Sword and the Script

JANUARY 10, 2017

It’s easy to believe there are a million marketing blogs but that’s just not true. If you blog about marketing – especially with any semblance of frequency – you are in fact among a fair small group. There are more blogs focused on personal development than any other topic, according to the survey.

Survey 60

Survey Blogging Corporate Analytics 60

Journalistics

JANUARY 3, 2016

As part of my effort to get the blog back on track in 2016, I spent the past month doing some quantitative and qualitative analysis to better understand how this happened. For the quantitative input – because numbers don’t lie – I did a thorough review of our Google Analytics data going back to 2009 when we launched.

Blogging 64

Blogging Analytics Google Writing 64

Contently - Strategy

JULY 27, 2021

In 2006, a small company called Mint came on the scene with a plan to make personal finance easier for everyone. They started the MintLife blog before the app even launched, offering straightforward advice to young professionals who wanted guidance on everything from taxes to credit scores. But their secret sauce was content.

Brand 119

Brand Branding Banking B2C 119

Journalistics

JANUARY 24, 2016

In my first post of the year, I confessed my blogging sins and provided some insights around what caused me to blog less the past few years, and what I learned from the process. This posts was the first step in my journey to blog more in 2016. About This Two-Part Series. Which posts have your readers enjoyed least?

Blogging 69

Blogging Strategy How To Writing 69

MaccaPR

DECEMBER 10, 2014

Red Wing Shoes’ target audiences include big construction companies that need to follow OSHA safety standards. You invest a lot of time in your ThinkSEM blog , chiefly written by your wife and co-owner Sarah Danks and PR staffer Kayla Hollatz – it’s a fun read. Well, I was sorely mistaken.

SEO 98

SEO Interviews Blogging Engineering 98

Doctor Spin

DECEMBER 4, 2023

Doctor Spin | The PR Blog. Competitor analysis : A company may interpret competitors’ actions in a way that validates their strategic choices, rather than objectively assessing the market. Please support my blog by sharing it with other PR- and communication professionals. Confirmation bias. 4 Silfwer, J. 2018, August 6).

Media 52

Media eBook Viral Construction 52

Communications Conversations

JULY 20, 2015

And I read blogs. I use Feedly to aggregate all the blogs I read. I organize them by categories: MN blogs, advertising blogs, PR blogs, content blogs. And social media blogs. But, over the last number of months, I’ve grown increasingly frustrated with the landscape of social media blogs.

Social Media 60

Social Media Blogging How To Media 60

Doctor Spin

DECEMBER 16, 2023

Physically attractive individuals tend to be rated more favourably in terms of personality traits, a principle that can be applied in choosing brand ambassadors or public figures representing a company. Please support my blog by sharing it with other PR- and communication professionals. Source: Nursing Times 3 Smith, R. Halo Effect.

Journalism 52

Journalism Ethics Analysis eBook 52

Sword and the Script

MAY 21, 2019

Next, I helped two knitting industry icons reinvent how people buy knitting supplies by taking their highly successful blog and creating a blend of content with commerce: MasonDixonKnitting.com. I help companies rebalance their business development budgets to add paid social and create a more appropriate investment.

B2B 82

B2B Social Media Company Marketing 82

Journalistics

JANUARY 3, 2016

As part of my effort to get the blog back on track in 2016, I spent the past month doing some quantitative and qualitative analysis to better understand how this happened. For the quantitative input – because numbers don’t lie – I did a thorough review of our Google Analytics data going back to 2009 when we launched.

Blogging 40

Blogging Analytics Google Writing 40

Deirdre Breakenridge

FEBRUARY 13, 2015

She started in #hcsm in January 2009 as an undergraduate PR student!) Susan is CEO of Get in Front Communications , a 15-year-old communications consulting and training company. This was an important question and one that should be explored beyond one student or one blog post. Anneliz Hannan ( @AnnelizHannan ).

Healthcare 150

Healthcare Community Twitter Communications 150

Communications Conversations

APRIL 21, 2020

Do it in a fun, narrative-type way instead of writing it like your the CEO of a financial services company. Then, in 2009, I started my own consultancy focused on social media marketing. I write one of the longest-running PR and social media blogs in the country. Why not use this area to get creative and tell an actual STORY?

LinkedIn 179

LinkedIn Local Creativity Pitching 179

Waxing UnLyrical

NOVEMBER 23, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Is Pay-to-Post Blogging The New Advertorial? A few weeks ago, they asked a question about paying for blog posts. Alas, the issue is even stickier for bloggers than it is for companies.

