Critical Mention

OCTOBER 27, 2018

Consumers are spending more and more each year on Halloween, with an increase from $8.4 In 2013, to promote “Carrie,” a remake of the original 1976 version, its distribution company MGM Films created a Halloween surprise for customers who were taking a coffee break at a local coffee shop in New York. billion to $9.1 SCHEDULE A DEMO.

Film 131

Film Viral YouTube eBook 131

PR 20/20

SEPTEMBER 8, 2021

Consider how much time and money you and your team spend performing repetitive marketing tasks such as: creating social media updates, writing blog posts, personalizing emails, developing advertising copy, managing digital media spend, optimizing web pages, testing creatives, and extracting insights from analytics. Growing smarter.

Financial 98

Financial Conference Agency Resources 98

PR 20/20

SEPTEMBER 8, 2021

Consider how much time and money you and your team spend performing repetitive marketing tasks such as: creating social media updates, writing blog posts, personalizing emails, developing advertising copy, managing digital media spend, optimizing web pages, testing creatives, and extracting insights from analytics. Growing smarter.

Financial 52

Financial Conference Agency Resources 52

Cision

SEPTEMBER 10, 2015

Content optimization for the mobile and semantic web. Underneath that, however, is the quieter and even bigger shift towards the semantic web. Sometimes people enter a web search to see a variety of results from deliberate sources, but other times, they’re just looking for an authoritative answer to a question.

Trends 120

Trends Mobile Web System 120

Cision

MAY 2, 2016

adults use mobile to consume news. Distributed content is consumed on Facebook through Instant Articles, on Twitter through Twitter Cards, on Snapchat through Stories, Google through Accelerated Mobile Pages and News (in a roundabout way), on LinkedIn through long-form posts, on Tumblr and others. According to Pew 64 percent of U.S.

Mobile 120

Mobile LinkedIn Facebook Google 120

Cision

MARCH 1, 2016

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” One of the great examples of crisis/not crisis was the 2013 hacking of Burger King’s Twitter account by a McDonald’s fan. React fast.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

PR 20/20

NOVEMBER 22, 2016

A 2013 study found that 43% of local listings are wrong with errors in business name, phone number or address. Seek consistent and accurate NAP information for your business across the web. Additional information improves your chances of appearing when consumers search the directory. The Downfall of Inaccurate Listings.

Local 40

Local Software Engineering Web 40

ISEBOX

JANUARY 8, 2016

As a result of technological advances, a farmer in 2013 now has an output 2.7 Well, if you ONLY push it out your press releases to major news wires, how will consumers or journalists find what they need if they are on your website? times greater than he did in 1948. Make a note; we aren’t going back to the donkey (sorry donkey).

Media 79

Media Analytics Technology Corporate 79

PR 20/20

MAY 22, 2018

Editor's note: This post was originally published in 2013 and has been updated to be more current and comprehensive. We consume more. Or, go offline entirely with Freedom , a web connection blocker. The term doublethink was pioneered by George Orwell in his dystopian masterpiece 1984. More insight. More chatter. More noise.

Content Marketing 79

Content Marketing Writing Tools eBook 79

MaccaPR

OCTOBER 14, 2015

Preceding its $90 million acquisition by LinkedIn back in 2013, Pulse was a news-aggregator app that curated your favorite publications and news sources and presented them in a Flipboard-type manner. Rebranding to “LinkedIn Pulse” in late 2013 , the app has quickly become a key part of making LinkedIn a content marketing machine.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

MaccaPR

APRIL 2, 2015

Your brands'' consumers are no different. As Facebook marketing thought leader Mari Smith covered in her "How To Use Facebook To Increase Sales" presentation, consumers who use Google are in search mode, while consumers who use Facebook are in socialize mode. Take into account what your consumers are searching for.

Social Media 48

Social Media Pinterest Marketing Media 48

The Proactive Report

AUGUST 5, 2016

According to the 2013 State of the Media report from Pew Research Center, shrinking newsroom staff has opened the door for news content from nonprofits and brands to be included in news reporting: “With fewer specialized beats your press release has never been more important. How’s how to create SMART news content. S: SEARCH & SOCIAL.

Reddit 100

Reddit LinkedIn Social Media Pinterest 100

Sword and the Script

DECEMBER 10, 2019

The consumer privacy battle will rage on, and marketers will be affected by new data privacy regulations. As consumers get savvier about how their data is being collected and used, their demand will grow deeper for transparency and protection. 16: Ted Seward. 11) Privacy regs bring back the basics. Bob Geller | Fusion PR.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Sword and the Script

JUNE 26, 2018

Keeping track of them is time-consuming. Hosts Daniel Rowles and Ciaran Rogers talk all things web and digital, including tactics, tools and sometimes marketing philosophy. (2-4 times per month | ~15 minutes). 8) Growth Marketing Toolbox. That’s where host Nicholas Scalice can help. 2-4 times per month | 20-30 minutes). * * *.

