Ethics and Accountability in Public Relations are Non-Negotiable

Waxing UnLyrical

I’ve been known to “wax unlyrical” time and again with my view of what comprises good/ethical/professional public relations. Ethics,” in a nutshell, is about doing the right thing. . Because ethics and accountability in public relations are non-negotiable. Sadly, not every PR practitioner abides by this Code… just as not every doctor abides by the ethical guidelines of the American Medical Association.

15 Quotes from Shakespeare for Public Relations Pros

Waxing UnLyrical

In PR : Ethics is the one thing we can never, ever be without. When you realized today’s date, did you think of “the Ides of March ” and secretly decide to watch your back? If you did, then like me, you’re a fan of Bill the Bard. Except you probably know him by another name: William Shakespeare.


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5 Ways Social Media is Used to Mislead or Misinform

Waxing UnLyrical

No, our job is to keep social media ethical. Just as Waxing Unlyrical helped lead the way when some of the issues surrounding sponsored blogging arose, leading the way on social media abuse should foster dialogue that allows for better, more ethical business practice and a stronger social media industry. I have a confession to make: I’m not 100% in love with social media. Don’t get me wrong, social media. The time we have spent together has been great.

Eight Questions to Answer Before Accepting an Internship

PR Job Coach

As noted in a past post on internships, PRSA believes it is ethically improper to employ anyone who adds real value to a public relations agency or department without compensating them for their work – whether that compensation is monetary or in the form of educational credits. Once again internships are prominent in the news. Just last week we learned from an article in the Atlantic that barely one third of the U.S. Senate pay their interns.

Public Relations: The Two Sides of Information Access

Waxing UnLyrical

In particular, the Public Relations Society of America ‘s Code of Ethics addresses the “Free Flow of Information,” saying that the public relations professional will “maintain the integrity of relationships with the media, government officials, and the public.” Boston and the world recently got an unfortunate and disturbing lesson on and reminder of the power…and the perils…of information access.

A Lesson in Reputation Management From Richard III

Waxing UnLyrical

Let’s make sure to do so ethically … but let’s not waste it. One of the most fascinating stories to come out in the news recently—at least to me—was that of the discovery of Richard III’s remains. Even if you didn’t pay attention to the story, you probably remember hearing about it; that his remains were found under what is now a parking lot.

An Unkindness of Ravens: Thoughts on Twitter Communication

Waxing UnLyrical

Author information Holly Dawson Editorial Director at Ethical SEO Holly Dawson is editorial director of Ethical SEO. Four thoughts came together recently that gave me one of those “bolt of lightning” insights it’s useful to get from time to time. Not only that, it helped me change my approach to communication. Images: Woop Studio ‘s Alphabet Flashcards, used with permission.

Would the Real Holly Dawson Please Stand Up?

Waxing UnLyrical

I said I was a freelance writer working with ethical companies (true), but I worried they’d find other elements of my freelance work incongruous. Holly Dawson is many things, including editorial director of Ethical SEO where she spends her days supporting good people to do interesting things online and thrive in the connection economy. Guest Post by Holly Dawson.

On Age Discrimination: Is Age Just a Number?

Waxing UnLyrical

My boss looked past the stereotypes assigned to my generation , and instead focused on my track record as a top earner as well as my personal work ethic. With age comes wisdom. It’s a phrase that most of us have heard a dozen times or more. But does each birthday automatically grace you with wisdom, or is it your life experience that creates it? Image: Free For Commercial Use via Flickr, CC 2.0. I grew up in a single parent household.

Time for PR to Take Its Medicine - GUEST POST

Bad Pitch Blog

If you don''t like a new business model, a shift in the industry or color of the competition''s dress, yelling "ethics" and waving your hands probably doesn''t change anything. photo credit: liquidnight via photopin cc When Greg Brooks posted this on Facebook today, I was equal parts thankful and jealous. Greg''s one of the smartest people I know. And the following is good medicine for our industry.

Preview of my PRSA Talk, "Hacking Public Relations"

Where the Fishermen Ain't

25, 2013. Hacker,” in the ethical and non-pejorative sense , refers to someone with a passion for learning how a system works as well as relentlessly improving it. Anyone who has followed my work for five minutes knows that I''m a huge proponent of open source technologies and, more specifically, the philosophies that drive this important movement. This Sunday, I will be delivering my talk " Hacking Public Relations " at the PRSA International Conference in Philadelphia.

