Communications Conversations

JANUARY 2, 2020

That post represented the start of my social media journey. It was a creative outlet. That was my social media “ground zero” moment. I was a social media addict. I was a bit late to the game, but I started participating more on the world’s largest social network. It was Dec.

Social Media 78

Social Media Media LinkedIn Instagram 78

Deirdre Breakenridge

SEPTEMBER 30, 2014

How are you using social media to promote your Skimm’bassadors program? Social media is how we keep a pulse on feedback from our readers and interact with them regularly. This year we expanded our team, moved into an office and have created a culture built around collaboration, creativity and getting sh*t done.

Interviews 329

Interviews Social Media Technology Resources 329

PRSay

AUGUST 12, 2016

With the tremendous growth of social media in recent years, the PR landscape is continuously evolving and causing public relations professionals to adapt to the 24/7/365 news cycle we now work in as well as the instant, viral nature in which news breaks and spreads. Social media in general is the perfect tool today PR professionals.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Deirdre Breakenridge

FEBRUARY 12, 2015

Advertising agencies created ads for multiple outlets, public relations handled media inquiries and proactively sought after coverage, marketing agencies did a variety of things, but generally focused on brand identity and creative attention-garnering activities. Of course, there’s plenty more each did, but you get the gist.

Tools 150

Tools Agency Instagram Groups 150

Waxing UnLyrical

JULY 24, 2013

and will be particularly interesting to you if you work at the intersection of health care and social media. You put on your Dr. Mom hat, jump online and feverishly Google their symptoms, you check social media to see if any of your friend’s children are sick. If social media and blogs in the U.S

Social Media 76

Social Media Communications Healthcare Insurance 76

Communications Conversations

DECEMBER 8, 2022

I did not attend, but the event featured a number of women leaders talking about their career progressions and encouraging others to seek the curiosity, bravery and creativity needed to drive successful careers–and lives (my educated guess based on the posts I saw from the event). After all, this was an advertising panel.

Marketing 60

Marketing Leadership Creativity Internal 60

Cision

DECEMBER 23, 2015

Use the money you save on other aspects of your marketing, like social media ads or hiring a content marketing writer. Images: Jonas Nordlund , 401(K) 2012 ( Creative Commons ). Often, employees or business owners can manage both public relations and marketing, since they’re so intertwined.

Employee 120

Employee Pitching Writing Content Marketing 120

PR Conversations

JUNE 28, 2020

There were many other iterations of the overlapping, multi-media concept – such as the Edelman Media Clover Leaf launched in 2011 and later developed into the Edelman Cloverleaf. Another model I remember sharing in my academic and professional teaching is the Social Media Brandsphere by Brian Solis , published in August 2011.

Measurement 133

Measurement Social Media Blogging Mobile 133

Sword and the Script

MAY 11, 2019

How to Generate Media Referenceable B2B Customers with a Blog. 2) Earned media can drive sales. There are other studies that have shown a more direct correlation between earned media on sales. In media relations, media coverage begets media coverage because nobody watches the media like the media.

Study 138

Study Media Relations Media Measurement 138

Cision

MAY 9, 2016

PR has a strong disregard for data,” says MindShare UK social media head Mat Morrison. “It Consider President Obama’s 2012 re-election campaign. The campaign team focused on social data and analytics to determine the effectiveness of their efforts and understand what messages were resonating.

Data-Driven PR 120

Data-Driven PR Data Analytics Technology 120

Doctor Spin

APRIL 17, 2023

2012, May 17). In addition to providing strategies for building “zombie loyalists,” Shankman also offers advice for engaging with customers on social media , handling negative feedback and criticism, and creating a customer service culture within your organisation. link] Nordstrom.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Bianchi Biz Blog

OCTOBER 24, 2022

I covered Hurricane Sandy in Connecticut in 2012. That was my first experience really using social media and the publication’s website to break news and keep residents in the community informed. I love getting creative in the kitchen and entertaining for family and friends. Follow FleetOwner on Twitter here: @fleetowner.

Meeting 59

Meeting Automotive Transportation Media 59

Solo PR Pro

FEBRUARY 25, 2021

My mix has always included agency partnerships, but 2020 forced me to get creative and leverage those agency partnerships to stabilize my business. Agency A: A boutique creative and digital shop that dabbled in PR. Agency B: A boutique integrated and brand/creative strategy firm. What are agency partnerships? It was painful.

