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Caine’s Arcade: How Powerful Storytelling Can Make a Difference

Polaris

In April 2012, Mullick released Caines’s Arcade, an 11-minute video telling the story of Caine, his cardboard arcade and the flash mob. He also addressed the Cannes Lions International Advertising Festival. Caine led a workshop at Maker Faire teaching kids how to make their own cardboard creations. Content Marketing'

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Branded Video Is Trending. Here’s What PR Pros Need to Know.

Cision

Google receives 4 million search queries per minute , about twice the number it received in 2012. Smartphone adoption surpassed 1 billion in 2012 and was projected to reach 1.75 It’s a transition to a new way of life, and brands hoping to succeed through content creation need to adapt. Don’t miss Matthew’s free webinar!

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10 Observations on “Real” Public Relations and Social Media

Waxing UnLyrical

So if you’re in/heading to San Francisco for the 2012 PRSA International Conference, I hope you’re coming to one of the measurement sessions, um, such as mine on Tuesday, 8 am PT. Developing skills in areas such as video editing and content marketing is a huge asset. The world won’t come crashing down.

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Red Crossed?

Flatiron Communications

During the luncheon, he offered his take on content marketing, social media, and the ill-conceived rise of the job title “director of communications” as a better-sounding surrogate for “director of public relations” at most corporations. Harold Burson.

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My First Six Weeks as a Successful Entrepreneur, Part I: Liftoff

Waxing UnLyrical

And it’s a time to decide how we want to go about pursuing what we want. — 2012 was an incredible year for me. But I also have invested in some tools that will greatly assist me for the future during this month, including internal processes and pretty doggone good products. And I know how to do it for them.

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How to Build Brand Awareness & Thought Leadership

Contently - Strategy

How Dubin pulled it off is the stuff of marketing legend. His company, Dollar Shave Club, rose from obscurity in 2012 after he created a YouTube video called “Our Blades Are F ing Great.” Content marketers in all industries can learn from these examples. In 2010, Michael Dubin used to work at Time Inc.,

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How to Get On in New Communications: Be Nice

ZudePR

You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company. So I jotted down a list of PR/digital/SEO/content marketing influencers. You own a business and want to increase sales. I think so.