Blogger Outreach Versus Media Relations: What Marketers Need To Know
Polaris
NOVEMBER 17, 2014
According to a 2013 Technorati study , blogs are one of the most important online sources of purchase influence. Journalists have editors overseeing their work, correcting their typos or awkward language and often writing their headlines. Bloggers don’t have an editor. It’s all about building relationships.
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