Journalistics

JANUARY 3, 2016

As part of my effort to get the blog back on track in 2016, I spent the past month doing some quantitative and qualitative analysis to better understand how this happened. I’ve shared the results from this exercise in the first half of this post below (“Why I Was Not Blogging”). Why I Was NOT Blogging.

Blogging 64

Blogging Analytics Google Writing 64

Journalistics

JANUARY 3, 2016

As part of my effort to get the blog back on track in 2016, I spent the past month doing some quantitative and qualitative analysis to better understand how this happened. I’ve shared the results from this exercise in the first half of this post below (“Why I Was Not Blogging”). Why I Was NOT Blogging.

Blogging 40

Blogging Analytics Google Writing 40

Waxing UnLyrical

DECEMBER 22, 2014

So, for the final roundup of the year, as we’re closing out 2014, we thought we’d feature seven posts from around the web that will help you start the new year right. 13 Sizzling Blog Post Ideas to End the Year with a Bang. Why: Give your blog some extra momentum in 2015, by ending 2014 off on a high note.

Web 73

Web Creativity Blogging LinkedIn 73

Shift Communications

NOVEMBER 24, 2014

Here’s an example from web analytics: Look at those four standout events that are above and beyond normal traffic. The first was our Top 50 Most Overused Words in Press Releases for 2013. When you’re looking at the data for 2014 in order to formulate ideas for 2015, start by looking for outliers. What caused those events?

Analytics 155

Analytics Data-Driven PR Marketing How To 155

Critical Mention

AUGUST 5, 2018

Follow her for a fantastic collection of industry articles from around the web. Named Forbes top 50 social media influencer in 2013–among many other awards–Steve Farnsworth now heads his business, Demand Marketing which drives lead generation and content marketing for B2B in the tech industry. Sarah Evans. prsarahevans.

Twitter 77

Twitter Radio Social Media Print 77

PR 20/20

SEPTEMBER 8, 2021

Consider how much time and money you and your team spend performing repetitive marketing tasks such as: creating social media updates, writing blog posts, personalizing emails, developing advertising copy, managing digital media spend, optimizing web pages, testing creatives, and extracting insights from analytics.

Financial 98

Financial Conference Agency Resources 98

Sword and the Script

MARCH 24, 2015

The white paper calls the pageview a “superficial impression of how people behave on the web.” For 20 years, the media and marketing world has been beholden to the pageview, a deeply flawed metric that only captures the most superficial impression of how people behave on the web. It’s easy to be shallow on the web).

Content Marketing 60

Content Marketing Measurement Marketing Analytics 60

Communications Conversations

APRIL 22, 2015

” After all, just because you don’t have a blog or work in the media, doesn’t mean you’re not an “influencer” of behavior in a certain sector. have you SEEN a lifestyle blogger’s blog lately?). * But, don’t they just look like influencers!). Makes too much sense, right?

Instagram 60

Instagram Pitching Web Blogging 60

Waxing UnLyrical

JANUARY 13, 2014

This week’s roundup features seven posts from around the web to inspire and help you step out of your comfort zone. Invisible’ in 2013 – outside looking in. Why: Bill Dorman shares his reflections on blogging, social media, and taking a step back to move forward. Blogging goals for 2014.

Content Marketing 78

Content Marketing Resources Pitching Web 78

Cision

MARCH 1, 2016

He concludes that the trendy, less traveled social media channels aren’t as important to PR professionals as Facebook, Twitter, YouTube and blogs. One of the great examples of crisis/not crisis was the 2013 hacking of Burger King’s Twitter account by a McDonald’s fan. React fast.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

ISEBOX

JANUARY 8, 2016

As a result of technological advances, a farmer in 2013 now has an output 2.7 If you have a blog, emails and are generating stories, think again. And nothing is worse than being at the mercy of your web team to post content, grab analytics or make design customizations to your “newsroom”. times greater than he did in 1948.

Media 79

Media Analytics Technology Corporate 79

wiredPRworks

NOVEMBER 15, 2016

A digital marketing pioneer, Barbara launched her first site in 1996, produced Chicago’s first sold out writing for the web conference in 2002, began blogging in 2006 at [link] , co-founded Social Media Club’s Chicago chapter in 2008 and was selected by Nokia as one of two social media experts to represent the U.S.

Strategy 40

Strategy Marketing Social Media Internal 40

Communications Conversations

OCTOBER 24, 2019

Because I’m about to fill up an entire blog post–and then some–talking about just that! Far too many people to list in a blog post–and I apologize for that. I’ve written 1,280+ blog posts over the last 10 years. I’ve been developing this resource since 2013! Like, your web site.

