Critical Mention

AUGUST 5, 2018

Follow her for a fantastic collection of industry articles from around the web. Named Forbes top 50 social media influencer in 2013–among many other awards–Steve Farnsworth now heads his business, Demand Marketing which drives lead generation and content marketing for B2B in the tech industry. Sarah Evans. prsarahevans.

Twitter 77

Twitter Radio Social Media Print 77

PR 20/20

MAY 22, 2018

Editor's note: This post was originally published in 2013 and has been updated to be more current and comprehensive. And it’s easy to doublethink our way into believing that patchwriting is good writing. Write out your value proposition if necessary. Writing time should be sacred, not something you do in between Facebook breaks.

Content Marketing 79

Content Marketing Writing Tools eBook 79

PR 20/20

SEPTEMBER 8, 2021

Consider how much time and money you and your team spend performing repetitive marketing tasks such as: creating social media updates, writing blog posts, personalizing emails, developing advertising copy, managing digital media spend, optimizing web pages, testing creatives, and extracting insights from analytics. Growing smarter.

Financial 52

Financial Conference Agency Resources 52

Communications Conversations

SEPTEMBER 18, 2015

Drive all social traffic back to our corporate blog and/or web site. Drive all social traffic back to our corporate blog and/or web site. In fact, Dave’s made 184 posts on LinkedIn since he started writing there in January 2013. For years, what’s been beaten into our head? We own that content.

Corporate 60

Corporate Blogging LinkedIn Web 60

Cision

MAY 2, 2016

” – Emily Bell, writing for CJR. On the same panel, Julie Hansen, President of Business Insider shared the success of their completely distributed product Insider which she says has been “seamless to implement” despite having no web presence whatsoever outside of external channels. Twitter Cards. Conclusion.

Mobile 120

Mobile LinkedIn Facebook Google 120

Cision

SEPTEMBER 10, 2015

Content optimization for the mobile and semantic web. Right now, the biggest focus is on writing and presenting content for mobile consumption. Underneath that, however, is the quieter and even bigger shift towards the semantic web. As of 2013, 3 percent of the U.S. Emerged Trends. Want to make standout content?

Trends 120

Trends Mobile Web System 120

Sword and the Script

MARCH 24, 2015

The white paper calls the pageview a “superficial impression of how people behave on the web.” For 20 years, the media and marketing world has been beholden to the pageview, a deeply flawed metric that only captures the most superficial impression of how people behave on the web. It’s easy to be shallow on the web).

Content Marketing 60

Content Marketing Measurement Marketing Analytics 60

wiredPRworks

NOVEMBER 15, 2016

A digital marketing pioneer, Barbara launched her first site in 1996, produced Chicago’s first sold out writing for the web conference in 2002, began blogging in 2006 at [link] , co-founded Social Media Club’s Chicago chapter in 2008 and was selected by Nokia as one of two social media experts to represent the U.S.

Strategy 40

Strategy Marketing Social Media Internal 40

Waxing UnLyrical

JANUARY 13, 2014

This week’s roundup features seven posts from around the web to inspire and help you step out of your comfort zone. Invisible’ in 2013 – outside looking in. Why: Like many of us, Sandra Fernandez admits that she is not a big fan of writing out goals or resolutions. Image: Gordon Bell via Flickr, CC 2.0.

Content Marketing 78

Content Marketing Resources Pitching Web 78

ZudePR

JANUARY 21, 2016

You’re an SME struggling with web marketing. Content marketing had been mushrooming and seemed to explode as 2013 turned into 2014. There is no better blogger writing about website strategy. Not just websites either; wider web marketing as well. There are so many gems in his writing. You Should Read This If.

Digg 104

Digg SEO System Reddit 104

wiredPRworks

JUNE 17, 2016

A digital marketing pioneer, Barbara launched her first site in 1996, produced Chicago’s first sold out writing for the web conference in 2002, began blogging in 2006 at [link] , co-founded Social Media Club’s Chicago chapter in 2008 and was selected by Nokia as one of two social media experts to represent the U.S.

Strategy 40

Strategy LinkedIn Social Media Reputation 40

MaccaPR

OCTOBER 14, 2015

Preceding its $90 million acquisition by LinkedIn back in 2013, Pulse was a news-aggregator app that curated your favorite publications and news sources and presented them in a Flipboard-type manner. Rebranding to “LinkedIn Pulse” in late 2013 , the app has quickly become a key part of making LinkedIn a content marketing machine.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

PR 20/20

JULY 21, 2016

Editor's note: This post was originally published in June 2013. As marketers, we may never write full software programs. Update and manipulate web pages, and take care of quick fixes that may have at one time required developer help. They include: HTML : The structure and framework for all web pages. Hello World!

