PRSay

MAY 10, 2018

There’s much ado about influencer marketing these days. With the industry expected to grow in marketing spending to $ 10 billion by the year 2020 , it appears the hubbub surrounding it will be more than just a passing phase. Although it’s called “influencer marketing,” the practice aligns with principles of public relations.

Brand 127

Brand Branding Guidelines Creativity 127

Shift Communications

JANUARY 25, 2023

The campaign predictably resulted in social media backlash for being tone-deaf and intentionally exclusionary. This ranges from representation in imagery to accessibility (for instance, DTC marketers prioritizing website enhancements to help blind and visually impaired consumers shop.

Strategy 78

Strategy Brand Branding How To 78

Sword and the Script

JANUARY 8, 2019

Media references tend to take a back seat to the mad pace that is often B2B marketing. Media references are hard for several reasons. Marketing also has purse strings that can be creatively – and ethically – spent to appease a specific rep with the right reference. 1) Soft interviews on your company blog.

B2B 78

B2B Media eBook Interviews 78

Cision

MARCH 30, 2015

The check-in may be dead on Foursquare, but the app is alive and well – and increasing Twitter’s “social media on steroids” effect for brands. Foursquare has already experienced tremendous use after its introduction in 2009, and since then, the app has evolved–now focusing on local search capabilities, ratings and tips.

Twitter 120

Twitter Social Media Retail Groups 120

Sword and the Script

JULY 31, 2018

In this era of marketing, we should add a fifth reason: 5) To buy an audience. In the last 10 years or so, content marketing has emerged as a way for businesses to build an audience of their own. When done properly , it becomes its own channel and powerful addition to the marketing mix. Content Marketing M&A.

Publicity 61

Publicity Software Government Content Marketing 61

PR Conversations

JUNE 28, 2020

The Fleishman Hillard development of PESO built (with acknowledgement) on the use of earned, owned and paid as a popular way of categorising – and integrating – media channels, as defined by Sean Corcoran of Forrester in December 2009. This image is shared via Creative Commons and credited to Spin Sucks.

Measurement 133

Measurement Social Media Blogging Mobile 133

Maxim Behar

APRIL 14, 2024

In 2009, amidst the Facebook euphoria and the first serious market and economic crisis the world was experiencing, I started writing one rule every day that I thought would be useful on Facebook. It seemed quite extravagant to me that something written on social media would then be published in a book, but it worked out.

Writing 59

Writing Social Media Meeting Facebook 59

wiredPRworks

JANUARY 13, 2022

He is the producer of The Rainmaking Podcast and has produced podcasts since 2009. Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. An early social media advocate, Barbara founded Social Media Club Chicago in 2008.

Strategy 52

Strategy Training Insurance Insurance 52

Sword and the Script

FEBRUARY 6, 2018

Search Engines, Social Media and Journalism. The institutions it looks at are as follows: government, non-governmental organizations (NGOs), business and media. One of the most significant findings from the study was that media is now the least trusted institution. You can and should run content marketing like a publisher.

Content Marketing 70

Content Marketing Marketing Journalism Financial 70

Flack's Revenge

APRIL 24, 2018

In particular one nut job named Andrew W (who seems to be a troll chiefly interested in tearing down PR and promoting search engine marketing) led the charge with cynical statements, and I did my best to try to turn him around, to no avail. So, your PR strategy is going to target that niche and get media exposure for your product.

Agency 159

Agency Strategy Crisis Management Pitching 159

Waxing UnLyrical

MAY 2, 2019

Since 2009, the Harmony Project has connected thousands of people in Columbus, Ohio across social divides through the arts, education and volunteer community service. Harmony Project reshaped everything from grant applications to event programming and marketing materials. Image by stevepb via Pixabay, Creative Commons CC0.

Case Study 50

Case Study Study Community Nonprofit 50

Cision

AUGUST 4, 2015

Cision tracked all the related social and electronic print media over a four-month period (January – April 2015) to uncover the focus, themes and perspectives on the Measles, Mumps and Rubella (MRR) vaccine. Get the free “Social Media and the MMR Vaccine: Conversations and Controversy” white paper today! How is it done?

