Ishmael's Corner

MAY 5, 2015

operation back in the 2011/2012 timeframe. The first pillar comes in the form of the leadership changes and creating a culture of accountability that I’ve already discussed. The third pillar focuses on our own brand and reputation. It’s amazing how survival has a way of tuning one’s senses. That was the situation for our U.S.

Storytelling 60

Storytelling SEO Agency Leadership 60

Prohibition

FEBRUARY 15, 2017

I’m a very artistic person, so I really enjoy spending time being creative; this can involve anything from attending life drawing classes and doing up old piece of furniture, to jumping on my sewing machine or blogging. Underline Audio-Technica’s commitment as the brand of choice for those serious about music.

Hotels 86

Hotels Social Media Fashion Agency 86

Mark My Words

MARCH 29, 2021

Just as when Jennifer Aniston became the ‘chief creative officer’ of a natural supplement range or when David Beckham backed a cannabinoid skincare company, these mutually beneficial ‘ethical’ tie-ups can be worth their weight in publicity gold. “He The impact of generating more connections to his brand is an ongoing struggle for him.

Corporate 60

Corporate Interviews Community Newspapers 60

Waxing UnLyrical

NOVEMBER 20, 2018

For example, if a PR pro garnered coverage for their brand in Forbes , they may report the circulation of Forbes as the potential audience size that saw the message. Without PR attribution and measurement, communicators typically remain pigeonholed at the top of the funnel, i.e., which publications wrote about their brand.

Measurement 56

Measurement Storytelling Data Technology 56

PR 20/20

SEPTEMBER 17, 2019

Marketers will likely gravitate toward tracks including: Advertising and brand experience. The only conference where marketers, sales and leadership teams get aligned on digital and ignite true business transformation.”. These four September days are for you—the product manager, the creative marketer, the start-up founder.

Conference 97

Conference Marketing Case Study Content Marketing 97

PR Job Coach

NOVEMBER 26, 2020

In close to four decades in the communications business, Patti has held senior leadership positions in four different areas of the industry: PR, Advertising Corporate and Start-up. It demonstrates initiative, creativity and uniqueness. Gerry served in leadership positions at Producers Forum Inc.,

Corporate 274

Corporate Leadership Advertising Advertising 274

PR 20/20

MAY 12, 2016

In the press release introducing the 2012 report, Donovan Neale-May, CMO Council executive director, states, “There’s an underlying level of frustration among senior corporate marketers worldwide when it comes to agency contributions to business value creation, strategic thinking, and digital marketing development.”.

Agency 40

Agency Marketing Financial System 40

ImPRessions - Crenshaw Communications

AUGUST 23, 2017

We still prize earned media stories that appear in brand-name media outlets. We’ve always worked to create content for brands, and we still do. The unofficial kickoff of the digital PR industry goes back to late 2011 and early 2012, when Google’s Panda and Penguin algorithm updates turned the SEO category upside down.

Digital PR 168

Digital PR SEO Storytelling Analytics 168

Communications Conversations

AUGUST 31, 2018

KSTP-TV told me in August of 2012 that they weren’t renewing my contract and they would give me a year to find another job. You have the luxury of being more creative because you have more time. But now I can marinate a little bit in the project, breath and test my creativity a bit more. Two things: 1) The pace.

Media 112

Media Journalism Report Video 112

Cision

AUGUST 26, 2015

Co-Founder of Status Creative, a leader in social media engagement. Branding, Social Media, Marketing, PR & Professional Coach. . Social is branding, but unlike traditional advertising—it’s more human. Digital Brand Manager for USC, digital strategist, marketing consultant, public speaker. ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

Sword and the Script

APRIL 13, 2019

The marketing spend on domestic markets has steadily increased – by 10% since 2012. An overwhelming 81% of respondents said it is not appropriate for a brand to take a stance on politically-charged issues. This reflects the findings of my own primary research study – Should Brands Take a Public Stand on Politics? Talk to Us !

Study 120

Study Survey Infographics B2B 120

ZudePR

MAY 31, 2015

My lightbulb went off when I saw the more I gave freely the more creative I became and yes, the more money I make in the present and long run. Displaced Yank Doug is co-founder and creative director of Velocity Partners. Rich started PRexamples.com in January 2012. Author of 27 Blogging from Paradise books. And Lagavulin.

Communications 81

Communications How To Blogging Content Marketing 81

Waxing UnLyrical

APRIL 2, 2016

Brands know that these channels need to be a part of our communication spectrum. So if the company can create brand experiences for customers and merchants that speak to how unique and valuable its card membership is , it’s more than halfway there. Element #2: Creativity. ” Creativity in the Social PR Context.

Strategy 40

Strategy Case Study Community Creativity 40