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2015 State of the News Media Report

The Proactive Report

Pew Research released their 2015 State of the Media report this week. Podcast listening is on the rise , which could breathe new life into audio journalism. The percentage of Americans who have listened to a podcast in the past month has almost doubled since 2008, from 9% to 17% by January of 2015. Key trends.

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Journalism and News Trends for PR Pros

Cision

The revenue model for journalism is at best in flux, and at worst, in chaos. Serious journalism from unexpected sources. Cracked , a pop culture-focused humor site, started adding occasional serious topics, such as war refugees from Syria, home foreclosures and sexual assault to its coverage in 2014 and increased the number in 2015.

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Start Collecting Those 2015 Editorial Calendars, PR Peeps

Rock the Status Quo

But even better… fall’s arrival means it’s time to start collecting 2015 editorial calendars , if you haven’t started yet! Even though it has 2014 in the headline, it’s an evergreen post that is still valid. Doing the mad happy dance when Phoenix sidewalks don’t melt your shoes, oh, yeah.

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Public Relations Objectives

Doctor Spin

Source: Journal of Communication 1 Botan, C., & Taylor, M. Journal of Communication, 54, 645–661. Source: Journal of Accounting and Economics 5 Brown, L., Journal of Accounting and Economics. Source: International Journal of Business Communication 9 Mishra, K., Journal of Marketing, 80, 122 – 145.

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The State of the News Media 2015

Journalistics

One of my favorite annual reports is the Pew Research Center’s State of the News Media 2015. According to the report, digital ad revenue grew 18% in 2014 from 2013 – to more than $50 billion. The audience for evening network news broadcasts is up 5% from 2013 to 2014, according to Nielsen Media Research data.

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“Trust is a forward-looking metric” — Five key takeaways for business leaders from our chat with Tonia Ries on the Edelman Trust Barometer

NewsWhip

This shows the power that earned media still retains, especially compared to owned media, which has been distrusted since 2014. 54 ) Despite dips from 2015-2017 and again from 2021-2023, it’s now at its highest level of the past four years, and only one point down compared to 2014. Source: Edelman Trust Barometer, p.54

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PR and Marketing in 2015: The Road Ahead

Shift Communications

The challenge in 2015 will be for you to build relationships first through effective engagement so that when you have something worth sharing, your preferred audiences will be receptive to you. Journalism isn’t dead. Journalism just continues to evolve. What do you see on the road ahead in 2015? Behind the Scenes.