Social Media 79

Social Media Media Groups Blogging 79

ZudePR

JANUARY 21, 2016

You’re an SME struggling with web marketing. But the overriding one – and the one that concerns me here in this blog post – is the amount I have read. I’d even started a running blog to practice. Content marketing had been mushrooming and seemed to explode as 2013 turned into 2014. Truthfully.

Digg 104

Digg SEO System Reddit 104

MaccaPR

OCTOBER 14, 2015

Preceding its $90 million acquisition by LinkedIn back in 2013, Pulse was a news-aggregator app that curated your favorite publications and news sources and presented them in a Flipboard-type manner. Rebranding to “LinkedIn Pulse” in late 2013 , the app has quickly become a key part of making LinkedIn a content marketing machine.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

wiredPRworks

JUNE 17, 2016

A digital marketing pioneer, Barbara launched her first site in 1996, produced Chicago’s first sold out writing for the web conference in 2002, began blogging in 2006 at [link] , co-founded Social Media Club’s Chicago chapter in 2008 and was selected by Nokia as one of two social media experts to represent the U.S.

Strategy 40

Strategy LinkedIn Social Media Reputation 40

PR 20/20

SEPTEMBER 8, 2021

Consider how much time and money you and your team spend performing repetitive marketing tasks such as: creating social media updates, writing blog posts, personalizing emails, developing advertising copy, managing digital media spend, optimizing web pages, testing creatives, and extracting insights from analytics.

Financial 52

Financial Conference Agency Resources 52

PR 20/20

MAY 22, 2018

Editor's note: This post was originally published in 2013 and has been updated to be more current and comprehensive. As seen in this PR 20/20 blog post , patchwriting isn’t full-on plagiarism. Or, go offline entirely with Freedom , a web connection blocker. It’s more like intellectual laziness. Sound like a lot of work?

Content Marketing 79

Content Marketing Writing Tools eBook 79

PR 20/20

AUGUST 22, 2017

Editor's note: This post was originally published in May 2013, and was updated in August 2017 per latest best practices and data. Why do we need a blog? For instance: Legal fears the company blog will violate copyright laws. Some of us willingly share more with strangers on the web than we would at the holiday dinner table.

Marketing 87

Marketing Resources Technology Internal 87

PR 20/20

JULY 21, 2016

Editor's note: This post was originally published in June 2013. Update and manipulate web pages, and take care of quick fixes that may have at one time required developer help. Free yourself from the restraints of developer schedules and content management system (CMS) WYSIWIG editors to manipulate, test and evolve web pages.

How To 0

How To Web Resources Training 0

wiredPRworks

JUNE 8, 2016

A digital marketing pioneer, Barbara launched her first site in 1996, produced Chicago’s first sold out writing for the web conference in 2002, began blogging in 2006 at [link] , co-founded Social Media Club’s Chicago chapter in 2008 and was selected by Nokia as one of two social media experts to represent the U.S.

Insurance 40

Insurance Insurance Financial LinkedIn 40

PR Conversations

APRIL 16, 2015

Toni Muzi Falconi , original founder of (Toni’s Blog before it became) PR Conversations , is a seasoned Italian scholar, professional and teacher. PR Mediums client interests emotional psychometrics Museum of Public Relations processes of equal public policy selfie Stewart Ewen Toni Muzi Falconi we the people web 2.0

Policies 40

Policies Public Affairs System Web 40

Buzzstream

JUNE 16, 2021

Sometimes we’re seeking to replicate the success of others in a pretty abstract way – we see other people’s successful campaigns on Twitter, LinkedIn, industry blogs and so on, and feel the pressure to replicate the results that others have achieved. Now let’s take a look at remixes.

Digital PR 160

Digital PR Film Instagram Writing 160

MaccaPR

APRIL 2, 2015

This includes all social posts and blog posts. Pinterest is essential for brands bc it delivers long term web traffic @PegFitzpatrick #SMMW15 pic.twitter.com/VL4a7Yy04D — Leila Hirsch (@LeilaHirsch). There should be a trackable link in every blog post, Instagram bio section and tweet. You name it, it probably needs a visual!

Social Media 48

Social Media Pinterest Marketing Media 48

PR Conversations

APRIL 16, 2015

Toni Muzi Falconi , original founder of (Toni’s Blog before it became) PR Conversations , is a seasoned Italian scholar, professional and teacher. Thank you to Stuart Ewen for directly—and indirectly—stimulating the above thoughts. I also offer congratulations to the Museum of Public Relations for organizing his provocative guest lecture.

