Podcasts are booming but how do you measure success?
Stephen Waddington
FEBRUARY 4, 2019
Almost six million people listen to a podcast each week in the UK according to Ofcom’s Communications Market Report 2018. million in 2013 to 5.9 Podcasts have traditionally been hard to monetise through advertising because the audience is fragmented and data imperfect. As a result, podcasting is underserved by advertising.
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