Will an ethical lapse haunt the ghostwriting profession?

PR Daily

Some 300 words of that column, nearly half the piece, were borrowed without attribution from a blog post authored in 2013 by a Seattle-based organization development consultant. Our industry has spent far too much time jousting over the ethics of ghostwriting—splitting the fine hairs of attribution and accountability, revisiting the question of whether it is acceptable (honorable or just plain OK) for a leader to represent words written by a willing collaborator as his or her own.

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Don’t Overlook Your Office Neighbors: The Importance of Building Internal Relationships

PR Expanded

Page Society in preparation for the book, “ Public Relations Ethics: Senior PR Pros Tell Us How to Speak Up and Keep Your Job.”. Her research interests include public relations management and ethics. She has published research in the following journals: Journal of Mass Media Ethics, Public Relations Review, Journal of Communication Management and Journal of Advertising Education. book Ethics Guest Post Leadership PR 2.0 A Guest Post By Marlene S.

Good PR a challenge for those making money while doing good

Media Bullseye

Dan Pallotta gave a very compelling TED Talk back in 2013 arguing that charities and nonprofits shouldn’t be judged by how little they spend internally, they should be judged—and rewarded—for hitting big goals. Ethics Public Relations FeatureIf you work in PR long enough, there’s likely going to be a client or two that makes you silently wish for an easier path, like doing PR for an altruistic organization that “always” seems to be on the rosy, happy side of articles.

Netflix’s ‘The Great Hack’ proves it’s the PR industry’s responsibility to protect the public

The Resolution Blog

What I would have then found out was that their innovation was imbalanced with their organisational ethics. It’s not where we or the tech giants are at with technology, data or communication techniques it’s our ethics. There needs to be as much focus on ethics and integrity as there is on innovation in marketing. Levels of integrity It’s easy to say, that as an agency you have a moral code or group ethics. I’ve just watched The Great Hack on Netflix.

SeaWorld admits employees posed as activists

PR Daily

Officials for People for the Ethical Treatment of Animals initially accused SeaWorld of sending spies last year. SeaWorld’s chief, Joel Manby, issued a statement that said the companies actions should “align with [SeaWorld’s] core values and ethical standards”: We recognize the need to ensure that all of our security and other activities align with our core values and ethical standards. SeaWorld is seemingly vying for the title of world’s worst corporation.

Study: CEO Turnover Rate in 2018 Was the Highest in 10 Years


Though turnover rate throughout the years has been cyclic — departure totals increased by 95 between 2013 and 2014, for instance, only to decrease again by 120 by 2015 — Andrew Challenger, vice president of Challenger, Gray & Christmas, sees 2018’s spike in C-suite shakeups as a product of both economic uncertainty and newfound scrutiny into the ethics of executives by the public and the media.

Social Media Usage Skyrockets in Last Decade

The Proactive Report

2013 was the first year that more than half of those with a high school diploma or less were active users of social media. Ethic differences: There is very little difference between the usage of ethnic groups- 65% Whites, 65% Hispanic and 56% African-American. Back in 2005 when Pew started tracking social media usage just 7% of adults where active on social networking sites. Today that number is 65%.

Blogger Outreach Versus Media Relations: What Marketers Need To Know


According to a 2013 Technorati study , blogs are one of the most important online sources of purchase influence. The good news is most bloggers follow strict ethical guidelines, such as indicating when they’ve been reimbursed for a product review. What it means for marketers: Although most bloggers are highly ethical, you need to exercise caution in who you approach and how.

An Interview with Richard Bistrong, CEO, Front-Line Anti-Bribery LLC

Critical Mention

From going to prison after being convicted for violating the FCPA (the US foreign anti-bribery law) to founding Front-Line Anti-Bribery LLC, and educating multinationals on current issues and challenges with respect to compliance, ethics and anti-bribery, Richard Bistrong has come a long way. When I came home in 2013, I did not have a business model or consultancy practice.

