Cision

MAY 9, 2016

And the only way to do this is by learning the right way to measure, choosing metrics based on your goals and using the right technology. Consider President Obama’s 2012 re-election campaign. Luckily, there is technology and tools that can do it for you. You need to do more than find data; you need to find the right data.

Data-Driven PR 120

Data-Driven PR Data Analytics Technology 120

The Hoffman Agency

DECEMBER 5, 2022

While some of us pursued degrees in PR or journalism, many stumbled upon the industry from something vastly different: from accounting, history, law, to other creative backgrounds. However, I loved the challenge of communicating complex subjects to my classes, working with people and having the chance to get creative.

B2B 36

B2B Tourism Creativity Technology 36

PR 20/20

SEPTEMBER 8, 2021

We will be making new investments over the coming months in talent and technology to advance the agency. Now imagine if every one of those activities could be intelligently automated to some degree with smarter marketing technology. AI is not some abstract thing you see in sci-fi movies. But AI is not just in your consumer life.

Financial 98

Financial Conference Agency Resources 98

Deirdre Breakenridge

FEBRUARY 12, 2015

Advertising agencies created ads for multiple outlets, public relations handled media inquiries and proactively sought after coverage, marketing agencies did a variety of things, but generally focused on brand identity and creative attention-garnering activities. Of course, there’s plenty more each did, but you get the gist. 4) SnapChat.

Tools 150

Tools Agency Instagram Groups 150

Cision

AUGUST 13, 2015

That’s a 29 percentage point difference from 2012. For close to a decade, The Carnegie-Knight Initiative has focused on the adoption of digital technologies and knowledge tools while training students for their future assignments. Images: David Sim , Michael Coghlan ( Creative Commons ).

Social Media 120

Social Media Journalism Media Study 120

Deirdre Breakenridge

MAY 14, 2015

Sure, stunts can be fun, creative, stimulating, etc. Jason founded the agency in 2012 to help organizations propel themselves forward using the entire spectrum of public relations. This tends to be the case almost all of the time when working in the B2B world. Jason Sprenger is the president of Game Changer Communications.

Industry 150

Industry B2B Corporate Agency 150

Bianchi Biz Blog

OCTOBER 24, 2022

I covered Hurricane Sandy in Connecticut in 2012. It’s great to see how safety technologies and creature comforts have evolved in the vehicles that we ultimately rely on to bring us our goods. I love getting creative in the kitchen and entertaining for family and friends. Just this year, FleetOwner won a Jesse H.

Meeting 59

Meeting Automotive Transportation Newspapers 59

Cision

NOVEMBER 10, 2015

When Carnival Cruise Line was faced with several crises back in 2012 and 2013 , it was a deficit that many brand experts predicted would take at least four years to dig out of. Image: El Coleccionista de Instantes Fotografía & Video , Damian Gadal , Dale Nevin ( Creative Commons ).

Crisis 120

Crisis Brand Branding Crisis Communications 120

Shift Communications

JANUARY 27, 2015

In 2012, he penned the book, “Marketing Agency Blueprint” which was followed up by “Marketing Performance Blueprint” in 2014. Here are quick takeaways from his thoughts: Marketers who can tap into the creative, right-side of their brain along with the data-focused left side of the brain will be the future CMO’s. Technology has changed.

Marketing 60

Marketing Healthcare Technology Storytelling 60

Sword and the Script

MAY 11, 2019

While the ARPR study finds these announcements don’t realize the same analytical effects, I would argue they are among the most important to B2B technology businesses. The study compared “Net Positive PR Impressions against advertising creative scores for Hotels.com and AT&T over nine-months and the results were promising.

Study 139

Study Media Relations Media Measurement 139

PR 20/20

SEPTEMBER 8, 2021

We will be making new investments over the coming months in talent and technology to advance the agency. Now imagine if every one of those activities could be intelligently automated to some degree with smarter marketing technology. AI is not some abstract thing you see in sci-fi movies. But AI is not just in your consumer life.

Financial 52

Financial Conference Agency Resources 52

PR Conversations

AUGUST 7, 2014

Things ain’t what they used to be; the end of the beginning around wearable technologies and the device jumps PR practitioners are about to encounter. As I sit here, at the end of the beginning, I wonder what future colleagues will make of the collective inaction around wearable technologies and the device jumps we are about to encounter.

Publicity 87

Publicity Ethics Technology Government 87

PR 20/20

SEPTEMBER 17, 2019

“You’ll leave with best practices and relevant case studies from real-world marketers thriving at the intersection of marketing, technology, and management.”. Programmed by Scott Brinker (you probably know him from his blog ChiefMartec.com ), the MarTech Conference takes a graduate-level look at marketing, technology and management topics.

