Cision

APRIL 24, 2015

The term “content marketing” casts a wide net when it comes to ways to promote and publicize a brand or organization. It can include social media, tip sheets, and emails, as well as paid promotions like native advertising and promoted posts on social platforms. A: We encourage everyone to share their work on social media.

Community 120

Community Mobile Blogging Publicity 120

Cision

SEPTEMBER 3, 2015

Brands need to keep these truths in mind when considering engaging with someone who is opinionated and who has a lot of social media followers. Social Influencers: Observations for Healthcare Brands. They have larger networks and more social media followers than most of us. When It Gets Personal.

Healthcare 120

Healthcare Brand Branding Pharmaceuticals 120

Waxing UnLyrical

NOVEMBER 22, 2010

Because if there’s one thing I believe takes public relations from good to great, it’s when your audiences start becoming your community through the relationships you develop with them. But I was curious to see how Maddie and Lindy perceived not just Open Community , but its juxtaposition with public relations.

Community 82

Community Publicity Web Social Media 82

Deirdre Breakenridge

FEBRUARY 2, 2015

A Guest Post by Jeremy Miller, President, Sticky Branding. Some might chalk up their success to their early adoption of blogging and social media. The idea was sparked from a conversation I had with Gini Dietrich as we were developing the launch strategy for my new book, Sticky Branding. Tie the Brands Together.

YouTube 150

YouTube Groups LinkedIn Social Media 150

PRSay

JANUARY 9, 2020

At the risk of sounding old, 2010 seemed like just yesterday. Organic reach on social media was also still possible for brands. Things to think about How can you leverage organic content (with permission, of course) and empower your everyday fans to continue to share your brand message creatively?

Trends 151

Trends Nonprofit Consumer Newspapers 151

ImPRessions - Crenshaw Communications

DECEMBER 31, 2018

For public relations and reputation experts, it’s easy to point out the brands and personalities who mishandled bad news or missed opportunities after public mistakes. They knew the press would want fresh faces for interviews, so they organized a deep bench of media-savvy spokespersons and messages for journalists and news crews.

Fashion 255

Fashion Reputation Social Media Brand 255

Stephen Waddington

MAY 20, 2019

In 2010 Antony Mayfield wrote a book called Me and My Web Shadow: How to Manage Your Reputation Online. He’s subsequently gone on to found and lead Brilliant Noise, a marketing agency that works for brands including adidas, Diageo, EDF Energy, Jaguar Land Rover, Tata Communications and Universal Pictures.

Web 68

Web Energy Reputation Community 68

Karen Freberg

JUNE 6, 2022

I was able to spend the weekend in West Virginia at the Integrate conference, one that I have been going to pretty much every year since 2010 (!!!). NFTs, DEIB, Personal branding, Social Media Jobs, Content Marketing, and the future of Marketing in general were all discussed during the three day event. Best Wishes,

Conference 72

Conference Construction Travel Meeting 72

Stephen Waddington

FEBRUARY 19, 2020

Brand promise and purpose The purpose of Skidz is to empower men to lead healthy lifestyles and realise their full potential. Our goal is to disrupt the market for male underwear and become a global brand within three years. As the UK’s next unicorn, we’re taking a big risk by placing our brand and growth in your hands.

Pitching 102

Pitching Instagram Agency YouTube 102

Sword and the Script

JULY 7, 2020

Around 2010, I worked for a PR software vendor that occasionally rattled the CRM idea, but it never really got traction in the market. by Mark Weiner & Cision “…when companies and brands increase their level of PR spending, there is no observable point of diminishing return. The concept of CRM for PR isn’t new.

Technology 122

Technology Publicity Software Print 122

Deirdre Breakenridge

NOVEMBER 8, 2015

That was a real success in the college community. As a PR student, I know the importance of social media so I used my personal social media accounts to engage with friends and influencers; retweeting and reposting the Pioneers in Skirts social media accounts whenever possible.

Film 150

Film Social Media Video Writing 150

Sword and the Script

SEPTEMBER 19, 2022

This week I paused to catch up on reading several other PR and corporate communications surveys that I haven’t had a chance to read yet and summarize them here for you. Companies should be investing in the story behind their quarterly or annual results to resonate with the investment community and positively influence valuation.”

