2013 Community International Measurement 
Sword and the Script
FEBRUARY 2, 2022
Here’s another one: In 2013, the trade publication Bulldog Reporter was about to shutter after 30 years of covering PR news. Second, these weren’t just emails lists from downloaded content – but communities of engaged readers. Internal comms platform Firstup – formerly known as SocialChorus – named Nicole Alvino as CEO.
Waxing UnLyrical
MAY 24, 2018
It’s talk-show-meets-freak-show with popular contemporary music added in for good measure. The great Brian Solis, who I had the pleasure of seeing live in 2013 as keynote speaker at the PRSA’s International Conference, recently published this article on LinkedIn about creative storytelling. I love a good idiom.
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Sword and the Script
JANUARY 21, 2017
The way I see it there are two key challenges with measurement in marketing – and both are human. The second problem is that the things marketing wants to definitively measure tend to be asymmetric and intangible. As units of measure, metrics are intended to be indications – stepping stones of some larger direction.
PR Conversations
NOVEMBER 20, 2014
Personally I feel the tendency to state that public relations practice (including internal communications) is better today than in the past is a mistake as much earlier wisdom seems to have not only been lost, but denied by this stance. As such it enables consideration of this specialism across a period of 65 years.
Karen Freberg
DECEMBER 30, 2019
Great colleagues, students, community, school, and area. Hootsuite (2013 – Present). Worked with the PR and social media team on influencer marketing, crisis communication, and social media measurement. The Cannes Lions Educators Summit is one example of this – along with the #SMprofs community.
Waxing UnLyrical
JANUARY 24, 2013
Waze is the community-driven app that learns from users’ driving mannerisms to provide routing and real-time traffic updates. As 2013 progresses, the success or failure of a PR program will become increasingly dependent on deeper analytics and insights. Leveraging real-time data during a crisis. Take Waze for example.
Cision
SEPTEMBER 10, 2015
For example, the ongoing globalization of the Internet and expansion to more rural audiences is already emerged for organizations with international operations, but barely emerging and not very important for a restaurant that does only local business. As of 2013, 3 percent of the U.S. Emerged Trends.
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