Cision

APRIL 21, 2015

Google receives 4 million search queries per minute , about twice the number it received in 2012. Smartphone adoption surpassed 1 billion in 2012 and was projected to reach 1.75 From interns to executives, everyone has some writing skill, but many have never put together a professional video.

Video 120

Video Brand Branding Trends 120

Deirdre Breakenridge

FEBRUARY 12, 2015

You’re ready to take the company to the next level, but are unsure how to advance from triple digit likes to real time dialogue. However, since being acquired by Facebook for a cool $1 Billion dollars in 2012, Instagram has now morphed into the most preeminent photo and video-sharing app in the world.

Tools 150

Tools Agency Instagram Groups 150

Communications Conversations

FEBRUARY 29, 2016

Here’s the new list of skills for the PR pro of the future (with notes about what’s been updated and deleted from that initial list in 2012). That means learning how to use Power Editor, LinkedIn’s ad platform and Twitter ad products. It means understanding how to manipulate different components of ad campaigns.

Analytics 60

Analytics Instagram Mobile Employee 60

PRSay

OCTOBER 25, 2017

Here are some highlights from three professional development sessions at the PRSA 2017 International Conference in Boston on Oct. This type of planning includes making sure that your team is communicating well internally, too. “If If something is a problem internally, then it could explode externally,” said Emerick.

Social Media 97

Social Media Conference Media Corporate 97

Critical Mention

JANUARY 3, 2019

I would do so via a live satellite feed, providing insights, and sharing my experiences at international conferences from London to Shanghai. So, my relationship with the media started changing based on what I was focusing on, the ‘what actually happens,’ in the field of international business. Most of this happened in the U.S.

Interviews 105

Interviews Ethics Government Internal 105

Waxing UnLyrical

JANUARY 24, 2013

This year, PR professionals need to learn how to harness the power of big data to listen and engage, or face being left behind. Kingsford worked with Marketwire’s engineering team to develop a script that identified people who tweeted the words “please,” thank you” and “thanks” most frequently in 2012. So, what is big data ?

Big Data 92

Big Data Data Publicity Analytics 92

Waxing UnLyrical

OCTOBER 12, 2012

So if you’re in/heading to San Francisco for the 2012 PRSA International Conference, I hope you’re coming to one of the measurement sessions, um, such as mine on Tuesday, 8 am PT. If you don’t know how to do a SWOT analysis, you better learn. The world won’t come crashing down.

Social Media 100

Social Media Publicity Media Conference 100

Flatiron Communications

OCTOBER 29, 2014

Too many companies and organizations seem far too focused on how to manage outside perceptions, when it’s the actions they take that drive reputation (and business). compounded the charity’s inability to provide relief by “diverting assets for public relations purposes,” as one internal report puts it.

Enterprise 44

Enterprise Financial Journalism Report 44

Waxing UnLyrical

JULY 25, 2016

How to Measure PR: A Case Study and Examples. Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign. Proper measurement can take your campaigns to the next level. Get inspired as we take a look at some awesome measurement case studies in this week’s roundup.

Case Study 40

Case Study Study Measurement Pinterest 40

PRSay

SEPTEMBER 14, 2016

Wilde joined Thuzio as an intern in the summer of 2013, a company that was founded in 2012 by former New York Giants running back Tiki Barber and Mark Gerson, Chairman and Co-Founder of Gerson Lehrman Group. The most prevalent challenge in the influencer space is understanding how to calculate ROI. Russ Wilde, Jr.,

Sports 60

Sports Creativity Industry YouTube 60

Ishmael's Corner

APRIL 28, 2015

In 2012, a continued erosion of news reporting resources converged with growing opportunities for those in politics, government agencies, companies and others to take their messages directly to the public.”. Thankfully, we’re seeing new models and experiments on how to monetize journalism that bodes well for the future. Of course not.

Journalism 60

Journalism Storytelling Exercises Fashion 60

PRSay

SEPTEMBER 26, 2016

Having a plan in place includes things like a chain of command and a communications tree of messaging both internally and externally and someone who is familiar with it within the organization. Emotions come naturally though and you really can’t tell someone how to feel.”.

Sports 60

Sports Conference Social Media Crisis 60

Waxing UnLyrical

FEBRUARY 7, 2013

And it’s a time to decide how we want to go about pursuing what we want. — 2012 was an incredible year for me. But I also have invested in some tools that will greatly assist me for the future during this month, including internal processes and pretty doggone good products. And I know how to do it for them.