Policies 40

Policies Public Affairs System Government 40

Stuart Bruce

SEPTEMBER 14, 2015

Web design and build is a huge growth area for PR agencies as service is increasingly combined with PR. It’s also alarming that so many in-house and agency PR professionals claim to get their ‘training’ from expert blogs. These people didn’t learn it from a blog. Digital PR training.

Digital PR 60

Digital PR Training Report Social Media 60

MaccaPR

JANUARY 6, 2015

Since MaccaPR first launched in late 2012, we''ve averaged a new blog post nearly every week for our loyal chief marketing and PR officer, corporate communication directors and marketing professional subscribers. Top 10 MaccaPR Blog Posts of 2014. #1. Is it website or Web site? Maccabee Public Relations. Round-Up'

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

The Proactive Report

AUGUST 5, 2016

According to the 2013 State of the Media report from Pew Research Center, shrinking newsroom staff has opened the door for news content from nonprofits and brands to be included in news reporting: “With fewer specialized beats your press release has never been more important. They dig through LinkedIn and blogs for experts and sources.

Reddit 100

Reddit LinkedIn Social Media Pinterest 100

Sword and the Script

AUGUST 5, 2014

Such reporting is expected on a monthly basis as respondents, “reported marketing metrics to their CEO and leadership teams at least monthly, up from 55% in 2013.”. Just as important, PR needs to be familiar with how these tools work -(which is one of many reasons why maintaining a blog is useful from a professional development perspective).

Measurement 118

Measurement Analytics Tools SEO 118

ZudePR

MAY 31, 2015

Your blog is just not working and you’re wondering why. And they all blog. His personal blog is PR Studies and he edits a magazine called Behind the Spin. Author of 27 Blogging from Paradise books. You have a belief in the essential goodness of human nature. Still reading? One Where Good Guys Win. I wrote: 1.

Communications 81

Communications How To Blogging Content Marketing 81

Shift Communications

APRIL 2, 2015

It’s hard to miss all the articles and blog posts about how the PR industry is changing, how it’s integrating with new skill sets. Toward the end of 2013, I realized that I wanted to grow in a different direction. Here is a starter’s kit of digital/marketing-focused blogs and publications I recommend reading: {grow}.

Marketing 60

Marketing Data-Driven PR Analytics Training 60

PR 20/20

FEBRUARY 6, 2020

Overview: First started in 2013, This Old Marketing is THE podcast for content marketers. events, workshops, accreditation program, blog) help agencies take their performance to the next level. Sara, also at Drift, generates demand through web, email, and chatbots as a growth marketer. Today, their suite of resources (i.e.

Marketing 74

Marketing Conference Content Marketing Agency 74

Sword and the Script

DECEMBER 10, 2019

Here are a few ideas: turn it into a blog post, prepare a webinar, submit it as a session for a conference, publish an infographic, repurpose content for social media, etc. Related predictions posts from around the web: 7 Tech CEOs Share Marketing Trends And Predictions For 2020 (Forbes / Kimberly Whitler ). The list goes on.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Frederik Vincx

DECEMBER 11, 2015

Hence, this isn’t a typical 500-word blog post with 10 tips to ( insert random PR activity ). Long form blog posts? Read more about FINN’s journey to becoming a lean PR agency in founder Raf Weverbergh’s 3-part blog post. Writing a blog post? Answering an email inquiry about the status of the blog post?

How To 60

How To Software System Employee 60

Sword and the Script

DECEMBER 12, 2017

Fittingly, I asked a whole bunch of folks for predictions to include in a blog post here (if you want to be invited next year, you can sign up here ). Continued drive toward niche content and blogs, such as cybersecurity for the hospitality industry, or regulatory law for marijuana growers. 12) The first anti-trust traced to Web 2.0?

Marketing 102

Marketing Content Marketing Crisis Management Data 102

Cision

MAY 8, 2015

Ranked fifth on Forbes’ Top 50 Social Media Power Influencers list in 2013 , he has had work featured in many prominent sites, including The Huffington Post, Social Media Examiner and Mashable. Web scheduling platform, anyone?) We also post our blog posts on Instagram as well. Up next is Aaron Lee. Our fans LOVED it.

Mobile 120

Mobile Instagram Social Media Trends 120

ISEBOX

MARCH 3, 2016

The C&C Philosophy: Tom Martin spearheaded the notion of cornerstones and cobblestones at the inaugural Solo PR Conference in 2013. They created 54 different pieces of multimedia thought leadership over the course of a few months, including press releases, webinars, tip sheets, blog posts, SlideShares and email campaigns.

eBook 70

eBook Viral Conference Content Marketing 70