Ishmael's Corner

MAY 5, 2015

operation back in the 2011/2012 timeframe. It was gratifying that the Holmes Report highlighted our ability to execute: “… the work that Hoffman does is among the most sophisticated and creative in the tech sector. It’s amazing how survival has a way of tuning one’s senses. That was the situation for our U.S. It was time for our U.S.

Storytelling 60

Storytelling SEO Agency Leadership 60

Waxing UnLyrical

DECEMBER 11, 2013

It is rightly said that PR and journalism are interdependent. With such alterations in the media industry, PR agencies have a window to get more creative and embrace newer avenues, such as social media platforms, more aggressively than before. 94 crore (~ $15.1M) in FY 2012 to Rs.300 2,938 crore (~$473.8M) by the end of 2014.

Digital PR 79

Digital PR Newspapers Advertising Advertising 79

Communications Conversations

MAY 18, 2015

Any given day could consist of a client meeting to collaborate on an upcoming social strategy presentation, brainstorms with our creative team to plan social content for one of our brands and digging into excel to prepare a quarterly social report. I spend most of my time working on social strategies, content planning and analytics/reporting.

Meeting 60

Meeting Local Industry Journalism 60

Karen Freberg

DECEMBER 30, 2019

This decade allowed me to fine tune, evaluate, and creatively execute assignments and opportunities for my students over the years with some amazing clients, such as The Louisville Bats, The Breeders’ Cup, and most recently Facebook. We welcomed a new member in Scott in 2012 when Kristin got married (finally have a brother!)

Social Media 56

Social Media Conference Travel Internal 56

PR 20/20

SEPTEMBER 17, 2019

Media and journalism. These four September days are for you—the product manager, the creative marketer, the start-up founder. Since being established in 2012, INBOUND has expanded to roughly 24,000 attendees making it “one of the fastest-growing business events in the world.” Topically, this event covers a lot of ground.

Conference 97

Conference Marketing Case Study Content Marketing 97

Journalistics

JANUARY 24, 2016

Don’t get me wrong, I’m a huge fan of HubSpot – and content marketing, brand journalism, inbound marketing, demand generation and marketing automation. I didn’t consciously change our strategy for Journalistics, but it happened over the course of each new blog post from 2012 through today. How is this relevant?

Blogging 69

Blogging Strategy How To Writing 69

Journalistics

JANUARY 24, 2016

Don’t get me wrong, I’m a huge fan of HubSpot – and content marketing, brand journalism, inbound marketing, demand generation and marketing automation. I didn’t consciously change our strategy for Journalistics, but it happened over the course of each new blog post from 2012 through today. How is this relevant?

Blogging 40

Blogging Strategy How To Writing 40

Communications Conversations

AUGUST 31, 2018

Paul Business Journal). KSTP-TV told me in August of 2012 that they weren’t renewing my contract and they would give me a year to find another job. You know you have skills but you don’t know how they will translate outside of journalism. The journalism world is much more fast-paced. It was a tough journey.

Media 112

Media Journalism Report Video 112

Cision

AUGUST 26, 2015

Co-Founder of Status Creative, a leader in social media engagement. Pinterest and Instagram usage doubles since 2012, growth on other platforms slower [link] — Steve Rubel (@steverubel) August 19, 2015. Image: Karen Cropper ( Creative Commons ). Jay Baer (@jaybaer) August 19, 2015. Jeff Barrett – @BarrettAll .

Social Media 120

Social Media Twitter Media Nonprofit 120

Sword and the Script

APRIL 13, 2019

The marketing spend on domestic markets has steadily increased – by 10% since 2012. A separate study published in the Journal of Marketing showed that when members of the board of directors had marketing experience, those businesses tended to see better revenue growth. The Interim CMO as Change Agent; Off Script #19: Sophie Shiatis.

Study 114

Study Survey Infographics B2B 114

ZudePR

MAY 31, 2015

My lightbulb went off when I saw the more I gave freely the more creative I became and yes, the more money I make in the present and long run. Ann Handley is a Wall Street Journal best-selling author (Everybody Writes), keynote speaker, and the world’s first chief content officer (MarketingProfs). Internet lifestyle junkie.

Communications 81

Communications How To Blogging Content Marketing 81

Journalistics

JANUARY 27, 2016

Since graduating from college with a degree in Journalism and PR in 1997, I have been fortunate to work full-time in various public relations, marketing communications, technology marketing and digital marketing roles. Image Credit: “ Binoculars V ” by Chase Elliot Clark / Flickr Creative Commons). Why Journalistics? .

Blogging 58

Blogging Strategy How To Writing 58

Journalistics

JANUARY 27, 2016

Since graduating from college with a degree in Journalism and PR in 1997, I have been fortunate to work full-time in various public relations, marketing communications, technology marketing and digital marketing roles. Image Credit: “ Binoculars V ” by Chase Elliot Clark / Flickr Creative Commons). Why Journalistics? .

Blogging 40

Blogging Strategy How To Writing 40

Cision

NOVEMBER 11, 2015

For a debate about the economy, the Fox Business and Wall Street Journal Republican presidential candidate debate covered a lot of ground on immigration and foreign policy. See how social analytics helped the 2012 Obama campaign make important decisions. Image: Gage Skidmore ( Creative Commons ). ET on November 10 and 6 a.m.

Policies 120

Policies Case Study Healthcare Analysis 120