Critical Mention

AUGUST 5, 2018

Follow her for a fantastic collection of industry articles from around the web. She is nationally known as one of the foremost speakers in the country on all things social media. In the PR business for over 25 years, Bill Stoller helps his clients get their voices heard on social media. Sarah Evans. prsarahevans.

Twitter 77

Twitter Radio Social Media Print 77

Critical Mention

OCTOBER 27, 2018

In 2013, to promote “Carrie,” a remake of the original 1976 version, its distribution company MGM Films created a Halloween surprise for customers who were taking a coffee break at a local coffee shop in New York. ContentAdore’s goal is to increase web traffic and leads through valuable content marketing strategies. SCHEDULE A DEMO.

Film 131

Film Viral YouTube eBook 131

Cision

APRIL 24, 2015

It can include social media, tip sheets, and emails, as well as paid promotions like native advertising and promoted posts on social platforms. Centrally, we have a cross-departmental weekly engagement meeting—representatives from marketing, homepage, media, web, programs—to plan what content to promote.

Community 120

Community Mobile Blogging Publicity 120

Cision

MARCH 1, 2016

A 2014 article in the Journal of Developmental Entrepreneurship poses an interesting question: although “social media” is an umbrella term used to describe an array of applications, how many do PR practitioners actually use/put a value on? “Crisis Communications and Social Media: The Game Just Got Tougher.”

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Waxing UnLyrical

APRIL 8, 2013

Sandra Fathi (@sandrafathi) April 2, 2013. John Trader (@John_Trader1) April 2, 2013. Eric Wittlake (@wittlake) April 2, 2013. Usually this approach leads to … #measurepr — Sandra Fathi (@sandrafathi) April 2, 2013. Rob Clark (@theelusivefish) April 2, 2013. Rob Clark (@theelusivefish) April 2, 2013.

B2C 83

B2C B2B Measurement Twitter 83

Cision

SEPTEMBER 10, 2015

Content optimization for the mobile and semantic web. Underneath that, however, is the quieter and even bigger shift towards the semantic web. Sometimes people enter a web search to see a variety of results from deliberate sources, but other times, they’re just looking for an authoritative answer to a question.

Trends 120

Trends Mobile Web System 120

Communications Conversations

SEPTEMBER 18, 2015

Drive all social traffic back to our corporate blog and/or web site. Drive all social traffic back to our corporate blog and/or web site. ” Dave’s business is social media and digital marketing consulting. It created quite the hub-bub among internet and social media types.

Corporate 60

Corporate Blogging LinkedIn Web 60

PR 20/20

SEPTEMBER 8, 2021

Consider how much time and money you and your team spend performing repetitive marketing tasks such as: creating social media updates, writing blog posts, personalizing emails, developing advertising copy, managing digital media spend, optimizing web pages, testing creatives, and extracting insights from analytics.

Financial 98

Financial Conference Agency Resources 98

Sword and the Script

MARCH 24, 2015

The white paper calls the pageview a “superficial impression of how people behave on the web.” For 20 years, the media and marketing world has been beholden to the pageview, a deeply flawed metric that only captures the most superficial impression of how people behave on the web. Surrogate and Social Media Metrics.

Content Marketing 60

Content Marketing Measurement Marketing Analytics 60

wiredPRworks

NOVEMBER 15, 2016

Join us on a backstage guided tour through a range of insider relationships with a variety of companies – all from a personal perspective as a brand influencer, affiliate marketer, social media community leader, mom blogger, brand management consultant and digital marketing expert. at Social Media Week Berlin in 2013.

Strategy 40

Strategy Marketing Social Media Internal 40

ISEBOX

JANUARY 8, 2016

As a result of technological advances, a farmer in 2013 now has an output 2.7 In the same light, public relations and communications technology has radically changed over the course of recent history with advances in connectivity (email, the Internet, social media) and measurement (analytics). What about social?

Media 79

Media Analytics Technology Corporate 79

Waxing UnLyrical

JANUARY 13, 2014

This week’s roundup features seven posts from around the web to inspire and help you step out of your comfort zone. Why: The social media landscape is changing and we have two choices, adapt or perish. Invisible’ in 2013 – outside looking in. Image: Gordon Bell via Flickr, CC 2.0. Blogging goals for 2014.