Conference 97

Conference Marketing Case Study Content Marketing 97

Prohibition

FEBRUARY 15, 2017

Naturally we’ll also be shaped by technology, I think the rise in virtual reality and our online profiles will become even more significant. The lines between marketing, advertising, PR and sales will also become even more blurred as a result of technological advances in the industry. I think things will become far more targeted.

Hotels 86

Hotels Social Media Fashion Agency 86

PRSay

SEPTEMBER 14, 2016

Wilde joined Thuzio as an intern in the summer of 2013, a company that was founded in 2012 by former New York Giants running back Tiki Barber and Mark Gerson, Chairman and Co-Founder of Gerson Lehrman Group. Build relationships that are authentic and give power back to the content creatives. Russ Wilde, Jr.,

Sports 60

Sports Creativity Industry YouTube 60

Waxing UnLyrical

NOVEMBER 20, 2018

Thanks to the latest technologies, PR now has the potential to be a data-driven powerhouse that maps to real business results, earning a seat at the table alongside Marketing generally, or, at least, other important marketing activities. Marketing and Communications are converging as PR is poised to evolve radically over the next decade.

Measurement 56

Measurement Storytelling Data Technology 56

Sword and the Script

NOVEMBER 26, 2016

The hype cycle is a framework the organization applies to study emerging technology markets. Content marketing relies on digitally savvy workflows and creative techniques to reach consumers with engaging content that audiences want to consume and share.”. 3) Execution of Content Marketing. “No

Brand 60

Brand Branding Content Marketing Film 60

Ishmael's Corner

MAY 5, 2015

operation back in the 2011/2012 timeframe. Out of literally hundreds of PR agencies focused on the technology sector, the Holmes Report judged us as the one of the top five in the country. It’s amazing how survival has a way of tuning one’s senses. That was the situation for our U.S. It was time for our U.S.

Storytelling 60

Storytelling SEO Agency Leadership 60

Waxing UnLyrical

JULY 24, 2013

New technology is changing how we communicate with each other, just as the telephone and email did, but faster. A tweet here and Facebook post there is part of practicing medicine in today’s technology-saturated society. Ed: WUL is still on vacation, so we’re using some of our older-but-still-great content to keep you satisfied.

Social Media 76

Social Media Communications Healthcare Insurance 76

Sword and the Script

OCTOBER 22, 2019

It’s a slow build, but when you look at a competitor and feel jealous because they have 100,000 subscribers on their list, it’s because they started in 2012 and kept at it. 16% on marketing analytics. In my view, email newsletters are the original content marketing. 2) Flip you spend from tier 1 to tier 2 analysts.

Marketing 65

Marketing Survey Study B2B 65

PR 20/20

MAY 12, 2016

As CMOs navigate the marketing talent gap , they are increasingly seeking performance-driven agency partners that are immersed in marketing technology and staffed with digital-savvy professionals. The marketing services industry is in a state of flux. 4) Demand That Digital Is Ingrained in Their DNA. 6) Seek Systems for Success.

Agency 40

Agency Marketing Financial System 40

Karen Freberg

DECEMBER 30, 2019

This decade allowed me to fine tune, evaluate, and creatively execute assignments and opportunities for my students over the years with some amazing clients, such as The Louisville Bats, The Breeders’ Cup, and most recently Facebook. We welcomed a new member in Scott in 2012 when Kristin got married (finally have a brother!)

Social Media 56

Social Media Conference Travel Internal 56

PR Job Coach

NOVEMBER 26, 2020

Ageism, the practice of sunsetting experienced pros , has been with us in the work force for many years but today has become a routine practice in technology and many other industries. It demonstrates initiative, creativity and uniqueness. Gerry has served 50 years in communications and technology roles with Fortune 200 firms and NASA.

Corporate 274

Corporate Leadership Advertising Advertising 274

Journalistics

JANUARY 24, 2016

When I started Journalistics in 2009, I was still actively involved in media relations as a core component of my job heading up marketing for a startup technology company. I didn’t consciously change our strategy for Journalistics, but it happened over the course of each new blog post from 2012 through today.

Blogging 69

Blogging Strategy How To Writing 69

ImPRessions - Crenshaw Communications

AUGUST 23, 2017

But like the frog in the gradually heating water, the media and technology environment has accelerated, forcing us to adapt. The unofficial kickoff of the digital PR industry goes back to late 2011 and early 2012, when Google’s Panda and Penguin algorithm updates turned the SEO category upside down. Embracing a new content model.

