2013 Community Measurement Media Relations 
Journalistics
FEBRUARY 25, 2013
For many of us, it’s what attracted us to media relations in the first place. In this post, I’ll share what I believe to be the two most effective media relations tactics for 2013 (hint: it’s all about inbound and real-time). If you work in media relations today, you have to be always on as well.
Sword and the Script
FEBRUARY 20, 2024
The vendor community that serves PR has published a handful of reports over the last few months. The company’s measures are based on the pitches sent through their systems. ” I first heard the term in 2013, but it’s grown increasingly popular, because marketing people like to give new names to traditional concepts.
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Cision
SEPTEMBER 10, 2015
In PR and media relations, it’s easy to become entirely focused on the day-to-day issues at the expense of the longer event horizon. For media relations and PR professionals, this means even more attention to not just the text and images but the coding and metadata of online content. Click to enlarge.
Solo PR Pro
JUNE 30, 2015
This year, we’ve joined forces with the well-respected Florida Public Relations Association (FPRA) Conference – being held August 10-12, in Orlando – to help develop a program jam-packed with sessions of interest to the Solo PR Pro community. Instagram for PR Success – Heather Whaling, President, Geben Communication.
Waxing UnLyrical
JANUARY 24, 2013
Waze is the community-driven app that learns from users’ driving mannerisms to provide routing and real-time traffic updates. Stunts are a standard tool in the public relations arsenal, but with the help of social media analytics, we’re starting to see brands take them a step further. Leveraging real-time data during a crisis.
Sword and the Script
DECEMBER 10, 2019
Firms that stick to being mere providers of media relations will continue to lose market share.” ” Jo Detavernier , SCMP, APR | Detavernier Strategic Communication. We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should.
PR Conversations
APRIL 8, 2015
In serialising chapters from the 1948 book Your Public Relations since October 2013, I have been struck by the relevance of the authors’ thinking and practice, often in total contrast to arguments that PR today is more strategic than in the past. Community service. Vendor relations. Stockholder relations.
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