Sword and the Script

JANUARY 26, 2016

Long before product placements and sponsored content, one iconic American brand placed a big bet in creating its own television program – another example of an early content marketing initiative – at the urging of its public relations department. Actor, Spokesperson, Content Marketer. households (56%) owned a TV.

Content Marketing 60

Content Marketing Marketing Television Film 60

Sword and the Script

MARCH 24, 2015

As a metric for content marketing, pageviews are flawed according to a white paper – Why Content Marketers Are Using All the Wrong Metrics – published by Contently. The company provides the combination of a talent marketplace and content marketing software to manage projects and campaigns.

Content Marketing 60

Content Marketing Measurement Marketing Analytics 60

ImPRessions - Crenshaw Communications

MAY 7, 2020

It’s also a great platform for relationship-building for anyone in public relations or content marketing. Khadeeja has been writing for WSJ since 2013 where she covers US based retail companies, including brick-and-mortar chains and e-commerce. . Love it or hate it, when news breaks, Twitter is the go-to source.

Retail 245

Retail Twitter Real Estate Trends 245

Polaris

NOVEMBER 18, 2014

Here are 5 brilliant ideas from Content Marketing World held in Cleveland last September. content marketing. Andy Crestodina of Orbit Media, a Chicago-based web design company, created a “video chain letter” to make connections at Content Marketing World. Content Marketing'

Conference 171

Conference eBook Content Marketing Brand 171

MaccaPR

OCTOBER 14, 2015

Preceding its $90 million acquisition by LinkedIn back in 2013, Pulse was a news-aggregator app that curated your favorite publications and news sources and presented them in a Flipboard-type manner. Rebranding to “LinkedIn Pulse” in late 2013 , the app has quickly become a key part of making LinkedIn a content marketing machine.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Critical Mention

OCTOBER 27, 2018

In 2013, to promote “Carrie,” a remake of the original 1976 version, its distribution company MGM Films created a Halloween surprise for customers who were taking a coffee break at a local coffee shop in New York. ContentAdore’s goal is to increase web traffic and leads through valuable content marketing strategies.

Film 131

Film Viral YouTube eBook 131

Polaris

NOVEMBER 20, 2014

Forbe s and Fast Company both wrote about Caine’s determination and creativity. Its signature event is the Global Cardboard Challenge, held in 2013 and 2014 on the Saturday closest to the anniversary of the 2012 flash mob. Give credit to others in the company. Content Marketing' Encourage people to laugh.

Storytelling 199

Storytelling Reddit Video Creativity 199

The Proactive Report

OCTOBER 16, 2015

Over the past couple of years companies have been spending more of their marketing and communication budgets on digital and social media. In 2013 87% of US companies were already using social media marketing. In 2013 87% of US companies were already using social media marketing.

Industry 100

Industry Digital PR Training Agency 100

Solo PR Pro

DECEMBER 17, 2021

Lynn Harris Medcalf, MA, APR with her client Adrenaline was recognized by PRSA Georgia for exceptional work in the program category with a Phoenix Award for their Content Marketing entry “Believe in Banking: Supporting an Essential Sector.” Jessica Lawlor & Company celebrated five years in business in 2021.

Banking 96

Banking Film Transportation Financial 96

Cision

APRIL 21, 2015

Branded video views increased 73 percent from Q3 of 2013 to Q3 of 2014. Thought leadership is now popular but may be on the wane because more and more companies are starting to produce videos with a narrative and are more organic in nature than “thought leadership,” which is essentially a talking head. Register now!

Video 120

Video Brand Branding Trends 120

Shift Communications

NOVEMBER 24, 2014

Are they things that were coincidental, are they things that were real-time marketing (and thus cannot be relied on to occur again), or are they things that you have control over and thus can revisit or build upon? The first was our Top 50 Most Overused Words in Press Releases for 2013. The second was a Super Bowl ad.

Analytics 155

Analytics Data-Driven PR Marketing How To 155

Cision

MAY 2, 2016

. “Two significant things have already happened that we have not paid enough attention to: First, news publishers have lost control over distribution… Second, the inevitable outcome of this is the increase in power of social media companies.” Twitter Advertising (@TwitterAds) November 8, 2013. Twitter Cards.

Mobile 120

Mobile LinkedIn Facebook Google 120

Sword and the Script

JULY 28, 2020

Content marketing is about the audience. Ask any product manager at a software company for a new feature and these choices are liable to come up: Speed, quality but not cost. The same dynamic applies to content marketing too. How much does your company spend to acquire an email address?

