Polaris

NOVEMBER 18, 2014

Andy Crestodina of Orbit Media, a Chicago-based web design company, created a “video chain letter” to make connections at Content Marketing World. Andy Crestodina of Orbit Media originated the idea of a Conference Year Book for Content Marketing World 2013. 2: The #AskBucketChallenge by Andy Crestodina. Higgins and Erika Heald.

Conference 171

Conference eBook Content Marketing Brand 171

ImPRessions - Crenshaw Communications

DECEMBER 29, 2019

Months later, reports surfaced that the hacker, a former Amazon Web Services employee, may have obtained sensitive data on other companies, so there may be more challenges to come, but for Capital One, the worst seems to be over. Barilla Pasta Comes Full Circle. Barilla Pasta Comes Full Circle.

Crisis Management 218

Crisis Management Insurance Insurance Crisis 218

NewsWhip

JULY 7, 2021

Since June 1st, the story has resulted in almost 400k interactions across the web. Balenciaga x Crocs. Many have been surprised that a designer brand like Balenciaga would collaborate with Crocs, but this is not the first time that luxury has collaborated with more everyday brands. engagements.

Consumer 78

Consumer Brand Branding Fashion 78

NewsWhip

OCTOBER 24, 2022

She joined the Condé Nast Italia team in 2013, and explains how NewsWhip has helped to tackle the challenges of journalism in the digital age. “As NewsWhip in particular supports the team in scouting trends and having a complete overview of what’s generating engagement around the world. “It

Data 68

Data Trends Journalism Print 68

Cision

NOVEMBER 24, 2015

In 2013, a photographer brought a lawsuit against BuzzFeed for the use of a photo he originally posted in Flickr. Taking frustration with this to the Web, YouTube star Hank Green expressed his opinions on the topic in a Medium article.

Examples 120

Examples Viral YouTube Infographics 120

ImPRessions - Crenshaw Communications

DECEMBER 31, 2019

Months later, reports surfaced that the hacker, a former Amazon Web Services employee, may have obtained sensitive data on other companies, so there may be more challenges to come, but for Capital One, the worst seems to be over. Barilla Pasta Comes Full Circle. Barilla Pasta Comes Full Circle.

Crisis Management 156

Crisis Management Insurance Insurance Crisis 156

Waxing UnLyrical

APRIL 8, 2013

Sandra Fathi (@sandrafathi) April 2, 2013. John Trader (@John_Trader1) April 2, 2013. Eric Wittlake (@wittlake) April 2, 2013. Usually this approach leads to … #measurepr — Sandra Fathi (@sandrafathi) April 2, 2013. Rob Clark (@theelusivefish) April 2, 2013. Rob Clark (@theelusivefish) April 2, 2013.

B2C 83

B2C B2B Measurement Twitter 83

Cision

APRIL 24, 2015

Centrally, we have a cross-departmental weekly engagement meeting—representatives from marketing, homepage, media, web, programs—to plan what content to promote. This was around the time we migrated all of our web services to Drupal and blog posts were heavily integrated into the overall web experience.

Community 120

Community Mobile Blogging Publicity 120

Stuart Bruce

SEPTEMBER 14, 2015

Web design and build is a huge growth area for PR agencies as service is increasingly combined with PR. blogger) outreach/engagement has seen growth of 11% over the past two years – from 41% in 2013, to 50% in 2014, and to 52% in 2015. Total sample in 2013 was 136 adults, taken between 23rd September and 10th October 2013.

Digital PR 60

Digital PR Training Report Social Media 60

Waxing UnLyrical

DECEMBER 22, 2014

So, for the final roundup of the year, as we’re closing out 2014, we thought we’d feature seven posts from around the web that will help you start the new year right. Get inspired by Laura Click ‘s suggestions from 2013 that still remain relevant today. Around the Web Shonali Burke wrapping up 2014'

Web 73

Web Creativity Blogging LinkedIn 73

Cision

MAY 8, 2015

Ranked fifth on Forbes’ Top 50 Social Media Power Influencers list in 2013 , he has had work featured in many prominent sites, including The Huffington Post, Social Media Examiner and Mashable. Web scheduling platform, anyone?) Up next is Aaron Lee. Aaron Lee is a social media manager and entrepreneur hailing from Malaysia.

Mobile 120

Mobile Instagram Social Media Trends 120

Shift Communications

NOVEMBER 24, 2014

Here’s an example from web analytics: Look at those four standout events that are above and beyond normal traffic. The first was our Top 50 Most Overused Words in Press Releases for 2013. When you’re looking at the data for 2014 in order to formulate ideas for 2015, start by looking for outliers. What caused those events?

