Shift Communications

FEBRUARY 26, 2020

Dini has been leading the AXON business in Europe since 2012, overseeing a tripling in size of the operation, and establishing AXON as one of the leading healthcare consultancies in London. AVENIR GLOBAL brands include AXON, Cherry, Hanover, Madano, NATIONAL, Padilla and SHIFT. About AVENIR GLOBAL.

Healthcare 128

Healthcare Public Affairs Creativity Agency 128

Flack's Revenge

DECEMBER 11, 2018

I never quite got on board with the “social media strategy” part (see this post from 2012 titled: Social Media Strategists will be Gone in 2 Years ). Too many brands still operate in output-only mode and then wonder why no one has noticed. Have these changes affected your social media habits for personal brand building?

Social Media 149

Social Media Marketing Media Facebook 149

PRSay

OCTOBER 25, 2017

Here are some highlights from three professional development sessions at the PRSA 2017 International Conference in Boston on Oct. The speed and accessibility of social media means that brands are always teetering on the edge of a crisis. This type of planning includes making sure that your team is communicating well internally, too. “If

Social Media 119

Social Media Conference Media Corporate 119

Communications Conversations

FEBRUARY 29, 2016

Here’s the new list of skills for the PR pro of the future (with notes about what’s been updated and deleted from that initial list in 2012). But, suddenly, with more brands considering audio content as part of their mix, audio production skills are also in demand (this is the 2016 addition). All of it. No doubt about that.

Analytics 60

Analytics Instagram Mobile Employee 60

PRSay

JANUARY 6, 2021

Works like Daniel Kahneman’s “Thinking Fast and Slow” (2011) and Jonathan Haidt’s “The Righteous Mind” (2012) show that they — and our target audiences — are not. Audiences, craving authenticity, are calling out brands when they smell hypocrisy. We need to educate ourselves and ask for feedback internally and externally.

Communications 198

Communications Viral Fashion Public Affairs 198

Communications Conversations

OCTOBER 13, 2014

Specifically, I talked about how today’s branded content is broken. My main hypothesis: Today’s branded content is broken (for the most part). Or, we see this type of content: Yep–so many brands attempting the real-time marketing thing. We have been the ones telling brands to “create engaging content.”

Strategy 120

Strategy How To Guidelines Advertising 120

Communications Conversations

DECEMBER 8, 2022

Her start : Public relations intern with Fleishman Hillard. Her start : Talent resources intern at Fallon. Holly is now the vice president of corporate branding and partnerships at Polaris. Her start : Special events intern, Science Museum of Minnesota. Note about almost all of these how there is not a linear progression.

Marketing 60

Marketing Leadership Creativity Internal 60

Deirdre Breakenridge

FEBRUARY 12, 2015

Advertising agencies created ads for multiple outlets, public relations handled media inquiries and proactively sought after coverage, marketing agencies did a variety of things, but generally focused on brand identity and creative attention-garnering activities. Of course, there’s plenty more each did, but you get the gist.

Tools 150

Tools Agency Instagram Groups 150

Sword and the Script

AUGUST 18, 2020

LinkedIn acquired SlideShare in 2012. Communicators have an obligation to also tell the truth internally and manage expectations. There is a bias towards painting a brand in a positive light.” When I started searching around for what this message was really about: SlideShare was being sold. Unfortunately, that is often lacking.”

Ethics 101

Ethics Communications Survey Public Affairs 101

Sword and the Script

APRIL 30, 2019

Vocus owned or acquired brands like PRWeb, Help A Reporter Out (HARO), iContact, and several lesser-known social media technologies. million in venture capital, in four rounds of funding since 2012, according to Crunchbase. It also gains data from brand sponsorships and events.” Onclusive has raised $21.4 all 210 U.S.

Industry 86

Industry Media Technology Employee 86

Waxing UnLyrical

JANUARY 24, 2013

Kingsford worked with Marketwire’s engineering team to develop a script that identified people who tweeted the words “please,” thank you” and “thanks” most frequently in 2012. Stunts are a standard tool in the public relations arsenal, but with the help of social media analytics, we’re starting to see brands take them a step further.

Big Data 92

Big Data Data Publicity Analytics 92

Waxing UnLyrical

OCTOBER 16, 2012

I’m in San Francisco for the 2012 PRSA International Conference, and am speaking on measurement (to be precise, on working magic with measurement) from 8-9:15 am (PT). Brands, is supporting the World Food Programme’s World Hunger Day effort. I’m on the road, so I’m going to make this short and sweet.

