 : Pure text status updates from brand Pages will be seen less frequently in users’ News Feeds, in favor of more updates from friends. April 2014 : News Feed spam algorithms go into play, penalizing Page posts that are seen too frequently or are link bait/deceptive content.

Facebook 60

Facebook Advertising Advertising Technology 60

Shift Communications

NOVEMBER 24, 2014

As marketers, PR professionals, and advertisers begin to wind down the year (save for those in retail who are firing on all cylinders right now), one of the top things you’ll focus on in 2014 is reviewing the numbers. Can this be repeated? Look for unusual events that are worth noting, spikes in your data that clearly stand out.

Analytics 155

Analytics Data-Driven PR Marketing How To 155

Doctor Spin

DECEMBER 22, 2023

It was an overt challenge to advertising and public promotion norms, fitting perfectly with the rebellious and boundary-pushing brand that Cooper and Gordon were building. Alice Cooper and the snake “Yvonne.” 3 SickThingsUK. The Billboard Incident. Sickthingsuk.co.uk. 3 SickThingsUK. The Billboard Incident. Sickthingsuk.co.uk.

Wikipedia 52

Wikipedia Reddit Local eBook 52

The Proactive Report

JULY 4, 2014

Early in 2014 studies showed that it had dropped dramatically. Use the News Feed post advertising option. Yes, you should be advertising on Facebook. So yes, Facebook has once again tweaked their News Feed algorithm and your organic content is reaching fewer fans. The number being bandied about now is just 2 percent.

Facebook 226

Facebook Analytics Video Advertising 226

Cision

APRIL 7, 2015

Native advertising shows similar growth for many of the same reasons. Native video advertising builds on the premises found with video and native advertising. Native video advertising builds on the premises found with video and native advertising. Augment owned content with native video advertising.

Video 120

Video YouTube Mobile Advertising 120

Cision

APRIL 7, 2015

And as the content competition heats up, brands need to find ways to distribute their content, often through paid means like syndication and native advertising. Americans listen to 18 percent more podcast audio than in 2014, a total of 21 million hours each day. Native Advertising. We profile 10 options in our white paper.

B2C 120

B2C Content Marketing B2B Mobile 120

Shift Communications

FEBRUARY 11, 2015

To better understand how social media changed in 2014, SHIFT Communications examined publicly traded social media companies throughout the year. In our first book in the series, the State of Social 2014 looks back at the last four quarters of social media companies’ earnings reports and SEC filings. What sorts of things will you find?

eBook 60

eBook Social Media Media LinkedIn 60

Maxim Behar

NOVEMBER 23, 2020

We were about thirty enthusiasts, PR, marketing and advertising specialists, mainly from Europe, but obviously there was a need to gather at a high level, because in just three years we were already 250 people from all over the world and the forum created its own life, again in Davos. Klaus Schwab.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Deirdre Breakenridge

NOVEMBER 16, 2016

The term started taking off in 2014 when one of our investors, Bryan Stolle, wrote about it in VentureBeat. How has the space changed since then? Sharam Fouladgar-Mercer: Initially, we started referring to “PRTech” because there wasn’t yet a way to bucket what we do. Is PRTech finally in the same ballgame as MarTech or AdTech?

Data-Driven PR 150

Data-Driven PR Strategy Data Measurement 150

ImPRessions - Crenshaw Communications

DECEMBER 13, 2016

Although there will always be clients who want to know AVEs (advertising value equivalency ) because it allows them to place a dollar value on the PR budget, there are better ways to measure the PR investment. We will apply rigor to outcomes measurement. We will seek adequate budgets for the work we do.

B2C 120

B2C Measurement Video B2B 120

Sword and the Script

MAY 11, 2019

For example, an academic research project, that was written in 2012 and updated in 2014, about the microlending market studied: “…how traditional and social earned media affect sales and each other…Traditional earned media has a per-event effect on sales that is much larger than the corresponding per-event effects of social earned media.”.

Study 138

Study Media Relations Media Measurement 138

Stephen Waddington

JUNE 5, 2020

My introduction to AI was the 2014 movie Ex Machina. Her dissertation in MA, Public Relations, Advertising and Applied Communication is focused on AI in PR. Skills, bias and transparency are critical issues for AI in PR. By Eleonora Terzi. About Eleonora Terzi Eleonora is a student at the University of Westminster.

Healthcare 90

Healthcare Ethics Software Government 90

Stephen Waddington

JANUARY 17, 2019

These include native advertising, sponsored content, syndication; and paid influencers, search and social media. Gini Dietrich first described the relationship between different forms of media as four overlapping circles in 2014 in her book Spin Sucks: Communication and Reputation Management in the Digital Age. Native advertising.

How To 103

How To Media Advertising Advertising 103

Communications Conversations

JANUARY 23, 2015

Grey Advertising, AdWeek’s 2014 Agency of the Year, has created a separate work environment–specifically for Millennials–within its New York office called “Basecamp.” For starters, think about the message it sends to the rest of Grey Advertising. Really, I did. But nope–this is very real.

Advertising 60

Advertising Advertising Employee Agency 60

Communications Conversations

DECEMBER 8, 2014

Consider the following stats: 91% of Americans own a cell phone; 61% own a smartphone; mobile ad spending doubled in 2013 and 2014; and, consumers spend 60% of their internet time on a mobile device. Prediction: The native advertising backlash will intensify—but from brands, not media critics. Prediction: Mobile will take over.

Social Media 152

Social Media Mobile Marketing Storytelling 152

Shift Communications

JANUARY 16, 2015

After launching advertising options in October 2014, Snapchat partnered with Millward Brown Digital to provide analysis around the first six ad campaigns featured on the platform. Advertisers are also able to contribute their own content within the Story. Advertising Social Media advertising Snapchat social media'

Advertising 60

Advertising Advertising Analysis Retail 60

Cision

NOVEMBER 1, 2016

We don’t have budget for software or social media advertising…or anything else that might cost $20 or more. I developed the PESO model in 2014 based on the results I saw the approach earning for hundreds of clients throughout the years. We Don’t Have Budget for Software or Social Media Advertising.

How To 120

How To Software Analytics Google 120

Rock the Status Quo

AUGUST 1, 2014

THE PITCH On Jul 24, 2014, at 8:42 AM, John Larkin (kudos, John!) We make software that helps eCommerce stores advertise and retarget to people on Facebook. I personally have spoken at a number of Facebook Advertising conferences and events, as well as eCommerce meetups, Startup events, and an occasional podcast.

Pitching 173

Pitching Guidelines Facebook Advertising 173

Mark My Words

OCTOBER 13, 2022

Social media, a novelty for the royals when the Queen posted her first tweet in 2014, is now a central element in their communications strategy. The then Duke and Duchess of Cambridge indicated a push to boost their social media presence over the summer, when they advertised for a full-time “digital lead” based at Kensington Palace.

Social Media 60

Social Media Interviews Media YouTube 60

Prohibition

FEBRUARY 15, 2017

The lines between marketing, advertising, PR and sales will also become even more blurred as a result of technological advances in the industry. Here at Prohibition, we're delighted to announce that we've been shortlisted for the Outstanding Small Agency award at the 2014 CIPR Awards.

Hotels 86

Hotels Social Media Fashion Agency 86