Survey 81

Survey Corporate Communications Financial 81

Sword and the Script

MARCH 14, 2023

In 2010, he sold his agency to an advertising holdings company for an estimated $10-$15 million. The same process can be used to create blog posts, articles, social media updates, or whatever copy you might need. Background on PRophet Kwittken is a former PR agency leader. The software offers you a choice in tone too.

Software 85

Software Media Relations Pitching Media 85

Sword and the Script

JANUARY 31, 2023

Here’s this month’s summary of the news from the vendor community this month. Talkwalker hired a new CEO and new CMO in late 2022 and appears to have done a round of layoffs in sales and marketing, according to multiple social media updates I’ve observed. Social media tools offer AI to write social media posts.

Software 78

Software Case Study Technology Tools 78

Doctor Spin

APRIL 17, 2023

This policy encourages customers to try products without fear of commitment and builds trust with the brand. To create these “zombie loyalists,” Shankman recommends focusing on exceptional customer service, going above and beyond to ensure every customer has a positive experience with your brand.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Sword and the Script

FEBRUARY 4, 2020

For those new to it, the PR tech sum, it’s a monthly roundup of all the news coming from the vendor community that develops and sells PR technology. If you are a customer that uses earned media attribution, I’d very much like to hear from you to help separate fact from fiction. I aim to publish it on the first Tuesday of every month.

Software 101

Software Analysis Data Tools 101

5W PR

OCTOBER 22, 2018

The past two decades have seen a world of change in the public relations industry, not least due to the pivotal role social media has come to play in the way firm’s connect with their customer base. In the year Dove’s campaign launched, social research revealed that only 2% of women considered themselves beautiful.

Engineering 22

Engineering Education Retail YouTube 22

Communications Conversations

MAY 15, 2015

Today’s guest post comes from a good friend of mine, Tony Saucier , director of social media at Life Time Fitness. Remember back in 2010 when Zuck announced the launch of Facebook email ( which wasn’t really email)? So what does this mean for brands and agencies? photo credit: Namaste Flickr!

Hotels 60

Hotels Facebook Web Journalism 60

Waxing UnLyrical

OCTOBER 1, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali When #measurePR Became A Campfire October 1st, 2010 Tweet “Once a jolly swagman camped by a billabong, under the shade of the coolibah tree…&# If you were ever a Girl Guide (I was!)

Measurement 58

Measurement Tourism Community Social Media 58

Waxing UnLyrical

AUGUST 27, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali The MetricsMan Comes To #measurePR August 27th, 2010 Tweet What’s a Twitter chat on measurement without a Metrics Man? See you on Tuesday, then. Regardless, thanks for visiting!

Measurement 67

Measurement Twitter Tourism Social Media 67

Waxing UnLyrical

NOVEMBER 19, 2010

The rumors about Tablo’s supposed forgery were spread by two online communities: “We Urge Tablo to Tell the Truth,&# or TaJinYo , and “A World Where Common Sense is the Truth,&# or SangJinSe. While using social media to defend your reputation is important, collaborating with the mainstream media also helps to build support.

Publicity 77

Publicity Reputation Crisis Communications Film 77

Waxing UnLyrical

NOVEMBER 23, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Is Pay-to-Post Blogging The New Advertorial? November 23rd, 2010 Tweet Guest post by Jackson Wightman I take part in a few Twitter chats when time permits. Do we really want that?

Blogging 73

Blogging Twitter Facebook Measurement 73

Sword and the Script

FEBRUARY 11, 2017

Pinterest, which positioned itself as a “ visual search engine ” – as opposed to a social media network – has set itself up to capitalize on the opportunity while creating a new one for marketers: it recently introduced visual search ads. NZ, Passing Time 2010 ( Public Domain ) . If not, give our services a try. Talk to Us!

Tools 60

Tools Pinterest Marketing Media 60

Beyond PR

NOVEMBER 21, 2016

Created by American Express in 2010, Small Business Saturday® is a day to celebrate small businesses and encourage people across the country to support these businesses by shopping at their local mom-and-pop stores. With larger brands such as Nike embracing this trend, it appears pop-up shops are here to stay. Pop-Up Shops.

Small Business 40

Small Business Marketing Local Nonprofit 40

Waxing UnLyrical

OCTOBER 27, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali The Value Of A Fire Drill October 27th, 2010 Tweet Guest post by Narciso Tovar I remember the time I went through my first fire drill. I can go into other examples, but… you get the point.