Conference 72

Conference Measurement Google Internal 72

Sword and the Script

OCTOBER 13, 2018

Some time around 2012, I attended a marketing conference downtown in Washington, DC. From the outside looking in, it sure seems like a long internal political battle, because Google+ didn’t die suddenly, instead, Google let it suffer from a slow decay , picking through its parts for recycling which kept some people guessing.

Google 72

Google Privacy YouTube Data 72

Bianchi Biz Blog

MARCH 7, 2022

At the time, I didn’t find a lot of industry coverage on drone usage in this application, and it was all so brand new to me. I’ve written a story at least once a week since 2012 when I walked into the University of Wisconsin-Whitewater’s independent, student-run newsroom unannounced asking for an assignment.

Meeting 81

Meeting Automotive Media Transportation 81

Beyond PR

MAY 4, 2017

It’s not always easy to break out of the mold and get approval to experiment and try new things or A/B test, but done right, these learning experiences can garner valuable takeaways for brands and inform future strategy. 4) Brands shouldn’t leave experiences to chance – experiences should be designed. 5) Be truthful.

Communications 61

Communications Hotels Technology Tools 61

PRSay

SEPTEMBER 14, 2016

Thousands of dollars are being dedicated to social media or industry specific influencers to generate buzz around a specific campaign (for example, Under Armour’s #IwillWhatIWant campaign) or specific spokespeople for brands (like Marshawn Lynch and Skittles). Russ Wilde, Jr.,

Sports 60

Sports Creativity Industry YouTube 60

Bad Pitch Blog

OCTOBER 23, 2012

The brand, founded in 1870, is attempting to regain relevance and insert itself into a broader conversation. I mean, if you''re trying to revitalize your brand, why connect the whole campaign with an event even older than your brand ? The issue with lozenges? No matter what the flavor is, they suck.

Media 68

Media Journalism Print Pitching 68

Mark My Words

MARCH 29, 2021

It was not a hard internal sale. The impact of generating more connections to his brand is an ongoing struggle for him. “He comes from a very different background,” to other executives, he says, adding: “He’s synonymous with this approach of mental fitness and really investing in yourself.

Corporate 60

Corporate Interviews Community Newspapers 60

Communications Conversations

JULY 19, 2018

There’s a lot of appetite for smarter marketing across divisions and brands of Toro – and folks in pockets of the organization who champion digital/social marketing within the older construct. What have been the notable shifts you’ve seen impact brands the most in the social media world since you’ve been in the workforce?

Social Media 60

Social Media Media B2B Content Marketing 60

Karen Freberg

DECEMBER 30, 2019

I would have never imagined this would become one key part of my brand and reputation in the industry and academy. I am forever grateful to brands like Hootsuite, HubSpot, Meltwater, Adobe, and Facebook for their investment and friendship over the years. I did not have any international trips where I just went on vacation.

Social Media 56

Social Media Conference Travel Internal 56

Ishmael's Corner

MAY 5, 2015

operation back in the 2011/2012 timeframe. We’ve been able to walk the talk, building out a storytelling methodology that serves as the foundation for how we develop content in client campaigns, our storytelling workshops and internal training. The third pillar focuses on our own brand and reputation. It was time for our U.S.

Storytelling 60

Storytelling SEO Agency Leadership 60

PRSay

SEPTEMBER 2, 2016

Coming out of college I came across an opportunity as a communications intern at Tennis Canada. Getting the brand out there and everything that we stand for and everything that we built. That’s what we’re trying to do, to hit markets that make sense to grow the brand and awareness. We need to get that message out.

Sports 68

Sports Education Construction Television 68

PR 20/20

SEPTEMBER 17, 2019

Marketers will likely gravitate toward tracks including: Advertising and brand experience. You can expect tracks and role-based agendas on customer engagement, account-based marketing, brand and communications, sales enablement, among others. Topically, this event covers a lot of ground. Experiential storytelling. Media and journalism.

Conference 97

Conference Marketing Case Study Content Marketing 97

Communications Conversations

APRIL 13, 2017

She started as an administrative assistant in 2012. The team is full of experts that act as an internal agency to our staff clients. I am part of theSkimm’s ambassador program; I think their brand is an important one to watch. I am constantly watching brands that I love and questioning the strategies behind their content.

