Cision

DECEMBER 23, 2015

Images: Jonas Nordlund , 401(K) 2012 ( Creative Commons ). But once journalists turn their attention on you, great things can happen. Managing your PR takes work, that’s true. But it’s work that pays off in the long run, so keep plugging away at it.

Employee 120

Employee Pitching Writing Content Marketing 120

ImPRessions - Crenshaw Communications

AUGUST 23, 2017

The unofficial kickoff of the digital PR industry goes back to late 2011 and early 2012, when Google’s Panda and Penguin algorithm updates turned the SEO category upside down. This can mean digital video, creative Instagram posts, and inbound marketing techniques. Then there’s the content explosion.

Digital PR 168

Digital PR SEO Storytelling Analytics 168

PR Job Coach

NOVEMBER 26, 2020

It demonstrates initiative, creativity and uniqueness. He was Chair and Chief Executive Officer of the Public Relations Society of America (PRSA) in 2012, a member of its College of Fellows, served on its board for eight years and joined PRSA as a PRSSA member in 1974. What’s to stop us from doing something very distinctive?

Corporate 274

Corporate Leadership Advertising Advertising 274

Deirdre Breakenridge

JULY 3, 2015

I still see a lot of text-only posts, but wiser companies are integrating screen grabs and creating eye-catching creative – if not even more. Jason founded the agency in 2012 to help organizations propel themselves forward using the entire spectrum of public relations. Depending on who you are and what you value, you might be right.

B2B 150

B2B Social Media Consumer B2C 150

Deirdre Breakenridge

JULY 3, 2015

I still see a lot of text-only posts, but wiser companies are integrating screen grabs and creating eye-catching creative – if not even more. Jason founded the agency in 2012 to help organizations propel themselves forward using the entire spectrum of public relations. Depending on who you are and what you value, you might be right.

B2B 150

B2B Social Media Consumer B2C 150

Deirdre Breakenridge

FEBRUARY 12, 2015

Advertising agencies created ads for multiple outlets, public relations handled media inquiries and proactively sought after coverage, marketing agencies did a variety of things, but generally focused on brand identity and creative attention-garnering activities. Of course, there’s plenty more each did, but you get the gist. 4) SnapChat.

Tools 150

Tools Agency Instagram Groups 150

Stephen Waddington

JANUARY 15, 2020

Social media activism: brands don’t listen In 2012 Steve Earl and I wrote a book called Brand Anarchy. In the shift to data driven programmes there’s a danger that we lose sight of creativity. Creative and content, the keys to good storytelling, are frequently overlooked elements of PR.

Storytelling 78

Storytelling Internal International Social Media 78

Communications Conversations

DECEMBER 8, 2022

I did not attend, but the event featured a number of women leaders talking about their career progressions and encouraging others to seek the curiosity, bravery and creativity needed to drive successful careers–and lives (my educated guess based on the posts I saw from the event). Where is she now?

Marketing 60

Marketing Leadership Creativity Internal 60

Solo PR Pro

FEBRUARY 25, 2021

My mix has always included agency partnerships, but 2020 forced me to get creative and leverage those agency partnerships to stabilize my business. Agency A: A boutique creative and digital shop that dabbled in PR. Agency B: A boutique integrated and brand/creative strategy firm. What are agency partnerships? It was painful.

Agency 76

Agency Creativity Media Relations Nonprofit 76

Cision

NOVEMBER 11, 2015

See how social analytics helped the 2012 Obama campaign make important decisions. Image: Gage Skidmore ( Creative Commons ). Social mentions of immigration (15 percent), the Middle East (13.2 percent), healthcare (10 percent) and foreign policy (6.2 percent) all saw increases. Read the case study today!

Policies 120

Policies Case Study Healthcare Analysis 120

Sword and the Script

MAY 11, 2019

For example, an academic research project, that was written in 2012 and updated in 2014, about the microlending market studied: “…how traditional and social earned media affect sales and each other…Traditional earned media has a per-event effect on sales that is much larger than the corresponding per-event effects of social earned media.”.

Study 138

Study Media Relations Media Measurement 138

Cision

AUGUST 13, 2015

That’s a 29 percentage point difference from 2012. Images: David Sim , Michael Coghlan ( Creative Commons ). According to Cision’s study, the number of respondents using social media routinely has increased, with 67 percent spending up to two hours on their accounts each day.

Social Media 120

Social Media Journalism Media Study 120

Deirdre Breakenridge

MAY 14, 2015

Sure, stunts can be fun, creative, stimulating, etc. Jason founded the agency in 2012 to help organizations propel themselves forward using the entire spectrum of public relations. This tends to be the case almost all of the time when working in the B2B world. What are the clichés of our business that you’d like to get rid of?

