Waxing UnLyrical

MARCH 6, 2013

Do you know how your favorite brands measure up on the issues that matter to you? We hear a lot these days about how brands are working hard to become more green; “sustainability” is the new black. But just how green – or black – are big food brands? Behind the Brands.

Brand 98

Brand Branding Policies System 98

Waxing UnLyrical

JULY 25, 2016

Proper measurement can take your campaigns to the next level. Get inspired as we take a look at some awesome measurement case studies in this week’s roundup. How to Measure PR: A Case Study and Examples. Measuring the Effectiveness of News Releases — A Case Study. The Truth About the Top Five Super Bowl Ads.

Case Study 40

Case Study Study Measurement Pinterest 40

Sword and the Script

MAY 11, 2019

PR measurement can be a bit like a self-fulfilling prophecy. On one hand, it gets dinged for a lack of measurement. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. In reading through it, I had several points worth making here.

Study 139

Study Media Relations Media Measurement 139

Flack's Revenge

DECEMBER 11, 2018

I never quite got on board with the “social media strategy” part (see this post from 2012 titled: Social Media Strategists will be Gone in 2 Years ). Too many brands still operate in output-only mode and then wonder why no one has noticed. Have these changes affected your social media habits for personal brand building?

Social Media 149

Social Media Marketing Media Facebook 149

MaccaPR

JUNE 1, 2016

If you’ve ever read a Buzzfeed article, you know that brands are capitalizing on the opportunity to publish their own brand stories in the context of news distribution. New York Times article while scrolling through your newsfeed — only to realize halfway through that it was actually sponsored by a brand, like.

Brand 48

Brand Branding Storytelling Healthcare 48

PRSay

OCTOBER 25, 2017

The speed and accessibility of social media means that brands are always teetering on the edge of a crisis. Corporate leaders need to guide their workers on how they should (and should not) represent their brand their online. Therefore, they need special approaches to find the right message. Prepare in advance. Listen and monitor.

Social Media 119

Social Media Conference Media Corporate 119

Cision

MAY 9, 2016

Data provides brands insights that inform their campaigns and strategies and show what’s working and what isn’t. While acquiring data can be easy, finding the data that is accurate and supports your brand’s work, mission and goals is more complex. Consider President Obama’s 2012 re-election campaign.

Data-Driven PR 120

Data-Driven PR Data Analytics Technology 120

Doctor Spin

APRIL 17, 2023

He argues that founders should not underestimate the power of compound growth and should measure their startup’s progress through weekly growth rates. 2012, May 17). This policy encourages customers to try products without fear of commitment and builds trust with the brand. link] Nordstrom.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Stephen Waddington

JANUARY 15, 2020

Social media activism: brands don’t listen In 2012 Steve Earl and I wrote a book called Brand Anarchy. Brand shaming has become commonplace. Most brands have learnt that the customer service or reputational impact of the occasion rogue tweet isn’t worth the cost of 24/7 social media management.

Storytelling 78

Storytelling Internal International Social Media 78

Presspage

APRIL 12, 2018

In this digital age, many, many brands are still using press releases to connect their stories to media outlets. Are we seeing the demise of the traditional newsroom in favor of more automated measures? What brands are going to rise and fall in this new landscape? That was 112 years ago and guess what? The world has changed.”

Company 111

Company Media Journalism Report 111

PR in High Definition

JULY 24, 2019

A decade after that conversation, during an address at Cambridge University in 2012, Stephen Hawking said, “look up at the stars not down at your feet. I wish I’d known that in 2002 but it was still a useful learning in 2012. Your reputation is not just about the brand, it’s about your people as well. Measure your share.

Reputation 48

Reputation Measurement Media Relations Agency 48

Communications Conversations

OCTOBER 13, 2014

Specifically, I talked about how today’s branded content is broken. My main hypothesis: Today’s branded content is broken (for the most part). Or, we see this type of content: Yep–so many brands attempting the real-time marketing thing. We have been the ones telling brands to “create engaging content.”

Strategy 120

Strategy How To Guidelines Advertising 120

Deirdre Breakenridge

FEBRUARY 23, 2015

If you don’t have a plan for measuring and proving the value of your efforts, and growing that value over time, your pitch is dead on arrival. As they are showcased in content marketing, their personal brands and reputations are bound to get a boost – and that can lead to any number of good things both for them and the organization.