How To 0

How To Web Resources Training 0

PR 20/20

AUGUST 22, 2017

Editor's note: This post was originally published in May 2013, and was updated in August 2017 per latest best practices and data. Some of us willingly share more with strangers on the web than we would at the holiday dinner table. Why do we need a blog? What is the ROI of social? What if we get sued? Who will own this? Sound familiar?

Marketing 87

Marketing Resources Technology Internal 87

wiredPRworks

JUNE 8, 2016

A digital marketing pioneer, Barbara launched her first site in 1996, produced Chicago’s first sold out writing for the web conference in 2002, began blogging in 2006 at [link] , co-founded Social Media Club’s Chicago chapter in 2008 and was selected by Nokia as one of two social media experts to represent the U.S.

Insurance 40

Insurance Insurance Financial LinkedIn 40

Journalistics

JANUARY 3, 2016

Questions like, “Do I enjoy writing for Journalistics?” ” I do enjoy writing for you, and there’s not something else I’d rather be doing with this time. I didn’t have a formal strategy for Journalistics when we launched, but I knew what I wanted to write about.

Blogging 64

Blogging Analytics Google Writing 64

Journalistics

JANUARY 3, 2016

Questions like, “Do I enjoy writing for Journalistics?” ” I do enjoy writing for you, and there’s not something else I’d rather be doing with this time. I didn’t have a formal strategy for Journalistics when we launched, but I knew what I wanted to write about.

Blogging 40

Blogging Analytics Google Writing 40

Sword and the Script

JUNE 26, 2018

The interviews home in on the subject matter – rather than ask “what inspired you to write the book.” Hosts Daniel Rowles and Ciaran Rogers talk all things web and digital, including tactics, tools and sometimes marketing philosophy. As such his podcasts serve as cliff notes and a good way to test drive a book before buying it.

Marketing 85

Marketing B2B Interviews Content Marketing 85

The Proactive Report

AUGUST 5, 2016

According to the 2013 State of the Media report from Pew Research Center, shrinking newsroom staff has opened the door for news content from nonprofits and brands to be included in news reporting: “With fewer specialized beats your press release has never been more important. It should be taught along with writing, in all PR classes.

Reddit 100

Reddit LinkedIn Social Media Pinterest 100

Sword and the Script

DECEMBER 10, 2019

Note: Mr. Galant is the CEO of Muck Rack, which is also one of the companies I track for my writings on PR technology. Note: Mr. Martin is the co-founder and COO of OnePitch, which is also one of the companies I track for my writings on PR technology. Note: Talkwalker is one of the companies I track for my writings on PR technology.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

ZudePR

MAY 31, 2015

Andy is the strategic director and co-founder of Orbit Media , an award-winning, 38-person web design firm in Chicago. Ann Handley is a Wall Street Journal best-selling author (Everybody Writes), keynote speaker, and the world’s first chief content officer (MarketingProfs). “Writing makes me aware.

Communications 81

Communications How To Blogging Content Marketing 81

Flatiron Communications

JULY 25, 2014

The biggest headache I would say I have as an airline reporter are flight delays and cancellations when we have to write a story and find someone who’s stranded at the airport. When you dig a little deeper, we learned that the photo was not from 2014, but actually from 2013 when there were riots in Sao Paulo.

Airlines 37

Airlines Journalism Twitter Social Media 37

Frederik Vincx

DECEMBER 11, 2015

It is simple: participants first write their ideas without discussion on Post-it notes. Writing a blog post? For example: writing a blog post. For example: One team member discusses a blog post with a client, outlines it, writes it, publishes, schedules promotion on social media, sets up metrics, and reports to the client.

How To 60

How To Software System Employee 60

MaccaPR

JULY 23, 2014

Don''t write one post for all platforms; ensure the sizing and tone of visual content matches each of your channels. According to a PwR 2013 study , 81 percent of journalists are more likely to cover news that includes an image. The Web has trained customers to expect a certain level of visual professionalism. Batch Content.

Pinterest 91

Pinterest Storytelling Infographics Social Media 91

Waxing UnLyrical

JULY 17, 2015

While the publication’s effort to celebrate PR leadership and their innovation year after year is notable, it’s hard to ignore the lack of diversity on the front cover, which featured the most senior leaders at the top 13 agencies by revenue and the top two agencies by revenue growth in 2013.

Agency 40

Agency Report Training Leadership 40

Sword and the Script

DECEMBER 11, 2018

Martech leaders like Amazon Web Service’s Personalize system are simplifying personalization and recommendation services for customers through machine learning. On the other hand, marketing has operators – talent that really understand the ins and outs of the platforms and can write a snappy tweet.

Social Media 91

Social Media Marketing Media Creativity 91