Crisis 71

Crisis Twitter Facebook Measurement 71

Communications Conversations

MARCH 10, 2016

I started out post-college with an internship at MOA focused heavily on media relations with sprinklings of social media work here and there. At OLSON I was split 50/50 between media relations and social, eventually focusing fully on social. We shall see… J. That’s not a huge school.

Creativity 60

Creativity Meeting Community Media Relations 60

Waxing UnLyrical

SEPTEMBER 30, 2010

He does his best to stay informed on politics, tech, music, cultures, and social media. Get Shareaholic test Filed under Guest Posts , Herwin Icasiano , Social Media | Tags: vlogging , youtube | Comments (2) Site settings comment help? Great point about personal branding. Questions? I’m always open to them.

YouTube 54

YouTube Video Measurement Print 54

Waxing UnLyrical

FEBRUARY 16, 2011

Second: social media is a jeweler’s best friend. And what people like Dan and SGJ are doing is using social to break the mold of traditional PR and take it several steps further. They’re doing such a good job of it, that they’re getting their customers and community to tell their stories for them.

Publicity 107

Publicity Media Case Study Nonprofit 107

Waxing UnLyrical

DECEMBER 19, 2010

The effect of brand building on search traffic , from PPC Blog. Get Shareaholic test Filed under Weekly Roundup | Tags: analytics , brand building , email marketing , SEO | Comment (0) Site settings comment help? Delegating email with Gmail , from Duct Tape Marketing. This could come in handy. India’s Twitter , from Inc.com.

SEO 42

SEO Measurement Tourism Analytics 42

ZudePR

DECEMBER 30, 2016

Reading this book inspired me to write this blog post , which has been shared more than 1700 times on social media. #2: Social Media & Self-Awareness by Gary Vaynerchuk (10 March 2016) £13.60. 4: ReWork: Change The Way You Work Forever by Jason Fried and David Heinemeier Hansson (2010) £9.59. Cialdini PH.D.

Writing 84

Writing Google Meeting Airlines 84

Waxing UnLyrical

NOVEMBER 28, 2010

Why: Celebrities don’t always the perfect brand relationship make. Why: Apparently we’re not over the social media adoption curve after all, no matter what you might hear. Coca-Cola’s sponsorship is all about them , from Paul Seaman’s 21st-century PR Issues. Regardless, thanks for visiting!

SEO 42

SEO Measurement Blogging Facebook 42

Waxing UnLyrical

JANUARY 24, 2011

Of these, Mobify is my favorite, and they offer a free basic branded service and great discounts for non-profits on premium services. (You With a pro account, you get unlimited full-length videos without Animoto branding that you can embed on your site, YouTube, or e-mail. Why do I like it? Regardless, thanks for visiting!

Tools 99

Tools Marketing Nonprofit Mobile 99

Journalistics

MARCH 15, 2015

Read more about the brand activations and platforms making a splash at SXSW 2015. I still remember playing Foursquare with the founders back in 2010. Perhaps with a larger community, the app could have some legs. Activations. One of the hardest things to do at SXSW is to run an activation that rises above the noise.

Trends 56

Trends Big Data Mobile Conference 56

Sword and the Script

AUGUST 13, 2019

Today, the company is perhaps the largest of its kind, and I think understanding how it got to the place it is now, offers an interesting window into the world of PR and the evolution of technology for the digital PR community. Newly combined Vocus-Cision acquires Visible Technologies , a provider of social media analytics.

Technology 12

Technology Software Company Marketing 12

Prohibition

DECEMBER 13, 2021

According to research, about 75 percent of companies will experience a crisis at some point due to the increasing complexity of modern business and the growth of social media in our fast-paced world. The world watched in shock as in 2010, Iceland’s Eyjafjallajökull eruption disrupted millions of travellers around the globe.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Masters in Communications

FEBRUARY 12, 2022

Websites and digital television are technically broadcast media at the same time. Digital media also include interactive digital elements which include gaming - both online gaming and offline (traditional console gaming). Also includes mobile gaming, social media, and the web. Social media is seen as a relative latecomer.

Ethics 52

Ethics Communications Print Television 52

Waxing UnLyrical

NOVEMBER 18, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Automation in Public Relations Measurement: Yea/Nay? collecting media coverage, putting it into a database, matching the articles and posts up with other metrics, etc.).

Measurement 80

Measurement Publicity Analysis Tools 80