Industry 150

Industry B2B Corporate Agency 150

The Hoffman Agency

DECEMBER 5, 2022

While some of us pursued degrees in PR or journalism, many stumbled upon the industry from something vastly different: from accounting, history, law, to other creative backgrounds. However, I loved the challenge of communicating complex subjects to my classes, working with people and having the chance to get creative.

B2B 36

B2B Tourism Creativity Technology 36

Cision

MAY 9, 2016

Consider President Obama’s 2012 re-election campaign. Today’s communication professionals need to be just as knowledgeable about data collection and measurement as they are about creativity and building relationships. Of course, there is never a 100 percent, foolproof-method to predicting success.

Data-Driven PR 120

Data-Driven PR Data Analytics Technology 120

Cision

SEPTEMBER 20, 2017

Between the 2012 and 2017 iterations of the Cision Global Social Journalism Study, there was a 12 percent increase in the number of journalists that said that they post content to social media platforms daily. Publishing Content.

Social Media 226

Social Media Media Journalism Study 226

The Proactive Report

DECEMBER 16, 2014

First let’s look at what Penguin is and what it does: First introduced in April 2012, Google’s Penguin algorithm focuses on removing sites from search results that have improved their performance artificially with low-quality links. Sharpen up your writing skills and creativity. What does that mean for PR pros?

Digital PR 154

Digital PR Google SEO Content Marketing 154

Cision

DECEMBER 10, 2015

Images: 401(K) 2012 , Mark Moz ( Creative Commons ). 1 bizjournals.com , “3 Ways New “Know Before You Owe Act” Will Improve the Home-Buying Process, October 19, 2015. 2 nationalmortgagenews.com , “Avoiding the Indirect Pitfalls of TRID Compliance,” October 19, 2015.

Financial 120

Financial Consumer Guidelines Reputation 120

Cision

NOVEMBER 10, 2015

When Carnival Cruise Line was faced with several crises back in 2012 and 2013 , it was a deficit that many brand experts predicted would take at least four years to dig out of. Image: El Coleccionista de Instantes Fotografía & Video , Damian Gadal , Dale Nevin ( Creative Commons ).

Crisis 120

Crisis Brand Branding Crisis Communications 120

Cision

JULY 27, 2015

Compared to 2012, last year the number of skeptic or novice users dropped 7 percentage points, from 31 percent to 24 percent. Images: abductit , Esther Vargas (Creative Commons). Click here to get the free Social Journalism Study now! Here are five of the report’s findings on social media’s role in journalism: 1.

Social Media 120

Social Media Privacy Journalism Media 120

Waxing UnLyrical

JANUARY 2, 2012

It’s the second day of 2012. Whichever your approach, I hope 2012 brings good things to you and yours, and the strength to withstand the bad (because you know there are bound to be at least a few sucky moments down the road). However you do it, it might be an opportunity for creativity while still being honest.

Facebook 63

Facebook Creativity Social Media Community 63

Doctor Spin

APRIL 17, 2023

2012, May 17). Here’s a list of creative PR activities that can help your organisation stand out, engage customers, and encourage them to share their positive experiences with others. 2012, May 17). They also issued Joshie a Ritz-Carlton ID badge and made him an honorary member of the Loss Prevention Team. link] Nordstrom.

Strategy 52

Strategy Customer Service Airlines Hotels 52

PR Conversations

JUNE 28, 2020

This image is shared via Creative Commons and credited to Spin Sucks. My recollection is that by this time, the focus of the graphic models had shifted away from the measurement purpose and underlying metrics of Don Bartholomew’s PESO model.

Measurement 133

Measurement Social Media Blogging Mobile 133

Bianchi Biz Blog

OCTOBER 24, 2022

I covered Hurricane Sandy in Connecticut in 2012. I love getting creative in the kitchen and entertaining for family and friends. Also on our radar these days is anything related to electric trucks, charging infrastructure, and fleets’ efforts to reduce carbon emissions and improve fuel economy.

Meeting 59

Meeting Automotive Transportation Newspapers 59

Sword and the Script

NOVEMBER 8, 2016

That was the point when, in 2012 I predicted somewhat provocatively, that social media strategists will be gone in 2 years. Has your B2B agency stopped bringing creative content ideas? That problem is an enormous gap in knowledge of strategic marketing including positioning and messaging.