Content Marketing 78

Content Marketing Resources Pitching Web 78

Cision

MAY 2, 2016

. “Two significant things have already happened that we have not paid enough attention to: First, news publishers have lost control over distribution… Second, the inevitable outcome of this is the increase in power of social media companies.” Posted by Facebook Media on Tuesday, May 12, 2015. Twitter Cards.

Mobile 120

Mobile LinkedIn Facebook Google 120

wiredPRworks

JUNE 17, 2016

Along with lots of quick and easy ways to optimize social selling, you’ll take away a 36-point checklist to help you fast track your way to future success – starting RN [right now]. Interested in social media marketing and social selling for associations? at Social Media Week Berlin in 2013.

Strategy 40

Strategy LinkedIn Social Media Reputation 40

PR 20/20

SEPTEMBER 8, 2021

Consider how much time and money you and your team spend performing repetitive marketing tasks such as: creating social media updates, writing blog posts, personalizing emails, developing advertising copy, managing digital media spend, optimizing web pages, testing creatives, and extracting insights from analytics.

Financial 52

Financial Conference Agency Resources 52

wiredPRworks

JUNE 8, 2016

A digital marketing pioneer, Barbara launched her first site in 1996, produced Chicago’s first sold out writing for the web conference in 2002, began blogging in 2006 at [link] , co-founded Social Media Club’s Chicago chapter in 2008 and was selected by Nokia as one of two social media experts to represent the U.S.

Insurance 40

Insurance Insurance Financial LinkedIn 40

PR 20/20

AUGUST 22, 2017

Editor's note: This post was originally published in May 2013, and was updated in August 2017 per latest best practices and data. What is the ROI of social? Human Resources is uneasy about adopting an employee social media policy. This fear is lost on inbound marketers, who tend to be innately social.

Marketing 87

Marketing Resources Technology Internal 87

ZudePR

JANUARY 21, 2016

You’re an SME struggling with web marketing. Content marketing had been mushrooming and seemed to explode as 2013 turned into 2014. All they wanted in return was the odd social share. Friends said nice things: “You’re all over social media Dave.” You Should Read This If. You want to learn.

Digg 104

Digg SEO System Reddit 104

Stuart Bruce

SEPTEMBER 14, 2015

Web design and build is a huge growth area for PR agencies as service is increasingly combined with PR. Quite rightly the PRCA says: “Now more than ever, in-house teams surveyed see themselves as the owners of digital/social media strategy and execution, with agencies providing supporting roles.”

Digital PR 60

Digital PR Training Report Social Media 60

Journalistics

JANUARY 3, 2016

The list of post ideas shifted from PR/journalism topics, to social media, SEO, demand generation or strategy and planning work – areas I was focused on at the time. In fact, the 10 most-popular posts for 2015 were posts from 2009, 2010 and 2013 respectively. How can this be? I wasn’t surprised to see that 87.5%

Blogging 64

Blogging Analytics Google Writing 64

Journalistics

JANUARY 3, 2016

The list of post ideas shifted from PR/journalism topics, to social media, SEO, demand generation or strategy and planning work – areas I was focused on at the time. In fact, the 10 most-popular posts for 2015 were posts from 2009, 2010 and 2013 respectively. How can this be? I wasn’t surprised to see that 87.5%

Blogging 40

Blogging Analytics Google Writing 40

Sword and the Script

DECEMBER 10, 2019

One-person companies no longer rely solely on their own Facebook page, but on a clever mix of press work and content that they place on their social media channels and websites. 16) Social media fragments into niche communities. The social media landscape will never be more unified than it is now.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

The Proactive Report

AUGUST 5, 2016

Over the past ten years the news media has been under a great deal of pressure. This has led to some major changes in how media relations is practiced. S: SEARCH & SOCIAL. Social: Journalists and bloggers watch sites like Twitter, Reddit and Pinterest for content about for breaking news stories. A majority of U.S.

Reddit 100

Reddit LinkedIn Social Media Pinterest 100

Cision

NOVEMBER 24, 2015

Social media has shifted discussions on this topic and last month’s decision on the Digital Millennium Copyright Act made the lines between copyright and fair use even blurrier. In 2013, a photographer brought a lawsuit against BuzzFeed for the use of a photo he originally posted in Flickr.

Examples 120

Examples Viral YouTube Infographics 120

Sword and the Script

AUGUST 5, 2014

Such reporting is expected on a monthly basis as respondents, “reported marketing metrics to their CEO and leadership teams at least monthly, up from 55% in 2013.”. There are a lot of social media gurus that bash social sharing as an unreliable metric that isn’t worth measuring. PR Measurement Isn’t Quite the Same.