Agency 76

Agency Creativity Media Relations Nonprofit 76

Sword and the Script

NOVEMBER 8, 2016

Social media is making marketing lazy. That was the point when, in 2012 I predicted somewhat provocatively, that social media strategists will be gone in 2 years. Has your B2B agency stopped bringing creative content ideas? It’s created a “ cut and paste ” content marketing culture.

Strategy 116

Strategy Crisis Marketing B2B 116

Cision

JANUARY 8, 2016

Social media platforms have altered the way media outlets operate. In 2015, 51 percent of reporters claimed they couldn’t complete their assignments without turning to social tools, compared to just 28 percent in 2012. Images: andresmbernal , Drew Coffman ( Creative Commons ). Generalized, Mass Tweets.

Pitching 60

Pitching Twitter Report Social Media 60

Waxing UnLyrical

JANUARY 2, 2012

It’s the second day of 2012. Whichever your approach, I hope 2012 brings good things to you and yours, and the strength to withstand the bad (because you know there are bound to be at least a few sucky moments down the road). However you do it, it might be an opportunity for creativity while still being honest.

Facebook 63

Facebook Creativity Social Media Community 63

Waxing UnLyrical

JANUARY 24, 2013

Attribute/drive creative social PR campaigns. Late last year, Kingsford Charcoal sought to identify “The Nicest Person in Social Media.” Kingsford worked with Marketwire’s engineering team to develop a script that identified people who tweeted the words “please,” thank you” and “thanks” most frequently in 2012.

Big Data 92

Big Data Data Publicity Analytics 92

Cision

SEPTEMBER 23, 2015

This post will review a number of tangible opportunities to measure PR beyond traditional media impressions and advertising equivalencies (AVEs) with the goal of empowering you to feel confident and creative the next time you’re asked about measurement. Media coverage opportunities secured and completed. Website traffic.

Measurement 120

Measurement Comparison Analytics Nonprofit 120

Prohibition

FEBRUARY 15, 2017

I’m a very artistic person, so I really enjoy spending time being creative; this can involve anything from attending life drawing classes and doing up old piece of furniture, to jumping on my sewing machine or blogging. Personal insight: What are your passions and how do you spend your free time?

Hotels 86

Hotels Social Media Fashion Agency 86

Communications Conversations

FEBRUARY 29, 2016

Here’s the new list of skills for the PR pro of the future (with notes about what’s been updated and deleted from that initial list in 2012). 1: Social advertising copywriting skills and an ability to manage social media advertising campaigns. I think I whiffed on the “mobile” skill set in 2012.

Analytics 60

Analytics Instagram Mobile Data 60

PR 20/20

SEPTEMBER 8, 2021

Consider how much time and money you and your team spend performing repetitive marketing tasks such as: creating social media updates, writing blog posts, personalizing emails, developing advertising copy, managing digital media spend, optimizing web pages, testing creatives, and extracting insights from analytics.

Financial 98

Financial Agency Conference Resources 98

Cision

JUNE 22, 2015

Instagram looked like a niche social media platform with limited appeal. It was the Charlie XCX of social media platforms. But there are some measurable aspects of Instagram that are quite unique and special in the social media space. Click here for your free guide to using social media correspondents!

Instagram 120

Instagram Fashion Sports Pinterest 120

Communications Conversations

NOVEMBER 4, 2016

You know one easy way you can tell if an internet, social media or tech trend has “jumped the shark?” Just watch this 60 Minutes segment on “social media influencers” and try not to laugh. To develop their own creative. That involves handing the creative reigns over to the influencer.

Writing 60

Writing Marketing YouTube Creativity 60

wiredPRworks

MAY 5, 2020

It would be fun, creative, and inviting – or so I thought. In my case, the list was an import from LinkedIn – dated 2012. Explore other ways to get the word out like PR, ads and social media. I decided to come up with a variation on the AMA theme: AHA or ask her anything. You don’t remember them, either. Don’t give up!