Analytics 155

Analytics Data-Driven PR Marketing How To 155

PR 20/20

SEPTEMBER 8, 2021

Consider how much time and money you and your team spend performing repetitive marketing tasks such as: creating social media updates, writing blog posts, personalizing emails, developing advertising copy, managing digital media spend, optimizing web pages, testing creatives, and extracting insights from analytics.

Financial 98

Financial Conference Agency Resources 98

Critical Mention

AUGUST 5, 2018

Follow her for a fantastic collection of industry articles from around the web. Named Forbes top 50 social media influencer in 2013–among many other awards–Steve Farnsworth now heads his business, Demand Marketing which drives lead generation and content marketing for B2B in the tech industry. Sarah Evans. prsarahevans.

Twitter 77

Twitter Radio Social Media Print 77

Cision

SEPTEMBER 10, 2015

Content optimization for the mobile and semantic web. Underneath that, however, is the quieter and even bigger shift towards the semantic web. Sometimes people enter a web search to see a variety of results from deliberate sources, but other times, they’re just looking for an authoritative answer to a question.

Trends 120

Trends Mobile Web System 120

Communications Conversations

SEPTEMBER 18, 2015

Drive all social traffic back to our corporate blog and/or web site. Drive all social traffic back to our corporate blog and/or web site. In fact, Dave’s made 184 posts on LinkedIn since he started writing there in January 2013. For years, what’s been beaten into our head? We own that content.

Corporate 60

Corporate Blogging LinkedIn Web 60

Sword and the Script

MARCH 24, 2015

The white paper calls the pageview a “superficial impression of how people behave on the web.” For 20 years, the media and marketing world has been beholden to the pageview, a deeply flawed metric that only captures the most superficial impression of how people behave on the web. It’s easy to be shallow on the web).

Content Marketing 60

Content Marketing Measurement Marketing Analytics 60

ISEBOX

MARCH 3, 2016

The C&C Philosophy: Tom Martin spearheaded the notion of cornerstones and cobblestones at the inaugural Solo PR Conference in 2013. Rise above mediocrity by focusing on the cornerstones and cobblestones of great content. These are the labor, cost and time intensive efforts that can’t be produced frequently, in practice.

eBook 70

eBook Viral Conference Content Marketing 70

Communications Conversations

APRIL 22, 2015

photo credit: LE WEB PARIS 2013 – EVENT – WOMEN INFLUENCERS DINNER via photopin (license). In fact, depending on the “ask”, we may not have to pay anything at all. Makes too much sense, right? Yeah, maybe we’ll probably just pay some mom blogger $25,000 to promote our concert instead.

Instagram 60

Instagram Pitching Web Blogging 60

ISEBOX

JANUARY 8, 2016

As a result of technological advances, a farmer in 2013 now has an output 2.7 And nothing is worse than being at the mercy of your web team to post content, grab analytics or make design customizations to your “newsroom”. times greater than he did in 1948. Make a note; we aren’t going back to the donkey (sorry donkey). So frustrating!

Media 79

Media Analytics Technology Corporate 79

wiredPRworks

NOVEMBER 15, 2016

A digital marketing pioneer, Barbara launched her first site in 1996, produced Chicago’s first sold out writing for the web conference in 2002, began blogging in 2006 at [link] , co-founded Social Media Club’s Chicago chapter in 2008 and was selected by Nokia as one of two social media experts to represent the U.S.

Strategy 40

Strategy Marketing Social Media Internal 40

PR 20/20

NOVEMBER 22, 2016

A 2013 study found that 43% of local listings are wrong with errors in business name, phone number or address. Seek consistent and accurate NAP information for your business across the web. And my local hangout isn’t alone in this regard. The Downfall of Inaccurate Listings. How to Improve Your Digital Presence.

Local 40

Local Software Engineering Web 40

Cision

MARCH 1, 2016

One of the great examples of crisis/not crisis was the 2013 hacking of Burger King’s Twitter account by a McDonald’s fan. In The New Rules of Marketing and PR , David Meerman Scott argues that social media and web publishing have forever changed the PR profession. React fast.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Cision

MAY 2, 2016

On the same panel, Julie Hansen, President of Business Insider shared the success of their completely distributed product Insider which she says has been “seamless to implement” despite having no web presence whatsoever outside of external channels. Twitter Advertising (@TwitterAds) November 8, 2013. Twitter Cards.