Announcing the finalists for the 2014 Corporate Social Responsibility Awards

PR Daily

Con Edison''s Business Ethics & Compliance Team, Stop. Raytheon, Raytheon 2013 Corporate Responsibility Report. Waldinger Creative for FMC Corporation, 2013 FMC Corporation Sustainability Report Website. Alliance Data Systems, 2013 Corporate Responsibility Report. Waldinger Creative for FMC Corporation, 2013 FMC Corporation Sustainability Report. Our entrants put their time, energy and skills to use for the greater social good.

Shockwaves abound as new regs classify PR as lobbying

PR Daily

However, New York State’s Joint Commission on Public Ethics (JCOPE) has managed to stun most in the industry. This stands in stark contrast to a general lobbying definition according to the “Principles for the Ethical Conduct of Lobbying” by Georgetown’s Woodstock Center: The deliberate attempt to influence political decisions through various forms of advocacy directed at policymakers on behalf of another person, organization or group.

7 PR tactics that hurt more than they help

PR Daily

A Plea for Caution from Russia” was the title of a New York Times op-ed by Vladimir Putin in 2013. The controversial op-ed resulted in an ethics debate in the industry, media and blogs worldwide. Ethical issues abound on many levels with this entire campaign. A stunt intended to grab headlines can result in the wrong kind of publicity if communicators don’t take precautions. Here are some common gaffes—and tips on how to avoid them. .

The Latest Insights on Gen Z, Tomorrow’s Target Audience

Contently - Strategy

On the other hand, this opens opportunities for ethical, useful content marketing in the next few decades. As these kids grow older, they’ll be less hesitant than previous generations to enjoy branded content, and your brand can lead the movement to sell to this demo ethically. O’Connell agreed, adding that “cause marketing” isn’t worth it if a brand appears to be “bandwagoning” or touting their ethical values “for show.”

Stalwart Interns. Where are they now?

The Stalwart Blog

I admired the team at Stalwart for their work ethic and dedication they have to their clients. After my time at Stalwart, I went down the in-house PR route, then went into the healthcare space, and now have found my space in retail marketing - the main and most important thing that stuck with me through it all was the strong work ethic and the importance to conduct yourself with honesty and integrity. Brianna Bruinsma , Stalwart summer 2013 intern.

Is Any PR Good PR?

Media Bullseye

In 2013, Blackfish premiered at the Sundance Film Festival. Additionally, in December 2013, the Orlando Business Journal shared a nonscientific poll on its website to gauge if Blackfish changed the public’s opinion of SeaWorld. With the release of Blackfish, as well as SeaWorld’s PR mishaps that followed, public perception of the company and its ethical practices shifted. Leah Turner, a former employee, initially sued Chipotle for unpaid hours in 2013.

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FIFA seeks to rebound as ex-honchos are cited in $80M pay flap

PR Daily

Blatter and Valcke deny wrongdoing but were banned for six and 12 years, respectively, by FIFA's ethics committee,” the AP reports. FIFA will also refer the matter of these contracts and payments to the FIFA Ethics Committee for its review. In a related drama, the soccer association released an additional statement today denying reports that its current president, Gianni Infantino, is being investigated regarding a possible ethics violation.

It’s 2015 and #PRDiversity Is Still An Issue

Waxing UnLyrical

While the publication’s effort to celebrate PR leadership and their innovation year after year is notable, it’s hard to ignore the lack of diversity on the front cover, which featured the most senior leaders at the top 13 agencies by revenue and the top two agencies by revenue growth in 2013. Ethics Public Relations State of PR #PRDiversity diversity in public relations PRSA Diversity Committee PRWeek 2014 Agency Business ReportEd: Did you do a double take?

Content Marketing: Chipotle Cultivates Thought with Celebrated Authors


In 2013 they launched “ The Scarecrow ” to critical acclaim. The former features leading thinkers while the latter sparked discussion about GMOs and ethical farming practice. You’ve heard of chick lit, sci-fi, murder mysteries, fantasy and graphic novels. Now there’s a new literary genre called disposable lit. You can only find it at Chipotle … on their restaurant packaging in a series called “Cultivating Thought.”.

St. Louis Cardinals respond to hacking accusations

PR Daily

The team then lost its top player and hall-of-fame manager, yet still made it to the World Series in 2013. This story will cause pundits to bemoan the state of baseball ethics, but let’s be honest, the league has been marked by scandal as long as it has existed. In baseball, teams regularly steal opponents’ signals to gain a competitive advantage. But signal stealing has entered a whole new cyber crime era with Major League Baseball’s latest scandal. The St.