Blogging 73

Blogging Twitter Facebook Measurement 73

Journalistics

JANUARY 24, 2016

In my first post of the year, I confessed my blogging sins and provided some insights around what caused me to blog less the past few years, and what I learned from the process. This posts was the first step in my journey to blog more in 2016. About This Two-Part Series. Which posts have your readers enjoyed least?

Blogging 40

Blogging Strategy How To Writing 40

Shift Communications

JANUARY 25, 2023

” Doubling down on their stance and “you don’t fit with us” tone, the company posted a list of reasons in a photo on Twitter detailing why they werenot allowing newcomers to sign up. Teen retail phenomenon Brandy Melville has (controversially) only had one size on offer since they were founded in 2009.

Strategy 78

Strategy Brand Branding How To 78

Waxing UnLyrical

NOVEMBER 10, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Ten Reasons PR Pros Should Blog November 10th, 2010 Tweet Last week, Joe Hackman hosted Danny Brown , Gini Dietrich and me on his BlogTalkRadio show, aptly entitled PRapalooza. Blogging is a strange beast.

Blogging 90

Blogging Facebook Twitter Writing 90

Waxing UnLyrical

NOVEMBER 4, 2010

A while back, I was looking at my Google Analytics for WUL and I noticed that my 404 page , i.e. the one you get when the server can’t find the page you’re looking for on a particular site, was the 4th most highly-trafficked page on my blog. And they wouldn’t bother to poke around on the blog to find it.

Blogging 96

Blogging Facebook Twitter How To 96

Waxing UnLyrical

JANUARY 13, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Get Your Blog Project Approved January 13th, 2011 Tweet Guest post by Shanan Sorochynski Okay, you’ve had nearly half a month to sink into 2011. I manage the University of Regina’s blog.

Blogging 68

Blogging How To Print Facebook 68

Shift Communications

JANUARY 30, 2020

A version of this post originally appeared on the NATIONAL Public Relations blog , an AVENIR GLOBAL company. . With the first cases of the Wuhan coronavirus confirmed in Canada and the number of presumed cases increasing daily, there is growing concern about what the virus—and its impact—means for Canadians.

Trends 127

Trends Publicity Communications Tourism 127

Melissa Agnes

MARCH 20, 2014

How David chose to manage this crisis is what saved the company from any and all negative press and any loss on their bottom line. A: I am a ‘serial technology entrepreneur,’ navigating the unchartered, start-up waters of many technology companies over the past two decades. A: When the phone rings at 2 a.m., it’s never good news.

Crisis Management 238

Crisis Management Crisis Case Study Reputation 238

PRSay

MAY 10, 2018

As an agency in the influencer-marketing space since 2009, we’ve seen it evolve from “blogger relations” to today’s “content creators.” Seems the going rate is around $400 to $500 for a brand campaign whose deliverables are a blog post and accompanying social shares. More than 65 percent of influencers report an increase in rates.

Brand 127

Brand Branding Guidelines Creativity 127

Sword and the Script

MARCH 30, 2021

This runs counter to current trends among the general public – but that’s a different blog post. Reporters check company social sites when reporting. When reporting on a company, 86% of reporters say they consult the company’s social media channels at least some of the time. click image for higher resolution).

Social Media 109

Social Media Report Survey Media 109

Waxing UnLyrical

OCTOBER 14, 2010

Establishing your voice A blog post with pointers isn’t only meant to teach, it is also meant to connect with readers. Umair Haque , blogging for the Harvard Business Review , places the Gap logo debacle into this context of creativity. When it comes to blogging, anyone can compile data and churn out a post.

Blogging 71

Blogging Twitter Creativity Facebook 71

Sword and the Script

OCTOBER 4, 2022

On one side, we have giants, which are backed by PE firms, holding companies, and in a couple of cases have access to the liquidity of public markets. On the other side, we have small independent companies trying to break into the space. The small independent companies may not be so small anymore. Nothing to compare.

Technology 81

Technology Company Analytics Writing 81

Critical Mention

MARCH 13, 2019

I started writing the blog in 2009, and the speaking and books followed on not too much later. What tips do you typically give companies for these departments to work in unison? Q: What advice do you give B2B companies when they’re defining lead-generation strategies? My blog has something like 3,900 individual posts.