Radio 120

Radio Interviews Print Travel 120

Waxing UnLyrical

MARCH 31, 2019

Between media overhype coming out of the tech industry and the job-replacing society-ending fear drummed up by the mainstream press, one must feel caught. After working on Welcome to the Machine: A Primer on AI for Marketers (coming later this year), for almost a year now, I can offer you some quick insights that may help.

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Analytics Data Pinterest System 65

PRSay

AUGUST 31, 2017

Join the discussion by following @PRSADiversity and using #PRSADiversity in your social media posts. Having a range of backgrounds and worldviews among PR practitioners is especially valuable in a creative, idea-driven industry that seeks to influence behavior, opinions and attitudes impacting nearly every segment of global society.

Nonprofit 102

Nonprofit Employee Leadership Crisis Communications 102

Waxing UnLyrical

JANUARY 22, 2014

Now that these tools have been explored, you’ll see marketers and PR pros exploring how they benefit their clients and/or organizations. I think his show promo provides a blueprint for what a successful Vine for marketers will look like. Creativity will continue to play an important role, of course. He also blogs.

Instagram 84

Instagram Video Social Media YouTube 84

Waxing UnLyrical

DECEMBER 13, 2010

What surprised me (and not a little) is the way the media who were apprised of the event have portrayed this. It seems some of our local media can’t even do that. Image: Peter Lee via Flickr, Creative Commons Thanks so much for stopping by WUL! Who knows, maybe the media folk will too. We told you so!&# Bah, humbug.

Media 89

Media Facebook Twitter Film 89

Maxim Behar

NOVEMBER 23, 2020

The PR expert Maxim Behar shared his opinion for 24 Chasa newspaper about the rapidly changing communications and the application of modern media tools in business. Because actually being a PR expert nowadays is being a leader, in your workplace, on social media, among your clients and your readers. What does it do?

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Waxing UnLyrical

DECEMBER 16, 2010

Image: Lars Plougmann via Flickr, Creative Commons Really, if you just read through the comments, there’s your follow-up blog post… but since I promised you one, you’re getting one. All the comments were thoughtful, but there were a few that made me think a lot more about this whole “social media&# thing.

Social Media 89

Social Media Media Facebook Twitter 89

Waxing UnLyrical

SEPTEMBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently. When it struck me that that might not be very fair.

Social Media 61

Social Media Media Crisis Energy 61

Communications Conversations

OCTOBER 18, 2017

During those coffee meet-ups, I’ve: learned best practices, shared job search strategies, talked about kids, discussed job changes, talked about social media trends, and much, much more. In fact, just recently, I was introduced to a woman who runs social media at the University of St. over the last eight years. I felt great.

Blogging 60

Blogging Airlines Hotels Social Media 60

Sword and the Script

JANUARY 10, 2017

It’s easy to believe there are a million marketing blogs but that’s just not true. If you blog about marketing – especially with any semblance of frequency – you are in fact among a fair small group. Marketing ranked sixth, which I’d have guessed would have ranked higher. A Simple Measure of Marketing Many Businesses Miss.

Survey 60

Survey Blogging Corporate Analytics 60

Waxing UnLyrical

NOVEMBER 15, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Steps To Optimize A News Release For Google News November 15th, 2010 Tweet Guest post by Erica Holt Please stop yawning Don’t worry. Your keywords might be “social media for non-profits.&#

Google 109

Google SEO Engineering Measurement 109

Maxim Behar

JUNE 12, 2024

Nowadays, in 2024, millions of people through social media tell us all sorts of things, and sometimes we – the readers, viewers, and listeners – are totally confused because, in a span of 5-10 minutes, you can read three mutually exclusive stories. First, the media are interactive. That is, the media are super interactive.

Ethics 69

Ethics Social Media Travel Newspapers 69

Prakkypedia

DECEMBER 27, 2015

It has struck me that this standard message is regurgitated by a lot of organisations in their marketing and advertising material and it’s a wasted opportunity. (I Advertising is an important communication channel that enables you to craft your own message, be creative, stand out, and say something interesting to customers.

Advertising 60

Advertising Advertising Television Retail 60

PR 20/20

DECEMBER 10, 2019

Based on our own analytic data, the vast majority of you reading this are marketers, sales pros, service professionals, and business executives. In other words, we are creatives, strategists, communicators, and storytellers. Yet here we are, working in the digital age of marketing. Everything is trackable. Salesforce).

