Prohibition

APRIL 12, 2022

Here we explore some examples of social media advertising gone wrong – and share insight on what brands can learn from these blunders, to make sure they don’t make the same mistakes. The tweet ‘Women belong in the kitchen’ that was promoted to users was not considered smart advertising, but instead insensitive and a cruel marketing strategy.

Advertising 62

Advertising Advertising Social Media Brand 62

Stern + Associates

NOVEMBER 2, 2023

While at Google, Lecinski wrote the bestseller, “ Winning the Zero Moment of Truth ” (Vook, Inc, June 2011), an indispensable playbook for marketers who are looking to understand and leverage the digital landscape to capture consumers’ attention and influence their decision-making process. Sales & Service.

Marketing 62

Marketing Privacy Training Strategy 62

Cision

AUGUST 10, 2017

Leuthauser joined Bollare in 2011 as senior account manager, and eventually moved up to become the accessories director, and most recently executive director of the agency. We caught up with her to learn more about her new role, PR lessons she learned and how does one execute a successful PR strategy. How can brands keep up?

Energy 212

Energy Creativity Social Media Strategy 212

Onclusive

MARCH 19, 2019

As a team, we enable PR, Communications, and Content Marketing professionals to drive better brand and business outcomes with insights across owned, earned, sponsored, and amplified media including: Key Message Tracking. Brand Sentiment. Onclusive was founded in 2011 and is headquartered in the San Francisco Bay Area.

Measurement 150

Measurement Engineering Data Content Marketing 150

Onclusive

MARCH 19, 2019

At Onclusive, we believe that a customer success manager, or PR Engineer, means living and breathing customer data, engineering customer PR strategies, and working closely with the tech team to ensure that we are looking at every product decision through a customer-centric lens.

Engineering 150

Engineering Storytelling Big Data Data 150

Deirdre Breakenridge

MAY 1, 2017

What started as a social media experiment has quickly become an integral part of the Socialfly brand, company culture and our favorite part of the week! Video content is the future of social media and for brands, businesses or influencers questioning the benefits, we detail five ways going live has improved our agency.

Video 283

Video Facebook Social Media Creativity 283

Stern + Associates

JULY 25, 2023

Chairman of Abercrombie & Fitch and senior advisor to Blackstone, Travis previously served as CEO of two iconic brands: Dunkin’ Brands and Papa John’s. At Dunkin’, the focus on maximizing speed and simplicity was a major contributor to Dunkin’ Brands’ $11.3

Communications 62

Communications Retail Sports Leadership 62

Onclusive

MARCH 19, 2019

We connect content to business outcomes for the first time, and leverage artificial intelligence to reveal which communication strategies drive actual brand engagement. Onclusive was founded in 2011 and is headquartered in the San Francisco Bay Area.

Software 150

Software Measurement Analytics Data 150

Onclusive

MARCH 19, 2019

We connect content to business outcomes for the first time, and leverage artificial intelligence to reveal which communication strategies drive actual brand engagement. Onclusive was founded in 2011 and is headquartered in the San Francisco Bay Area.

Software 150

Software Measurement Analytics Data 150

Onclusive

DECEMBER 17, 2018

We connect content to business outcomes for the first time, and leverage artificial intelligence to reveal which communication strategies drive actual brand engagement. AirPR was founded in 2011 and is headquartered in the San Francisco Bay Area.

Analytics 150

Analytics Data Big Data Technology 150

Doctor Spin

NOVEMBER 30, 2023

For instance, when people are encouraged to take small actions in favour of a cause or brand, like participating in a campaign or using a sample product, these actions can subconsciously alter their attitudes to be more favourable towards that cause or brand. For questions or PR support, contact me via jerry@spinfactory.com.

Handbook 52

Handbook Journalism Comparison eBook 52

NewsWhip

SEPTEMBER 11, 2020

We know this because we track the millions of articles published every day — and we have seen how public engagement with brands and the media has transformed in recent years. Plan strategies that make an impact. Paul founded NewsWhip in 2011 to “find the most interesting stories in the world”. Natalie Calvo | BCW Global.

Data 120

Data Media Instagram Crisis 120

Journalistics

JANUARY 24, 2016

If you read my post, you know I put some of the blame on not having a clearly-defined editorial strategy. If you’re going to blog, I believe it’s worth taking the time to create an editorial strategy. But you will be far more successful on the other side of completing this strategy exercise.