Mobile 120

Mobile LinkedIn Facebook Google 120

Waxing UnLyrical

JANUARY 13, 2014

This week’s roundup features seven posts from around the web to inspire and help you step out of your comfort zone. Invisible’ in 2013 – outside looking in. The year is still fresh and though it may seem easy to settle back into old habits (they do die hard, don’t they?). Image: Gordon Bell via Flickr, CC 2.0.

Content Marketing 78

Content Marketing Resources Pitching Web 78

PR 20/20

SEPTEMBER 8, 2021

Consider how much time and money you and your team spend performing repetitive marketing tasks such as: creating social media updates, writing blog posts, personalizing emails, developing advertising copy, managing digital media spend, optimizing web pages, testing creatives, and extracting insights from analytics.

Financial 52

Financial Conference Agency Resources 52

Sword and the Script

DECEMBER 12, 2017

12) The first anti-trust traced to Web 2.0? With the capabilities of A/B testing, personalized web experience, and algorithmic signals, companies will start to consolidate data to close the gap between targeting and engaging customers. December 2013: Focusing on a Few 2014 Content Marketing Predictions.

Marketing 101

Marketing Content Marketing Crisis Management Data 101

wiredPRworks

JUNE 17, 2016

A digital marketing pioneer, Barbara launched her first site in 1996, produced Chicago’s first sold out writing for the web conference in 2002, began blogging in 2006 at [link] , co-founded Social Media Club’s Chicago chapter in 2008 and was selected by Nokia as one of two social media experts to represent the U.S.

Strategy 40

Strategy LinkedIn Social Media Reputation 40

PR 20/20

JULY 21, 2016

Editor's note: This post was originally published in June 2013. Update and manipulate web pages, and take care of quick fixes that may have at one time required developer help. Free yourself from the restraints of developer schedules and content management system (CMS) WYSIWIG editors to manipulate, test and evolve web pages.

How To 0

How To Web Resources Training 0

PR 20/20

MAY 22, 2018

Editor's note: This post was originally published in 2013 and has been updated to be more current and comprehensive. Or, go offline entirely with Freedom , a web connection blocker. The term doublethink was pioneered by George Orwell in his dystopian masterpiece 1984. Need the internet?

Content Marketing 79

Content Marketing Writing Tools eBook 79

Sword and the Script

JANUARY 12, 2016

The tip of the scale appears to come at the expense of marketing (28%) and customers service (9%) both of which lost votes when compared to a similar survey conducted in 2013. Citing the democratizing effect of social media on the web, a mantra that “ everyone owns social media ” emerged a few years ago.

Survey 60

Survey Corporate Social Media Media 60

Sword and the Script

JUNE 26, 2018

Hosts Daniel Rowles and Ciaran Rogers talk all things web and digital, including tactics, tools and sometimes marketing philosophy. 2-4 times per month | 20-30 minutes). * * *.

Marketing 84

Marketing B2B Interviews Content Marketing 84

Sword and the Script

AUGUST 5, 2014

Such reporting is expected on a monthly basis as respondents, “reported marketing metrics to their CEO and leadership teams at least monthly, up from 55% in 2013.”. In effect you “clip” links as you peruse the web and PrimeLoop will automatically count social shares. PR Measurement Isn’t Quite the Same.

Measurement 118

Measurement Analytics Tools SEO 118

Communications Conversations

OCTOBER 24, 2019

I’ve been developing this resource since 2013! Like, your web site. With an average length of 45 minutes per show we’ve now recorded more than 5,400 minutes worth of podcasts! I’ve also created and shared more than 350 editions of the Talking Points E-newsletter. What about ACH highlights?

Social Media 79

Social Media Media Groups Blogging 79

MaccaPR

OCTOBER 14, 2015

Preceding its $90 million acquisition by LinkedIn back in 2013, Pulse was a news-aggregator app that curated your favorite publications and news sources and presented them in a Flipboard-type manner. Rebranding to “LinkedIn Pulse” in late 2013 , the app has quickly become a key part of making LinkedIn a content marketing machine.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Sword and the Script

DECEMBER 15, 2020

This will be similar to what happened to mainstream media when the web and digital really took off. December 2013: Focusing on a Few 2014 Content Marketing Predictions. Predictions posts around the web. The only thing youth and conservatives have in common is that both groups are leaving Facebook.

Marketing 167

Marketing Employee Content Marketing Training 167

MaccaPR

JANUARY 6, 2015

Just as we did in 2013 with " PR and Social Media Counsel from MaccaPR''s Most Popular Posts ," we''re now taking a look back at the most successful recent posts on MaccaPR, according to our readers. Is it website or Web site? Top 10 MaccaPR Blog Posts of 2014. #1. If you haven''t already, this is a great post to bookmark.

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48