Podcasts are booming but how do you measure success?
Stephen Waddington
FEBRUARY 4, 2019
Almost six million people listen to a podcast each week in the UK according to Ofcom’s Communications Market Report 2018. million in 2013 to 5.9 Unique downloads provide a measure of how many people downloaded a podcast but it’s not that useful if you want to know how many people have opened and actually listened to your podcast.
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