article thumbnail

Blogger Outreach Versus Media Relations: What Marketers Need To Know

Polaris

According to a 2013 Technorati study , blogs are one of the most important online sources of purchase influence. Journalists have editors overseeing their work, correcting their typos or awkward language and often writing their headlines. Bloggers don’t have an editor. It’s all about building relationships.

article thumbnail

Meet the Media: John Hitch, Editor of Fleet Maintenance

Bianchi Biz Blog

As with anyone writing about the transportation industry, the transition to zero emission vehicles, and what it takes to service them, is top of mind. While freelancing for Clevel and Magazine in 2013, I had the chance to profile Anthony and Joe Russo, who had returned home to direct Captain America: The Winter Soldier. I used the G.I.

Meeting 90
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

An Interview with Richard Bistrong, CEO, Front-Line Anti-Bribery LLC

Critical Mention

From going to prison after being convicted for violating the FCPA (the US foreign anti-bribery law) to founding Front-Line Anti-Bribery LLC, and educating multinationals on current issues and challenges with respect to compliance, ethics and anti-bribery, Richard Bistrong has come a long way. When I was asked to speak outside of the U.S.,

article thumbnail

I Sold PR 20/20, but That’s Just the Start of the Story

PR 20/20

Consider how much time and money you and your team spend performing repetitive marketing tasks such as: creating social media updates, writing blog posts, personalizing emails, developing advertising copy, managing digital media spend, optimizing web pages, testing creatives, and extracting insights from analytics. Growing smarter.

article thumbnail

Muck Rack Lands a Whopping $180 million in Funding [PR Tech Sum]

Sword and the Script

The equity owners wrote big checks for those transactions – and they aren’t inclined to write another. But in its last full year as a publicly traded company in 2013, prior to its sale to GTCR (and eventual merger with Cision), it did roughly $187 million sales or a little more than the Muck Rack funding round.

article thumbnail

I Sold PR 20/20, but That’s Just the Start of the Story

PR 20/20

Consider how much time and money you and your team spend performing repetitive marketing tasks such as: creating social media updates, writing blog posts, personalizing emails, developing advertising copy, managing digital media spend, optimizing web pages, testing creatives, and extracting insights from analytics. Growing smarter.

article thumbnail

Stalwart Interns. Where are they now?

The Stalwart Blog

I not only learned how to write op-ed pieces, blogs, and press releases, but I learned the importance of honesty and integrity when conducting business. I admired the team at Stalwart for their work ethic and dedication they have to their clients. Brianna Bruinsma , Stalwart summer 2013 intern. What I learned at Stalwart?