Interviews 65

Interviews B2B Measurement Blogging 65

wiredPRworks

JANUARY 13, 2022

Barbara Rozgonyi is a recognized international digital thought leader and sales performance expert whose crush your sales quota training programs accelerate success for companies and customers. He is the producer of The Rainmaking Podcast and has produced podcasts since 2009. Scott is also a speaker.

Strategy 52

Strategy Training Insurance Insurance 52

Shift Communications

JUNE 21, 2022

A hype cycle that makes quick billionaires and leaves a trail of failed companies in its wake, however, may also lay the groundwork for a lasting structural shift (exhibit A: the first dotcom bust).”. crypto markets are now in a freefall that’s bringing companies and their employees down with them. The mood outside the conference?

Marketing 60

Marketing Financial System Conference 60

PRSay

SEPTEMBER 1, 2017

Please join the discussion through blog posts, webinars and Twitter Chats (#PREthics) scheduled throughout the month of September and consider the content a catalyst for integrating ethics and ethical practice into your daily communication activities. . 2009; Ragas, Uysal & Culp, 2015). Leave the comfort of your office.

Ethics 145

Ethics Public Affairs Journalism Leadership 145

Sword and the Script

APRIL 30, 2019

AirPR has changed its name to Onclusive, which is “derived from the words ‘conclusive’ and ‘inclusive’”, according to a company press release. Next, it can “automatically deliver this content to more of its target audience using digital media amplification,” according to a blog post by Onclusive CEO Dan Beltramo. all 210 U.S. .”

Industry 91

Industry Media Technology Employee 91

Buzzstream

MAY 25, 2021

The Pudding do a great job of interactive content, a favourite of mine being this piece which visualises every line in Hamilton : Blog post. The attributes of blog posts. The advantages of a blog post as a format. The disadvantages of a blog post as a format.

Infographics 160

Infographics Data Blogging Mobile 160

Sword and the Script

JANUARY 8, 2019

A day turns into a week, a week into a month, and the reporter has long since dropped the story idea and never answers an email from your company again. 1) Soft interviews on your company blog. Ask your customers for interviews on your corporate blog – soft interviews. Media references are hard for several reasons.

B2B 78

B2B Media eBook Interviews 78

Flack's Revenge

APRIL 24, 2018

The answer could be the subject of another post; but heck, while we’re at it, here are three ( From Madmen to PR’s Holy Grail ; PR 2009 – The Color of Brand ; and Fighting PR’s Public Relations Problem ). Since 2007 this blog has been dedicated to educating about PR. I am both a Publicist and run a magazine.

Agency 159

Agency Strategy Crisis Management Pitching 159

Prakkypedia

DECEMBER 27, 2015

The team from THIS COMPANY wishes all its customers a very Merry Christmas and a happy and safe New Year”. How about these variations for the fictional Company: Merry Christmas from The Company. This year The Company served more than 5,000 meals and we’re looking forward to opening our doors again on January 4.

Advertising 60

Advertising Advertising Television Retail 60

Stephen Waddington

JULY 11, 2017

Analysis is based on 20 countries and different types of organisations including companies, non-profits, governmental, and agencies. The transition to hypermodern culture is strongest in consultancies (57.2%) and private companies (51.8%). #7 The 136 page report is available as a free download. 6 Change is a constant. 7 Measurement.

Communications 115

Communications Publicity Survey Newspapers 115

ZudePR

MAY 22, 2015

A gratitude blog post if you will. I had a great time at Weber Shandwick, latterly heading the firm’s Glasgow office between 2009 and 2014. And So Is He appeared first on Glasgow PR Agencies | Scottish Digital PR Company | Zude. So, I’ve been going more than a year now. Zude PR , that is. It’s been amazing.

eBook 113

eBook Crisis Management Small Business Training 113

Communications Conversations

AUGUST 23, 2016

And, in spots, it’s worked for some companies. I realize this doesn’t mean ALL companies are ignoring customer feedback on Twitter. I realize this doesn’t mean ALL companies are ignoring customer feedback on Twitter. It’s not the same Twitter we know from 2009. And I mean ANY. I think so.

Twitter 60

Twitter Brand Branding Tools 60

Cision

DECEMBER 28, 2015

A great example of a company that is doing this right now is Amazon with their @amazonhelp Twitter account. The best advice for content distribution on Twitter in 2016 comes from 2009. While that number is surely embellished, the distribution that these sharing networks provide my blog is legitimate and powerful.

Twitter 120

Twitter Brand Branding Customer Service 120