Marketing 52

Marketing Reddit LinkedIn Blogging 52

Waxing UnLyrical

APRIL 26, 2012

Unless you’ve been under a rock since the beginning of 2012, by now you’ve heard of little thing called Pinterest. While I haven’t given in to the craze yet, it’s impossible to ignore its meteoric rise in the world of social media, not just within our industry but in mainstream adoption.

Pinterest 88

Pinterest Fashion Social Media Retail 88

PR 20/20

SEPTEMBER 17, 2019

Social Media Marketing World. Discover the best social media marketing techniques from the world’s top experts.”. Social Media Marketing World brings together the top experts from platforms that you’re trying to master. Social Media Week. March 1 - 3, 2020 | San Diego, CA. Advertising Week.

Conference 97

Conference Marketing Case Study Content Marketing 97

Communications Conversations

JULY 5, 2017

So, I thought today, we’d take a closer look at five big social media shifts we’ve seen in the last year and the psychology behind them. Remember, I am not a doctor, nor do I play one of the internet: Trend: Video exploding across the social web. Note: Photo courtesy of Ross Burton via Creative Commons license.

Instagram 76

Instagram Web LinkedIn Trends 76

PRSay

SEPTEMBER 14, 2016

Thousands of dollars are being dedicated to social media or industry specific influencers to generate buzz around a specific campaign (for example, Under Armour’s #IwillWhatIWant campaign) or specific spokespeople for brands (like Marshawn Lynch and Skittles). Russ Wilde, Jr.,

Sports 60

Sports Creativity Industry YouTube 60

Sword and the Script

JANUARY 10, 2017

This blog was originally penned on Blogger beginning in 2009 and migrated to WordPress in 2012. Search and social as sources of traffic. Professional bloggers (52%) are almost twice as likely to experience organic search as the top source of traffic, while the rest (28%) are reliant on social media sharing.

Survey 60

Survey Blogging Corporate Analytics 60

Karen Freberg

DECEMBER 30, 2019

Many programs would look at me and say – we do not get this “social media interest” or they couldn’t “place” me into a specific category. For years, I had people say I would never get a job teaching social media, that social media was a fad, and you can’t get tenure through teaching research.

Social Media 56

Social Media Conference Travel Internal 56

Waxing UnLyrical

DECEMBER 11, 2013

With such alterations in the media industry, PR agencies have a window to get more creative and embrace newer avenues, such as social media platforms, more aggressively than before. The current changes in the media industry should mean a faster move into the digital domain in the Indian marketplace.

Digital PR 79

Digital PR Newspapers Advertising Advertising 79

PR 20/20

SEPTEMBER 8, 2021

Consider how much time and money you and your team spend performing repetitive marketing tasks such as: creating social media updates, writing blog posts, personalizing emails, developing advertising copy, managing digital media spend, optimizing web pages, testing creatives, and extracting insights from analytics.

Financial 52

Financial Conference Agency Resources 52

Sword and the Script

OCTOBER 22, 2019

over the next year; 40% of budget goes to paid media; 16% of budget goes to print media; 8% of budget goes to paid social media; 6% of budget goes to paid search; 4% of budget goes to display; and. Email takeovers – some trade media publications offer this option but call it something else.

Marketing 65

Marketing Survey Study B2B 65

Mark My Words

MARCH 29, 2021

Just as when Jennifer Aniston became the ‘chief creative officer’ of a natural supplement range or when David Beckham backed a cannabinoid skincare company, these mutually beneficial ‘ethical’ tie-ups can be worth their weight in publicity gold.

Corporate 60

Corporate Interviews Community Newspapers 60

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. Every year, Cision creates a list of the top 50 social media influencers on Twitter. ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

Communications Conversations

MAY 18, 2015

I spend most of my time working on social strategies, content planning and analytics/reporting. Any given day could consist of a client meeting to collaborate on an upcoming social strategy presentation, brainstorms with our creative team to plan social content for one of our brands and digging into excel to prepare a quarterly social report.

Meeting 60

Meeting Local Industry Journalism 60

Sword and the Script

JANUARY 28, 2017

It’s been several years since social media has embarked down a path paved in payment. Social media became a toll road and the price of thruway has spiked during rush hour. A single share of Facebook in May of 2012 cost $40 – today it’s worth $130. Don’t miss these posts: The Complicated Problem of Social CRM.

Social Media 60

Social Media Google LinkedIn Media 60