Report 52

Report How To Marketing Analytics 52

MaccaPR

DECEMBER 10, 2014

If the world of SEO, inbound marketing, optimized content and landing pages thrills you as a marketer, then the following interview with Clint Danks is going to be your cup of Lipton. based Internet marketing agency that caught our eye with its savvy pay-per-click advertising management, Web development and digital design services.

SEO 98

SEO Interviews Blogging Engineering 98

Waxing UnLyrical

DECEMBER 24, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Public Relations Lessons From Jesus, The Apostles And The Bible December 24th, 2010 Tweet Note: this is not a religious post, and is meant neither to proselytize nor offend. Regardless, thanks for visiting!

Publicity 86

Publicity Creativity Measurement Twitter 86

Journalistics

JANUARY 24, 2016

In this age of content marketing we’re living in, it seems like every organization is blogging in hopes of capturing some inbound marketing magic (you can thank HubSpot for that). In survey after survey about content marketing, it’s pretty consistent that 40-60% of organizations don’t have a written content strategy.

Blogging 69

Blogging Strategy How To Writing 69

Waxing UnLyrical

NOVEMBER 27, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Simply The Best November 27th, 2010 Tweet There’s a big difference between being “the best&# and “one of the best.&# Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 Wanna Subscribe?

Measurement 66

Measurement Tourism Blogging Writing 66

Waxing UnLyrical

OCTOBER 23, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali So What Will You Have For Lunch? Image: Ranjit Bhatnagar via Flickr , Creative Commons And thanks to myfirsttweet.com , I can share it with you. Hopefully, I was going to go eat a dosa.

Twitter 65

Twitter Measurement Tourism Social Media 65

Shift Communications

JUNE 19, 2015

In 2009, the Federal Trade Commission (FTC) came out with guidelines regarding disclosure of endorsements that were significantly updated to take into account the ever-expanding domain of online advertising and social media. Reading and then understanding said guidelines in the Federal Register caused many a migraine for marketers.

Guidelines 60

Guidelines Agency Pinterest Privacy 60

Waxing UnLyrical

NOVEMBER 6, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali So Much To Do November 6th, 2010 Tweet So much to do So little time For places to go, for reason or rhyme. Image: Louise Docker via Flickr , Creative Commons Thanks so much for stopping by WUL!

Tourism 62

Tourism Measurement Twitter Facebook 62

Waxing UnLyrical

OCTOBER 19, 2010

Image: Greig Christie via Flickr, Creative Commons Since Google Instant’s launch just over a month ago, digital marketers have been scrambling to figure out how search engine marketing strategies might need to change. My First Guest Blog for @Shonali on Digital Marketing for Nonprofits! Regardless, thanks for visiting!

Google 101

Google Nonprofit Engineering SEO 101

Waxing UnLyrical

OCTOBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali PR Is As PR Does October 28th, 2010 Tweet Just a little bit crazy This has been a bit of a crazy week for me (actually, it’s been a bit of a crazy last few weeks for me, but who’s counting?).

Conference 66

Conference Measurement Tourism Twitter 66

Waxing UnLyrical

SEPTEMBER 26, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: Time and Space September 26th, 2010 Tweet Time, space, and how we inhabit the two have been a bit on my mind lately. John Cleese’s talk at the 2009 Creativity World Forum on creativity.

Measurement 40

Measurement Tourism Creativity Blogging 40

Waxing UnLyrical

NOVEMBER 19, 2010

Image: twchoi11 via Flickr , Creative Commons Though I wouldn’t consider myself as devoted as some fan clubs. Image: Gitgat via Flickr , Creative Commons Instead, speak up and join the conversation. He does his best to stay informed on politics, tech, music, cultures, and social media.

Publicity 77

Publicity Reputation Crisis Communications Film 77

Waxing UnLyrical

JANUARY 2, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: The New Year Edition January 2nd, 2011 Tweet The champagne has been popped and you might be recuperating from the New Year’s Eve festivities. Don explains why (and how to do this right).

Measurement 49

Measurement Tourism Social Media Blogging 49