Blogging 69

Blogging Strategy How To Writing 69

NewsWhip

FEBRUARY 19, 2021

Aggressively adapting to this future is going to be a requirement for these professionals to maintain their responsibility for reputation strategy – and their professional relevance. . They also use quantified data to inform their strategy and media planning, taking a “moneyball” approach. . Reputation Meets “Clash and Turmoil”.

Reputation 88

Reputation Social Media Reddit Media 88

5W PR

NOVEMBER 28, 2018

Rather than spending all your budget on a macro influencer, spend your money on a variety of micro-influencers on YouTube, Twitter and Instagram who are more likely to have a niche audience who resonate more with your brand. According to Pew Research Centre, 77% of Americans owned smartphones in 2017, a rise from 35% in 2011.

Marketing 68

Marketing Mobile Measurement YouTube 68

Melissa Agnes

MARCH 5, 2014

In fact, a 2011 Washington Post article cites a Harvard Business School study that revealed a one-star rating change on Yelp can lead to a difference in revenue for a company of five to nine percent. False Review Removal Strategies. Fake Reviews: How to Protect Your Brand (Video). There are, in fact, several solutions.

How To 219

How To Reputation Engineering Advertising 219

Landis PR

APRIL 4, 2022

What can an organization do to keep its brand top-of-mind when there’s no news? Newsjacking is the practice of aligning a company or brand with a current event in an attempt to generate media attention and boost the company/brand’s exposure. By Robin Carr. The technique is newsjacking. Do you see what we did there?

Case Study 52

Case Study Television Video Travel 52

NewsWhip

OCTOBER 21, 2020

According to Gartner’s 2020 survey , CMOs, who once sought brand awareness above all else, now seek positive brand perception and trust. They’re right to do so: In 2020, one in two consumers globally say that lockdown has made them more likely to buy from brands they trust. For global companies, reputation is the new gold.

Crisis 158

Crisis Reddit Reputation Tools 158

Marketwired

FEBRUARY 26, 2016

Content Strategy is Vital. For example, in 2011 Google created Panda, its content algorithm. Since SEO as we used to know it no longer exists, it’s all the more important to have a content strategy in place along with a team to execute it. Let’s take a look at some, combined with a few of my own observations.

Trends 105

Trends How To SEO Google 105

Doctor Spin

MAY 30, 2023

His innovative marketing techniques and relentless pursuit of the extraordinary laid the groundwork for many modern public relations strategies. Today’s leaders can draw from Barnum’s playbook, albeit ethically, by using powerful narratives and effective public relations strategies to garner attention and influence their stakeholders.

Publicity 52

Publicity eBook Ethics Resources 52

Presspage

JUNE 13, 2017

This practice isn’t new: in 1760, Josiah Westwood used royal endorsements to promote his pottery and chinaware brand. Influencers communicate with their audiences directly (mostly on social media), and are able to endorse a brand or product through their posts. This brand was founded in 2011 and produces unisex watches.

Marketing 94

Marketing Television Instagram Case Study 94

PR 20/20

SEPTEMBER 8, 2021

A few highlights: Maintaining Brand and Autonomy: The PR 20/20 brand remains, and all full-time staff were retained. My focus at PR 20/20 will be on vision, growth strategies, leadership team development, employee recruiting, business development, and AI integration into operations and services. Anything is possible now.

Financial 98

Financial Conference Agency Resources 98

Deirdre Breakenridge

SEPTEMBER 6, 2016

In 2011, I was hired at the University of Louisville as an assistant professor in strategic communications and one of the main tasks I was asked to do was to create a new social media class to offer not only to our students in our department but for the university as well. How did I get started teaching social media?

Social Media 150

Social Media Exercises Media Resources 150

PRSay

APRIL 19, 2023

Souza captured some of the most iconic images of the Obama presidency, including the photo of the president and his national security team in the Situation Room receiving live updates during the raid on Osama bin Laden’s compound in May 2011. People can recognize an authentic photograph from a staged one.

Travel 67

Travel Tourism Storytelling Newspapers 67

Journalistics

JANUARY 24, 2016

If you read my post, you know I put some of the blame on not having a clearly-defined editorial strategy. If you’re going to blog, I believe it’s worth taking the time to create an editorial strategy. But you will be far more successful on the other side of completing this strategy exercise.