Writing 88

Writing Google Pitching Small Business 88

Waxing UnLyrical

MAY 9, 2016

C6 (Collaboration) Case Study: How to Grow Your LinkedIn Group Beyond 50k+ Members [Case Study]. C7 (Calibration) Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign. Why: “One of the biggest challenge is that LinkedIn users are disengaged. ” The Link Humans case study.

Case Study 40

Case Study Study Training Small Business 40

Communications Conversations

DECEMBER 1, 2016

Having the opportunity to work on global hotel brands like Radisson Blu during my time at Carlson is something that will be ever valuable and applicable as I continue to work for national and international brands. This role really taught me how to work quickly, which is a notion often lost in large corporate environments.

Public Affairs 60

Public Affairs Social Media Employee Hotels 60

PR Conversations

MAY 1, 2017

One of the problems for me, though, with this focus is that it is almost entirely on individuals’ ability to adapt and their ‘internal local of control’ Public relations seems to reflect a largely individualistic perspective with little attention on systemic or structural factors and forces.

Crisis 63

Crisis Crisis Management Leadership Training 63

Contently - Strategy

NOVEMBER 14, 2018

How Dubin pulled it off is the stuff of marketing legend. His company, Dollar Shave Club, rose from obscurity in 2012 after he created a YouTube video called “Our Blades Are F ing Great.” The post How to Build Brand Awareness & Thought Leadership appeared first on Contently. doing improv comedy on the side.

Leadership 93

Leadership Brand Branding How To 93

PR Job Coach

NOVEMBER 26, 2020

We have to know how to translate what we have done and move away from chronological list. International Harvester, National Semiconductor, Four Phase Systems and the National Aeronautics and Space Administration. As Patti noted we are all a collection of skills and experiences. Don’t buy into the chronological resume.

Corporate 274

Corporate Leadership Advertising Advertising 274

PR Conversations

JANUARY 20, 2015

Organizations must also provide clear policies and training for employees, to help them know how to resolve potential conflicts promptly, or, better yet, before they happen. He has lectured on public relations at Queen’s University since 1996. Follow Dan on Twitter or read his corporate blog, Reputation and Reality.

Journalism 40

Journalism Reputation Ethics Corporate 40

PR Conversations

JANUARY 20, 2015

Organizations must also provide clear policies and training for employees, to help them know how to resolve potential conflicts promptly, or, better yet, before they happen. He has lectured on public relations at Queen’s University since 1996. Follow Dan on Twitter or read his corporate blog, Reputation and Reality.

Journalism 40

Journalism Reputation Ethics Corporate 40

PR Conversations

SEPTEMBER 22, 2015

A necessity to acquire proficiency in technical tools—ones previously unused (perhaps unknown) to public relations practitioners—has caused PR women (and men) to cooperate and work with IT and analytics staff; for example, to work together to develop internal communications systems. Conventional wisdom indicates there is “strength in numbers.”

Interviews 40

Interviews Enterprise Corporate Internal 40

PR 20/20

DECEMBER 10, 2019

Here are some filters to consider for your marketing technologies: Filter out internal IP addresses (Google “What is my IP address?”). According to Andrew Stanton (filmmaker of Toy Story and WALL-E) in his 2012 TED Talk , this is the greatest story commandment. But, how do we do this when building a report? sites.com).

Report 52

Report How To Marketing Analytics 52

ZudePR

MAY 31, 2015

Stuart is an international PR adviser, speaker, trainer, and blogger. “Even if I tell people how to do stuff it doesn’t equate to my experience and expertise. “Creating content started paying off quickly, because I knew how to use that content when talking to prospects who were already in the sales funnel.

Communications 81

Communications How To Blogging Content Marketing 81

Bianchi Biz Blog

AUGUST 7, 2023

I don’t want to under-emphasize what’s going on in the BEV space because that is significant and it’s important, but the internal combustion engine/diesel is going to be around for a very long time. How long have you been in journalism and how did you get started? It’s like telling Gordon Ramsey when to flip the burgers.

Journalism 79

Journalism Meeting Newspapers Automotive 79

ImPRessions - Crenshaw Communications

FEBRUARY 14, 2017

Since the Pebble Watch was launched in 2012 and became Kickstarter’s breakout success, the crowdfunding dream has captured the imagination of many cash-strapped entrepreneurs. It serves as proof of concept for exciting ideas, an outlet for fledgling companies to tell their story, and a way to build ties with future customers.