Content Marketing 150

Content Marketing Marketing How To Leadership 150

The Proactive Report

JANUARY 5, 2015

And he says that you probably already know why your brand might be the subject of the reputation crisis in the future. Reputation is made up of many things – how your stakeholders perceive you, your brand, your products, your executives and employees and your actions. To a large degree it’s a measure of trust.

Reputation 100

Reputation System Employee Airlines 100

Cision

JUNE 22, 2015

Everyone pretty much knows the rest: Instagram was purchased by Facebook for $1 billion dollars, its growth has surpassed Twitter, it now boasts a per-post brand engagement rate of 4.21 But there are some measurable aspects of Instagram that are quite unique and special in the social media space. Top Brands on Instagram by Followers.

Instagram 120

Instagram Fashion Sports Pinterest 120

Waxing UnLyrical

OCTOBER 16, 2012

I’m in San Francisco for the 2012 PRSA International Conference, and am speaking on measurement (to be precise, on working magic with measurement) from 8-9:15 am (PT). Brands, is supporting the World Food Programme’s World Hunger Day effort. It’s a BLAST.).

Conference 72

Conference Measurement Google Internal 72

PR 20/20

JULY 9, 2019

In 2012, we launched Marketing Score. Marketing Score users will evaluate their marketing across six core areas: Cores: Essential elements of a business and brand. Performance: Historical performance in key areas that measure marketing success. Personalized, actionable marketing recommendations in minutes.

Marketing 66

Marketing Resources Technology Tools 66

Cision

APRIL 5, 2016

As a content marketer, you spend tremendous time and money to create content – be it brand awareness, thought leadership or lead generation pieces. Organic reach has declined from 16 percent in 2012 to 2 percent. This is a measure of the number of people who will see your post in their NewsFeed without any paid placement.

Advertising 120

Advertising Advertising Facebook B2C 120

Sword and the Script

APRIL 30, 2019

Vocus owned or acquired brands like PRWeb, Help A Reporter Out (HARO), iContact, and several lesser-known social media technologies. Onclusive is developing new ways to measure PR including attribution. million in venture capital, in four rounds of funding since 2012, according to Crunchbase. Onclusive has raised $21.4

Industry 86

Industry Media Technology Employee 86

PRSay

SEPTEMBER 14, 2016

Thousands of dollars are being dedicated to social media or industry specific influencers to generate buzz around a specific campaign (for example, Under Armour’s #IwillWhatIWant campaign) or specific spokespeople for brands (like Marshawn Lynch and Skittles). Russ Wilde, Jr., Pepper, and Gatorade among dozens of other companies.

Sports 60

Sports Creativity Industry YouTube 60

ISEBOX

JANUARY 8, 2016

In the same light, public relations and communications technology has radically changed over the course of recent history with advances in connectivity (email, the Internet, social media) and measurement (analytics). Reason 3: Efficiency and Organization – “Sarah, do you have that press release from 2012 handy?”

Media 79

Media Analytics Technology Corporate 79

Communications Conversations

APRIL 21, 2015

Remember, these product line launches haven’t always been so successful (remember the Nieman Marcus partnership in 2012? ” The financial crisis of 2012? What’s the one social platform that’s seeing massive engagement for brands? Tough to measure success here without seeing Target’s analytics.

Social Media 60

Social Media Product Launch Instagram Media 60

Waxing UnLyrical

SEPTEMBER 25, 2012

Andrew Grill (@AndrewGrill) September 18, 2012. Andrew Grill (@AndrewGrill) September 18, 2012. Julia Angelen Zunich (@JulesZunichPR) September 18, 2012. We were curious about how Kred rewards campaigns are working out for brands, but apparently we’ll have to wait a bit to hear some results.

Analytics 81

Analytics Social Media Google Course 81

Prohibition

APRIL 2, 2017

At first the rise of internet, computers and connectivity helped to streamline admin, create new and measurable mechanisms and provide communicators with a more coherent way of working. The control of the brand became diluted as the consumer grew its share of voice. And with that comes a need for change.

Social Media 48

Social Media Agency Consumer Fashion 48

Waxing UnLyrical

FEBRUARY 15, 2013

Ideally, as a customer, I would love to engage with the brand through social media. H owever, recent stats show big brands do not bother to engage with their customers on social media. The experiment was conducted by sending 280 tweets over a span of 26 days to 14 of the biggest brands in the world.