Strategy 116

Strategy Crisis Marketing B2B 116

Communications Conversations

JULY 23, 2019

A 2012 cinema and TV arts grad of Cal State Northridge, she spent several years in development and producing in L.A. Andi Pepin, creative producer-Target. Today, she is contracting as a Creative Producer at Target following gigs in an independent photo studio with Ken Friberg, at Best Buy’s studio, and as an Independent Producer.”

Transportation 122

Transportation Social Media Corporate Agency 122

PR 20/20

SEPTEMBER 8, 2021

Consider how much time and money you and your team spend performing repetitive marketing tasks such as: creating social media updates, writing blog posts, personalizing emails, developing advertising copy, managing digital media spend, optimizing web pages, testing creatives, and extracting insights from analytics.

Financial 98

Financial Conference Agency Resources 98

Cision

MAY 14, 2015

In 2012, Nichole launched SME Digital, the digital consultancy arm of Social Media Explorer, and has since assumed responsibility for day-to-day operations of Social Media Explorer , a top 40 marketing blog. Up next is Nichole Kelly. There is a definite trend towards podcasting, video integration and live video streaming.

Social Media 120

Social Media Advertising Advertising Healthcare 120

Communications Conversations

FEBRUARY 29, 2016

Here’s the new list of skills for the PR pro of the future (with notes about what’s been updated and deleted from that initial list in 2012). I think I whiffed on the “mobile” skill set in 2012. Sure, many larger brands have internal creative departments who are dedicated to this sort of thing.

Analytics 60

Analytics Instagram Mobile Employee 60

Shift Communications

JANUARY 27, 2015

In 2012, he penned the book, “Marketing Agency Blueprint” which was followed up by “Marketing Performance Blueprint” in 2014. Here are quick takeaways from his thoughts: Marketers who can tap into the creative, right-side of their brain along with the data-focused left side of the brain will be the future CMO’s. Who is Paul Roetzer?

Marketing 60

Marketing Healthcare Technology Storytelling 60

Cision

JANUARY 8, 2016

In 2015, 51 percent of reporters claimed they couldn’t complete their assignments without turning to social tools, compared to just 28 percent in 2012. Images: andresmbernal , Drew Coffman ( Creative Commons ). But do your pitching tactics reflect this shift? If they’re interested, they’ll get back to you.

Pitching 60

Pitching Report Twitter Social Media 60

The Resolution Blog

JUNE 25, 2015

Want some inspiration on a creative way of using Google Adwords? Splendid Communications worked with Smirnoff on a fantastic PR campaign called 'Smirnoff Nightlife Exchange' from 2010 to 2012. PR pros know the target audience well and the influencers even better. Paid amplification provides a fast- track to them. Google Alerts.

Google 120

Google Analytics SEO Comparison 120

Cision

SEPTEMBER 23, 2015

This post will review a number of tangible opportunities to measure PR beyond traditional media impressions and advertising equivalencies (AVEs) with the goal of empowering you to feel confident and creative the next time you’re asked about measurement. Images: redjar , Ken Teegardin , Rob , 401(K) 2012 ( Creative Commons ).

Measurement 120

Measurement Comparison Analytics Nonprofit 120

Communications Conversations

NOVEMBER 4, 2016

To develop their own creative. But, one of the primary reasons brands DO work with influencers is because they want to tap into their creative know-how. That involves handing the creative reigns over to the influencer. Yeah, the Beyonce who signed a 10-year, $50 million deal with Pepsi in 2012.

Writing 60

Writing Marketing YouTube Creativity 60

Waxing UnLyrical

JANUARY 24, 2013

Attribute/drive creative social PR campaigns. Kingsford worked with Marketwire’s engineering team to develop a script that identified people who tweeted the words “please,” thank you” and “thanks” most frequently in 2012. Late last year, Kingsford Charcoal sought to identify “The Nicest Person in Social Media.”

Big Data 92

Big Data Data Publicity Analytics 92

Communications Conversations

JANUARY 2, 2020

It was a creative outlet. Then, in 2012, I started posting pics on Instagram. Not about directives and priorities for a health care organization. But, about what interested ME. The blog was a spot for me to rant. A place for me to share opinions. That’s how it started. Nothing more. I shared my blog posts there.

Social Media 78

Social Media Media LinkedIn Instagram 78

wiredPRworks

MAY 5, 2020

It would be fun, creative, and inviting – or so I thought. In my case, the list was an import from LinkedIn – dated 2012. I decided to come up with a variation on the AMA theme: AHA or ask her anything. The AMA is American Medical Association, American Marketing Association, and who knows what else. You don’t remember them, either.

Marketing 52

Marketing Reddit LinkedIn Blogging 52