Digital PR 168

Digital PR SEO Storytelling Instagram 168

Journalistics

JANUARY 24, 2016

When I started Journalistics in 2009, I was still actively involved in media relations as a core component of my job heading up marketing for a startup technology company. I didn’t consciously change our strategy for Journalistics, but it happened over the course of each new blog post from 2012 through today.

Blogging 40

Blogging Strategy How To Writing 40

Doctor Spin

DECEMBER 7, 2023

2012, October 31). Techlash —This mental model acknowledges that while technology can provide solutions, it can create anticipated and unanticipated problems. It’s a reminder to approach technological innovations cautiously, considering potential negative impacts alongside the benefits. 2012, October 31). 7 Silfwer, J.

Wikipedia 52

Wikipedia Viral Blogging Leadership 52

Communications Conversations

JULY 23, 2019

Although he got his start in the agency world at Weber Shandwick, he quickly moved to the corporate side and joined transportation technology company PeopleNet—now Trimble Transportation — in 2015. A 2012 cinema and TV arts grad of Cal State Northridge, she spent several years in development and producing in L.A. Digital. .”

Transportation 122

Transportation Social Media Corporate Agency 122

PR 20/20

DECEMBER 10, 2019

In other words, we are creatives, strategists, communicators, and storytellers. This is Scott Brinker’s Marketing Technology Landscape. Latest version includes 7,040 technologies, each of which captures and reports data. Latest version includes 7,040 technologies, each of which captures and reports data. Define your KPIs.

Report 52

Report How To Marketing Analytics 52

Cision

AUGUST 26, 2015

Co-Founder of Status Creative, a leader in social media engagement. VP Marketing Technology at SHIFT Communications, Marketing Over Coffee co-host. Pinterest and Instagram usage doubles since 2012, growth on other platforms slower [link] — Steve Rubel (@steverubel) August 19, 2015. Image: Karen Cropper ( Creative Commons ).

Social Media 120

Social Media Twitter Media Nonprofit 120

Sword and the Script

APRIL 13, 2019

The marketing spend on domestic markets has steadily increased – by 10% since 2012. The Council summarized the findings in four conclusions: a) “ Upgrading digital and go-to-market capabilities – improving proficiency, process and technology to gain both revenue and customer relationship growth.”. Give our services a try. Talk to Us !

Study 114

Study Survey Infographics B2B 114

PR 20/20

SEPTEMBER 21, 2017

I didn’t understand the underlying technology at the time, but when I read Automate This by Christopher Steiner in late 2012 I became convinced that artificial intelligence would transform marketing as we know it. The accelerated funding helps these companies invest in the talent and technology needed to make their software smarter.

Marketing 53

Marketing Software eBook Technology 53

Norton's Notes

JUNE 12, 2015

She was included in the iMedia 25 Class of 2012 as a key influencer in interactive marketing, and is an experienced fashion & consumer marketing strategist. Helping creative business owners better communicate their greatness to the right people. 1. What is your area of specialism/industry? 17.

Interviews 28

Interviews Fashion SEO Social Media 28

Contently - Strategy

JUNE 11, 2020

Over 2,400 years later, technology, science, and medicine have evolved exponentially, but many words in the oath are still remarkably relevant: “I will remember that there is art to medicine as well as science, and that warmth, sympathy, and understanding may outweigh the surgeon’s knife or the chemist’s drug.

Healthcare 93

Healthcare Content Marketing Industry Trends 93

Contently - Strategy

SEPTEMBER 15, 2021

Over 2,400 years later, technology, science, and medicine have evolved exponentially, but many words in the oath are still remarkably relevant: “I will remember that there is art to medicine as well as science, and that warmth, sympathy, and understanding may outweigh the surgeon’s knife or the chemist’s drug.

Healthcare 52

Healthcare Content Marketing Industry Trends 52

Journalistics

JANUARY 27, 2016

. Since graduating from college with a degree in Journalism and PR in 1997, I have been fortunate to work full-time in various public relations, marketing communications, technology marketing and digital marketing roles. Image Credit: “ Binoculars V ” by Chase Elliot Clark / Flickr Creative Commons). Back to work.

Blogging 58

Blogging Strategy How To Writing 58

Journalistics

JANUARY 27, 2016

. Since graduating from college with a degree in Journalism and PR in 1997, I have been fortunate to work full-time in various public relations, marketing communications, technology marketing and digital marketing roles. Image Credit: “ Binoculars V ” by Chase Elliot Clark / Flickr Creative Commons). Back to work.

Blogging 40

Blogging Strategy How To Writing 40