Twitter 94

Twitter Facebook Social Media LinkedIn 94

Sword and the Script

MAY 14, 2019

If you or your brand earn coverage, this tile is calculating the social shares around that particular piece. 3) Measuring the influence of coverage. You can view this measure in a couple of different ways – and the charts allow for you to drill down and take a look at the underlying coverage. Sentiment analysis.

Case Study 117

Case Study Software Data Web 117

Prohibition

FEBRUARY 15, 2017

I also love the way PR and comms has become far more measurable, being in a position to demonstrate the strength of your work to your clients is so satisfying, not least when there’s direct engagement with consumers. Underline Audio-Technica’s commitment as the brand of choice for those serious about music.

Hotels 86

Hotels Social Media Fashion Agency 86

Communications Conversations

JULY 19, 2018

This can take the form of working with executives to formulate near and longer-term digital strategies, to educating divisional marketing teams on industry trends & best practices, to planning/executing/measuring/optimizing paid campaigns for proof of concept or to support product launches. It all depends on the day. What’s a fax machine?

Social Media 60

Social Media Media B2B Content Marketing 60

Waxing UnLyrical

JANUARY 24, 2013

Kingsford worked with Marketwire’s engineering team to develop a script that identified people who tweeted the words “please,” thank you” and “thanks” most frequently in 2012. Stunts are a standard tool in the public relations arsenal, but with the help of social media analytics, we’re starting to see brands take them a step further.

Big Data 92

Big Data Data Publicity Analytics 92

PR 20/20

SEPTEMBER 17, 2019

Marketers will likely gravitate toward tracks including: Advertising and brand experience. Tracks include content strategy, core content concepts, future of content, and content management and measurement. Advertising Week is a worldwide gathering of marketing, advertising, technology and brand professionals.”. Tech industry.

Conference 97

Conference Marketing Case Study Content Marketing 97

Waxing UnLyrical

MARCH 13, 2012

I follow him on Twitter and like “The Brand Builder” on Facebook. Really, the whole measurement thing is my glaring weak spot in the communications world. I finally found my 2012 resolution, just a few months late. I don’t know Olivier Blanchard personally. In fact, I doubt he’s even aware of me.

Social Media 66

Social Media Media Measurement Groups 66

Flack's Revenge

DECEMBER 11, 2019

Startups love the budgets, distribution and big brand cred of the major insurance carriers. Megan Protas – Director of New York Life Ventures , which has made 40+ investments and 100+ POCs since 2012. Great concepts need a brand behind them; life insurance is all about trust. They measure, cut, measure.

Insurance 31

Insurance Insurance Financial Measurement 31

Karen Freberg

DECEMBER 30, 2019

I would have never imagined this would become one key part of my brand and reputation in the industry and academy. I am forever grateful to brands like Hootsuite, HubSpot, Meltwater, Adobe, and Facebook for their investment and friendship over the years. Honored to still be a #HootAmb. General Motors (2015). Adobe (2016-Present).

Social Media 56

Social Media Conference Travel Internal 56

PR 20/20

MAY 12, 2016

The future belongs to dynamic agencies with more efficient management systems, integrated services, versatile talent, value-based pricing models, a love for data, and a commitment to producing measurable results. Their value and success will be measured by outcomes, not outputs.”. However, these digital-savvy firms are in short supply.

Agency 40

Agency Marketing Financial System 40

Onclusive

MARCH 21, 2018

In 2012, in response to the Altimeter group’s white paper on “converged media” last summer, Jeremiah Owyang took a stab on his blog at defining the new workflow for paid, earned, owned and shared media. In the meantime, the rise of shared or social media complicated things further. Was it a function of PR? Its own function?

Storytelling 281

Storytelling Media Infographics Advertising 281

ImPRessions - Crenshaw Communications

AUGUST 23, 2017

We still prize earned media stories that appear in brand-name media outlets. We’ve always worked to create content for brands, and we still do. The unofficial kickoff of the digital PR industry goes back to late 2011 and early 2012, when Google’s Panda and Penguin algorithm updates turned the SEO category upside down.

Digital PR 168

Digital PR SEO Storytelling Analytics 168

Sword and the Script

AUGUST 13, 2019

Vocus had, in years prior, acquired brands including PRWeb for $28 million in 2006, Help a Reporter Out, aka HARO, for an undisclosed sum in 2010 , and iContact, for $169 million in 2012. Cision drops the Vocus brand name, but the underlying technology that all future Cision development will be based on, is Vocus technology.

Technology 12

Technology Software Company Marketing 12