Marketing 85

Marketing B2B Interviews Content Marketing 85

Sword and the Script

AUGUST 5, 2014

Such reporting is expected on a monthly basis as respondents, “reported marketing metrics to their CEO and leadership teams at least monthly, up from 55% in 2013.”. Consumer oriented PR should have an even easier time taking these measurements. PR Measurement Isn’t Quite the Same. 5 PR Metrics Categories for Organizing Measurement.

Measurement 118

Measurement Analytics Tools SEO 118

ZudePR

MAY 31, 2015

Andy is the strategic director and co-founder of Orbit Media , an award-winning, 38-person web design firm in Chicago. I share because I consume a lot of others’ thoughts, and don’t want it to be a one-sided relationship. “This contrarian approach works for all businesses on the web.

Communications 81

Communications How To Blogging Content Marketing 81

ISEBOX

MARCH 3, 2016

The C&C Philosophy: Tom Martin spearheaded the notion of cornerstones and cobblestones at the inaugural Solo PR Conference in 2013. Cornerstones are also not as quickly consumable by your target audience, so there’s less need for frequency.

eBook 70

eBook Viral Conference Content Marketing 70

Cision

MAY 8, 2015

Ranked fifth on Forbes’ Top 50 Social Media Power Influencers list in 2013 , he has had work featured in many prominent sites, including The Huffington Post, Social Media Examiner and Mashable. Web scheduling platform, anyone?) Make it easy to consume and you’ll build yourself a great following. Up next is Aaron Lee.

Mobile 120

Mobile Instagram Social Media Trends 120

Sword and the Script

DECEMBER 12, 2017

Today’s buyers (whether an organization or consumer) are more informed and choosy about who they decide to do business. 12) The first anti-trust traced to Web 2.0? December 2013: Focusing on a Few 2014 Content Marketing Predictions. .’” – Tom Pick | Webbiquity. 4) It’s about the experience. “In

Marketing 102

Marketing Content Marketing Crisis Management Data 102

Frederik Vincx

DECEMBER 11, 2015

PR teams need to adapt to the changing consumer. All communication teams are striving for the attention of the fickle consumer. Raise the geek-factor of your experiment team and include technical colleagues like web developers or systems administrators. The State Of Inbound Marketing 2013 by HubSpot. Long form blog posts?

How To 60

How To Software System Employee 60

MaccaPR

JULY 23, 2014

Develop visuals that are relevant to current events and consumer taste. Consumers love short and punchy. According to a PwR 2013 study , 81 percent of journalists are more likely to cover news that includes an image. The Web has trained customers to expect a certain level of visual professionalism. Source: MarketWatch ).

Pinterest 91

Pinterest Storytelling Infographics Social Media 91

Sword and the Script

DECEMBER 11, 2018

“The cultural divide due to ‘fake news’ and distrust of media will deepen in 2019 forcing marketers and PR to push harder on content distribution with their own consumer channels as the most direct line of communication with the company or client. Consumers trust others of similar ilk. My second prediction: Short. 17: Wendy Zajack.

Social Media 91

Social Media Marketing Media Creativity 91

ImPRessions - Crenshaw Communications

DECEMBER 29, 2019

More importantly, the brand scratched its way to one of the most significant improvements in YouGov’s Ad Awareness metric among consumers throughout September. And according to the Apex Marketing Group, it served up an estimated $65 million in equivalent media value for Popeyes. And the fight lives on today. Barilla Pasta Comes Full Circle.

Crisis Management 218

Crisis Management Insurance Insurance Crisis 218

ImPRessions - Crenshaw Communications

DECEMBER 31, 2019

More importantly, the brand scratched its way to one of the most significant improvements in YouGov’s Ad Awareness metric among consumers throughout September. And according to the Apex Marketing Group, it served up an estimated $65 million in equivalent media value for Popeyes. And the fight lives on today. Barilla Pasta Comes Full Circle.

Crisis Management 156

Crisis Management Insurance Insurance Crisis 156

Sword and the Script

DECEMBER 15, 2020

2021 will see an increase in podcasts, with more brands and institutions harnessing the power of this very intimate form of communication as some consumers attempt to ration their screen time. I think consumers expect and are demanding the brands they support to have a position, and this can be uncharted territory for some brands.

Marketing 168

Marketing Employee Content Marketing Training 168