article thumbnail

Ethos, Pathos, and Logos in Public Relations

Doctor Spin

Ethos, pathos, and logos are three powerful modes of persuasion in public relations. Here goes: Quicklinks Ethos, Pathos, and Logos in Public Relations PR Resource: Perception Management Ethos, Pathos, and Logos in Public Relations Classical persuasion. Public Opinion (1922). Organization Development Journal.

article thumbnail

News publishers playing catch-up with Gen Z audiences

Wadds Inc.

Young consumers start their news journeys on social platforms and have less loyalty to publications. Rebecca investigated the news media habits and preferences of Generation Z (born 1997-2010) in the UK. Younger audiences are less likely to pay for news subscriptions, threatening the funding of quality journalism.

Study 111
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Beyond The Wall Street Journal and New York Times: Five Growing Media Outlets That Belong on Your Media List

Buchanan PR

When I started my career in corporate communications three decades ago, there was a long-running joke that every CEO or client wanted only one thing from their communications team: “Get me in The Wall Street Journal.”. ProPublica is an independent, non-profit, award-winning newsroom that produces “investigative journalism with moral force.”

article thumbnail

The Future of Marketing Looks More like Public Relations

Sword and the Script

Most public relations professionals don’t think their functional namesake will accurately describe their work in the future. That’s according to the 2017 Global Communications Report , from the Annenberg School for Communications and Journalism at USC. Why Content Marketing and Public Relations Need Each Other.

Publicity 118
article thumbnail

Theory of Mind: A Superpower for PR Professionals

Doctor Spin

Anticipating how different publics will perceive a campaign. Public Opinion (1922). One who effectively manages the perceptions of publics acts as a moral legislator, capable of shaping attitudes and behaviours according to the categorical imperative. Organization Development Journal. Public Opinion (1922).

article thumbnail

Information Asymmetry: The Informed Minority Advantage

Doctor Spin

And what does information asymmetry mean for public relations ? Original work published ~44 BCE) In public relations, the dominating theory is the Excellence Approach (i.e., the four models of public relations), favouring a symmetric approach as the ideal state. PR Model 2: Public Information Model. The Town of Salem.

article thumbnail

Meet the Media: Nick Manes, Finance and Technology Reporter at Crain’s Detroit Business

Bianchi Biz Blog

The mortgage lenders had an insane year and all went public, so much of that has been dominating coverage. Covering the mortgage companies like Rocket and UWM going public has been quite the experience. How long have you been in journalism and how did you get started? I began in journalism in around 2010, mostly by accident.