Cision

MAY 9, 2016

Data provides brands insights that inform their campaigns and strategies and show what’s working and what isn’t. Consider President Obama’s 2012 re-election campaign. Take online classes, find a mentor or read thought leadership on the subjects that challenge you. You should, however, invest in some self-education.

Data-Driven PR 120

Data-Driven PR Data Analytics Technology 120

PR 20/20

SEPTEMBER 8, 2021

A few highlights: Maintaining Brand and Autonomy: The PR 20/20 brand remains, and all full-time staff were retained. Continuity of Leadership: I will remain the CEO of both Marketing AI Institute and PR 20/20, and continue to lead the agency. We will, in large part, continue to function independently.

Financial 98

Financial Conference Agency Resources 98

Doctor Spin

APRIL 17, 2023

2012, May 17). This policy encourages customers to try products without fear of commitment and builds trust with the brand. To create these “zombie loyalists,” Shankman recommends focusing on exceptional customer service, going above and beyond to ensure every customer has a positive experience with your brand.

Strategy 52

Strategy Customer Service Airlines Hotels 52

PRSay

NOVEMBER 2, 2017

These deficiencies helped inspire the PRSA MBA/Business School Program , which launched in 2012 with five pilot schools including the Tuck School of Business and the Kellogg School of Business. Oppe begins with branding and helps students craft their personal narrative. The program has since grown to 15 schools nationwide.

Communications 120

Communications Case Study Training Reputation 120

Cision

APRIL 5, 2016

As a content marketer, you spend tremendous time and money to create content – be it brand awareness, thought leadership or lead generation pieces. Organic reach has declined from 16 percent in 2012 to 2 percent. And then…no one sees it. To succeed you must get your message in front of the right target audience.

Advertising 120

Advertising Advertising Facebook B2C 120

Sword and the Script

OCTOBER 13, 2018

Some time around 2012, I attended a marketing conference downtown in Washington, DC. That’s the price of leadership. This means the broken promise of Google+ is interwoven with all sorts of related interests such as the veracity in analytics , brand safety and data privacy concerns. His message? Google and Trust.

Google 72

Google Privacy YouTube Data 72

PR 20/20

SEPTEMBER 8, 2021

A few highlights: Maintaining Brand and Autonomy: The PR 20/20 brand remains, and all full-time staff were retained. Continuity of Leadership: I will remain the CEO of both Marketing AI Institute and PR 20/20, and continue to lead the agency. We will, in large part, continue to function independently.

Financial 52

Financial Conference Agency Resources 52

Bianchi Biz Blog

MARCH 7, 2022

At the time, I didn’t find a lot of industry coverage on drone usage in this application, and it was all so brand new to me. I’ve written a story at least once a week since 2012 when I walked into the University of Wisconsin-Whitewater’s independent, student-run newsroom unannounced asking for an assignment.

Meeting 81

Meeting Automotive Media Transportation 81

Contently - Strategy

NOVEMBER 14, 2018

By 2017, he’d built a billion-dollar brand. His company, Dollar Shave Club, rose from obscurity in 2012 after he created a YouTube video called “Our Blades Are F ing Great.” It established Dollar Shave Club as a funny, irreverent, bold, and most importantly, helpful brand. doing improv comedy on the side.

Leadership 111

Leadership Brand Branding How To 111

PRSay

JANUARY 6, 2021

Works like Daniel Kahneman’s “Thinking Fast and Slow” (2011) and Jonathan Haidt’s “The Righteous Mind” (2012) show that they — and our target audiences — are not. Audiences, craving authenticity, are calling out brands when they smell hypocrisy. The importance of elephant-whispering. Here are a few: • Be authentic. Black Pride.

Communications 198

Communications Viral Fashion Public Affairs 198

Cision

JUNE 22, 2015

Everyone pretty much knows the rest: Instagram was purchased by Facebook for $1 billion dollars, its growth has surpassed Twitter, it now boasts a per-post brand engagement rate of 4.21 For brands this means that the 1 to 3 percent reach you enjoy on Facebook is probably quite a bit higher on Instagram. 07 percent). 07 percent).

Instagram 120

Instagram Fashion Sports Pinterest 120

Solo PR Pro

AUGUST 31, 2021

In 2012 when her day job restructured, Meredith was laid off. But more than that, I wanted other young women who look like me, other minority women in public relations and communications, to be able to see themselves in a leadership position.”. I knew I wanted to step out and do my own thing,” she says.