Content Marketing 110

Content Marketing Marketing B2B Advertising 110

Stuart Bruce

MAY 29, 2015

Many PR professionals help companies and organisations to create annual reports, but despite improvements to make them more interesting they are still frequently just focused on financial data with everything else relegated to mere cosmetic additions. Until 2013 Dell was a publicly listed company, when it became privately owned again.

Report 60

Report Financial Corporate Reputation 60

Critical Mention

AUGUST 5, 2018

Named Forbes top 50 social media influencer in 2013–among many other awards–Steve Farnsworth now heads his business, Demand Marketing which drives lead generation and content marketing for B2B in the tech industry. Peter also sits on advisory boards of several companies, including DailyWorth and Namely.

Twitter 77

Twitter Radio Social Media Print 77

Shift Communications

MARCH 10, 2015

The flip side of this coin is Facebook’s continued reduction in what brands and companies can do for free on their service. August 2013 : Facebook announces that it will feature more high-quality content, at the expense of content that isn’t as popular or well-liked. Vice President, Marketing Technology.

Facebook 60

Facebook Advertising Advertising Technology 60

wiredPRworks

NOVEMBER 15, 2016

BACKSTAGE TOUR: HOW TO BUILD BRANDS WITH INFLUENCE MARKETING & PACK THE HOUSE IN 3D by Barbara Rozgonyi , CEO, CoryWest Media. Online marketing and PR expert, Barbara Rozgonyi, is a wealth of information, brilliant ideas, and resources for small and large companies alike.” at Social Media Week Berlin in 2013.

Strategy 40

Strategy Marketing Social Media Internal 40

Cision

SEPTEMBER 10, 2015

Search engine optimization for content will become even more integral to media relations and PR and will emphasize metadata and schemas as much as the text and images. Want to make standout content? Click here for our free content marketing white paper! . As of 2013, 3 percent of the U.S.

Trends 120

Trends Mobile Web System 120

Journalistics

SEPTEMBER 10, 2021

Brands have never cared more about content marketing. It is the hot topic for 2013, as brands look to leverage great content to expand their reach, drive more engagement or improve their search engine rankings – to name a few. Before we called it content marketing, we called it marketing communications.

Content Marketing 52

Content Marketing Marketing Analytics Resources 52

Prohibition

APRIL 17, 2017

So that involves lots of exciting things like online community building, social media listening, brand audits, online crisis management, content marketing and video seeding. While we do ‘the traditional stuff’ very well indeed, we’re constantly pushing the boundaries of what you would expect from a PR agency. Attending press launches.

Agency 48

Agency Crisis Management Fashion Social Media 48

wiredPRworks

JUNE 17, 2016

Barbara Rozgonyi: Motivational Marketing Speaker and Trainer. “Online marketing and PR expert, Barbara Rozgonyi, is a wealth of information, brilliant ideas, and resources for small and large companies alike.” at Social Media Week Berlin in 2013. Barbara Rozgonyi leads CoryWest Media.

Strategy 40

Strategy LinkedIn Social Media Reputation 40

Cision

OCTOBER 12, 2015

What this means to you is that you will no longer see the number of times that people have shared your content on Twitter. This might seem like an innocuous announcement, but it could be a huge disruptor for content, marketing and communication plans everywhere. Twitter is not profitable and user growth is slowing.

Twitter 120

Twitter Measurement Reddit Data 120

Waxing UnLyrical

NOVEMBER 30, 2016

They don’t want to be told what a company can do for them – they want to experience that company for themselves. Brand storytelling you allows you to connect with your audience by allowing them to see behind the scenes of your company, into the personalities and humans that really matter.

Storytelling 40

Storytelling Brand Branding Advertising 40

PR 20/20

JUNE 25, 2019

Today, we’re charting an exciting course for the future of our company and the industry. Brands have the opportunity to do better marketing at scale, and in doing so, make the world a better place. The future of marketing is more intelligent and more human. Source: Neilsen , 2013). Offsite company retreats.

Marketing 52

Marketing Storytelling Technology Community 52

wiredPRworks

FEBRUARY 8, 2017

About Barbara Rozgonyi: Inspirational Speaker and Marketing Leadership Consultant. Online marketing and PR expert, Barbara Rozgonyi, is a wealth of information, brilliant ideas, and resources for small and large companies alike.” at Social Media Week Berlin in 2013. Barbara Rozgonyi leads CoryWest Media.