Blogging 40

Blogging Strategy How To Writing 40

The Proactive Report

APRIL 12, 2018

Back in 2011 news distribution service, Businesswire, asked 280 PR practitioners with this question: “What is the most important measure of press release success?”. 28 percent – general branding/awareness. Brand Awareness. Do they click a link, visit your site or blog, download content or buy the product? 7 percent – other.

Measurement 100

Measurement Analytics Google Social Media 100

Cision

MARCH 1, 2016

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” The resultant damage to brand equity and purchase intention for Burger King’s “crisis:” 30,000 new Twitter followers. React fast.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Waxing UnLyrical

MAY 27, 2011

I have a client – a gourmet dessert brand – that considers me its Director of Marketing. So I was asked to interview six PR pros who would work to expand the brand and product exposure, primarily from a publicity point of view. What will your strategy be? Have you been successful with this strategy?

Brand 70

Brand Branding Local Interviews 70

Karen Freberg

DECEMBER 30, 2019

2011 marked the moment I became Dr. Freberg 2.0 (Mom I started getting actively involved in researching in social media back in 2008, but the first time I had the chance to teach social media was back in 2011. I would have never imagined this would become one key part of my brand and reputation in the industry and academy.

Social Media 56

Social Media Conference Travel Internal 56

Contently - Strategy

MARCH 3, 2020

When Steve Jobs died in 2011, the Times had a 3,500-word article up within an hour. Brands have to deal with oversight groups like the Federal Trade Commission (FTC) and the Financial Industry Regulatory Authority (FINRA). So before we get to the keys of compliance, let’s talk a little bit about death. Trust me.).

Creativity 75

Creativity Marketing Insurance Insurance 75

Contently - Strategy

SEPTEMBER 25, 2018

In November 2011, he established Wyzowl , a studio dedicated to animated video for brands. We talked to Byrom about working with big brands, the future of video in general, and how animation can impact marketing. What advice would you give brands who are maybe thinking about video but haven’t done it yet?

Marketing 90

Marketing Video Product Launch YouTube 90

PR 20/20

SEPTEMBER 8, 2021

A few highlights: Maintaining Brand and Autonomy: The PR 20/20 brand remains, and all full-time staff were retained. My focus at PR 20/20 will be on vision, growth strategies, leadership team development, employee recruiting, business development, and AI integration into operations and services. Anything is possible now.

Financial 52

Financial Conference Agency Resources 52

Waxing UnLyrical

JANUARY 24, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Free Digital Marketing Tools for Non-Profits January 24th, 2011 Tweet Guest post by Erica Holt These are frugal days, and everyone loves getting and writing about free stuff. Why do I like it?

Tools 99

Tools Marketing Nonprofit Mobile 99

Solo PR Pro

JUNE 6, 2017

Be prepared to mobilize your communications strategies. Communication professionals will need to ensure that brands are delivering a consistent message and experience across platforms. This year’s report highlighted that the severity of cyber threats is rising with 10MM+ identities Exposed in 15 Breaches in 2011 compared to 11 in 2014.

Trends 49

Trends Mobile Video B2C 49

Reputation Us

JANUARY 3, 2020

Your good name and the reputation of your brand is one of your most valuable assets as a business. The Reputation Institute, a reputation measurement and management services firm has published the study since 2011. Linking Your Reputation to Social Responsibility. Shareholders.

Reputation 60

Reputation Corporate Survey Employee 60

Communications Conversations

APRIL 21, 2015

Remember in 2011 when they unveiled a new line with Italian fashion house Mossino? What’s the one social platform that’s seeing massive engagement for brands? And, keep in mind, Target didn’t promote ANY #LillyForTarget content on its “master brand” Facebook or Twitter page until much closer to launch.

Social Media 60

Social Media Product Launch Instagram Media 60

Communications Conversations

MARCH 29, 2019

Whether she’s snapping photos for the bank’s Instagram story, wrangling the perfect bit of copy, or surprising and delighting a Twitter follower, Justine infuses her work with a sparkle of creativity balanced with an authentic understanding of the brand. Theresa Reps , agricultural affairs manager, Midwest Dairy (nominated by Brian Bellmont).

Social Media 128

Social Media Agriculture Marketing Media 128