Meeting 98

Meeting Real Estate Energy Agency 98

PRSay

OCTOBER 25, 2017

The speed and accessibility of social media means that brands are always teetering on the edge of a crisis. Corporate leaders need to guide their workers on how they should (and should not) represent their brand their online. Therefore, they need special approaches to find the right message. Prepare in advance. Listen and monitor.

Social Media 119

Social Media Conference Media Corporate 119

Ishmael's Corner

MAY 5, 2015

operation back in the 2011/2012 timeframe. The first pillar comes in the form of the leadership changes and creating a culture of accountability that I’ve already discussed. The third pillar focuses on our own brand and reputation. It’s amazing how survival has a way of tuning one’s senses. That was the situation for our U.S.

Storytelling 60

Storytelling SEO Agency Leadership 60

Communications Conversations

SEPTEMBER 8, 2016

I’ve always been somewhat of a skeptic when it comes to Coca-Cola’s brand journalism initiative: Coke Journey, which launched back in 2012. I get the brand journalism thing when you’re a company that’s built on thought leadership–GE and GE Reports comes to mind.

Content Marketing 60

Content Marketing Case Study Journalism Marketing 60

Prohibition

FEBRUARY 15, 2017

SocialSignIn, based in Birmingham, has been operating since 2012 and enables its users to… Tags: prohibition, work, business, news Prohibition shortlisted for 2014 CIPR 'Outstanding Small Agency' award 43 What a way to end the week! Underline Audio-Technica’s commitment as the brand of choice for those serious about music.

Hotels 86

Hotels Social Media Fashion Agency 86

Waxing UnLyrical

NOVEMBER 20, 2018

For example, if a PR pro garnered coverage for their brand in Forbes , they may report the circulation of Forbes as the potential audience size that saw the message. Without PR attribution and measurement, communicators typically remain pigeonholed at the top of the funnel, i.e., which publications wrote about their brand.

Measurement 56

Measurement Storytelling Data Technology 56

Mark My Words

MARCH 29, 2021

Robichaux confirmed Harry was joining the company’s leadership team as an “officer of the corporation”, which suggests it is a paid role, although public relations expert Mark Borkowski thinks it “highly likely” he has been offered equity in the firm, which values itself at $1.73 It was not a hard internal sale.

Corporate 60

Corporate Interviews Community Newspapers 60

PRSay

SEPTEMBER 2, 2016

Getting the brand out there and everything that we stand for and everything that we built. And all of the leadership positions that we’re taking. That’s what we’re trying to do, to hit markets that make sense to grow the brand and awareness. We need to get that message out. It’s not for everybody. I think we’re very clear.

Sports 68

Sports Education Construction Television 68

PR 20/20

SEPTEMBER 17, 2019

Marketers will likely gravitate toward tracks including: Advertising and brand experience. The only conference where marketers, sales and leadership teams get aligned on digital and ignite true business transformation.”. Advertising Week is a worldwide gathering of marketing, advertising, technology and brand professionals.”.

Conference 97

Conference Marketing Case Study Content Marketing 97

Communications Conversations

APRIL 13, 2017

She started as an administrative assistant in 2012. I am supported by great leadership that believes in innovating and providing a best-in-class digital experience for our members. I am part of theSkimm’s ambassador program; I think their brand is an important one to watch. I read theSkimm every morning when I wake up.

Case Study 113

Case Study Study Analytics Meeting 113

PR Job Coach

NOVEMBER 26, 2020

In close to four decades in the communications business, Patti has held senior leadership positions in four different areas of the industry: PR, Advertising Corporate and Start-up. Gerry served in leadership positions at Producers Forum Inc., He serves on the board of advisors of Infinite Retina and the Museum of Public Relations.

Corporate 274

Corporate Leadership Advertising Advertising 274

PR 20/20

MAY 12, 2016

In the press release introducing the 2012 report, Donovan Neale-May, CMO Council executive director, states, “There’s an underlying level of frustration among senior corporate marketers worldwide when it comes to agency contributions to business value creation, strategic thinking, and digital marketing development.”. Poor Management.

Agency 40

Agency Marketing Financial System 40

The Hoffman Agency

MARCH 11, 2020

When I downloaded WeChat in 2012, it was no more than an alternative IM app that can make free internet calls. Every time I’ve gone back to China, I’ve experienced a little reverse culture shock. But this time working in Shanghai and Beijing for three months, it felt like living in a massive testbed for the latest tech innovations.

Pitching 36

Pitching Transportation Conference Report 36

ImPRessions - Crenshaw Communications

AUGUST 23, 2017

We still prize earned media stories that appear in brand-name media outlets. We’ve always worked to create content for brands, and we still do. The unofficial kickoff of the digital PR industry goes back to late 2011 and early 2012, when Google’s Panda and Penguin algorithm updates turned the SEO category upside down.