B2C 192

B2C Community Banking Advertising 192

Waxing UnLyrical

DECEMBER 14, 2019

As long as we’re not arrogant about what we’ve achieved to date, it’s a great way to think about how to achieve what we want in the years to come… similar to the utility of baseline-setting in Social PR strategy. The visual and metaphor of grounded electricity is also important for me to internalize.

Exercises 95

Exercises Analytics Energy Financial 95

Sword and the Script

APRIL 13, 2019

The marketing spend on domestic markets has steadily increased – by 10% since 2012. CEOs and business leaders, particularly those without marketing experience, have as much of an obligation to maintain a basic working knowledge of modern marketing, as marketing has to learn how to use data and analytics.

Study 113

Study Survey Infographics B2B 113

Inbound PR

NOVEMBER 27, 2018

I began blogging in 2012 while I was still a student with a couple of important goals in mind: learn how to write better as I wanted to pursue a career in PR but was studying International Business, and share all the knowledge I was gathering with the world so that I can help others and by doing so, build an audience.

Infographics 48

Infographics How To Internal International 48

Communications Conversations

AUGUST 31, 2018

KSTP-TV told me in August of 2012 that they weren’t renewing my contract and they would give me a year to find another job. I also really enjoy media coaching and teaching people how to shoot and edit videos on their phones. ” The amount of internal planning, which I’m thankful for. Many of them have never been reporters.

Media 112

Media Journalism Report Video 112

Beyond PR

NOVEMBER 16, 2016

It was initially released in 2012 , and targeted webspam. Are you using strong internal links that provide more information for your readers and help keep people on your site? Download it now and learn how to showcase your organization’s expertise, engage audiences, and nurture them into customers through compelling content.

Engineering 40

Engineering Google SEO Guidelines 40

PR 20/20

SEPTEMBER 21, 2017

These are the questions we sought to answer in spring 2015 when I launched an internal initiative named Project Copyscale at my content marketing agency, PR 20/20. Humans are unable to conceive of the optimal set of instructions to guide the machine on how to personalize experiences at this scale. What Is Artificial Intelligence?

Marketing 53

Marketing Software eBook Technology 53

Frederik Vincx

DECEMBER 11, 2015

It is full of practical advice to get your team on board during workshops, internal presentations, and pilot projects. The Harvard Business Review focused its entire 2012 January-February issue on happiness. If you’re cautious about venturing into unknown territory, you may even want to start with an internal project.

How To 60

How To Software System Employee 60

Contently - Strategy

JUNE 11, 2020

Cigna ran an early how-to story on proper handwashing technique that generated thousands of shares. Oscar, founded in 2012, has a very simple tagline: “Health insurance made easy.” The key, though, is figuring out how to tell the story respectfully. It was shared over 26,000 times on Facebook. ” 5.

Healthcare 93

Healthcare Content Marketing Industry Trends 93

Contently - Strategy

SEPTEMBER 15, 2021

Cigna ran an early how-to story on proper handwashing technique that generated thousands of shares. Oscar, founded in 2012, has a very simple tagline: “Health insurance made easy.” The key, though, is figuring out how to tell the story respectfully. It was shared over 26,000 times on Facebook. ” 5.

Healthcare 52

Healthcare Content Marketing Industry Trends 52

Journalistics

JANUARY 27, 2016

You lived through my value-sized “How to Create an Editorial Strategy for Your Blog: Part One” post and have come back for more – I like your determination. In either case, welcome to “How to Create an Editorial Strategy for Your Blog: Part Two.” ” Step Zero: Start With What and Why. Back to work.

Blogging 58

Blogging Strategy How To Writing 58

Deirdre Breakenridge

JANUARY 3, 2018

In The Opposable Mind, you’ll learn how to be more salient, asking different questions and getting more data to eventually reach your conclusions. Greater salience is the first step in a model that also moves you through different ways to look at causality, your problem-solving architecture and how you reach your resolution.

Crisis 0

Crisis Journalism Hotels Case Study 0

Journalistics

JANUARY 27, 2016

You lived through my value-sized “How to Create an Editorial Strategy for Your Blog: Part One” post and have come back for more – I like your determination. In either case, welcome to “How to Create an Editorial Strategy for Your Blog: Part Two.” ” Step Zero: Start With What and Why. Back to work.

Blogging 40

Blogging Strategy How To Writing 40