Marketing 40

Marketing Conference Meeting Social Media 40

wiredPRworks

JUNE 8, 2016

I'm excited to present LinkedIn social selling marketing strategies for financial services and insurance pros at MDRT's annual conference in Vancouver!! My ties to the life insurance and financial services industry run deep – going back to being a national sales trainer for a life insurance company. at Social Media Week Berlin in 2013.

Insurance 40

Insurance Insurance Financial LinkedIn 40

Journalistics

FEBRUARY 10, 2016

Not a lot has changed in the editorial calendar arena in the past couple of years, and Shane’s post is a plain and simple introduction to creating an editorial calendar specific to your blog – as an extension of your overall content strategy. Joking aside, I have written about this topic in the past.

Blogging 56

Blogging Strategy Resources Social Media 56

Waxing UnLyrical

MAY 27, 2015

Thought leadership is content marketing that taps into the talent, experience and passion within your business to consistently answer the monumental questions on the minds of your target audience, on specific subject matter. Whole Foods has positioned itself as a leader; it’s not just the corner market and a place to buy food.

Leadership 40

Leadership Twitter Small Business Storytelling 40

PR 20/20

OCTOBER 12, 2017

Robert Rose and I just launched our combined sixth book, Killing Marketing: How Innovative Businesses Are Turning Marketing Cost into Profit , at Content Marketing World this September. Combined, this book, Killing Marketing , is our sixth such effort. .” – mostly credited to Mark Twain.

Marketing 53

Marketing Enterprise Print Film 53

ZudePR

JANUARY 21, 2016

Content marketing had been mushrooming and seemed to explode as 2013 turned into 2014. So proud of it was I that I wrote a blog post detailing my content curation process. My company is me. And no matter how much you automate content curation, it still eats into your day. Truthfully. James Altucher.

Digg 104

Digg SEO System Reddit 104

MaccaPR

APRIL 2, 2015

Here are top five takeaways from last week''s Social Media Marketing World ( #SMMW15 ) conference: 1. Every piece of your content needs a visual. Without a doubt, the top trend I heard reiterated time and time again at SMMW15 was that every piece of content your brand or company generates needs some sort of visual.

Social Media 48

Social Media Pinterest Marketing Media 48

Where the Fishermen Ain't

OCTOBER 25, 2013

The “operating system” (OS) of PR exists in a semi-proprietary form across various companies, agencies and practitioners. of room for companies to make people participants. The top two over the past two years: academics (or otherwise subject-matter experts) and technical experts within companies. By Phil Gomes. Not necessarily.

Publicity 39

Publicity Wikipedia System Community 39

PR Conversations

MAY 24, 2016

In research I undertook among women who entered public relations in the 1970s/1980s (published in Public Relations Review in 2013), one participant stated: I woke up one day and didn’t think I’d been to University – that my mother and father had scrimped and saved – for me to promote toilet cleaner so I decided to move.

Publicity 41

Publicity Agency Study Mobile 41

Journalistics

FEBRUARY 10, 2016

Not a lot has changed in the editorial calendar arena in the past couple of years, and Shane’s post is a plain and simple introduction to creating an editorial calendar specific to your blog – as an extension of your overall content strategy. Joking aside, I have written about this topic in the past.

Blogging 40

Blogging Strategy Resources Writing 40

Sword and the Script

DECEMBER 10, 2019

Data and analytics capabilities will mature to allow companies to predict the best possible experience and communication touchpoints throughout the entire customer journey. 3) Brands blur the lines between company and friend. Sean Callahan , Senior Manager, Content Marketing | LinkedIn. Cori Pearce | ChurnZero.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Sword and the Script

JUNE 26, 2018

I’ve concluded the litmus test for this show is finding interviewees with a good idea about a trendy topic in marketing. She also has the occasional author too: Embrace Revenue Responsibility With ‘Full Funnel Marketing’: Author Matt Heinz. What Does It Take to Implement Content Marketing Effectively in B2B?

Marketing 85

Marketing B2B Interviews Content Marketing 85

Contently - Strategy

FEBRUARY 1, 2019

They’re the generation most fluent in online communications, they don’t see a big difference between network TV and streaming or social content, and they don’t find ads as obtrusive as the rest of us old people. On the other hand, this opens opportunities for ethical, useful content marketing in the next few decades.

YouTube 111

YouTube Instagram Ethics Film 111