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The Present & Future Tech Trends PRs Should Prepare For


As of 2013, 3 percent of the U.S. Embedded IoT systems will likely become as ubiquitous as workplace email and instant messaging and like them, will create a long trail of data, creating a whole new set of ethical and legal responsibilities. In PR and media relations, it’s easy to become entirely focused on the day-to-day issues at the expense of the longer event horizon.

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(Ad)vice: 3 Marketers at Controversial Companies Explain Their Methods

Contently - Strategy

In 2013, Andreas Johansson launched a new vodka for a celebrity who knows a thing or two about controversy. A post shared by Dennis Rodman – Bad Ass Vodka (@badassvodka) on Dec 3, 2013 at 12:11pm PST. Josem said some of these sites stretch the limits of ethical, legal gambling to the breaking point.

Tokyo 2020 grapples with Olympic bid allegations

PR Daily

His father, Lamine Diack, was a member of the International Olympic Committee from 1999 to 2013. An IOC spokesman told The Guardian that its chief ethics and compliance officer has been communicating with French magistrates and the organization is a civil party to the justice procedure, but refused to elaborate: The IOC’s chief ethics and compliance officer will continue to be in contact with all interested parties to clarify any alleged improper conduct.

Creative Storytelling: Picture This: It’s Not Just the Words – It’s What You Do with Them

Waxing UnLyrical

The great Brian Solis, who I had the pleasure of seeing live in 2013 as keynote speaker at the PRSA’s International Conference, recently published this article on LinkedIn about creative storytelling. Finally, it goes without saying, and you probably know this, but I’m going to say it anyway – be ethical. Guest Post by Mary Wascavage. Every morning I listen to the Elvis Duran Morning Show on my way in to work.

Marketers flee YouTube amid ‘abhorrent’ conduct involving videos of kids

PR Daily

Dr. Oetker asked YouTube “to explain how it could happen that advertising of our company was placed in an environment that we strictly reject and consider highly reprehensible ethically,” the company said in a statement. As early as 2013, Google changed its search algorithm to prevent exploitative content from appearing in searches on both Google and YouTube.

29 Advanced Digital Newsletters That Help You Learn


Content marketing had been mushrooming and seemed to explode as 2013 turned into 2014. Makes me tired even thinking about this bloke’s work ethic. Brian from Backlinko tells you how to get them, ethically. You Should Read This If. You want to find a more time-efficient way to curate content. You’re an SME struggling with web marketing. You’re a public relations practitioner. You’re bored of reading the same old content and want some new authors.

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Conducting historical interviews in a transparent age

PR Conversations

In particular this addresses ethical and practical challenges that arise when using the internet and social media within a research methodology. It also, however, brings a dimension of ‘insider-ness’ even before the two parties meet (my resultant interviews were face-to-face, but the same applies with Skype interviews as I found in an earlier part of my PhD research; Yaxley 2013). 2013) Becoming rhizome researchers.

8 lessons from 10 years of blogging

Communications Conversations

At the time (2013) it was my favorite show on TV. So, I “hot wrote” a post about how many characters on the show actually live by the PRSA code of ethics. Last December, I celebrated my tenth year of blogging. Whoops, I guess I forgot to pop that bottle of champagne! I’m usually a sentimental guy, but apparently when it comes to my blog I lost that capacity. At any rate, I got around to reflecting on 10 years of blogging recently.

30 jobs in the PR and marketing world

PR Daily

The report states: Total digital ad spending grew another 20 percent in 2015 to about $60 billion, a higher growth rate than in 2013 and 2014. If you have the ethics and standards of a traditional journalist, as well as a knack for helping people to connect and share, consider a managing editor position in Facebook’s office in Menlo Park, California. Finding success in Silicon Valley might be easier than many PR pros—and former journalists—might think.

Conducting historical interviews in a transparent age

PR Conversations

In particular this addresses ethical and practical challenges that arise when using the internet and social media within a research methodology. It also, however, brings a dimension of ‘insider-ness’ even before the two parties meet (my resultant interviews were face-to-face, but the same applies with Skype interviews as I found in an earlier part of my PhD research; Yaxley 2013). 2013) Becoming rhizome researchers.