Case Study 113

Case Study Study Analytics Meeting 113

Mark My Words

APRIL 24, 2015

The story was picked up by a handful of regional papers and a few international titles (Washington Post, Wall Street Journal). On twitter happy customers are posting their freebies and google searches for Pret A Manger increased to its highest number since January 2012 when its first French outlet opened ( google trends – see graphs).

Retail 60

Retail Google Journalism Trends 60

Waxing UnLyrical

JULY 25, 2016

Why: “To learn how major brands use Pinterest, Rivalfox tracked Fortune 500 companies on Pinterest over a two-month period, analyzing a total of 29,144 pins,” writes CMO of CyberAlert, Bill Comcowich for The Measurement Standard. Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign.

Case Study 40

Case Study Study Measurement Pinterest 40

Communications Conversations

DECEMBER 1, 2016

Having the opportunity to work on global hotel brands like Radisson Blu during my time at Carlson is something that will be ever valuable and applicable as I continue to work for national and international brands. I’ve been a big Frank Ocean fan since his album Channel Orange released in 2012. Absolutely!

Public Affairs 60

Public Affairs Social Media Employee Hotels 60

Contently - Strategy

NOVEMBER 14, 2018

By 2017, he’d built a billion-dollar brand. His company, Dollar Shave Club, rose from obscurity in 2012 after he created a YouTube video called “Our Blades Are F ing Great.” It established Dollar Shave Club as a funny, irreverent, bold, and most importantly, helpful brand. doing improv comedy on the side.

Leadership 93

Leadership Brand Branding How To 93

PRSay

AUGUST 12, 2016

Before my time at adidas they were actually my client, as I worked for the brand’s PR agency for almost three years. Currently, I’m the Public Relations Director for adidas America, working across all brand categories in both Sport and Style. First off, thank you so much for having me on the blog for a Q&A.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Communications Conversations

MAY 5, 2016

I’m very fortunate at HealthFitness in that from day one I truly was able to embrace the brand; understand why I was there and how I could help contribute to the company’s vision and success. You’ve been blogging at shishkabobgirldad since 2012. What have been the keys to your success in making that transition?

LinkedIn 60

LinkedIn Education Agency Blogging 60

Waxing UnLyrical

FEBRUARY 7, 2013

— 2012 was an incredible year for me. We live to write and write to brand. But I also have invested in some tools that will greatly assist me for the future during this month, including internal processes and pretty doggone good products. It’s a time to decide whether we want to pursue goals or themes. 24 – Jan.

Writing 88

Writing Google Pitching Small Business 88

PR 20/20

MAY 12, 2016

Large enterprises commonly look for niche expertise in core digital disciplines such as content marketing, paid search, SEO, social media monitoring, and analytics to complement internal marketing teams. Turn to agencies with demonstrated track records of success, starting with their own brands. 6) Seek Systems for Success.

Agency 40

Agency Marketing Financial System 40

PR Job Coach

NOVEMBER 26, 2020

Patti is known as an inspirational leader, innovative thinker, problem-solver, growth driver, passionate brand steward and both an agent for change and a counselor during that change. International Harvester, National Semiconductor, Four Phase Systems and the National Aeronautics and Space Administration.

Corporate 274

Corporate Leadership Advertising Advertising 274

PR Conversations

JANUARY 20, 2015

Where they excel, however, is at storytelling—and this can offer tempting opportunities as the market for corporate or brand journalism grows, thanks to the explosion of organizations using “owned media” strategies. Journalists often have steep learning curves in PR, as most have not had to develop their skills as business counsellors.

Journalism 40

Journalism Reputation Ethics Corporate 40

PR Conversations

JANUARY 20, 2015

Where they excel, however, is at storytelling—and this can offer tempting opportunities as the market for corporate or brand journalism grows, thanks to the explosion of organizations using “owned media” strategies. Journalists often have steep learning curves in PR, as most have not had to develop their skills as business counsellors.

Journalism 40

Journalism Reputation Ethics Corporate 40

PR Conversations

SEPTEMBER 22, 2015

A necessity to acquire proficiency in technical tools—ones previously unused (perhaps unknown) to public relations practitioners—has caused PR women (and men) to cooperate and work with IT and analytics staff; for example, to work together to develop internal communications systems. networking in order to amplify opportunities.

Interviews 40

Interviews Enterprise Corporate Internal 40

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

PR practitioners have long helped clients amplify video content through social media promotion and earned media coverage, but they may be underusing video as branded content. As noted in our post on long-form content , a CEO can help influence a corporate image as well as build a personal brand through regular video communications.

Video 149

Video Case Study Agriculture B2B 149