Digital PR 168

Digital PR SEO Storytelling Instagram 168

Stephen Waddington

AUGUST 27, 2018

This is the paper that I wrote for my CIPR Chartered Practitioner assessment in 2012. James Grunig assembled a team of six public relations academics and practitioners under his leadership. In fact head to Google, or any other search engine, and type the name of your favourite brand of tea or coffee.

Communications 60

Communications Analysis Web Handbook 60

Cision

AUGUST 26, 2015

Branding, Social Media, Marketing, PR & Professional Coach. Social is branding, but unlike traditional advertising—it’s more human. Digital Brand Manager for USC, digital strategist, marketing consultant, public speaker. A5: Social listening is critical and key to success in brand protection. ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

Communications Conversations

AUGUST 31, 2018

KSTP-TV told me in August of 2012 that they weren’t renewing my contract and they would give me a year to find another job. I’m now a reporter for my clients’ brands, searching around for the interesting nuggets that make them attractive not only to reporters and editors, but to their target consumers. It’s basically the same thing.

Media 112

Media Journalism Report Video 112

Sword and the Script

APRIL 13, 2019

The marketing spend on domestic markets has steadily increased – by 10% since 2012. An overwhelming 81% of respondents said it is not appropriate for a brand to take a stance on politically-charged issues. This reflects the findings of my own primary research study – Should Brands Take a Public Stand on Politics?

Study 114

Study Survey Infographics B2B 114

ZudePR

DECEMBER 30, 2016

3: #AskGaryVee: One Entrepreneur’s Take on Leadership. Be a reverse-positioned brand. Reverse brands defy augmentation trends in product categories and say no (deliberately and without apology) where others say yes. Be a hostile brand. 7: The Compound Effect , by Darren Hardy (2012) £9.99. It is THAT good. #7:

Writing 84

Writing Google Meeting Airlines 84

The Hoffman Agency

MAY 1, 2017

revenues grew a respectable 12%, but it’s worth taking a wider lens to grasp how immensely founder Lou Hoffman has overhauled the firm since 2012. in the United States with a significantly weakened brand. In addition to Hoffman, the leadership team includes Steve Burkhart as U.S. In 2016, U.S.

Industry 28

Industry Storytelling Agency SEO 28

ZudePR

MAY 31, 2015

. “I could envision the benefits, as a Canadian and a female (the outsized-represented gender in the PR industry workforce, but under-represented and appreciated in terms of formal senior roles, both in-house and agency, as well as thought leadership) in joining this initiative at the front end. ” #21: Rich Leigh (Gloucester, UK).

Communications 81

Communications How To Blogging Content Marketing 81

ImPRessions - Crenshaw Communications

NOVEMBER 29, 2018

No brand is immune from a reckoning with the consequences of inattention to sexual harassment and inequality in the workplace. The brand enjoyed huge early success, in part due to the real-life story of founder Kevin Plank. Under Armour isn’t alone among sportswear brands in needing to clean up its culture.

Reputation 165

Reputation Apparel System Corporate 165

Deirdre Breakenridge

JANUARY 3, 2018

Reading has helped me to learn about myself as a professional and to take greater leaps with my brand. I gave this book two thumbs up in a review in December 2012. What are your goals for 2018 and what tools, skills and roadmap will get you there? Out of the 25+ books that I’ve read in 2017, there were four that stand out in my mind.

Crisis 0

Crisis Journalism Hotels Case Study 0

Frederik Vincx

DECEMBER 11, 2015

After all, affecting change is much about leadership and sharing a clear vision. Use an integrated PESO model and start thinking of PR as a business driver, not just as a brand enhancer. The Harvard Business Review focused its entire 2012 January-February issue on happiness. Visual by LeaderShip Solutions.

How To 60

How To Software System Employee 60

Buzzstream

MAY 25, 2021

This format can also lend itself well to adding credibility to your brand and is great for thought-leadership style campaigns. Those of us who have been around the industry for a while will remember the explosion of infographics as a link building method, mostly between 2009-2012 when they seemed to be everywhere.

Infographics 160

Infographics Data Blogging Mobile 160

Waxing UnLyrical

APRIL 2, 2016

Brands know that these channels need to be a part of our communication spectrum. So if the company can create brand experiences for customers and merchants that speak to how unique and valuable its card membership is , it’s more than halfway there. And that was just the first step in the process! And PR has changed along with it.

Strategy 40

Strategy Case Study Community Creativity 40