Measurement 118

Measurement Analytics Tools SEO 118

MaccaPR

JANUARY 6, 2015

Just as we did in 2013 with " PR and Social Media Counsel from MaccaPR''s Most Popular Posts ," we''re now taking a look back at the most successful recent posts on MaccaPR, according to our readers. Is it website or Web site? Top 10 MaccaPR Blog Posts of 2014. #1. The verdict?

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

PR 20/20

FEBRUARY 6, 2020

Overview: First started in 2013, This Old Marketing is THE podcast for content marketers. The creators: Breaking Brand is a podcast by Buffer ( @buffer ), whose products are designed to make social media marketing simpler and smarter. Sara, also at Drift, generates demand through web, email, and chatbots as a growth marketer.

Marketing 74

Marketing Conference Content Marketing Agency 74

Shift Communications

APRIL 2, 2015

Toward the end of 2013, I realized that I wanted to grow in a different direction. With client permission to access their Analytics account, we have the ability to point to situations where our efforts (be it a media hit, a syndication campaign, a social media campaign, etc) have tangible results –whether it’s web traffic or actual revenue.

Marketing 60

Marketing Data-Driven PR Analytics Training 60

Flatiron Communications

JULY 25, 2014

She then outlined the event format wherein a handful of editors and reporters who have sourced news, verified or debunked the reports and crowd-sourced stories — all through social media — will share their stories in a series of lightning rounds. It [official social media feeds] helps us get to original documents.

Airlines 37

Airlines Journalism Twitter Social Media 37

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. The last one was in the form of a nice contract to develop a social media e-learning course for in-company training: simply based on one single referral. I’ve continued that on Scoop.it , curating on social media as well.

Communications 81

Communications How To Blogging Content Marketing 81

Sword and the Script

JANUARY 12, 2016

Ownership is a strong word in the high-stakes game of corporate social media turf wars – yet consensus increasingly points to PR as primary proponents. More than half, or 51% of executive surveyed said the public relations or communications department is “is best suited to oversee an organization’s social media efforts.” .

Survey 60

Survey Corporate Social Media Media 60

Cision

MAY 8, 2015

The proliferation of owned media. The democratization of voice through social. Media’s evolving landscape. The PR and social media landscapes have changed so much in such a short period of time. Aaron Lee is a social media manager and entrepreneur hailing from Malaysia. Up next is Aaron Lee.

Mobile 120

Mobile Instagram Social Media Trends 120

Sword and the Script

DECEMBER 12, 2017

Similar to what is currently going on as a result of the 2016 election in social media, I feel there will be an increased and possibly dramatic focus on message attribution across all channels. 12) The first anti-trust traced to Web 2.0? 14) Tips for social media differentiation. “I Susan Kostal | Stet.

Marketing 102

Marketing Content Marketing Crisis Management Data 102

Frederik Vincx

DECEMBER 11, 2015

The highest skills gaps were reported as measurement (53%), budget management (44%), crisis management (37%), and digital communications/social media (35%). Here are some common examples of bottlenecks: Waiting for a colleague to source a previously used media list. Waiting for a designer to create social media visuals.

How To 60

How To Software System Employee 60

MaccaPR

JULY 23, 2014

In fact, social channels with a laser-focus on visual content are exploding. lnstagram has more than 200 million active monthly users and more than 50 million users have signed up for the social network within the last six months. The brand attitude and graphic feel shine through in these social media photos.

Pinterest 91

Pinterest Storytelling Infographics Social Media 91

Sword and the Script

DECEMBER 11, 2018

There’s something in here for every discipline of marketing – be it strategy, PR, content marketing, SEO, digital, social media, customer marketing, and so much more. There will be a notable uptick in socially conscious marketing. December 2016: One Prediction Each for PR, Content Marketing and Social Media.

Social Media 91

Social Media Marketing Media Creativity 91

Waxing UnLyrical

JULY 17, 2015

While the publication’s effort to celebrate PR leadership and their innovation year after year is notable, it’s hard to ignore the lack of diversity on the front cover, which featured the most senior leaders at the top 13 agencies by revenue and the top two agencies by revenue growth in 2013.

Agency 40

Agency Report Training Leadership 40